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The Value Of Competitor Analysis On Social Media
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The Value Of Competitor Analysis On Social Media

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Conducting a competitor analysis on your social media platforms can be time consuming - however, it is well worth it. We quickly scan the type of data available to show you what you can find out …

Conducting a competitor analysis on your social media platforms can be time consuming - however, it is well worth it. We quickly scan the type of data available to show you what you can find out about your competition in the marketplace.

Published in: Marketing, Business, Technology

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  • 1. The Value Of Competitor Analysis
  • 2. The Value Of Competitor Analysis This presentation will explain the true value of competitor analysis work on social media @datifyuk | www.datify.co.uk | 01733 865094
  • 3. Comparison & Context Are King Without context, social media metrics are meaningless… @datifyuk | www.datify.co.uk | 01733 865094
  • 4. But Most Still Focus On Number 1 Facebook insights & other native tools only give you your metrics @datifyuk | www.datify.co.uk | 01733 865094
  • 5. It’s Time To Branch Out Lack of knowledge and time available are the key issues, and we can help @datifyuk | www.datify.co.uk | 01733 865094
  • 6. The Data Available On Social @datifyuk | www.datify.co.uk | 01733 865094
  • 7. Fan Growth Tracking Brand Competitor 1 Facebook Audience Size 12,000 10,000 8,000 6,000 4,000 2,000 - @datifyuk | www.datify.co.uk | 01733 865094 Competitor 2
  • 8. Engagement Rate Tracking Brand 1 Competitor 1 Competitor 2 Weekly Engagement Rate 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% 4th November 11th November 18th November Week Commencing @datifyuk | www.datify.co.uk | 01733 865094 25th November 2nd December
  • 9. Post Velocity Comparisons BRAND PAGE Avg. Post Engagement 1.50% 1.00% 1 0.50% Date @datifyuk | www.datify.co.uk | 01733 865094 Date 15th 14th 13th 12th 11th 10th 9th 8th 7th 0.00% 6th 0 Avg. Engagement Rate 2 15th 14th 13th 12th 11th 10th 9th 8th 7th 6th 5th 4th 3rd 0.00% 2nd 0 1st 1 0.50% 2.00% 5th 2 3 4th 1.00% 2.50% 3rd 1.50% 3 3.00% 4 2nd 4 3.50% 1st 2.00% Avg. Post Engagement 5 Number of Posts 2.50% 5 Number of Posts 6 Number of Posts Avg. Post Engagement Number of Posts Competitor Activity
  • 10. Post Type Comparisons Number of Posts Competitor Page Avg. Post Engagement 20 1.50% 15 1.00% 10 0.50% 5 0 0.00% Photo Video 2.50% 30 Number of Posts 2.00% Avg. Post Engagement 35 Avg. Post Engagement 2.50% 25 Number of Posts 30 Number of Posts 2.00% 25 20 1.50% 15 1.00% 10 0.50% 5 0 Status Content Type @datifyuk | www.datify.co.uk | 01733 865094 0.00% Photo Video Content Type Status Avg. Post Engagement Brand Page
  • 11. Post Time Analysis Number of Posts 0 5 10 15 20 00:00 02:00 04:00 Time Of Day 06:00 08:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 Brand Competitor 1 @datifyuk | www.datify.co.uk | 01733 865094 25 30 35 40
  • 12. Daily Mention Comparison Brand Competitor 1200 DAily Mentions 1000 800 600 400 200 0 @datifyuk | www.datify.co.uk | 01733 865094
  • 13. What To Do With This Data @datifyuk | www.datify.co.uk | 01733 865094
  • 14. Optimise Your Strategy Once you understand your performance vs. competitors you can amend your strategy to improve @datifyuk | www.datify.co.uk | 01733 865094
  • 15. Improve Your ROI Optimising your content allows your social media channels to perform better, and your ROI to increase – a no brainer! @datifyuk | www.datify.co.uk | 01733 865094
  • 16. So What Are You Waiting For? @datifyuk | www.datify.co.uk | 01733 865094
  • 17. www.datify.co.uk info@datify.co.uk @datifyuk 01733 865094