Embracing Startup Life and learning to think The Startup Way

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Delivered on 21st May 2014 at DevSum14 (http://www.devsum.se), Stockholm Sweden.

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  • Embracing failure and fear
  • It’s a rollercoaster
  • Migrate the risk and dow
  • Idea to Reality, as I mentioned at the start it’s all about execution
  • What happens if you don’t have an idea?
  • Search for problems
    Twitter
    Conference Presentations
  • Even if it’s completely random
  • Start testing and validating as quickly and dirty as possible. Tim Ferrirs – Adwords for the title. Book in bookstores, changed covers and watched people to see if they spotted and picked up the book. Naughty… smart… but naughty.
  • Test It

    Only one sure fire way to get validation – get someone to pay for it
  • How to solve the empty community problem
  • Dropbox
    Spotify
    Gmail
    Google
    Facebook

    Biggest way to get to a $1b.
  • Get them to bring more people
  • Sold Paypal in 2002 for $165m
  • Embracing Startup Life and learning to think The Startup Way

    1. 1. Embracing “Startup Life” and learning to think “The Startup Way” @Ben_Hall Ben@BenHall.me.uk Blog.BenHall.me.uk Ocelot Uproar
    2. 2. Build It! Think It! Ship It! Sell It!
    3. 3. Love Startups 2 Wins. 2 Loses. 1 Draw. Ocelot Uproar - TBD
    4. 4. LANAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA ... He remembers me!!!!!
    5. 5. A startup is a company that is confused about 1) What it’s product is 2) Who it’s customers are 3) How it makes money
    6. 6. Startup life?
    7. 7. Different to the Enterprise?
    8. 8. Value Creation at 80 / 20
    9. 9. Rollercoaster
    10. 10. Developers are in the best position to do this as we think about problems differently Or at least the good ones do
    11. 11. Think it!
    12. 12. Solve a real pain
    13. 13. Solve Your Own Problem
    14. 14. Vision
    15. 15. Disney – To make people happy Ikea – To create a better every day life for the many people Wal-Mart – Become a $125 billion company by the year 2000 Honda – in 1970: We will destroy Yamaha. Nike – in 1960s: Crush Adidas. Stanford University – To become the Harvard of the West
    16. 16. Telsa - To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible SpaceX - To accelerate development of rocket technology, all for the goal of establishing a self-sustaining, permanent base on Mars
    17. 17. People don't buy what you do; they buy why you do it.
    18. 18. Ideas to avoid / be aware of? • Market places / two sided markets – They do lead to digital transaction businesses == most likely to hit $1b – Winning once is hard. Here you need to win twice. • Viral – Generally all about luck • Photo Sharing etc – Yawn!!! Be original.
    19. 19. Just start Easier to go from shit to great than from nothing
    20. 20. Talk to everyone! Listen to a few
    21. 21. Ask yourself tough questions
    22. 22. DON’T SAY YOU’RE DISRUPTION OR INNOVATING LAME!!! Only others can say that http://insideintercom.io/what-everyone- needs-to-know-about-disruption/
    23. 23. Product Market Fit
    24. 24. Got an idea? Get someone to pay for it
    25. 25. Build it!
    26. 26. “An MVP is an experiment that tests a critical, falsifiable hypothesis of your business” “MVPs are just a tool to conduct fast, measurable customer learnings” Devin Hunt - http://dex.io/hailpixel/mvps-in-practice/
    27. 27. Landing Page / Pitch Test
    28. 28. Fake it until you make it
    29. 29. Product Hunt Naughty… smart… but naughty
    30. 30. Product Solution Fit
    31. 31. Anything can be an MVP Even if it only lasts 33 seconds
    32. 32. User journey is the most important aspect to figure out
    33. 33. New found love for Prototyping
    34. 34. 30 Day Launch Medium – 31 Days Google Wave – 300 Days
    35. 35. Design is key http://firstround.com/article/Simple-Design-is-What-You-Need-Not-What-You-Want-1
    36. 36. Typography
    37. 37. Colour Theory
    38. 38. Be Careful Of Stock Photography
    39. 39. Don’t turn into a developer/designer!
    40. 40. Screw Perfection! • Done is better than prefect
    41. 41. WHO CARES ABOUT CLEAN CODE IF THERE ARE NO SALES!
    42. 42. Build on the shoulders of giants
    43. 43. This Guy!
    44. 44. Ship it!
    45. 45. If you release something and no- one is around to use it, did the release happen?
    46. 46. Find the people who believe in what you believe
    47. 47. Content Marketing
    48. 48. Paypal => eBay
    49. 49. AirBnB => Craigslist
    50. 50. Twitter Mentions / Search / Auto Follow
    51. 51. Empty Community Problem - Daatch Solve the empty community problem
    52. 52. Habit Forming Product Keep them coming back
    53. 53. Friend of Friend Get them to bring more people
    54. 54. Teams Don’t let them leave
    55. 55. Dropbox Wins t’Internet
    56. 56. Sell it!
    57. 57. If it offers value, people will pay
    58. 58. Charge from day zero
    59. 59. Price for the customer you want $9 $99 $999
    60. 60. Stay away from Free Trails http://derickbailey.com/2014/05/14/saas-builders-beware-the-free-trial/
    61. 61. Stay away from Unlimited Price based on value. It’s a balance, you’ll find it https://baremetrics.io/blog/never-offer-unlimited
    62. 62. Love the enterprise https://baremetrics.io/blog/idea-to-5000-in-5-months
    63. 63. Zombies are more likely
    64. 64. Lifestyle is fine!
    65. 65. Elon Musk - 2008 SpaceX Falcon 1 launches was 0 for 3. Telsa was hemorrhaging money Getting divorced “man, I never thought I was someone who could ever be capable of a nervous breakdown” ~Iron Man Elon Musk http://spacenews.com/article/civil-space/40066why-elon-musk-says-2008-was-his-worst-year-ever
    66. 66. Elon Musk - 2008 Sept. 28, 2008 - Falcon 1 – Successful launch on fourth attempt Dec. 23, 2008 - SpaceX awarded $1.6billion NASA contract Dec. 25, 2008 – Telsa investors pour more money in
    67. 67. Summary
    68. 68. Thank you @Ben_Hall Ben@BenHall.me.uk Blog.BenHall.me.uk Your Thoughts… MissingUnicorns.com DevSignerApp.com

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