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Embracing Startup Life and learning to think The Startup Way

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Delivered on 21st May 2014 at DevSum14 (http://www.devsum.se), Stockholm Sweden.

Delivered on 21st May 2014 at DevSum14 (http://www.devsum.se), Stockholm Sweden.

Published in: Business, Technology

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  • Embracing failure and fear
  • It’s a rollercoaster
  • Migrate the risk and dow
  • Idea to Reality, as I mentioned at the start it’s all about execution
  • What happens if you don’t have an idea?
  • Search for problems
    Twitter
    Conference Presentations
  • Even if it’s completely random
  • Start testing and validating as quickly and dirty as possible. Tim Ferrirs – Adwords for the title. Book in bookstores, changed covers and watched people to see if they spotted and picked up the book. Naughty… smart… but naughty.
  • Test It

    Only one sure fire way to get validation – get someone to pay for it
  • How to solve the empty community problem
  • Dropbox
    Spotify
    Gmail
    Google
    Facebook

    Biggest way to get to a $1b.
  • Get them to bring more people
  • Sold Paypal in 2002 for $165m
  • Transcript

    • 1. Embracing “Startup Life” and learning to think “The Startup Way” @Ben_Hall Ben@BenHall.me.uk Blog.BenHall.me.uk Ocelot Uproar
    • 2. Build It! Think It! Ship It! Sell It!
    • 3. Love Startups 2 Wins. 2 Loses. 1 Draw. Ocelot Uproar - TBD
    • 4. LANAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA ... He remembers me!!!!!
    • 5. A startup is a company that is confused about 1) What it’s product is 2) Who it’s customers are 3) How it makes money
    • 6. Startup life?
    • 7. Different to the Enterprise?
    • 8. Value Creation at 80 / 20
    • 9. Rollercoaster
    • 10. Developers are in the best position to do this as we think about problems differently Or at least the good ones do
    • 11. Think it!
    • 12. Solve a real pain
    • 13. Solve Your Own Problem
    • 14. Vision
    • 15. Disney – To make people happy Ikea – To create a better every day life for the many people Wal-Mart – Become a $125 billion company by the year 2000 Honda – in 1970: We will destroy Yamaha. Nike – in 1960s: Crush Adidas. Stanford University – To become the Harvard of the West
    • 16. Telsa - To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible SpaceX - To accelerate development of rocket technology, all for the goal of establishing a self-sustaining, permanent base on Mars
    • 17. People don't buy what you do; they buy why you do it.
    • 18. Ideas to avoid / be aware of? • Market places / two sided markets – They do lead to digital transaction businesses == most likely to hit $1b – Winning once is hard. Here you need to win twice. • Viral – Generally all about luck • Photo Sharing etc – Yawn!!! Be original.
    • 19. Just start Easier to go from shit to great than from nothing
    • 20. Talk to everyone! Listen to a few
    • 21. Ask yourself tough questions
    • 22. DON’T SAY YOU’RE DISRUPTION OR INNOVATING LAME!!! Only others can say that http://insideintercom.io/what-everyone- needs-to-know-about-disruption/
    • 23. Product Market Fit
    • 24. Got an idea? Get someone to pay for it
    • 25. Build it!
    • 26. “An MVP is an experiment that tests a critical, falsifiable hypothesis of your business” “MVPs are just a tool to conduct fast, measurable customer learnings” Devin Hunt - http://dex.io/hailpixel/mvps-in-practice/
    • 27. Landing Page / Pitch Test
    • 28. Fake it until you make it
    • 29. Product Hunt Naughty… smart… but naughty
    • 30. Product Solution Fit
    • 31. Anything can be an MVP Even if it only lasts 33 seconds
    • 32. User journey is the most important aspect to figure out
    • 33. New found love for Prototyping
    • 34. 30 Day Launch Medium – 31 Days Google Wave – 300 Days
    • 35. Design is key http://firstround.com/article/Simple-Design-is-What-You-Need-Not-What-You-Want-1
    • 36. Typography
    • 37. Colour Theory
    • 38. Be Careful Of Stock Photography
    • 39. Don’t turn into a developer/designer!
    • 40. Screw Perfection! • Done is better than prefect
    • 41. WHO CARES ABOUT CLEAN CODE IF THERE ARE NO SALES!
    • 42. Build on the shoulders of giants
    • 43. This Guy!
    • 44. Ship it!
    • 45. If you release something and no- one is around to use it, did the release happen?
    • 46. Find the people who believe in what you believe
    • 47. Content Marketing
    • 48. Paypal => eBay
    • 49. AirBnB => Craigslist
    • 50. Twitter Mentions / Search / Auto Follow
    • 51. Empty Community Problem - Daatch Solve the empty community problem
    • 52. Habit Forming Product Keep them coming back
    • 53. Friend of Friend Get them to bring more people
    • 54. Teams Don’t let them leave
    • 55. Dropbox Wins t’Internet
    • 56. Sell it!
    • 57. If it offers value, people will pay
    • 58. Charge from day zero
    • 59. Price for the customer you want $9 $99 $999
    • 60. Stay away from Free Trails http://derickbailey.com/2014/05/14/saas-builders-beware-the-free-trial/
    • 61. Stay away from Unlimited Price based on value. It’s a balance, you’ll find it https://baremetrics.io/blog/never-offer-unlimited
    • 62. Love the enterprise https://baremetrics.io/blog/idea-to-5000-in-5-months
    • 63. Zombies are more likely
    • 64. Lifestyle is fine!
    • 65. Elon Musk - 2008 SpaceX Falcon 1 launches was 0 for 3. Telsa was hemorrhaging money Getting divorced “man, I never thought I was someone who could ever be capable of a nervous breakdown” ~Iron Man Elon Musk http://spacenews.com/article/civil-space/40066why-elon-musk-says-2008-was-his-worst-year-ever
    • 66. Elon Musk - 2008 Sept. 28, 2008 - Falcon 1 – Successful launch on fourth attempt Dec. 23, 2008 - SpaceX awarded $1.6billion NASA contract Dec. 25, 2008 – Telsa investors pour more money in
    • 67. Summary
    • 68. Thank you @Ben_Hall Ben@BenHall.me.uk Blog.BenHall.me.uk Your Thoughts… MissingUnicorns.com DevSignerApp.com