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Amoskeag portfolio Document Transcript

  • 1. 2011 English/Marketing Intern Portfolio By Benjamin Gentry Included within this portfolio are all documents and/or forms completed or created by Benjamin Gentry for his position as English/Marketing Intern for Amoskeag (May 2011-December 2011). This includes but is not limited to: internship time sheet, updated resume, bi-weekly and monthly reports, employer information assignment, and a three-year business plan. Benjamin Gentry Amoskeag: The Literary Journal of SNHU 12/11/2011
  • 2. Gentry 2Table of ContentsCompleted Time Sheet.................................................................................................................................. 3Employment Application Letter .................................................................................................................... 4Updated Resume .......................................................................................................................................... 5Bi-Weekly and Monthly Reports and Reflections ......................................................................................... 6 Internship Report for the Month of May 2011 ......................................................................................... 6 Internship Report for the Months of June and July 2011 ....................................................................... 11 Internship Report for the Months of August and September 2011 ....................................................... 13 Condensed Amoskeag Marketing Intern Report for Summer of 2011 ................................................... 15 Condensed Amoskeag Marketing Intern Report for September of 2011 ............................................... 17 Internship Bi-Weekly Report #1 (Monday, October 3 – Sunday, October 16, 2011) ............................. 17 Internship Bi-Weekly Report #2 (Monday, October 17 – Sunday, October 30, 2011) ........................... 19 Internship Bi-Weekly Report #3 (Monday, October 31 – Sunday, November 13, 2011) ....................... 20 Internship Bi-Weekly Report #4 (Monday, November 14 – Sunday, December 4, 2011) ...................... 21 Internship Bi-Weekly Report #5 (Monday, December 5 – Sunday December 18, 2011) ....................... 22 Condensed Amoskeag Marketing Intern Report for October of 2011 ................................................... 24 Condensed Amoskeag Marketing Intern Report for November of 2011 ............................................... 25Employer Information Assignment ............................................................................................................. 26Literary Journal Statistics Comparison Charts ............................................................................................ 293-Year Business Plan ................................................................................................................................... 31Amoskeag Survey for 2010 and 2011 Contributers .................................................................................... 38Amoskeag Survey Results ........................................................................................................................... 39Interview Questions .................................................................................................................................... 43Interview with George Geers ...................................................................................................................... 44Interview with Diane Les Becquets ............................................................................................................. 49Revised List of Contacts for Advertising and Marketing ............................................................................. 54Amoskeag Author Spotlight Interview – Philip Dacey ................................................................................ 60Amoskeag Author Spotlight Interview – Richard Dokey ............................................................................. 62Amoskeag Author Spotlight Interview – James Black ................................................................................. 64Amoskeag Author Spotlight Interview – Marco Bisaccia ............................................................................ 67Amoskeag Blog Post – “What is an Amoskeag” .......................................................................................... 70
  • 3. Gentry 3Completed Time Sheet Monday Tuesday Wednesday Thursday Friday Saturday Sunday Total Total Hours:Week 1 - May 16-22 40 60 80 3 120Week 2 - May 23-29 60 70 30 110 4 1/2Week 3 - May 30-June 5 30 90 120 4Week 4 - June 6-12 60 30 60 2 1/2Week 5 - June 13-19 105 70 2 11/12Week 6 - June 20-26 75 40 1 11/12Week 7 - June 27-July 3 45 3/4Week 8 - July 4-10 45 30 60 30 2 3/4Week 9 - July 11-17 45 3/4Week 10 - July 18-24 60 30 1 1/2Week 11 - July 25-31 60 60 2Week 12 - Aug 1-7 40 30 1 1/6Week 13 - Aug 8-14 60 60 40 60 3 2/3Week 14 - Aug 15-21 60 30 1 1/2Week 15 - Aug 22-28 0Week 16 - Aug 29-Sept 4 60 40 1 2/3Week 17 - Sept 5-11 50 40 60 2 1/2Week 18 - Sept 12-18 60 60 45 2 3/4Week 19 - Sept 19-25 75 80 40 120 5 1/4Week 20 - Sept 26-Oct 2 45 45 30 2Week 21 - Oct 3-9 75 60 60 60 4 1/4Week 22 - Oct 10-16 60 150 60 60 60 6 1/2Week 23 - Oct 17-23 70 30 40 90 150 6 1/3Week 24 - Oct 24-30 60 40 50 30 60 40 4 2/3Week 25 - Oct 31-Nov 6 60 40 40 60 120 100 7Week 26 - Nov 7-13 30 135 30 60 60 130 7 5/12Week 27 - Nov 14-20 90 60 30 3Week 28 - Nov 21-27 60 60 2Week 29 - Nov 28-Dec 4 120 60 120 35 85 60 130 10 1/6Week 30 - Dec 5-11 70 60 45 60 120 120 7 11/12Week 31 -Dec 12-18 70 200 90 120 200 140 13 2/3
  • 4. Gentry 4 Employment Application Letter Benjamin Gentry 336 Sandown Rd. Chester, NH 03036 (603) 370-2530 benjamingentry@gmail.comMr. John SmithSmith Inc.123 Address St.Beverly Hills, CA, 90210Dear Mr. Smith:Im writing to express my interest in the Creative Marketing position listed on I haveexperience researching, marketing, and developing blogs and other forms of social media. I have workedas a marketing intern for Amoskeag – the literary journal of Southern New Hampshire University.My responsibilities included thorough research and information gathering, creating organized reportsand charts to present findings, and applying those findings to improve the marketability of the journal. Ideveloped and maintained an official blog for the journal – by both implementing existing materials andcreating my own unique content. While much of my work was independent, I also met regularly with theeditorial board and the editor to present and discuss the journal’s progress.Experience has taught me to efficiently complete assigned tasks and goals with little to no supervision. Ihave worked with the editor, as well as the editorial board, to solve problems and find creative solutionsthat advanced the journal’s marketability.Thank you for your consideration.Benjamin Gentry
  • 5. Gentry 5 Updated Resume BENJAMIN GENTRY 336 Sandown Road, Chester, NH 03036 • (603) 370-2530 • benjamingentry@gmail.comSPECIAL SKILLS • High-level comprehension in written and spoken French • Proficient in MS Word, Excel, PowerPoint; typing skillsEXPERIENCE GAMESTOP, Derry, New Hampshire Game Advisor………………….......October 2010 – Current Date Game Advisor…………..…………October 2009 – January 2010 Game Advisor……………………..October 2006 – January 2007 • Process used item trades and file games in an organized manner. • Help customers with any inquiries using computer database and/or knowledge of the store • Work on register while clearly communicating with customer • Assist coworkers and direct/aid customers during holiday rushes AMOSKEAG, Manchester, New Hampshire Marketing Intern…………………….May 2011 – December 2011 • Researched and compiled information into concise and organized reports and charts • Developed and maintained Amoskeag’s official blog • Presented monthly reports and findings to editorial board during board meetings • Created 3-year business plan for the literary journalEDUCATION SOUTHERN NEW HAMPSHIRE UNIVERSITY, Manchester, NH Bachelor of Arts, Creative Writing/English (Expected) May 2012 • President’s List • On the board of the Manatee Student Literary Journal MANCHESTER COMMUNITY COLLEGE, Manchester, NH Associates Degree, Liberal Arts May 2010 • 3.75 GPA - President’s ListACTIVITIES/HOBBIES • Wild-life photography • Creative Writing • Film StudiesREFERENCES Given upon request
  • 6. Gentry 6 Bi-Weekly and Monthly Reports and Reflections Internship Report for the Month of May 2011Overview Summary of Work Completed: On May 17, 2011, I officially began volunteer (later to be internship) work for Amoskeagby meeting with the journal‘s editor, Michael Brien, at Southern New Hampshire University. Weengaged in a discussion of where exactly Amoskeag was at this point and where Mr. Brien andthe rest of the staff, as well as the university, would like to take it. After receiving someinformation and several ideas of where to start, I began research on Amoskeag two days later –on May 19th. I started my work by creating a rough draft of a time journal to collect information,thoughts, ideas, and questions as I researched. Since Mr. Brien had suggested taking a look atAmoskeag‘s presence on New Pages (, Duotrope Digest(, and Poets & Writer‘s (, I looked extensively into all three. Ithen searched Amoskeag (and the literary journal market in general) on my own, via Google, anddiscovered both Amoskeag‘s official online web page as well as a fourth literary journal websitecalled Every Writer‘s Resource ( On Saturday the 21st, after collecting a base understanding of Amoskeag‘s presence in theliterary journal world, I searched for nine of the top literary journals in order to learn some of thesecrets behind their success that might be applied to Amoskeag. After researching what was outthere, I decided that the following nine journals provided a good variety of university-affiliated,popular, and commercially successful magazines: Agni, Alaska Quarterly Review, Antioch, FivePoints, Louisville Review, Missouri Review, Ploughshares, Southwest Review, and VirginiaQuarterly Review. Upon researching these nine other literary journals, I stumbled upon two very large areasof improvement that Amoskeag should consider: an electronic submissions manager and anonline shopping cart or store (the former previously suggested by Mr. Brien). I looked into someof the online shopping solutions that the nine journals presented as well as online store solutionsin general. I also devoted some time to researching electronic submissions managers – andsubsequently found the Council of Literary Magazines and Presses. On Tuesday, May 24th, I received an e-mail from Michael Brien requesting that I create asurvey that would gather information on Amoskeag from some of the author‘s that werepublished in the Spring 2011 volume. While replying to Mr. Brien with the survey I had created,I mentioned the CLMP and asked his opinion on it. I then continued my research into otherelectronic submission managers in case the subscription fee to CLMP was too expensive.Submishmash, Green Submissions, and Tell It Slant, were the three prominent options Idiscovered and consequently looked into. Each of the three had its pros and cons. Beforefinishing my research for the day I decided to search how many of the nine literary journals I
  • 7. Gentry 7chose had Facebook pages as it would be a free form of easy advertisement and promotion forAmoskeag. The next day, on the 25th, I received a reply to the survey rough draft I e-mailed to Mr.Brien. After reworking the survey and sending the final draft back to Mr. Brien for confirmation,I returned to researching the second large area of improvement that I believe Amoskeag shouldlook into – an online store or shopping cart. The first two options I found, 3dCart and Shopify,both seemed too extensive and expensive for the needs of Amoskeag. Luckily, with a bit moredigging, I managed to find two free alternatives – LiteCommerce and Ecwid. On Friday, May 27th, I received e-mail confirmation from Michael Brien to send out thesurvey. Once I had individually sent the survey out to each author, I registered an account onWriter‘s Market and found Amoskeag as well as the other nine literary journals. The next day, May 28th, I accumulated and organized the information I had collected onthe nine literary magazines. Then, with the help of the statistics listed on Writer‘s Market – aswell as the other sources previously mentioned – I began work on an excel sheet to clearlypresent a comparison of the ten literary journals (including Amoskeag, of course). On Thursday,June 2nd, I completed inputting the data for the literary journal statistics comparison sheet. Friday, the 3rd, I polished the excel sheet and created three bar graphs so that theinformation would be both presentable and easy to digest. I then received an e-mail from Mr.Brien about New Pages‘ Literary Package. At request, I read over all of the information about the―LitPak,‖ searched New Pages‘ web site once again, and found several journals had created anduploaded flyers. I then looked over a couple of these flyers in order to get a feel of howAmoskeag‘s competitors are advertising.Suggestions and Findings:Links for suggestions and findings mentioned below are included in the following section. The two main areas that I decided to look at in order to receive increased media exposure,higher quality submissions, and more subscriptions for Amoskeag are an online store and anelectronic submissions manager. Firstly, looking at an online store, I believe that an easier way to purchase sample copiesor subscriptions will help promote both the sales and exposure of Amoskeag. The simple fact isthat people are far more likely to purchase or subscribe to a product if it is only a simple matterof a few computer clicks. I believe many interested in Amoskeag may be put off by the currentform of transaction that the literary magazine offers (having to send out an e-mail or mail in acheck.) In fact, one of our published authors in the Spring 2011 edition, James Black, put it thisway in response to the survey I sent out: ―I encouraged supporters, via my own website, to go to yours and buy, and a number of them commented on the circa-1998 feel of things there. Some found it
  • 8. Gentry 8 hard to navigate and couldnt figure out how to buy (though this may have been prior to the April 18th on-sale date, it still seems a little silly to have to mail a check when establishing a Paypal account into which payments could go is so easy and cost-effective).‖ I think Mr. Black is spot on with his evaluation of Amoskeag‘s web presence, and whilethe site is a solid start and indeed professional looking, some more stream-lined features andadditions would certainly be welcomed. After researching nine of the most prominent literarymagazines, I discovered that seven of them included some form of an online store, and ifAmoskeag is to compete I believe it‘s a necessary tool. The largest and most reputable option for an online store would probably be, as Mr.Black mentioned, PayPal. This would arguably be the quickest and simplest way to include anoption to buy sample copies or subscriptions of Amoskeag online and I think it is definitely worthlooking into further. If PayPal isn‘t a good fit for Amoskeag, however, I did look into a handful of otheroptions with the best being a site called Ecwid. Ecwid offers an entirely free shopping cart optionwithout requiring any real maintenance or knowledge of internet source code. Having watchedsome of the tutorials on the website and seen some online stores in action, I can say that thesoftware looks incredibly user friendly and professional for both the merchant and customer. While researching online store options I also came across an interesting third find – sevenout of nine of the aforementioned literary journals could be found for purchase by searching onAmazon. It appears that Amazon achieves this through a separate organization calledMagazineExpress (which is, in turn, owned by EBSCO Industries inc. – a reputable andscholarly source). While I couldn‘t find a straightforward way to submit a literary magazine toMagazineExpress‘ store online, it might be possible to contact them and see how Amoskeagmight go about finding a place on the store. Though this option might prove more difficult thanthe first two, it could potentially also put any worry about managing a store out of mind. Moving along to the second main area I focused upon, I feel as though an electronicsubmissions manager is a much needed resource for Amoskeag – for similar reasons as an onlinestore. Not only would electronic submissions present a cleaner, simpler, and more organizedsystem for both authors and editors, but it would also broaden the scope of submitters, increasingthe likelihood of more high quality submissions. Once again, seven out of nine of the top literaryjournals have some form of an electronic submissions manager on their web pages. After beginning my research on possible electronic submissions managers, I came acrossthe Council of Literary Magazines and Presses (CLMP). I believe that this organization couldeasily accommodate Amoskeag‘s need for a submissions manager as well as several otherimportant resources that could potentially aid the literary magazine in the long run. CLMP notonly offers a wide range of toolkits, business models, and publishing guides, but the organizationwould also bring a certain level of prestige to Amoskeag. In fact, all nine of the literarymagazines I included in my comparison survey were found to have CLMP accounts (some ofwhich use CLMPs electronic submission manager).
  • 9. Gentry 9 The downside is that though a CLMP membership should only cost Amoskeag 75$, theirelectronic submissions manager would likely cost another $330. Due to the number of tools andthe amount of prestige given, I believe the 75$ is certainly worth the membership with CLMP.However, if the extra $330 is out of the question, I did research other available electronicsubmissions managers. The most prominent and professional looking program, aside from CLMP, is anorganization called Submishmash. While the submissions manager looks very slick and easy touse there is still a price point of $10 a month (for the option that is not ad-supported) – whichwould be much less than CLMP. Surprisingly, there is a comparable option to CLMP and Submishmash that is entirelyfree called Green Submissions. Considering that it appears as simple as the other two options(though some of the prestige and professionalism might be lost), I think this option is worthlooking into – even if only for a test-run. While an online store and an electronic submissions manager are the two main tools Ibelieve Amoskeag should consider adding to its website, I do have a handful of other suggestionsthat I believe Amoskeag could benefit from. Firstly, I think the creation of a professional looking Facebook page would be anincredibly easy and free way to not only promote Amoskeag but also potentially keepsubscribers, authors, and followers updated with any announcements, releases, and readings thatthe literary journal might have scheduled. All but one of the nine literary journals I researchedhad a Facebook presence and in today‘s world of social networks, I feel as though it is almostexpected. Secondly, the web site I mentioned above in the summary, Every Writer‘s Resource,allows literary magazines to register and upload information for free. Considering that it is one ofthe first websites that crop up when doing a Google search on literary journals, I think it wouldbe a good idea to get Amoskeag registered and included. As for the other three main sites(NewPages, Duotrope, and Poets & Writer‘s), Amoskeag‘s information needs to be updated –another interview or review would also be a good idea. Thirdly, I definitely agree with Mr. Brien on the matter of reaching out to moreindependent book stores either through direct contact or by signing up for one (or more) LitPakprograms that organizations such as NewPages offer. Finally, whether Amoskeag decides to go forward with a LitPak program or not, I like theidea of a flyer to grab attention. I think it would be worth creating one to bring out to local bookstores, libraries, and any other public areas that will take them.List of Online Resources:
  • 10. Gentry 10Literary Journal Homepages:AGNI: Quarterly Review: Points: Review: Review: Review: Quarterly Review: Store Options:PayPal: Express: Submissions Managers:CLMP: Submissions: Resources:Every Writer‘s Resource: and Topics of Discussion:Have two copies of the 2011 edition of Amoskeag been mailed to NewPages so that they canwrite another review? Is the interview for Duotrope the only one that Amoskeag has done andhow did it go about being organized?Has Mr. Brien heard of Sycamore Review? Though they appear larger than Amoskeag they don‘tseem to be as large as some of the other literary journals yet still manage to have an impressiveweb presence ( really interesting thing about Sycamore Review is that they have local Barnes & Noble‘sstores listed as retailers that carry their magazine. Has Amoskeag ever inquired into selling atBarnes & Noble‘s? Would this be worth looking into – if even possible?Which online store option and which electronic submissions manager should I pursue? Will Ineed to help install either/both of these tools or does Amoskeag have a separate individual towork on the journal‘s online space? If they do not, would it be worthwhile to hire someone inorder to create a more impressive web presence?
  • 11. Gentry 11Should I move forward on creating a Facebook page for Amoskeag? If so, would I create it or (asstated above) is there someone else who works on the online resources?Should I also work on a flyer for Amoskeag both to send out to NewPages and also bring toschools, libraries, book stores, etc? Internship Report for the Months of June and July 2011Overview Summary of Work Completed: Having not finished the May monthly report until halfway through June, just before I metwith Mr. Brien on the 21st, I have decided to skip a complete June report and instead tie themonth‘s work into the July report below. On Saturday, June 25th, I began researching book stores and libraries in New Hampshirebegan compiling lists of their locations and contact information in a Word document. During the first week of July, I looked into New Hampshire Writer‘s Project again toobtain information on Mr. George Geers as well as get a sense of their direction, purpose, andany connection with Amoskeag. I then e-mailed both George Geers and Diane Les Becquetsrequesting to interview both of them for Amoskeag. Next, I looked at Hippo Press‘s website to see if there would be any way we couldadvertise for Amoskeag with them. I discovered that they do appear to review literary journalsand there doesn‘t seem to be a fee for doing so. Going off of this information, I also looked intothe Concord Monitor and Union Leader for similar offerings. I then continued and completedlists for both bookstores and libraries in New Hampshire that have or might consider carryingAmoskeag. On July 9th, I edited the survey that I had sent out previously to the authors of the 2011edition of Amoskeag so that I could e-mail it to seventeen of the 2010 edition authors. I sent outthe e-mail to the seventeen authors individually but so far (as of August 6th) I have only receivedfour replies. After sending out the e-mails I wrote up some interview questions to print out andbring along with me when meeting with Mr. Geers and Mrs. Les Becquets. On July 10th, I cleaned up and edited the word document I‘ve been using to catalogue myresearch, information, etc. I then e-mailed Mr. Brien to inform him of my progress and have ageneral check-up. July 12th, I met with George Geers, the Executive Director of the New HampshireWriter‘s Project, and interviewed him about his thoughts, concerns, and suggestions onAmoskeag. Mr. Geers and I also discussed how the literary journal and his organization mightwork to form a mutually beneficial collaboration. I followed up the interview by e-mailing Mr.Geers some information on Amoskeag and thanking him for his time.
  • 12. Gentry 12 On July the 19th I began transcribing the interview I recorded of Mr. Geers into a worddocument. A little over a week later I completed both a rough draft and final draft of the writtenout interview (complete at eight pages).Suggestions and Findings: This past month and a half‘s work has led me to another two main suggestions forAmoskeag to look at. The first is to send out copies of Amoskeag to Hippo Press and theConcord Monitor in order to potentially get a review in both newspapers. I believe this would bea simple and easy way to get the word out to a demographic of readers that would easily beinterested in subscriptions and submissions. Not only would a positive review of Amoskeag in these notable New Hampshire papersattract subscriptions and submissions but it could also attract readers and writers to SouthernNew Hampshire University by affiliation – potentially increasing enrollment in the writingprogram. Getting Amoskeag reviewed by Hippo Press seems to be as simple as e-mailing theBooks Editor, Lisa Parsons (, and requesting that she take a look atthe journal. Concord Monitor can be reached similarly by e-mail or by simply submitting anevent or news via their website ( The second main suggestion I have would be for Amoskeag to further collaborate withNHWP. Mr. George Geers clearly stated that Amoskeag has NHWP‘s full support and that hewould be glad to help out in any way. Some suggestions that we arrived at in the interview were as follows: Mr. Geers could bring copies of Amoskeag and/or information to the wide number of events he goes to. Amoskeag is more than welcome to link our website to NHWP‘s or give Mr. Geers some information that he could potentially put up on the site. Mr. Geers also mentioned that Amoskeag is free to post events and information via NHWP‘s Facebook page. It is clear to me that this would be a very beneficial collaboration and I strongly believethat Amoskeag should meet with George Geers again to further discuss how we might combineour efforts in order to reach the readers and writers of New Hampshire (or New England andmaybe even the rest of the country). Finally, a third and minor suggestion would be to contact the book stores and libraries onthe lists that I have created in order to see if they are perhaps willing to carry Amoskeag. Duringmy research I found that some of the libraries do hold an older edition of the journal and Ibelieve sending a newer volume will only help exposure.
  • 13. Gentry 13 Ultimately, I believe that connecting with the book sellers and libraries of NewHampshire should probably be placed on the back burner until some reviews and collaborationsare made. However, I don‘t see any harm in reaching out to some of the smaller stores – evenjust in order to get their opinions and thoughts. Internship Report for the Months of August and September 2011Overview Summary of Work Completed: On August 2nd, I met with Diane Les Becquets, the director of the Creative Writing MFAprogram and interviewed her about her connection to Amoskeag and any thoughts or ideas shemight have going forward. Next, I prepared all of my findings and research from the previous two months beforemeeting with Mr. Brien at the university on August 9th. We went over the report that I had typedup and discussed the interview I had with Professor Les Becquets. We also discussed how wewould be moving forward with marketing for Amoskeag as well as the possibility of using theelectronic submissions manager, Submishmash. From August 11th to the 19th I worked on transcribing the interview I had recorded withDiane (which eventually came out to seven pages in length) and kept e-mail correspondence withMr. Brien to update him on my progress. On August 30th, I received an e-mail from Mr. Brien about the first of Amoskeag‘smonthly board meetings which would take place on Friday, September 9th. He requested that Itype up a condensed report of the work we had completed over the summer so that I may presentit to the board. For the next week, until the 8th of September, I worked on the condensed summer report.I also did some extra research in order to make sure what I would be presenting was valid andimportant. I kept e-mail correspondence with Mr. Brien to make sure the report would suffice. On September 9th, I met with Mr. Brien at 4pm, half an hour before the board meeting, inorder to finalize the summer report and make sure all was in order for the meeting. I thenpresented my report to the board at 4:30pm and stayed for a little while to discuss ideas anddirections that Amoskeag would be pursuing this year. Next, on September the 14th, I e-mailed Mr. Brien some of my ideas as to where weshould go after we had discussed several different outlets at the board meeting. I then beganwork on collecting all of the advertisement opportunities we had discussed in e-mailcorrespondence and that I had found online during research and created a single document toplace them in. On September 15th, I dove into the Submishmash (electronic submissions manager for)account that had been set up for Amoskeag and cleaned up the presentation as well as inspectedhow the manager worked and what plan Amoskeag was currently set up on. I then looked into
  • 14. Gentry 14what programs, if any, other literary journals were using for their blogs and if it would bebeneficial for Amoskeag to set up a blog of its own. The next day, I worked more on the Submishmash page before continuing work on thepotential contacts and advertisers portfolio that I had previously started. I also did a little bitmore research on more advertising opportunities. On September 20th, I met with Mr. Brien at the school to show him the changes I hadmade to the Submishmash account and exactly how the manager worked. We discussed potentialadvertisers, a facebook page, blog, and electronic submissions. I also asked if Mr. Brien couldwork on some descriptive blurbs for the various submission genres on Amoskeag‘sSubmishmash account. Finally, he asked me to look into another program called Open SourceJournal to see if it might be a better fit for Amoskeag. On the 21st, I received the genre description blurbs from Mr. Brien and added them to theSubmishmash account. I then took a thorough look into the Open Source Journal website andsome other companies that were using the electronic tool. Open Source Journal looked like itmight be a little too internet code-heavy and not too user-friendly. I then found a very helpfulwordpress website that both showed how Amoskeag might blog and had several ideas formarketing a literary journal. Finally, I e-mailed Mr. Brien about all of the above findings. On the 23rd of September, I looked into book fairs and other outlets to add to theadvertising opportunities and contacts list. After a little bit more research I compiled a thoroughlist and e-mailed the finished product to Mr. Brien. I also found a lot of solid information onAWP‘s website and research further. On September 25th, I received an e-mail from Mr. Brien outlining the creation of a three-year business plan for Amoskeag via the US government‘s small business association website. Ithen created a Facebook page for Amoskeag, filled in the basic information, and completed basicset up so that the page was ready to go live when/if needed. Once the Facebook page wascompleted, I e-mailed Mr. Brien about both the business plan and the page. I then created a wordpress blog for Amoskeag and did some more extensive research intoeven more advertising outlets and contacts that might prove to be useful tools for the company asit moves forward. On the 28th of September, I looked more thoroughly into the business plan templateprovided by Mr. Brien via the Small Business Association (SBA). I then researched businessplans for other literary journals and found a great example that I proceeded to read through in itsentirety. Next, I looked into the documents I had both created and received from concerningAmoskeag and proceeded to e-mail Mr. Brien for a little bit more information on Amoskeag‘shistory and sale‘s numbers etc. On September 30th, I e-mailed Dr. Robert Seidman (Amoskeag journal‘s residenthistorian and board member) to set up a meeting in order to piece together a more comprehensive
  • 15. Gentry 15outline of Amoskeag‘s history and inner workings. I then set up the basic information and formatfor the wordpress blog so that it was also ready to go live when/if needed. Reflections and Findings I have found that I have been enjoying the work for Amoskeag for the most part andbelieve that it is helpful both in acquiring workplace skills and in gaining valuable informationabout the publishing and writing world. Though much of the internship has focused on researchand e-mail correspondence, I still feel as though I am an employee providing reports andcompleting tasks for an employer. I have come across some struggles due to my limited knowledge of the company, as wellas marketing and literary journals in general, but I have found that with the proper research andsimply asking for others‘ input or information I have been able to overcome these problems. Finally, I think a highlight of the internship so far has been the board meeting held onSeptember 9th. Though I was slightly anxious to present my information to the members of theboard, it felt exhilarating being included in the discussion of how to move the journal forward. Ifelt like the board meeting presented an excellent example of how potential meetings might go inthe future depending on what career I find myself in. Condensed Amoskeag Marketing Intern Report for Summer of 2011 I began my marketing research for Amoskeag in mid-May by collecting information fromnine of the leading university-affiliated literary journals in order to better understand whatAmoskeag would need to do to grow in both submissions and subscriptions. I soon noticed thatAmoskeag was missing two important facets that several of the top journals had been using – anelectronic submissions manager and an online store. I first researched into a number of electronic submissions managers and came to theconclusion, along with Michael Brien, that Submishmash would be the best option. I believe thesubmissions manager will be a perfect fit for Amoskeag with its free to very low-cost price point,simple and clean layout, and ease of use. Not only will this essential tool help increasesubmissions but it will also severely cut the time and work currently required to transfer and readphysical submissions. While I am still looking into online store options (I believe PayPal would prove anobvious choice) and trying to gauge what might be best for Amoskeag as it continues to grow asa literary journal, I do believe that a simpler way to purchase copies of the magazine online willbecome more and more essential down the road. Similarly to an electronic submissions manager,an online store could also help streamline the process and minimize the effort needed for botheditor and reader alike.
  • 16. Gentry 16 In order to improve the quality of both Amoskeag‘s physical and online presence, I sentout a brief survey to some of the published authors in the 2011 edition of the journal. I receivedfeedback from eight of the authors. The general consensus was as follows: 1. The majority of authors heard about Amoskeag from the Poets & Writers ad or other online advertisements/reviews for the journal. 2. The majority of authors believed that an electronic submissions manager would indeed make submitting easier for them. 3. When asked if an online only journal would be preferred the response from the eight authors was a resounding no – almost all of them stating that they greatly appreciated the print presentation of Amoskeag. 4. The responses were mixed when the authors were polled as to how they felt about A handful replied that the web site was merely ―okay‖ while two felt that it was well done and one other felt that the site was antiquated and needed serious revision. Despite differing opinions on the quality of the web site, many authors commented that they would like to see more information, reviews, and samples. I believe the feedback from this survey will help us decide what direction we wantAmoskeag to head in next. It would appear, from this small consensus, that the literary magazineis on the right track with its printed presentation and online advertising and simply needs toexpand by both improving the website and adding an electronic submissions manager. During the rest of my time with the internship this summer, I looked at how Amoskeagwas being marketed and publicized and how we can work even further to get the magazine outthere. It quickly became apparent that both Mr. Brien and the former editors of Amoskeag hadclearly been working on just this – with listings on important websites such as New Pages andPoets & Writers. I think we would all like to see Amoskeag continue to go in this direction by updatinginformation on the aforementioned websites, looking for more opportunities to get reviewed andinterviewed by sources such as Hippo Press and Concord Monitor, and joining the socialnetworking world by both creating a Facebook page and getting connected to the Council ofLiterary Magazines and Presses (CLMP). Finally, while on the topic of networking, I have met with both George Geers and DianeLes Becquets on behalf of Amoskeag to discuss how the journal might collaborate with NewHampshire Writers’ Project and the SNHU Creative Writing MFA program respectively.The most obvious and simplest suggestion here would of course be to create a solid link andnetwork between the three entities‘ web presences to maximize exposure and strength of writingacross the board. I think we would all agree that having a few more meetings to further discusscollaboration between Amoskeag, NHWP, and the MFA program would only be beneficial to allinvolved.
  • 17. Gentry 17 Condensed Amoskeag Marketing Intern Report for September of 2011 While continuing my marketing research and advertising campaign this past month, I haveexplored both new and previously discussed avenues of growth and marketing. Firstly, I‘ve set up a basic Facebook page and Blog (via wordpress) for Amoskeag. Both pagesare ready to go public whenever the board feels it is the right time. I wholeheartedly believe that theseoutlets, alongside perhaps Twitter, will help boost the exposure of the magazine and make the strongsocial connections we are looking for. Secondly, I have worked alongside Mr. Brien to clean up and format Amoskeag‘s Submishmashaccount – it should be noted, however, Submishmash is in the process of changing their name toSubmittable. Regardless, the page is now up-and-running and ready for the green light to acceptsubmissions at any time. Michael and I have discussed a more extensive test run by potentially askingsome of the authors submitting for the 2012 edition if they can resubmit to the electronic submissionsmanager. Alternatively, I have also looked into another electronic submissions manager known as OpenJournal Systems (OJS) and believe that it would be a wonderful way to both receive submissions andpotentially create an online supplement of short fiction, poetry, and photography if we decide not to gowith Submittable. OJS is also completely free (aside from getting an ISP domain to host the software)and I‘m sure Bob Seidman can attest to its efficiency and usability due to his familiarity with thesoftware. Thirdly, I have looked further into setting up a PayPal account so that users on the Amoskeagwebsite will be able to click a simple ―Subscribe‖ or ―Purchase‖ button. PayPal looks to be immenselysimple to set-up and maintain and states that it will not charge you until you actually get paid bycustomers. When PayPal does charge, they charge 2.9% + 30¢ per transaction (for accounts receiving lessthan $3,000 a month via transactions). For Amoskeag, this fee would amount to about 50¢ per $7 one-year-subscription. Fourthly, I‘ve compiled an extensive list of possible reviewers, advertisers, local book stores andlibraries, MFA programs, and book fairs for future reference. I will, of course, add to this list throughoutthe semester and hope that it will help Amoskeag to get the local and national recognition it deserves. Finally, we have started putting together a three-year Business Plan for Amoskeag – and with thehelp of the board, hope to complete it by the end of this semester. I have begun crafting a missionstatement and some objectives and goals, but I will certainly require the input of the board in order toachieve the most attractive and persuasive plan possible. Internship Bi-Weekly Report #1 (Monday, October 3 – Sunday, October 16, 2011) On Tuesday, October 4th, I went to the Shapiro Library at SNHU and did some researchon the history of the literary journal for the business plan and website. I found nearly all of theissues of Amoskeag, and its previous incarnations, all the way back to the very first issue in 1984.I took some notes from the editor‘s introductions and the format of the journal and then later
  • 18. Gentry 18began forming a mission statement for the three-year business plan Mr. Brien has me workingon. The next day, I met with Dr. Robert Seidman and interviewed him about his opinions andideas on Amoskeag seeing as he has been on the board since its inception. Dr. Seidman showedme Open Journal Systems (an electronic submissions manager that might fit with Amoskeag) inmore detail. While I had briefly looked at the software before, I was impressed to see it in actionand researched the company‘s website more thoroughly when I returned home. I then e-mailedboth Dr. Seidman and Mr. Brien. On Saturday, October the 8th, I received an e-mail from Mr. Brien about anotheradvertising opportunity. I looked into the opportunity and replied to Mr. Brien with my opinion.Preparing for the upcoming board meeting on the 11th, I then researched into PayPal morethoroughly to decide if it is something we can bring to Amoskeag. On Sunday, I researched into several other literary journals in order to see how they hadgrown to national levels. I then worked on the wordpress blog I had created for Amoskeag. Thenext day, on the 10th, I put together a condensed report of my work in September to present to theboard. Tuesday, October 11th, I attended the Amoskeag board meeting at 3:30 and presented myreport and ideas on how the journal might move forward. I highlighted the importance of aFacebook page, blog, PayPal account, electronic submissions manager, and advertisingcampaign. I also discussed how Mr. Brien and I had begun working on a three-year businessplan. After the meeting, Mr. Brien, Laurelyn Estes (the editorial assistant), and I stayed late anddiscussed what we would work on before the November board meeting. The next day, I finished the final touches on Amoskeag‘s Facebook page and published itso that all could see. I then e-mailed the members of the board to let them know that theFacebook page was up and that they could e-mail me at any time if they had any questions orrequests to include information. During the weekend of October 15th and 16th, I worked on the journal‘s wordpress blog. Icreated and added information for both an ―About‖ page and ―Submission Guidelines‖ page. Ialso created a header, tweaked the format of the website, and added a link (or widget) to theFacebook page. Finally, I finished a rough version of a mission statement for the business plan. Reflections and Findings Once again, I think the highlight of my work this past two weeks has been the boardmeeting. I found that I was less nervous about presenting my ideas and my report to the boardsince I knew that they would be receptive and that I was well prepared. I enjoyed being able tothrow out my ideas and concerns and discuss them in a responsible and business-like manner. Ifelt very accomplished to have many of the board members thank me for my work and time afterthe meeting.
  • 19. Gentry 19 On the other end of the spectrum, I did struggle at first with the concept of creating abusiness plan. However, I found that simply discussing the issue with Mr. Brien helped to solvethe problem and I now feel like a have a more solid direction. Internship Bi-Weekly Report #2 (Monday, October 17 – Sunday, October 30, 2011) On Monday, October 17th, I e-mailed Mr. Brien about the business plan, Amoskeag‘swordpress blog, and the submishmash account in regards to the High School and Universitycontest. I then worked on the blog and typed up a welcome message in preparation of the blog‘sformal ―launch.‖ Throughout the week, I researched several additional advertising and marketing outletsthat would potentially help increase Amoskeag‘s exposure. I found more than a handful ofpreviously undiscovered resources including I then began research on thepossibility of receiving a grant to help fund Amoskeag. On Friday, October 21st, I received three e-mails from Mr. Brien about Submishmash, theblog, and the business plan. I replied to both Mr. Brien and Laurelyn (Amoskeag‘s editorialassistant) about the contest and Submishmash. I then edited the Submishmash account in order toprepare for contest entrants. Next, I created an account on and downloaded asample business plan – which I then looked over. Finally, I created an interview prompt to sendto the authors of the 2011 edition magazine in order to prepare for an ―Author Spotlight‖ serieson the blog – I e-mailed the prompt to Mr. Brien for approval. On Sunday the 23rd, I received an e-mail reply from Mr. Brien about the interviewprompt and the Submishmash account. I first edited the Submishmash account a little bit more,and then began researching nine of the authors from the 2011 edition who had previously repliedto the survey I sent in the summer. Of the nine, I chose seven authors to send the interview to –and edited the prompt for each individual before sending. I then switched back to my research on marketing opportunities and grants and found outthat the Council of Literary Magazines and Presses is the best route for Amoskeag to get thekick-start it needs. On Monday, October 24th, I received e-mail responses from three of the authors I sent theinterview prompt to. Two of the three provided solid interview responses that would be ideal forthe blog. I read through each, formatted them, and did some very slight editing. I then retooledthe main menu on the wordpress blog and added the ―Author Spotlight‖ section. Finally, I e-mailed Mr. Brien with the attached formatted interviews in order to get his opinion. Throughout the rest of the week, I continued research on marketing and advertisingopportunities and created a new, revised list, specifically for potential reviewers that could offerpositive publicity for Amoskeag. I worked on the list, adding mailing information, contactinformation, and a paragraph explaining why each review resource would benefit Amoskeag.
  • 20. Gentry 20 Reflections and Findings Though it has been a slightly slow two weeks, I have enjoyed researching and creatingthe blog. Researching into marketing opportunities, reviewers, and advertising has helped me geta better grasp on the industry and I believe my findings will be beneficial to the growth ofAmoskeag. The creation and retooling of the blog has allowed me to include some of my owncreativity and writing. I have, at times, struggled a little bit with finding work to do. However, I quickly realizedthat there is almost always information to compile, research for a better understanding, or simplyimprove upon. I am excited to show my findings to the board in the meeting on November 8th. I think my favorite part of these two weeks was when one of the authors I sent theinterview to was so pleased and impressed by my (and Amoskeag‘s) follow-ups and inclusionsof his ideas and works, that he e-mailed Mr. Brien and thanked him profusely while alsorequesting to sign up for a subscription. I felt accomplished having actually seen somesubstantial results.Internship Bi-Weekly Report #3 (Monday, October 31 – Sunday, November 13,2011) On Monday October 31st, I finished my list of reviewers. I then received an e-mailresponse from James Black to the interview questions for the Amoskeag Author Spotlight featureon the blog. I formatted and edited the response and saved it in a word document. Next, I e-mailed Mr. Brien with the updated version of the interviews and finally checked up on thesubmishmash account and blog. From Wednesday to Friday I worked on the business plan for Amoskeag, received andresponded to various e-mails from Mr. Brien about the upcoming board meeting on November8th, set up the Philip Dacey Author Spotlight Interview to go live on the Blog at noon on the 8th,and finally began work on my October report for the board. On Saturday, November 5th, I finished the October report for the board meeting. I thenadded and scheduled Richard Dokey‘s Author Spotlight Interview to go live on the blog onDecember 8th at noon. Next, I worked on the blog and tweaked some of the menus and layout.Finally, I attempted to better understand the‘s coding in preparation oflinking to the blog from the main site. On Sunday, I received an e-mail from Mr. Brien about thebusiness plan and worked on it more. I then e-mailed what I had of the business plan so far backto Mr. Brien. Tuesday, November 8th, I attended the board meeting with Mr. Brien, Laurelyn, and theeditorial board. I brought my laptop and plugged it into the large screen in the conference roomto give a brief presentation of my work on the blog so far. I also presented my October report and
  • 21. Gentry 21discussed upcoming projects with the board. After the meeting, I met with Mr. Brien andLaurelyn and discussed future objectives and goals to work on. From Wednesday the 9th to Sunday the 13th I continued e-mail correspondence withboth Philip Dacey and Richard Dokey concerning my plans for the Author Spotlight Interviews –and in the case of Mr. Dacey, letting him know that his interview was now live. I then worked onthe blog further and began moving over the 2011 edition and its excerpts from the old website tothe blog. Finally, I researched into other literary journal blogs to get more ideas on how they aremaintained and what content is placed on them. Reflections and Findings Leading up to the board meeting on November 8th, I felt somewhat stressed about gettingeverything completed. This was particularly the case in respect to trying to figure out the ins andouts of the old website. One of the greatest problems I have come acrossso far during this internship is solving the issue of how to move all of the old content (over ahundred excerpts as well as past issue pages) from the website to the blog. Eventually I began tosolve this problem simply by trying a number of different routes before I was able to move the2011 edition and its excerpts over successfully. There is still a lot of work to do, however. As I mentioned in the last report, I was very excited to present the blog and my report tothe board. This was once again my favorite part of this two week period, especially since theblog received a unanimously positive reaction. I was actually slightly taken aback by how muchthe editorial board appreciated my work. I definitely felt as though my struggles had been worthit for that moment.Internship Bi-Weekly Report #4 (Monday, November 14 – Sunday, December4, 2011) I decided to do what I suppose is actually a tri-weekly report since the week surroundingmid-terms and Thanksgiving was slightly hectic and I didn‘t get as much internship work doneas usual. From Monday, November 14 to Sunday, November 20, I corresponded via e-mail withMr. Brien about the blog, the website, the submishmash/submittable account etc. I continuedwork on the blog by further tweaking the appearance, the menus, and the layout. Next, I startedresearch on the Amoskeag Mills and the history of the word Amoskeag in order to create a blogpost to attract more views and explain the commonly asked question of ―What is an Amoskeag?‖Finally, I sought out Karlyn Morissette, the director of social media at SNHU to receive heropinion on the blog and expanding publicity. She approved of what I had accomplished so farand told me to continue on the same path.
  • 22. Gentry 22 From Monday the 21st to Sunday the 27th, I continued research on the Amoskeag millsbut realized that if I wanted to get some solid information from a reliable source I would need tocheck out a book on the mills from the library. Setting the project aside, I then moved the 2010and 2009 issues and their excerpts from the old site to the blog. On Monday the 28th, I met with Mr. Brien and showed him how to login to theFacebook, wordpress blog, and Submishmash accounts. I also showed him the basic features ofeach and what I had done on each. We discussed how we might be able to use the two staffaccounts available on the free version Submishmash to accommodate the dozen or so boardmembers. For the remainder of the week, I worked diligently on moving over all of the contentfrom the old website to the blog. By Sunday, December 4th, I had moved over the complete backcatalog of over 25 past issues (several of which included excerpts) as well as all images,information pages, etc. I then edited and tied everything together on the blog so that it wasaesthetically pleasing. Finally, I made sure that the links and layout worked and everything waseasily accessible. Reflections and Findings While these three weeks were generally a lot of tedious work involving moving contentfrom one site to another, I actually enjoyed the feeling of satisfaction received when looking atthe final product. I am proud to have my name attached to the Amoskeag blog and feel like mywork will hopefully pay off for the journal. Like most weeks, I once again hit a wall in my progress when attempting to write up theblog post. This time, however, knowing that it was not due until later, I was able to focus on thetasks that I could complete. Finally, meeting with Mr. Brien in order to show him the inner workings of the socialmedia websites was definitely a learning experience. I realized that I had to work on mycommunication skills to accurately explain how everything worked. Luckily, I feel as though wecould communicate clearly enough that he got the gist of each website and was hopefullycomfortable enough to use them in the future.Internship Bi-Weekly Report #5 (Monday, December 5 – Sunday December 18,2011) On Tuesday the 6th, I read through the fourth Author Spotlight Interview I received fromMarco Bisaccia and then edited and formatted it. I uploaded it to the blog and scheduled it to golive February 8th, 2012. I then went back to my research on Amoskeag Mills (having previouslychecked out the book I required from the library).
  • 23. Gentry 23 On Wednesday the 7th and Thursday the 8th I continued research and work on the ―Whatis an Amoskeag?‖ blog post. I e-mailed Mr. Brien about the blog and preparation for the finalboard meeting on the 13th. I then edited the blog to include a new author spotlight link on thefront page and updated the Facebook page as well. On Friday the 9th I finished the blog post about Amoskeag, added photos and then did afinal remodel and tweaking of the blog. The next day, on the 10th, I edited and re-formatted thebusiness plan to bring to the board meeting. I also began work on the November report for themeeting and prepared my presentation by making sure I knew my way around Submishmash(and that the secondary account I created was working). On Sunday the 11th I finished the November report for the business meeting. I thencreated a powerpoint of the photo submissions to show during the meeting (as requested by Mr.Brien). I e-mailed Mr. Brien the new business plan and November report to look over. Finally, Icreated an outline for the portfolio (required by Mr. Brien as well) and began work on it. OnMonday, I worked a little bit more on the portfolio, checked up on the blog, and printed outcopies of the business plan and November report. On Tuesday, December 13th, I attended the final board meeting and presented my lastreport. I showed the members my progress on the blog as well as the powerpoint of the photosubmissions. I also demonstrated to the board how to log in to the Submishmash account andview and comment on the submissions we had received for the undergraduate contest. After the meeting, Mr. Brien, Laurelyn, and I discussed final goals and objectives andanything else that needed to be wrapped up. Mr. Brien asked if I would be able to catalog thecontributor information for the submissions on the submishmash account. Later that night Imanaged to get halfway through the 102 submissions and e-mailed the editorial board step-by-step instructions on how to view and comment the submissions (both as a reminder and for thosewho missed the board meeting). On Wednesday, December 14th, I finished cataloging the names and information of theundergraduate contest contributors and e-mailed the excel spreadsheet to Laurelyn. As of writing this final bi-weekly report, the last task I have to complete is to finish theportfolio and e-mail it to Mr. Brien. I intend to complete this by Sunday the 18th. Reflections and Findings My final few weeks of internship work for Amoskeag were fairly hectic due to havingseveral papers and finals to worry about as well. However, I managed to stay on track and thefinal board meeting was successful. As with the previous board meetings, I once again feltaccomplished and proud of the work I completed. It was also a bittersweet ending since the 2012edition of the journal still has a ways to go before its April publication date.
  • 24. Gentry 24 I feel as though my work was appreciated, though, and I hope that I will be kept in theloop. I was asked by Mr. Brien if I wanted to intern again in the spring but since I do not requirethe credits I felt as though the position should be given to someone who does. I definitely think I learned a lot from getting the chance to intern with Amoskeag. Notonly was I able to experience what it would be like to present reports and information to a boardduring a meeting, but I also learned a lot about the literary journal industry in general. I feel asthough my time with Amoskeag has opened my eyes to new potential careers in the field ofjournalism. Condensed Amoskeag Marketing Intern Report for October of 2011 With October having come to a close and November just starting, we have seen theadvent of some real growth in respect to Amoskeag‘s online presence. I hope to continueassisting in this development (as well as the growth of the journal‘s offline presence) by bothfollowing up with and/or beginning the following projects. Firstly, as I stated in an earlier e-mail to the board, Amoskeag‘s official Facebook pagehas gone live and has already begun to grow. However, in order to nurture this growth, we willneed to spread the word and keep the page updated with consistent news and information. I amcurrently in the process of searching for the right outlets to use in order to attract our targetaudience. I will also work with Mr. Brien to set up a schedule of what should be posted andwhen. Secondly, Mr. Brien and I have gone forward with a trial run for the Submittableaccount via the SNHU MFA Student Writing Contest. The electronic submissions manager isnow up and running and ready to accept submissions. Thirdly, with the help of Mr. Brien, I have continued work on Amoskeag‘s formalBusiness Plan. It is our hope that having a structured plan will facilitate Amoskeag‘s future andallow for a set of goals for the magazine to work toward. Fourthly, I have begun an Author Spotlight Interviews series by sending out an e-mailinterview prompt to seven of the contributing authors of the 2011 edition of Amoskeag. I havealready received four responses and hope to kick-start Amoskeag‘s blog by publishing PhilipDacey‘s interview – and follow up by scheduling an author interview to be published onto theblog each subsequent month. Finally, that brings me to Amoskeag‘s wordpress blog. Though I am still trying to figureout the intricacies of Amoskeag‘s official website, I have designed the blog to be a sort ofintermediary source while we look into how to move forward (either through SNHU or bysimply overhauling the current website). I have worked to create a simple design and place somebasic information from the website on to the blog.
  • 25. Gentry 25 Condensed Amoskeag Marketing Intern Report for November of 2011 I would like to begin my final monthly report by thanking Mike and everyone on theboard for being so welcoming to me and including me in these discussions about the journal.This internship has definitely helped me and I hope that some of my work will be beneficial tothe journal as well. That being said, let‘s delve into the November report. Firstly, I am pleased to announce that I have managed to move over all content –including all excerpts – from the old Amoskeag website ( to the newblog ( There are two Author Spotlight Interviewscurrently up on the blog and two more queued for January and February. The blog has also seenover 260 views already. Anyone who performs a simple Google search of any of the variousauthors and/or pieces featured in the journal should now find a link to the wordpress blog. Secondly, I have remodeled the business plan slightly, and for all intents and purposes itis now complete. However, I‘m sure Mike would appreciate any and all input, ideas, or concernsin order to further improve the plan. Information will undoubtedly need to be added to it as timegoes on, but it should give everyone a good idea of where the journal is headed in the next threeyears and a goal to reach for. Thirdly, we have received just over 100 entries for the SNHU undergraduate writingcontest via Amoskeag’s Submittable account. Since we are currently doing a test run on theaccount, we are still on the free version that only allows two logins. Due to this restriction I havemade one of the logins a general one for all board members. The e-mail and the password is identity2012. Mr. Brien holds theadministrator account and will be able to assign pieces to the Amoskeag Reader account. Oncepieces are assigned by the admin, everyone can log in, read them, and leave a note (with yes, no,or maybe) and their name. Finally, with my last week or so I will be compiling a portfolio of all of my work to dateto pass on to any future interns the journal might take on. I will certainly still be around nextsemester and will gladly help in any way I can.
  • 26. Gentry 26 Employer Information AssignmentBen GentryProfessor PolleyENG 490November 2nd, 2011 Amoskeag Employer InformationBrief History: Amoskeag started as a literary journal back in 1984 when Southern New HampshireUniversity, a small business school at the time, was still known as New Hampshire College. Dr.Robert Begiebing, a passionate writer and faculty member, envisioned (alongside a smallcommittee of other faculty members) a small literary journal for the college. New HampshireCollege Journal was born out of this vision and the first issue was published in 1984. In 2001, the journal changed its name from New Hampshire College Journal to SouthernNew Hampshire University Journal, and then changed its name again (as well as its look) toAmoskeag in 2005. This second name change also kick-started the journal‘s more ambitiousattitude of growing from a small university-only journal to a statewide (and eventuallynationwide) presence. Dr. Allison Cummings took the helm of the journal in the fall of 2004 and worked tocreate a standalone web presence (from SNHU) to complement the magazine. She also managedto get the journal up on a handful of important web sites like Poets and Writers and New Pages –therefore increasing exposure, submissions, and subscriptions. Finally, in 2009, Michael Brien, Amoskeag‘s current editor grabbed the reins and hascontinued in Dr. Cummings‘ footsteps with the expansion of the journal‘s exposure. In an
  • 27. Gentry 27attempt to boost both subscriptions and high quality submissions, I was hired onto the journalstaff as a marketing intern by Mr. Brien.Amoskeag’s Staff and Structure: As editor of the magazine, Michael Brien is currently tasked with organizing authorsubmissions and getting the journal ready to be published. He must work with the board ofdirectors at SNHU in order to receive funding. He also oversees and works with the editorialboard and ultimately makes the executive decisions in regards to Amoskeag‘s format, webpresence, and publication. Laurelyn Estes is Mr. Brien‘s editorial assistant. She reports directly to Mr. Brien. Hertasks include sorting through submissions and getting them to each member of the editorial boardfor review, organizing contests and putting up flyers, and keeping track of any and all importantinformation regarding the journal‘s contacts etc. The editorial board consists of David Swain, Stephanie Collins, Robert Seidman, SusanKennedy, Benjamin Nugent, Julie Baker, Traci Belanger, Allison Cummings, Linda Dyer, andKathy Fagley. These ten members are in charge of sifting through the hundreds of submissionsAmoskeag receives and giving general feedback. They also meet once a month during thejournal‘s period of submissions acceptance (September – December) in order to discusseverything from how the journal should look and feel that year to how better to advertise andmarket. MFA Director, Diane Les Becquets, also sits in on these meetings as a liaison but doesnot read submissions for review. Finally, I work directly under Michael Brien as marketing intern for Amoskeag. I amtasked with researching potential marketing and advertising opportunities, presenting myfindings, and working on any number of projects that will help the journal expand in
  • 28. Gentry 28subscriptions and submissions. I am also tasked with attending the board meetings and reportingon my progress. As far as my work schedule and actual work environment are concerned, I ammostly left to work on my own projects – as well as projects assigned to me – while keeping e-mail contact with Mr. Brien to ensure that I am keeping on track. This includes but is not limitedto setting up interviews, researching, writing up reports and business plans, cataloging contactsand information, and meeting with Mr. Brien at least once a month.Mission Statement for Amoskeag (written by myself and approved by Michael Brien): For over a quarter of a century, Amoskeag, the literary journal of Southern NewHampshire University, has focused on the exchange of ideas and visions through short fiction,poetry, and photography. As the university works to re-shape its future, so too will the journalassist in the development of its diverse and creative literary culture by collaborating with theuniversity‘s undergraduate and graduate creative writing programs. Amoskeag will continue togrow toward a nationally and internationally acclaimed level of creative expression and ourmission will continue to focus upon promoting the creative expression of both aspiring writersand established authors.
  • 29. Gentry 29 Literary Journal Statistics Comparison Charts Louisville Agni Alaska Quarterly Amoskeag Antioch Five Points ReviewEstablished 1972 1982 1983 (2005) 1941 1996 1976Issues Per Year 2 2 1 4 3 2SimultaneousSubmissions Yes No Yes No No YesPrintCirculation 3,000 2,700 1,500 5,000 2,000 UnknownSample Copy $10.00 $6.00 $7.00 $7.00 $7.00 $5.00Online Journal Yes (60k Readers) No No No No NoElectronicSubmissions Yes No No No Yes YesOnline Store Yes No No Yes Yes NoFacebookPresence Yes Yes No Yes Yes YesQueryResponse Time 2 Weeks 1 Month 1 Month Unknown Unknown UnknownMMS ResponseTime 4 Months 6 Months 4-5 Months 3-6 Months Unknown UnknownUses CLMP Yes Yes No Yes Yes YesFound onAmazon Yes Yes No No No Back Issues Southwest Virginia Missouri Review Ploughshares Review Quarterly Percent YesEstablished 1978 1971 1915 1925 Owner:Issues Per Year 4 3 4 4 Not Including AmoskeagSimultaneousSubmissions No Yes Yes Yes 66.67%PrintCirculation 6,500 6,000 1,500 7,000Sample Copy $8.95 $8.50 $6.00 $14.00Online Journal Yes No No (Yes) Back Issues 33.33%ElectronicSubmissions Yes Yes Yes Yes 77.78%Online Store Yes Yes Yes Yes 77.78%FacebookPresence Yes Yes No Yes 88.89%QueryResponse Time 2 Weeks Unknown Unknown UnknownMMS ResponseTime 2-3 Months 5 Months 1-4 Months 1-3 MonthsUses CLMP Yes Yes Yes Yes 100.00%Found onAmazon Yes Yes Yes Yes 77.78%
  • 30. Gentry 30 Issues Per Year4.5 4 4 4 4 43.5 3 3 32.5 2 2 2 21.5 1 10.5 0 Print Circulation8,000 6,500 6,000 7,0007,0006,000 5,0005,0004,000 3,000 2,7003,000 1,500 2,000 1,5002,0001,000 Unknown 0 Sample Copy Prices$16.00 $14.00$14.00$12.00 $10.00 $8.95 $8.50$10.00 $8.00 $6.00 $7.00 $7.00 $7.00 $5.00 $6.00 $6.00 $4.00 $2.00 $0.00
  • 31. Gentry 31 3-Year Business Plan AMOSKEAG 3-Year Business Plan Amoskeag: The Literary Journal of SNHU By Benjamin Gentry 12/10/2011This business plan is a work in progress and simply meant to give some direction to the editorial boardand editor of the journal. Additions and changes may be made.
  • 32. Gentry 32Table of Contents1.0 Executive Summary .................................................................................................................. 33 1.1 Objectives ............................................................................................................................... 33 1.2 Mission ........................................................................................................................................ 33 1.3 Keys to Success ...................................................................................................................... 332.0 Company Summary ................................................................................................................... 34 2.1 Company Ownership ............................................................................................................. 34 2.2 Company Locations and Facilities .................................................................................... 343.0 Products ......................................................................................................................................... 344.0 Market Analysis Summary ...................................................................................................... 345.0 Strategy and Implementation Summary .......................................................................... 34 5.1 Marketing Strategy ................................................................................................................ 35 5.1.1 Distribution Strategy ..................................................................................................... 35 5.1.2 Marketing Tools ............................................................................................................... 35 5.1.3 Strategic Alliances.......................................................................................................... 35 5.1.4 Promotion Strategy ....................................................................................................... 35 5.1.5 Pricing Strategy............................................................................................................... 36 5.2 Sales Strategy ......................................................................................................................... 366.0 Management Summary ............................................................................................................ 36 6.1 Management Team ................................................................................................................ 36 6.2 Management Team Gaps..................................................................................................... 37
  • 33. Gentry 331.0 Executive Summary Southern New Hampshire University is the publisher of "Amoskeag” Journal. The journal, which has an annual print run of 1300 issues, is directed to university staff, contributing writers, university libraries, MFA programs, and literary enthusiasts across the United States. The management of the journal hopes to increase its print run to 2,500 by the end of year three. The magazine will be published bi-annually. Sample distribution, organizational sales, and direct mail to targeted lists of writers and literary enthusiasts will be utilized to build subscriptions. Successful execution of Amoskeag’s marketing plan will produce sales revenues in direct print sales from $100 in year one, $200 in year two, and $300 in year three. An increase in tuition-based enrollments in the undergraduate and MFA creative writing programs of the University will increase steadily over the next three years and attribute to the majority of actual revenue.1.1 Objectives The initial objectives of Amoskeag are as follows: 1. To establish a new print and web design that enhances the mission of Amoskeag by the 2013 publication edition. 2. To enhance collaboration between Amoskeag and the undergraduate and MFA creative writing programs of Southern New Hampshire University by the fall of 2012. 3. To expand the presence of the journal on a national level through a conscientious marketing effort including but not limited to: paid advertising, review publications, and membership in the Council of Literary Magazines and Presses (CLMP) by the summer of 2013. 4. To hire a part-time editor and university paid assistant editor by 2014. 5. To publish two issues per year by 2014. 6. To triple circulation from around 1,500 to 4,500 by 2013. 7. To triple paid subscriptions from around 20 to 60 by 2013. 8. To attract and recruit new students and use the incoming tuition as means to help fund publication costs.1.2 Mission For over a quarter of a century, Amoskeag, the literary journal of Southern New Hampshire University, has focused on the exchange of ideas and visions through short fiction, poetry, and photography. As the university works to re-shape its future, so too will the journal assist in the development of its diverse and creative literary culture by collaborating with the university’s undergraduate and graduate creative writing programs. Amoskeag will continue to grow toward a nationally and internationally acclaimed level of creative expression and our mission will continue to focus upon promoting the creative expression of both aspiring writers and established authors.1.3 Keys to Success The keys to success are: Continuing to produce quality editorial content.
  • 34. Gentry 34 Moving into the digital age via improved online presence to attract modern readers. Advertising intelligently to target audiences via literary mediums. Sending out copies of the issue for review to as many mainstream sources as possible. Attracting new students to the university in order to receive additional funding.2.0 Company Summary Amoskeag’s forerunning journal, New Hampshire College Journal, was founded by Dr. Robert Begiebing and a small group of likeminded professors from Southern New Hampshire University in 1984 (known as New Hampshire College at the time). Throughout the years, the journal has evolved and gained recognition within the realm of literary enthusiasts. Currently, the journal has taken on a three-year cycle of rotating head editors from the editorial board. This tactic has ensured that the content and layout of the journal remains creatively fresh and that the journal is constantly being pushed to grow in new and inventive ways.2.1 Company Ownership Southern New Hampshire University currently owns Amoskeag and subsidizes its publication.2.2 Company Locations and Facilities Amoskeag currently has its office on the Southern New Hampshire University campus at 2500 North River Rd., Manchester, NH, 03106-1045. It is not anticipated that expanded facilities will be needed for the first few years of the plan. All business, management and editorial functions are performed on the campus. Printing and publication is outsourced.3.0 Products Amoskeag currently publishes one literary magazine per year, released in late April. The magazine is roughly 120-150 pages in length and strives to include creatively unique pieces of poetry, short fiction, essays, and photography. It is presently published in black and white and features a simplistic yet stylish and attractive layout.4.0 Market Analysis Summary While the wide variety of the short and manageable pieces allows Amoskeag to attract most readers, the target audience that should be appealed to as a base audience is most definitely aspiring writers, English majors and students, literary enthusiasts, and any members of creative arts groups or clubs.5.0 Strategy and Implementation Summary Our strategy keeps in mind the above mentioned niche market. The benefit of having such a clear and concise target market is that there are specific lists, clubs,
  • 35. Gentry 35 memberships, and other such tools affiliated with that market that can be used to attract potential subscribers and submitters. The literary and creative arts enthusiasts, writers, and students are proven to be a loyal clientele and close-knit community. Good writers and artists alike crave new material in the form of periodicals, like Amoskeag, to inspire them and drive them. The objective then is simply how to find and inform this target audience. The strategy is to get the Amoskeag name out there through both paid and unpaid specific-market-aimed advertising, online and offline social networking, and solicitation and cooperation with other well known organizations and corporations.5.1 Marketing Strategy New subscriptions are both sample and media based. Sampling will be done to both known literary organization members and to literary mailing lists. Sample runs will be increased by 200 each year. All cost associated with these sampling programs are included in the advertising and promotion budgets for those years. A total of $1,500 will be spent on direct mailed sampling geared to subscription. All sales projections through this multi-channel approach will reflect the different pricing and margin considerations pertinent to each.5.1.1 Distribution Strategy Distribution of magazines through retail channels are projected at retail less 60%. Subscriptions through organizations are projected at list less 50%. All direct sales are booked at full revenue. Direct sales of magazines are billed to credit cards and drop shipped. The magazine is an ideal vehicle to promote these sales. Future sales are planned directly over the internet from the journal’s website.5.1.2 Marketing Tools The Council of Literary Magazines and Presses will provide an essential set of tools for Amoskeag to use as it actively engages in the marketing and advertising fields.5.1.3 Strategic Alliances The strategic alliances with Southern New Hampshire University’s undergraduate Creative Writing program, its Master of Fine Arts Creative Writing program, and the New Hampshire Writers’ Project will ensure that Amoskeag will quickly grow into one of New Hampshire’s most prominent literary journals.5.1.4 Promotion Strategy
  • 36. Gentry 36 Amoskeag’s promotional strategy can be divided into five prongs: interviews, reviews, advertisements, social networking, and solicitation. 1. Interviews – Amoskeag will actively seek out the correct mediums for interviews with the editor in order to promote exposure beginning with online sources such as New Pages, Duotrope, and The Review Review. Interviews will soon after extend to physical mediums such as newspapers and magazine articles. 2. Reviews – Similar to seeking out possible interviews, Amoskeag will send out review copies to the leading literary reviewers in order to promote exposure even further. Amoskeag has already been positively reviewed by New Pages and will continue this trend by mailing copies to other literary review organizations such as The Bloomsbury Review and American Book Review. 3. Advertisements – Amoskeag will take advantage of both unpaid and paid advertising in mediums that appeal to the previously established target market such as AWP: The Writer’s Chronicle and 4. Social Networking – Modern social networking sites such as Facebook, Twitter, and a Wordpress blog will significantly help promote exposure of Amoskeag via “digital word-of-mouth.” 5. Solicitation – Sending issues of Amoskeag to other universities Creative Writing programs and campus libraries, as well as attending book fairs and tours, will directly achieve exposure to the journal’s precise target market.5.1.5 Pricing Strategy Amoskeag’s literary journal will sell for $6.00 per single back issue. A one-year subscription is $7.00. A two year subscription is $12.00. Future subscription rates are liable to at least double when the journal makes the leap to a bi-annual model.5.2 Sales Strategy Our combined sales strategy of sampling, direct mail, and organizations will result in the following first year sales goals: 100 one-year subscriptions. 100 two-year subscriptions.6.0 Management Summary Amoskeag is managed by the editor and editorial board with assistance from editorial assistant, designer, art editor, production manager, and marketing intern.6.1 Management Team Editor: Michael Brien
  • 37. Gentry 37 Editorial Assistant: Laurelyn Estes Editorial board: Traci Belanger Julie Baker Benjamin Nugent J. Stephanie Collins Allison Cummings Linda Dyer Kathleen Fagley Susan Kennedy Diane Les Becquets Robert Seidman David Swain Designer: Karen Mayeu Art Editor: Harry Umen Production Manager: Phaedra Schmidt6.2 Management Team Gaps Work-study, interns, or University paid staff is needed. Also, contributing writers and artists.
  • 38. Gentry 38 Amoskeag Survey for 2010 and 2011 ContributersDear (Author‘s Name):I am writing you on behalf of the Amoskeag Literary Journal and would like to begin by onceagain thanking you for your submission to the Spring 2011 edition. In order to improve theAmoskeag‘s submission process – as well as the journal‘s market penetration and overallproduction – Amoskeag is asking that its authors take a few minutes to provide some helpfulfeedback via the completion of the following brief survey. We would greatly appreciate yourfeedback and will certainly apply our findings towards creating a more author-and-reader-friendly publication. 1. How did you hear about Amoskeag? 2. What made you decide to submit your work to Amoskeag? 3. Would a more stream-lined electronic submission program make Amoskeag a more valuable asset to you? 4. Do you appreciate the printed presentation of Amoskeag? 5. Would you prefer an online version only? 6. What do you think of our web presence ( 7. Do you have any other suggestions, feedback, or comments?Thank you for your time and consideration.Benjamin Gentry,Student Intern,Amoskeag Literary Journal
  • 39. Gentry 39 Amoskeag Survey Results Amoskeag Survey Results1. How did you hear about Amoskeag? Marco Bisaccia: The Novel and Short Story Writers Market. James Black: A professor in my graduate school was taking a position at another school and knew she couldnt transport all of her books and journals. She bequeathed them to her students. I found a copy of Amoskeag in the pile, and I enjoyed it. I forgot about it for a time until I stumbled across a listing for your publication on the Duotropes Digest website and recalled thinking that some of my work was compatible with some of what Id seen you publish. Philip Dacey: To be honest, cant remember. From Poets & Writers maybe? Or from the New Pages website? Richard Dokey: I found it online. Marta Ferguson: I saw a call for submissions in Poets & Writers. John Forssen: Amoskeag Review is listed with other literary journals on the web. Thomas Turman: I found Amoskeag in Poets & Writers[…] Gerald Wheeler: POETS & WRITERS add2. What made you decide to submit your work to Amoskeag? Marco Bisaccia: The Amoskeag web site was […] informational, but more important were the samples/excerpts of stories, essays and poems from past issues. Those gave me an excellent idea of the Journals quality, focus and content. So I was easily able to see that this was a Journal in which Id like to see my work, and one in which my story might well fit. James Black: Hm. Actually, the above answer sort of covers that. I thought wed be a good fit for each other. Not to mention the name Amoskeag looks pretty good on my "published in" list. The appeal of that for up-and-coming brats like myself should never be underestimated. Philip Dacey: Its a print journal and its on this end of the country (Im in NYC after a move in 04 from Minnesota). Richard Dokey: I thought it a thoughtful, intelligent journal, one in which I would be proud to appear. Marta Ferguson: I checked the website, read the samples, did a little more homework online, and decided it might be a good place for some of my work. John Forssen: Short fiction is highly competitive; one submits wherever possible. Thomas Turman: […] the request for submissions seemed to fit the story I sent you as it was for a Spring issue (baseball story...). Gerald Wheeler: professional photo quality3. Would a more stream-lined electronic submission program make Amoskeag a more valuable asset to you?
  • 40. Gentry 40 Marco Bisaccia: No. Snail mail works just fine for me, in part because my work tends to be rather short and thus cheap to send. I am not too big a fan of electronic submission--maybe because I am an old crank--but am fine using it whenever it is the only option. James Black: Yes. I think all lit. magazines should go electronic. Its a huge natural resource- and time-saver. To offset the higher number of god-awful submissions this could prompt, I suggest charging for submission; a fee on par with what it costs to submit on paper ($3-4). There will still be more drek, I imagine, but I think a little bit more editorial effort is probably balanced out by the good going electronic does. Philip Dacey: No, I am happy submitting via the U. S. postal service. Richard Dokey: Many journals are going to an online submission mode. This mode is convenient for authors and editors, but the snail-mail version is fine with me as well. John Forssen: Electronic submissions are, by far, the best way to go. Marta Ferguson: I had no problem submitting to Amoskeag under its present configuration, but I do maintain a Submishmash account and am an able online submitter in other forms as well. When time is a factor in getting work out, I admit, I get lazy and tend to favor journals that take work online. Thomas Turman: I suppose a more streamlined submission program would help, but as I am an old school type the process I followed was fine. Gerald Wheeler: yes4. Do you appreciate the printed presentation of Amoskeag? Marco Bisaccia: Yes! It is splendidly laid out on high quality paper and covers past and present come out beautifully. James Black: Absolutely. The issue in which I was published is, I think, the most visually appealing publication in which Ive appeared, and Ive showed up in a number of rather commendable journals. The 2011 issue looks both professional and stylish. Philip Dacey: Yes, its a handsome production. Richard Dokey: Yes, I do very much appreciate the print version of the journal. I think that too many journals are online publication only, an unfortunate development, in my opinion. I do like an online supplement to the print version, however, but not a substitute for that version. Words are good to hold in the hand. Marta Ferguson: Yes, the photos are a particularly nice addition. John Forssen: The publication has a very professional look to it. Thomas Turman: I prefer the printed version […] Gerald Wheeler: YES,YES,YES!! I do not submit to online only lits5. Would you prefer an online version only? Marco Bisaccia: No. While virtually all publications of every stripe will likely end up being forced to go to online-only, I really like hard copy. The preference for touching, smelling and flipping through pages aside, I cant get a good sense of any piece of any length by reading from a screen. Characters on a screen lack the legibility of black print on white paper.
  • 41. Gentry 41 I dont carry a tablet or notebook computer either, but that option or the one of printing items to read them on paper does not work for me. I believe a Journal is a cohesive entity that weaves together art in several forms. Links do not substitute well for reading straight through or flipping back and forth between pieces. James Black: No. No, no, no, no, no. Though I like the idea of e-books, I also like to read in the bath; I like the smell of the printed page and continue to buy hard copies of everything for the same reason I buy every LP I acquire on vinyl, but am also sensible enough to collect the matching set of mp3s. Im not a Luddite. But there are definitely pros to having clunky corporeal copies of texts. Philip Dacey: Definitely not. Richard Dokey: No Marta Ferguson: I read and submit to both online and print literary magazines, so I would be happy to see Amoskeag continue in whatever form is most viable for the journals longterm health. John Forssen: No; most of us old timers still like the feel (and aroma) of the printed page. There is an authenticity to it that online does not possess. Thomas Turman: […] an electronic version is not what I would like. Gerald Wheeler: NO6. What do you think of our web presence ( Marco Bisaccia: Its excellent overall, as I put above in no. 3. The availability of a few more samples would be nice. James Black: Im not going to lie: Its not an attractive webpage and makes you look way more like A-league baseballers, so ti[sic] speak, and less like the MLB team your journal could be argued to be. I encouraged supporters, via my own website, to go to yours and buy, and a number of them commented on the circa-1998 feel of things there. Some found it hard to navigate and couldnt figure out how to buy (though this may have been prior to the April 18th on-sale date, it still seems a little silly to have to mail a check when establishing a Paypal account into which payments could go is so easy and cost-effective). For a few hundred bucks, you could create a webpage that makes your publication look like what it is: A reputable literary journal of some repute in which folks are lucky to get published; a journal which people should read. As it is, it looks like a website for a high school newspaper. Again: If its not obvious, I have nothing but respect for the magazine; I am proud to have worked with you and look forward to perhaps doing so again in the future, but I believe your one flaw is your website. Philip Dacey: I give it high marks as both attractive and user-friendly. And its kept up-to-date. Richard Dokey: Good, though more information about Amoskeag on the site would be of interest, I think. Reviews. Comments about. Things like that. Marta Ferguson: I think the website is sturdy, well updated, and informative, if not as stylishly maintained as some other sites. I recently gave a series of guest lectures on online literary magazines. In preparing those lectures, I determined that both Booth and the Blood Orange Review are excellent online literary magazines, designed for a luxurious and intuitive reading experience. As far as print literary magazines that maintain significant web presences, The
  • 42. Gentry 42 Missouri Review, The Kenyon Review, and--soon--Prairie Schooner all maintain well updated and technically savvy sites. John Forssen: It looks good, the masthead in particular; it has the feel of granite, solid, time worthy. Thomas Turman: The present web site is OK for me […] Gerald Wheeler: ok7. Do you have any other suggestions, feedback, or comments? Marco Bisaccia: Keep up the great work!! James Black: Keep up the killer work and Ill keep reading. Thank you again for working with me. Philip Dacey: Add to each issue an interview with a writer? Given the nature of email, interviews are fairly easy to create these days. Other than that, keep doing what youre doing. Richard Dokey: None that I can think of, offhand. Marta Ferguson: After browsing some of the regular contributors, Im really surprised it took the P&W ads to draw my attention to Amoskeag. You all have clearly been around awhile and publishing a LOT of good work. I hope the P&W ads are giving you the wider notice you deserve. John Forssen: Only that I am delighted that you picked up my story; I hope to be in the pages of some future issue. Thomas Turman: My only question would be what the hell is an "Amoskeag"? Gerald Wheeler: appreciated nice note form[sic] editor
  • 43. Gentry 43 Interview Questions Interview Questions for Amoskeag Internship1. In what capacity are you, or have you been, connected with Amoskeag?2. What could attract or has already attracted you to the literary journal?3. What improvements do you believe Amoskeag could make to further establish (and possibly even raise) its position in the Literary Journal hierarchy?4. If a collaboration with your organization and Amoskeag were to be formed, what mutual benefits would you like to see arise from the partnership?5. Amoskeag is currently released annually. What would you think of a bi-annual, tri- annual, or quarterly release?6. Do you believe an online version of Amoskeag would be beneficial? Is a focus on the print edition more important?
  • 44. Gentry 44 Interview with George Geers Interview between Amoskeag Student Intern (Benjamin Gentry) and the Executive Director of NHWP (George Geers) on Tuesday, July 12, 2011 NOTE: Pauses, stalls, and other distracting speech patterns have been removed to more clearly present interview – dialogue is as stated unless otherwise noted.Ben Gentry: All right, I just wrote down some questions here. The first is: in what capacity are you orhave you been connected with Amoskeag. Have you had any past with [the journal]?George Geers: I always have gone to Writer‘s Day through the Writer‘s Project – and so [Amoskeag has]always been there and available. We have a lot [of Amoskeag issues] here in the office that have justaccumulated – not accumulated – but we always have them on file. So I am familiar with [Amoskeag]obviously since my greater association in the last year I‘m a little more aware of it and all. So, I guess it‘smore with first person contact than anything else.Ben Gentry: All right, but the New Hampshire Writer‘s Project hasn‘t been connected to [Amoskeag] toomuch?GG: Only through our relationship with Southern [New Hampshire University]. I know that we did a giftbag for the New Hampshire Public TV auction. And, I mean, we included this in there for the people thatbrought the gift bags. So we use it if we have extra copies here – we‘re trying to get the message outabout it as well. So I guess it‘s the kind of relationship you would like to have with us? Now for example: I have abook fair that I‘m doing this Saturday in Berlin. […] It‘s a mill town and they‘re having a book fair.We‘re going up and I would be delighted - you know we‘re going to be selling some stuff – I could putthese [copies of Amoskeag] out here but I don‘t know how much it is.BG: It says in the front cover there.GG: You need to get the price and all that on the back… so it is… twelve dollars?BG: That‘s for the subscription I believe. I believe it‘s either 6.50 or 7.50.GG: Sample back issues – six dollars.BG: Six dollars.GG: So I‘d be glad to take some up there. If you can get some to me in the next… between now andtomorrow at 4 o‘clock – I‘d be glad to take a handful up with me and try to peddle them for you. Also,anything about this [Amoskeag], I will take up there and put out – so there‘s that.BG: Yeah. Most of my questions, and the general reason I thought I would set this [meeting] up isbecause I know that Michael Brien was looking for some more ways to get it out there. So that definitelyhelps. Basically the other questions are just on the journal itself. The second one would be: what hasattracted you to the journal? What do you like about it? Do you think it‘s an attractive journal?
  • 45. Gentry 45GG: Yeah, I mean, it‘s fine. I think it‘s a good mix because it‘s fiction and it‘s poetry and I like that. I‘mjust looking at this one and here‘s a Donald Hall, so I really do think it‘s a good mix. What attracts me? Ikind of view it as something I need to know about – here at the office.I know you have a presence at our Writer‘s Day and so, I think in our community, it‘s probably familiarto folks. I‘m not going to say it‘s a household word but I don‘t know the relationship that we have with itis as strong as it should be. I mean when it‘s time for submissions I want to believe that we put the wordout to folks that they can. But I‘m not so sure. I don‘t know.BG: Well, I‘ve been looking into different ways to get the word out more. I don‘t know if something likea flyer or something like that…GG: A flyer‘s fine. I mean, you know, we‘ve got a Facebook page. Post right on the Facebook pagebecause I just got the figures and I mean we‘ve got seven hundred people looking at it every week. So,we‘ve got some pretty decent numbers – not that everybody‘s going to submit or everything else. But Imean, press releases – anything – just post it and all that, also send us a copy and you know we could useit in our website and everything else.BG: So, I heard you mention that you think we should put the price on the back there? I don‘t know ifthere‘s any other…GG: Well, I don‘t know. I mean, you don‘t even have an ISBN with this right?BG: I don‘t think so. It‘s an ISSN? Is that what they call it?GG: Yeah, it‘s right here, ISSN. From what I gather I see most of these given out, and I don‘t know howfar you sell it.BG: Yeah and I think that‘s what (Michael Brien‘s) trying to improve. [He‘s trying] to get moresubscriptions and to see if it can kind of break through a little bit more into the market.GG: Yeah – and if you‘re going to sell it then… we could… you know I also publish books so… Thecatch is this: if you‘re going to sell it then you know you‘re not going to find too many booksellers thatare going to say ―I‘m going to take this and put this on the table and if we sell it you‘re going to get yourmoney back.‖I mean most book stores charge 40% of the retail price. So if you‘re going to really sell it – I mean it‘s ahell of a deal at six bucks – but then again, are you going to be content with getting three dollars and sixtycents back from a bookseller.BG: Yeah. I don‘t know how much [we‘re] looking for actual monetary gain as much as helping SNHUattract, you know, writers for the MFA program and stuff like that. I think that‘s where the revenue wouldreally be. But [Mr. Brien] definitely wants to get it out because right now I know it‘s basically just in thebook store at the school and I think he said it‘s in one small bookstore somewhere else in NewHampshire. They hold about four or five copies.I don‘t know if there‘s anything you thought that could improve upon the journal?GG: Well, I‘m not so sure I‘m sold on the type and all of that. I think that to me it‘s a little too tight. Idon‘t know if you‘re deliberately trying to keep it to 128 pages but you know for maybe a couple penniesextra you might get more pages but the type just seems a little…
  • 46. Gentry 46The spacing seems a little too tight to me. So I do think it could… design wise – it wouldn‘t hurt to havesomebody look at it from a type standpoint. I‘m not so sure the typeface works anymore. No, I used to bea big guy for Times Roman, but I just think that this typeface on that lettering, in the back, it‘s a little toosmall or something. So I‘m not a great type guy – I‘m a newspaper guy – and I don‘t mind type, but it‘s alittle too jammed. So there – that‘s my conclusion.BG: I‘ll take that into consideration and let [Michael] know. The other quick question I had was what didyou think about it being an annual release? Do you think it would do a bit better if it was bi-annual or tri-annual or anything like that?GG: Well, I guess you‘ve got to figure out what you want it to be. Do you want it to be a respectedjournal? That appeals to a general readership? Is it something that‘s circulated within the academiccommunity? Or what? My sense is that you need to build… you need to ask that question but still staywithin the annual format. Until success is killing you and you need to go to twice a year. That wouldseem to me to be the best route. If you went to twice a year you‘re going to dilute it if you don‘t haveenough quality. The idea would be: is this thickness good enough twice a year?(Motions to the journal)Or this once a year?(Motions to about half the journal) But sometimes if you go with greater frequency, the quality of your work might go down. Unless youreally feel that you‘re really spiking a lot of quality writing.BG: Well I think that‘s what [Mr. Brien‘s] trying to have me research. Both if we can get more [journals]out there, and also if we can get more submissions in. We need to advertise for both of those and get theword out for both of those. Right now he‘s just feeling around to see if we can do it or not. I think that‘sbasically why I‘ve been doing all the research.Then the last thing is basically for an online presence – what would you think of an online journal [or] anonline version of [Amoskeag]? Would that detract from the print version?GG: I don‘t know. I‘m thinking… online… Do you use that more as another marketing tool? And isonline used strictly to market or are you going to take all the ‗also-ran‘ pieces and put them online? But ifthat‘s ‗Amoskeag Online‘ and it‘s a reflection of you, then this is the stuff that‘s not as good as what‘sworthy of publication. I mean, there‘s a couple of ways to do it. I don‘t even know, is there There is a website that we use…(Mr. Geers finds the address on the journal)GG: Ah, Amoskeag Journal.BG: It‘s not by any means an elaborate website or anything like that. It‘s basically just a way to have anonline presence – people can e-mail him to get copies if they need to [etc.]
  • 47. Gentry 47GG: What I would do with is have the index on that front page. That the spring[2011] issue is out, these are the writers that are in there, to get a copy do it. And then do marketing. Imean, if this is still the most prized thing – a piece of paper – then I would say market it all that way, soit‘s designed for the hard copy.BG: Yeah, I sent out an e-mail to a lot of the authors in the 2011 [volume] and all of them were like ―wedon‘t want online‖ but you know, that‘s all readers and writers so…GG: And you know, that‘s the other thing: if you‘re going to go too much further you really [have to]consider whether you want to go on ebooks. I think you need to find out who your audience is. You‘vegot a press run of what? 2000 to 4000?BG: I think it‘s a bit less than that. You mean the circulation?GG: Yeah.BG: I think it‘s 1500.GG: Okay, so you don‘t have a great general readership. Do you know who your readership is?BG: Yeah, I think it‘s mainly the authors in there and the people they know and people who are attractedto the writing program. I would imagine that‘s who it is. I‘ll definitely have to look into that more. Ihaven‘t seen who the readers are.GG: Yeah. I mean, I would love to have a presence by the Amoskeag in our stuff. Even if it‘s an ad or thedeadlines, the schedules, or any of that. At least that way you would reach our writing membership.BG: Yeah I think that is actually that is one of the questions. How could Amoskeag work with theWriter‘s Project?GG: Just get it to me and away we go. I mean, how do you get Donald Hall in here? That‘s pretty good –that Donald Hall would submit something to you.BG: Yeah. I mean, we do have the ads on Poets and Writers and Newpages. [Michael Brien] seems to begetting [the journal] out there. I definitely think that we do need either a Facebook page or to have somekind of better web presence out there so people… that‘s what I‘ve been looking for.GG: Even if you‘re just talking to folks, you know, and just letting them know. I‘m going through thisthing with my daughter right now who‘s involved with me in publishing and I‘m saying maybe it‘s timethat we have our authors read a paragraph or two and not go for more than 90 seconds on Youtube. Ormaybe the idea would be to have somebody read one of their poems on Youtube.BG: Yeah. We have a song on [] that somebody wrote and submitted or something.I think it‘s either a poem that‘s turned into a song or something like that. [Mr. Brien] liked the idea of thatand I think that‘s a good idea too, because definitely the websites like Youtube and Facebook [are] whereall the traffic is right now.GG: Yeah, that‘s where everybody‘s going. There‘s just so many ways, but I think right now you do haveto view it as a community journal – that‘s either on campus or it‘s to the writers who are involved and notmuch beyond that. So the catch would be – how do you reach out beyond that? And who is it that you‘re
  • 48. Gentry 48trying to reach? Do you have any sense of who you want to reach? More writers or do you want morereaders?BG: Ideally, both. [We] want more submissions and more subscriptions as the ideal. I think it‘s justbasically if we can break into the market of some of the other better known journals.GG: What are those?BG: I mean the most popular ones like AGNI and those kinds of journals. I‘m trying to think of the otherones I looked up.GG: There‘s nothing wrong with stealing from them and their marketing ideas.BG: Yeah that‘s what I‘ve been researching.GG: I would say there is not… viewing it as the writer‘s project… The other organizations might havethis collection of work but you‘re in a position to own New Hampshire – and that‘s okay. Or branch outinto Boston and all of that stuff. I think you can do it. It‘s just a matter of having the time and thecommitment to do it. I wouldn‘t worry about frequency just yet. I would still say a year is fine. Becausethat is just going to bring a whole bunch of new nightmares to you and I don‘t think you‘re there yet.[Mr. Geers takes a brief sidebar to ask me questions about Montreal and my past]GG: Well I don‘t know. The covers are pretty cool. I mean, they make you think.BG: I think the general consensus from the writers that we sent to… and personally, I think it looks like anice journal. It‘s clean.GG: Yup. I‘m a typography guy and I think that it needs just a touch more to take it to that next level andyou know [there‘re] some guys… If you‘d like, I‘ve got a friend that‘s a typographer and I could share itwith him and ask him what he thinks and all.BG: Yeah, I‘ll take anything.GG: Asks for copies and information – information not relevant to interview.GG: But you know, we can get the word out for our membership. I‘ll think more about what thatrelationship could be with us as well. I‘m glad that [Amoskeag is] with us at Writer‘s Day and all, but myfeeling would be that if you want to hit the writers of New Hampshire you need to be with us. When wehave events or we are on the road, if I had something I could put out on the table that people could take –and there‘s no charge for that – so produce something and it will travel.BG: Yeah definitely. I guess that‘s why he took me on to figure out all that stuff.Thanks and goodbye.
  • 49. Gentry 49 Interview with Diane Les Becquets Interview between Amoskeag Student Intern (Benjamin Gentry) and the Director of the MFA Program at SNHU (Diane Les Becquets) on Tuesday, August 2nd, 2011 NOTE: Pauses, stalls, and other distracting speech patterns have been removed to more clearly present interview – dialogue is as stated unless otherwise noted.Ben Gentry: All right so the first question is just in what capacity are you or have you been connectedwith the Amoskeag?Diane Les Becquets: Well I was on the editorial board. Well Bob Begiebing, who was the director of theMFA, he was on the editorial board and then when he stepped down from the board I stepped on theboard – but then with Sean‘s illness and everything I wasn‘t here. So I didn‘t serve on the board last yearbut I have kind of served as a consultant in some capacity – like with the graduate competition and withthe finding of the judge and visiting writer and what not. So I really still want to have something to dowith the Amoskeag but I just don‘t have time because I‘ve taken over this graduate program and all thesubmissions and all that. I just, I‘m trying to do a lot with that department right now but I think we need to keep thisrelationship going. We had started this because we offer an MFA writing contest and the person ispublished and they give a reading at the Amoskeag reception and what we were doing in the past was wewere lining up our winner visiting writer as the judge. I don‘t know if we‘re going to continue to do thatbecause I‘m not even sure if I‘m going to continue with visiting writers in the MFA program – theprogram is changing so much – but I still would love to be responsible for finding the judge for the MFAcontest and I think what we could do is rely upon one of our faculty members in the MFA program orsomebody else. But I want to put some more thought to that. Another thing is, we are in the process of building a micro site for the… I‘m probably notanswering your question…BG: That‘s fine.DLB: We‘re building a micro site for the MFA because I‘m not happy with what the school‘s done withthe web and our site so we‘re going to build our own – I‘m working with some outside vendors right now– where we will have our own link and it will go directly to this unique MFA website and one thing Iwould like to do is have a link on that website for Amoskeag – so that we have more of this relationshipwith the MFA program and the Amoskeag journal. Now another thing you can do is that one of our faculty members is Mitch Wieland and he iseditor of Idaho Review, which is affiliated with Idaho State University. I could definitely get you hiscontact information. He would be a good person to talk to. Say how do they market… I have a copy of ithere…BG: And are [Idaho Review]… I may have seen them when I was researching but do you know anythingabout their circulation?DLB: I don‘t. Here it is. I mean it‘s a very substantial journal.
  • 50. Gentry 50BG: Wow, it‘s thick.DLB: It‘s substantial. This is its nature.BG: It‘s yearly, right?DLB: It‘s yearly, and it‘s major. So, you know I‘ve done some writing for this journal. He gets some ofthe best writers around the world and that‘s going to help too – really getting better writers to submit. I‘mgoing to try and encourage my faculty members, because they‘re all published authors – and are doingvery well – to submit the Amoskeag journal.BG: Yeah, I saw that you were in one of the Amoskeags right?DLB: Yeah, I usually try to write something every year for it and I‘m going to try to encourage myfaculty members to submit something because they‘re national best-selling authors – a lot of them. Howgood would that be?BG: Yeah.DLB: You know and just to try and really get it out there more. So I think there‘s a lot the MFA programcan do to help Amoskeag and I think we should work together. I really do. Now that Mitch is one of thefaculty members, I know he‘d be happy to talk with you.BG: That‘s awesome.DLB: I can give him an e-mail and then… I‘ll e-mail him and copy you on the e-mail. You‘re still usingyour SNHU e-mail address right?BG: Yep.DLB: So I‘ll copy you on that e-mail and then you can feel free to contact him from there.BG: That would be great. Thank you. The second question I have is what could attract you or has alreadyattracted you to the literary journal?DLB: Just the quality of the writing. I think we have a really good editorial board. I think Mike‘s done afabulous job. He‘s just exactly what the journal needed after Allison. Allison took it to the level ofmaking it a literary journal and the really great thing is that Mike came on and continued with that visionand is even going to take it to the next level – which I love. So that‘s all really good. I like the quality ofthe writing that they do. They have a great editor.BG: All right. The opposite of that is what improvements do you think Amoskeag could do to furtherestablish its position in the literary journal world?DLB: I would like to see… It‘s basically the same thing that I see with the MFA. You know, Mike finallygot us reviewed last year. We were reviewed.BG: Yeah, I saw that on NewPages.DLB: …And that was so incredible. And I think the main thing… it‘s the same with… I found out ourgraduate program… Poets and Writers wasn‘t even ranking us. Not that we aren‘t one of the best
  • 51. Gentry 51programs but they weren‘t looking at us to rank us. We just need to get ranked – so I‘ve got a wholecampaign going of how do we get that. I mean AWP had us up there in the top five programs but othergroups, like Poets and Writers, it‘s like they didn‘t even know we existed. So I think the big thing is: wehave to raise the visibility across the nation for SNHU as this big writing center and we‘ve got NewHampshire Writer‘s Project, we‘ve got the Creative writing major, we‘ve got the graduate program, wehave Amoskeag – we‘ve got a lot of things going on that really set us apart but people don‘t know. So it‘sgoing to be taking that visibility… it‘s like, for example I need to be mentioning Amoskeag in pressreleases – I have a budget for two press releases to go out a month or basically twenty four press releasesthis year and those will get national distribution… so I think that‘s where, again, we work together. Weneed to raise the visibility so that people here… People know the Idaho Review. People don‘t knowAmoskeag. But once they know, you‘re going to get everybody. So a lot of it is just putting together astrong publicity market and Amoskeag doesn‘t have advertising money to really do that – I mean theyhave some money – but if they link in with the MFA, you know, I can help out there.BG: Yeah. I think that‘s exactly what [Mike‘s] looking for…DLB: …New Hampshire Writers Project can help.BG: Yeah, connect with both of those and then help the MFA together.DLB: We help each other and it helps because then maybe Amoskeag publishes some of my faculty ormy students coming from the MFA program. So we can help each other and get a lot of bang for the buck.I think that‘s the main thing that Amoskeag needs to do. Amoskeag‘s a great journal – it just needsvisibility. It needs to be advertised in probably the AWP chronicle but that costs mega bucks and they‘renot going to have the bucks to do it. I mean I just cut out my advertisement with them because it‘s too expensive. So how do we getthat word out? They‘re probably going to have to run some ads. You know, I don‘t know what his budgetis.BG: Yes, well like you said they‘re on… I think the review is on NewPages? Is that the one you weretalking about? He‘s on NewPages, he‘s on Poets and Writers now. We need to update that information…DLB: Whatever he can do. I mean, AWP – which is the Writers Chronicle – Poets and Writers, andanything… you know… online listings, whatever he can do to get the journal listed. Just doing exactlywhat he‘s doing right now – sending you out to talk to George, sending you out to talk me – so that we‘revery sensitive to making sure that whenever we have an opportunity to plug in for Amoskeag we do itbecause it helps all of us out. It makes us look more substantial as a writing program because we‘re notjust MFA, we‘re this entire thing – which is really awesome.BG: And it‘s been great. I mean, George Geers felt the exact same way - he said we had his full support.DLB: We‘ve had similar meetings – George and I – about how we can do the same thing with the MFAand New Hampshire Writers Project… really making this all one big collaborative effort.BG: And that basically answers my fourth question which was just what collaboration would you like tosee… so we can just skip over that one.DLB: I want to see more collaboration and I think we‘re all going to benefit from it. Actually, one of thethings I strongly suggest is that George, and Mike, and I… and Ben [Nugent] (when he comes on too,because he‘ll be directing the undergraduate program)… that we have meetings throughout the year.
  • 52. Gentry 52Whether we do it once a month, once every two months – where we really get together and brainstormand bring this together and that‘ll be Amoskeag, it‘ll be New Hampshire Writers Project, it‘ll be MFA,and it‘ll be the undergraduate creative writing major. So if you get those four people to really worktogether this year and have regular meetings.BG: Yeah, I think that‘ll do it. That will help. I‘m meeting with Mike next week so I‘ll definitely let himknow.DLB: And I know George wants to do that and I know I do, and Ben will be great, Ben‘s awesome.BG: Is Ben here yet?(Brief aside about Ben Nugent coming in this year and my courses for the fall semester.)BG: And then the last two questions are what did you think about Amoskeag being annual? Would itbenefit more if it was biannual or triannual?DLB: No I don‘t. I think annual is good. I just think they need to beef it up. If they could get more pages Ithink that would be great – more submissions, but I think they need to just focus on making it moresubstantial. The visibility is huge. I think it should be a little bit longer – if it‘s only coming out once ayear. The length of it looks more like a journal that would come out twice a year. It doesn‘t need to be asbeefy as Idaho Review – I mean that‘s huge, nobody‘s going to read that whole thing – but even if it wastwenty pages longer. That would be my suggestion. Should they go with a color copy? They probably won‘t ever have the money to do that. I thinkthat would definitely get it more. I would make the one copy they have come out a year look as good as itcould. If there was any way they could get the money to do a color that would work in their favor. That‘sjust my thoughts.BG: Yeah, [Mike‘s] been thinking about that too. I know he mentioned that.DLB: Because it just doesn‘t look as respectable. It looks like it‘s just a side… I don‘t know, I think it‘sbetter than what it presents itself as.BG: Yeah, I can see that. The last question I have is just about the online presence. Have you been Have you seen the website?DLB: I have. What I think with the web is, there needs to again be this collaboration. I think Amoskeagshould have links to the MFA and to New Hampshire Writers Project – we should have links toAmoskeag and I think there again, if we would all meet together and look for ways to really beef up thewhole package we‘re all going to benefit from it. Because everyone who visits my MFA site, then,hopefully they‘re going to check out Amoskeag.BG: When was the last time you were on the site?DLB: I haven‘t been on in probably a year.BG: I think one of the things we need to do is remodel that one because it does look… I sent out an e-mail to a lot of the authors that were published in the spring edition and asked them similar questions anda lot of them said the website was just not great.
  • 53. Gentry 53DLB: Make a nice website. You know, we‘re doing that with the MFA right now. I‘m saying ―no we‘vegotta redo it,‖ and that‘s my number one priority for August is getting that website done.BG: All right well, did you have anything else you wanted to say?[Diane comments briefly about how she has been gone for the summer and hopes she will have more timethis fall]DLB: I would just like to see me and George and Mike get together. Maybe we could do that before theclasses start up in September.BG: Yeah, I‘ll have to talk to Mike next week and see what he thinks about that.DLB: That would be good. That would be my number one concern now – just let‘s all start workingtogether.[Goodbyes and thank-yous]
  • 54. Gentry 54 Revised List of Contacts for Advertising and MarketingReviewersThe Review ReviewContact: Becky Tuch – 99review@gmail.comWebsite: The Review Review already has Amoskeag listed in their magazines section butdoes not have a review yet. It appears like this would be a great website to start with. They havedone reviews on hundreds of well known literary journals such as AGNI, Ploughshares, andVirginia Quarterly Review.Hippo PressContact: Lisa Parsons – lparsons@hippopress.comMailing Information: Lisa Parsons, The Hippo, 49 Hollis St., Manchester, NH, 03104Website: The Hippo Press has the largest circulation in New Hampshire and is open to bookreviews. Sending out a copy for review would be a great way to potentially receive freeadvertising. Since it is a physical distribution and not online only, this would attract the sameconsumers who would subscribe to a physical literary magazine.Concord MonitorContact: Felice Belman – fbelman@cmonitor.comMailing Information: Concord Monitor and New Hampshire Patriot, Monitor PublishingCompany, P.O. Box 1177, One Monitor Drive, Concord, New Hampshire 03302-1177Website: The Concord Monitor is another well-known newspaper that would be great foradvertising via review. While there isn‘t a specific review department (contact info listed is forthe editor) there is a ―Books‖ section under Arts & Entertainment. With a solid enough pitch Ithink we might get one of the editors to write up an article about Amoskeag for either the printversion or the online.Union LeaderContact: Unspecified – nbarry@unionleader.comMailing Information: New Hampshire Union Leader, Attn: Newsroom, P.O. Box 9555,Manchester, NH 03108-9555Website: The Union Leader is similar to Concord Monitor in that they do not have a specificreview department but I believe the same approach might work. The contact information given isfor the Human Resources department which is the department listed for inquiries.American Book ReviewContact: Unspecified – americanbookreview@uhv.eduMailing Information: American Book Review, School of Arts & Sciences, University ofHouston-Victoria, 3007 N. Ben Wilson, Victoria, TX 77901Website:
  • 55. Gentry 55Information: American Book Review is an established literary journal publication thatspecializes in ―frequently neglected published works of fiction, poetry…‖ as well as literaryworks from small presses. Therefore, I think it would be an excellent fit for Amoskeag andsending a copy out for review certainly couldn‘t hurt.The Bloomsbury ReviewContact: editors@bloomsburyreview.comMailing Information: The Bloomsbury Review, 1553 Platte Street, Suite 206, Denver, Colorado,80202-1167 USAWebsite: http://www.bloomsburyreview.comInformation: The Bloomsbury Review is another well established literary journal publication thatwould be an excellent fit for Amoskeag. Like American Book Review, they steer away fromreviewing the major publications and instead focus on small presses and the like. BloomsburyReview might also be a good outlet for an interview.CHOICE MagazineContact: submissions@ala-choice.orgMailing Information: CHOICE, 575 Main St., Suite 300, Middletown, CT 06457-3445Website: CHOICE could be a particularly helpful resource to Amoskeag since its reviews areprimarily used for library archives of undergraduate and university libraries in the US. IfAmoskeag were to receive a positive review from CHOICE this could help subscriptions andcirculation by getting Amoskeag into the libraries of various universities and colleges.Foreword ReviewsContact: Julie Eakin – Julie@forewordreviews.comMailing Information: Foreword Reviews, 425 Boardman Avenue, Suite B, Traverse City, MI49684Website: Foreword Reviews would be an interesting resource to look into because they offertwo unique options for reviews. Firstly, if Amoskeag would want to get reviewed in the physicalrelease magazine of Foreword, we would need to request a review three months prior topublication. This might prove slightly difficult, but since Foreword specializes in this advancepublicity campaign it would certainly help sell subscriptions. Alternatively, if Amoskeag wantedto get reviewed for the online version of Foreword, it would need to pay a 129$ fee uponapproval. This seems a little steep but might be worth looking into since libraries, bookdistributors, and many other important mediums use Foreword Reviews.Luna Park ReviewContact: Travis Kurowski – lunaparkreview@gmail.comMailing Information: Luna Park, York College of Pennsylvania, 441 Country Club Road, York,Pennsylvania 17403-3651Website: Luna Park Review is an excellent online review that focuses solely on reviewingliterary journals. Sending a copy of Amoskeag to Luna Park could certainly be beneficial if thewebsite decides to publish a review.
  • 56. Gentry 56AdvertisingTitle The Review ReviewContact Name Becky TuchContact Info 99review@gmail.comWebsite $20 - $50Add. Pricing Info Every Writer’s ResourceContact Name Not SpecifiedContact Info YesPricing FreeTitle Hippo PressContact Name Lisa ParsonsContact Info lparsons@hippopress.comWebsite YesPricingTitle Concord MonitorContact Name VariousContact Info Possibly (there is a book section under arts and entertainment)Interviews PossiblyAdvertising Yes (classifieds)Pricing Free (except for classifieds)Title Union LeaderContact Name VariousContact Info PossiblyInterviews PossiblyAdvertising Yes (classifieds)Pricing Free (except for classifieds)Title Writer’s DigestContact Name Jill RueschContact Info jill.ruesch@fwmedia.comWebsite
  • 57. Gentry 57Reviews NoInterviews NoAdvertising YesPricing Varies depending on ad size. Ads: $350-$1295. Classifieds $125 per inch.Title The New York Review of BooksContact Name Not SpecifiedContact Info or advertising@nybooks.comWebsite NoInterviews NoAdvertising YesPricing Classifieds : Rates.pdf Advertising: AWP: The Writer’s ChronicleContact Name Not SpecifiedContact Info advertising@awpwriter.orgWebsite NoInterviews NoAdvertising YesPricing Advertising: Poets.orgContact Name Hanna AndrewsContact Info handrews@poets.orgWebsite NoInterviews NoAdvertising YesPricing Advertising: American Book ReviewContact Name Not SpecifiedContact Info americanbookreview@uhv.eduWebsite YesInterviews NoAdvertising YesPricing Reviews: Free Advertising:
  • 58. Gentry 58Title The Bloomsbury ReviewContact Name Not SpecifiedContact Info editors@bloomsburyreview.comWebsite http://www.bloomsburyreview.comReviews YesInterviews NoAdvertising YesPricing Reviews: Free Advertising: of Book Fairs in North America:Basic List:, comprehensive list: of MFA Programs: Bookstores in NHName Address Phone Number E-mailGibson’s Bookstore 27 South Main Street, (603) 224-0562 ConcordRiverRun Bookstore 20 Congress Street, (603) 431-2100 N/A PortsmouthBarnes and Nobles 1741 South Willow Street, (603) 668-5557 ManchesterToadstool Bookshop 12 Depot Street, (603) 924-6432 PeterboroughToadstool Bookshop Lorden Plaza, Milford (603) 673-1734 books@mtoad.comToadstool Bookshop Colony Mill Marketplace, (603) 352-8815 KeeneWater Street Bookstore 125 Water Street, Exeter (603) 778-9731 waterstreet.books@ myfairpoint.netAnnie’s Book Stop 264 North Mammoth Road, (603) 622-5526 ManchesterAnnie’s Book Stop 1330 Union Ave, Laconia (603) 528-4445Lee’s Spot 917 Elm Street, Manchester (603) 669-8534Well Read Books Inc 37 Plaistow rd., Plaistow (603) 819-5116The Book Cellar 34 Northwest Blvd, Nashua (603) 881-5570Innisfree Bookshop 312 Daniel Webster Highway, (603) 279-3905
  • 59. Gentry 59 Meredith Libraries in NHName Address Phone Number E-mailChester Public Library 3 Chester St., Chester (603) 887-3404Wadleigh Library 49 Nashua Street, Milford (603) 673-2408 mshea@ wadleighlibrary.orgSandown Public Library 305 Main Street, Sandown (603) 887-3428Taylor Library 49 East Derry Rd, Derry (603) 432-7186Derry Public Library 64 East Broadway, Derry (603) 432-6140Manchester City Library 405 Pine St., Manchester (603) 624-6550Dudley Tucker Library 6 Epping St., Raymond (603) 895-2633Bedford Public Library 3 Meetinghouse rd., Bedford (603) 472-3023Hampstead Public 9 Mary E. Clark Dr., (603) 329-6411Library HampsteadGriffin Public Library 22 Hooksett rd, Auburn (603) 483-5374
  • 60. Gentry 60 Amoskeag Author Spotlight Interview – Philip DaceyTo kick-start Amoskeags author spotlight series we asked Philip Dacey about his poem,AgainstRushing, featured in the 2011 Spring edition of Amoskeag. We then followed up with some questionsabout writing and Daceys current projects.<photo>Philip Dacey, a native of St. Louis, is the author of eleven books of poetry, including entire collectionsabout Gerard Manley Hopkins, Thomas Eakins, and New York City; his latest are Mosquito Operas:New and Selected Short Poems (Rain Mountain Press, 2010) andVertebrae Rosaries: 50 Sonnets (RedDragonfly Press). A college teacher of writing in Minnesota for thirty-five years, he moved to New YorkCity in 2004 for a post-retirement adventure.Amoskeag: Your poem, "Against Rushing," was featured in the 2011 Spring edition of Amoskeag. Tell usa little about the story behind this piece. How did it come about?Philip Dacey: The idea contained in the second stanza was something I had heard years earlier, and itstayed with me; it seemed both witty and probably true in some ways. I perhaps envied that kind ofinsouciance – I who always tend to get to an appointment early. The idea kept returning to me and seemedto ask for a context. So the poem was my answer. Possibly, too, my living in Manhattan, on the UpperWest Side, a couple of blocks from Broadway, created the need for a response in some way to the fastpace all around me every day. The fourth stanza certainly owes something to Roethkes "Worm, be withme, this is my hard time."Amoskeag: How and why did it take this final form? What were the changes and drafts it went through?Philip Dacey: Over the years Ive done a lot of poems that are like musical variations on a theme,comprised of a series of short, independent sections that are united only by the theme or motif they allshare. Because the poem is in sections, Id say silence has a place in the poem, surrounding each sectionand letting it resonate. And silence would be to speech what stillness would be to rushing. So the form insome way was dictated by the content. Given the form, the drafting had mostly to do with searching forpossible variations, condensing material into haiku-like nuggets, then selecting the best and arrangingthem. Nothing very technical or instructive in this case.
  • 61. Gentry 61Amoskeag: Why do you write? What made you want to pursue writing professionally?Philip Dacey: To my surprise, I began writing poetry at a difficult time in my late twenties when I was abit lost as to direction and goals; in retrospect, Id say poetry came to my rescue, even though I hadalways seen myself as a fiction writer, despite – I realized later – not being very good at it. So althoughits corny to say so, I have to say poetry chose me, rather than the other way around. From browsing in theStanford library – I was in graduate school when I began writing poetry – I knew of the Beloit PoetryJournal, so I sent one of my first poems there, and their acceptance of it plugged me into my professionallife. So I owe much to poetry and continue trying to serve it, though my joke – not a joke? – is that if Itruly wanted it to serve I would stop writing and just read the great dead.Amoskeag: What tips and suggestions would you give to aspiring writers?Philip Dacey: First, Id say dont believe in writers block. To believe in it means itll be a self-fulfillingprophecy. In fact, it takes only a pencil and a piece of paper to write. Put down whatever comes tomind. Theres of course no guarantee it will improve on the blank page, but then theres never a guaranteeof that, not even when one is supposedly inspired. As Isak Dinesen said: "Write a little every day, withouthope, without despair." Bill Stafford had the right idea: "How do I write so much? I lower mystandards." Of course, he had very high standards and was being wry; but I think he meant that he gavehimself permission to fumble along – "scribble" is the word I like – until he hit a vein that had promise. Iwould also add: dont be afraid of using traditional forms. Why not use all the tools in the toolbox?Amoskeag: What are you currently working on?Philip Dacey: Im currently putting the final touches on a book manuscript that collects the poems Ivewritten and published over the years about Walt Whitman. I also keep a lot of poems-in-progress going,so Im always turning to one of those, besides beginning new poems. I have other collections out lookingfor homes at publishers: including a miscellany and a book of love poems. I believe in being prolific –encouraged students to be "fecund." The more we write, the greater the chances are we might get lucky –luck often being triggered by hard work – and write something that merits an audience. Im just finishinga poem about Chiquita – the banana people – and their collaboration with Columbian death squads.
  • 62. Gentry 62 Amoskeag Author Spotlight Interview – Richard DokeyFor the second interview in our author spotlight series, we asked Richard Dokey, another contributingauthor to the 2011 edition of Amoskeag, about his writing and current projects.<photo>Richard Dokey received his degree from U.C. Berkeley. He is an avid fly fisherman who ties his ownflies. He has traveled from Chile to New Zealand in search of rainbow and brown trout. His stories havewon prizes. They have been cited in Best American Short Stories, Best of the West and have beennominated for the Pushcart Prize. They are also included in national anthologies and texts, as well as inmajor regional collections. "Pale Morning Dun," his last book of short stories, published by University ofMissouri Press, was nominated for the American Book Award and the PEN/Faulkner Award. His workhas been quite favorably reviewed in newspapers and periodicals from coast to coast. He is also the authorof several novels, the most recent of which is "The Hollywood Cafe."Amoskeag: Your work, "Stuff," was featured in the 2011 Spring edition of Amoskeag. Tell us a littleabout the story behind this piece. How did it come about?Richard Dokey: My mothers death some years ago brought home to me the story which all who are leftbehind must face: what to do with the "stuff." I saw that the real story, though, was not about things, butthe disparate life which each character brings to the story. This is the true "stuff" that can not be givenaway. Each ones experience is an artifact which is solely his own. The tragedy of this awareness for thenarrator at the end is that the two brothers are irreparably apart, have lived in such separate consciousnessand experience that not even a mothers death can bring them together. They are condemned. They havenot even lost the same thing.Amoskeag: How and why did it take this final form? What were the changes and drafts it went through?Richard Dokey: Nothing was different from what transpired. The story "wrote itself" out of the death ofmy mother. "Stuff" went through no drafts, if one means by that the writing out of the story and thenanother writing and rewrite of the story to "get it right." I dont work that way. I rewrite heavily as I write,
  • 63. Gentry 63covering each handwritten page with erasures and corrections and taking notes as I go along. I hackthrough the jungle of language, and the way must have the sense of inevitability. I often know the end of astory as I begin, and then it is a question of climbing the mountain through the jungle to discover the wayto the top. I know that Ive done it right when I understand that there is only one ending, and I have foundit.Amoskeag: Why do you write? What made you want to pursue writing professionally?Richard Dokey: I write because I must. I felt the compulsion when quite young. It has never left me. Itranslate my experience of life through writing because writing is how I understand what I have lived. Theword "professionally" is confusing. Writers, I suppose, are sparrows or hawks. Sparrows get comfort fromflying together. They fly the same way and in formation. What they write is the same. How they write isthe same. Hawks fly alone. It makes no difference that all do not understand. Hawks write for the one,true reader, who is also a hawk, at rest somewhere, leaning against his own solitude.Amoskeag: What tips and suggestions would you give to aspiring writers?Richard Dokey: Thats easy. Read. Read the best writers. If youre a novelist, the best novels. If youre ashort story writer, the best short stories. Stay away from sparrows. Read everything. Philosophy. History.Psychology. Economics. Poetry. Everything. Travel. Look and listen. Its not about you. Its about what isand what you can see. How you see becomes the uniqueness of what you can say. The easiest thing to dois to write bad poetry. Bad poetry is about how I feel and what I think. But its not about me. A great poetwrites one book, and it takes him a lifetime to write it. Forget yourself. Kill your vanity. Ignore rejection.And never quit.Amoskeag: What are you currently working on?Richard Dokey: Ive put together a new collection of short stories, which is seeking a publisher. I have anew novel. My passion, though, is short fiction. Im usually working on a story or working at working ona story. The only pain, apart from your regular, every day pain, is to be working on nothing. Its hellwaiting for the beginning to begin. The only ending, after all, is the one, true end. Then others will dealwith my stuff. I hope they never finish.
  • 64. Gentry 64 Amoskeag Author Spotlight Interview – James BlackAmoskeags third author spotlight interview is with yet another contributor to the 2011 Spring Edition. Inthe following interview, James Black discusses the story behind his wonderful piece of short fictionentitled "[sic]."<photo>James Black is recently possessed of a masters in contemporary writing, and considering pursuit of aPhD. His fiction has been published in The Wisconsin Review, Redivider, Spindrift, The Palo Alto Review,Willard & Maple, and Natural Bridge.Amoskeag: Your work, "[sic]," was featured in the 2011 Spring edition of Amoskeag. Tell us a little aboutthe story behind this piece. How did it come about?James Black: I was discussing with a friend the importance of names. His stepfathers birth certificateprovided only "Baby Boy" as his first name, and we were laughing over some official mail that hadarrived for him from the state Health & Records department, addressed to "Baby Boy." I suggested that itwould be unfortunate, annoying, or potentially hilarious to discover that ones own birth certificate weresomehow irregular. I asked my friend if hed seen his; he asked if Id seen mine. Oddly, neither of us had.While I couldnt find mine, my friend did find his and, to his chagrin, he had discovered an irregularity:for the entirety of his life, hed been misspelling his middle name "Allan" as "Allen." While this wasntsuch a big deal, I was left pondering the possibility of ones whole life being thrown into upheaval bysome similar, but more grievous, discovery. "[sic]" grew from that seed.Amoskeag: How and why did it take this final form? What were the changes and drafts it went through?James Black: The actual story itself is the result of my many, many problems with Americas seriouslyflawed health care system—a system which contributed in a number of significant ways to thesimultaneously too-speedy and too-slow death of my mother from metastatic colon cancer. Manycountries have heroin clinics for terminally ill cancer patients; after a while, morphine doesnt cut it whenit comes to the pain, and heroin makes things much easier. The US has, for years, aggressively refused to
  • 65. Gentry 65establish such institutions. This is, of course, a tragedy and, as a result, I got to watch someone I loved diein abject agony.A few years later, my home city of Rochester embarked on a series of ill-advised ventures to build a ferryto Toronto, and watching each iteration of the project fail was morbidly fascinating. I needed a reason formy protagonist to suddenly require a birth certificate he hadnt previously seen and a trip across the borderto acquire heroin for a cancer patient accomplished that without—to me—feeling contrived.Amoskeag: Why do you write? What made you want to pursue writing professionally?James Black: The second part of this question is easier to answer than the first. I write professionallybecause its the one thing Ive found that makes me feel even remotely contented, happy, etcetera. Whocould ask more from a job? Most of my life has been spent doing work that I find degrading anddisappointing. Someone once said something like "writing is something that is for a writer more difficultthan it is for anyone else." I find that to be true. But writing is also, for me, the one thing worth the effort.Why its worth the effort has to do with interiority. Douglas Couplands Microserfs defined interiority as,more or less, the feeling of "getting" someone or being "gotten." Feeling like someone is inside yourhead—in a good way. Vonnegut said loneliness is the worst disease by which humanity has been stricken.Im not sure its a disease with a cure. But reading something well-written makes a person forget that factfor the length of the piece. A good book is easier to find than a "soulmate," and less risky than a fistful ofXanax.Amoskeag: What tips and suggestions would you give to aspiring writers?James Black: Learn to cope with perpetual failure. There are months where I receive a letter a day tellingme someone clever enough to edit a literary journal thinks Im not good enough. If that bothers you,youre going to have a serious problem. Ive been rejected hundreds of times in eight years of submissions.But Ive also been accepted many places, and theres nothing like the feeling of knowing that soon peopleyou will never meet will be reading your work and, hopefully, feeling that interiority—my favorite storiesseem to "get" me, to understand how existence feels to me, and when people read my own work, I hopethat at least a few in the audience will feel "gotten."
  • 66. Gentry 66Other than that, the two pithiest pieces of advice Ive got are simple. 1) Write stories you would want toread. 2) Writers block is a myth invented to excuse laziness—you can always write; your product maysuck, but you can write. With enough editorial attention, you can turn terrible sentences into stalwart andworthwhile ones. Sometimes youll just build slowly. Writers block is as silly and romantic a notion asthe idea that artists must be penniless and depressed.Amoskeag: What are you currently working on?James Black: At the moment, Im three stories shy of releasing a second collection (my first is self-published and can be found on my website, And the piece Im currently working onis one which, as I mentioned above, seems to require slow building. In this piece, theres a labyrinth thatwont quit growing, a computer-illiterate professor learning how to navigate Facebook so he can check inon a students welfare, cats chatting about the color of their new collars, and an airplane full of peoplewho are all absolutely sure that theyre the center of the world. So, well see how that comes together inthe end.
  • 67. Gentry 67 Amoskeag Author Spotlight Interview – Marco BisacciaOur last entry from an author of the 2011 Spring Edition of Amoskeag is Marco Bisaccia. Marcodiscusses his thoughts and ideas on writing and specifically his short fiction piece, "Walking." <photo>Marco Bisaccia is a Massachusetts native and has spent most of his life there. He has worked in severalfields, including politics and education – as a high school English teacher. He did some time in theUMass Amherst MFA program before moving to teaching. In the past he has written newspaper featurepieces and articles on education. While fiction writing is not a full-time occupation at the moment, hecontinues to work toward a collection of short stories. Insofar as New Hampshire connections go, he isworking to finalize a story rooted in a 1988 presidential primary campaign he worked on in the GraniteState.Amoskeag: Your work, "Walking," was featured in the 2011 Spring edition of Amoskeag. Tell us a littleabout the story behind this piece. How did it come about?Marco Bisaccia: Well, the short answer is that I dont know for sure, but I know a few things from thestorys history. I needed to complete a piece for a UMass fiction workshop class and was blocked – and abit desperate. So I sat with my pen until something happened – the something that still escapes me. Theevents of the piece are not mine or those of anyone I know, so I think this story is particularly open towhatever interpretation the reader will make of it. Certain scenes and items certainly come from myadolescent and young adult days. Playing poker with friends, for example. Im not sure why the stylecame out so spare (aside from influences like Raymond Carver) but perhaps it had to do with the processof eking something out of a dry well.Amoskeag: How and why did it take this final form? What were the changes and drafts it went through?Marco Bisaccia: The odd thing is that "Walking" changed very, very little from the original draft – alevel of revision Ill likely never see again. I wrote the draft in two sittings, and it never varied much at allfrom 1500 words. I workshopped the piece at UMass and returned to it several times, making a few –
  • 68. Gentry 68very few – word changes and edits. One was to change the title, which was originally "Franklin." Strangeas it might seem, "Walking" never went through any major changes. It just never seemed that additionalcontent or revision would improve the story. By the time I submitted it to Amoskeag I had long stoppedrereading it and considered it absolutely finished... which made it embarrassing when I discovered a fewgrammatical errors in my manuscript.Amoskeag: Why do you write? What made you want to pursue writing professionally?Marco Bisaccia: I write because I have so many stories – in every sense of the word – bouncing aroundmy skull, and have an almost visceral drive to express them. I was a voracious reader as a kid and grewinto an excellent writer, but somehow never became an English major. After college, as I worked at a fewthings for a living and little more, I started transforming my internal narratives into short stories. Ivestayed with that genre because it works for me; while I yearn to write a novel I havent found one in meyet. I want to write for a living because, for one, it beats the hell out of anything else I can think of, andits work that is entirely in my control (except for that publishing thing). No one submits raw material anddirections to an artist. Its all up to me.Amoskeag: What tips and suggestions would you give to aspiring writers?Marco Bisaccia: Every writer has his or her own way of doing it, but Ill share some of my approach andperspective. Im one of those writers who has to force himself to sit down and do it; I have to fight myinclination to put other things first and imagine great, irresistible ideas will pop into my head – and driveme to my desk. Sit down and write; starting is the hardest part, but just start with something; then onesentence leads to another – and the fiction brain starts working. Some say writing fiction is 90 percentperspiration and ten percent inspiration. That may be extreme but I agree with the point. Revising severaltimes is critical; it is a major part of writing. Revising many times improves a story until its ready forothers eyes, at which point I ask a few trusted readers to beat up the story. Good readers start with theeffect you are trying to achieve, then critique from that perspective. It may be hard to take toughcomments, but we need people to speak honestly; loving compliments help little. Many writers let a piecerest a while once it reaches a certain point. I generally know when Im too close to a story, when its nolonger fresh and Ive lost critical perspective. Ive put aside stories for weeks, months, even years. A story
  • 69. Gentry 69dropped in frustration can turn out to be good material a month or year later. It may need final work, or bethe basis for an entirely new take. Dont throw anything away. And find what works for you.As for idiosyncrasies, I write by hand first. Then at some point I start typing, so Im already doing a firstedit. Theres something about pushing a pen across paper for the first draft; its largely about avoidingwhat many writers like: the ability to easily move, change and cut words, sentences and paragraphs.Thats too much self editing for me. It cripples the flow of ideas; I want to lay down the essence of a storyas it first appears in my mind, then start shaping it in stage two. I also amend manually on each hard copy.Keeping hard copies of drafts/versions guards against computer loss (or deletion!). Never continuouslyoverwrite the same file.Amoskeag: What are you currently working on?Marco Bisaccia: Several short stories. I jump back and forth as I get new ideas for these tales bouncingaround my head. I am trying to write fiction with more humor; I want a lighter feel, a more relaxed tone.But its not coming easily; I keep rereading drafts and finding that they have less levity than "Walking,"which is hardly a knee-slapper. Right now I‘m working on my well-aged and revamped New Hampshiresaga; a story set on a fictionalized island in Maine and in a fictional town in New England; and one abouta repressed, forlorn woman – told by her. The jury is out on whether I can really write in a womansvoice, and as for getting humor into that one... Two of my current pieces are already at least twice as longas "Walking." And I am writing this very second, though I like to think of this as nonfiction.
  • 70. Gentry 70 Amoskeag Blog Post – “What is an Amoskeag” In my brief time working as a student intern for the journal I have already been asked numeroustimes by authors and readers alike “so what the heck is an Amoskeag, anyway?” Despite having livednear the Manchester area for more than a few years now, and being somewhat familiar with the word, Istill found myself stumbling rather incoherently to explain the meaning behind the term and howexactly it connects to the journal. Now that the blog is up and running, I thought it would be the perfectforum to get the word out on what exactly an “Amoskeag” is and why it was chosen as the title forSouthern New Hampshire University’s literary journal. The word Amoskeag itself actually comes from the Penacook Indian dialect meaning“abundance of fish.” Nearly two hundred years before the Industrial Revolution hit the area, the nativesof northern New England looked to the Amoskeag Falls on the mighty Merrimack River for pure cleanwater and exceptional fishing. It wasn’t until around 1837 that the Amoskeag Manufacturing Companyand the city of Manchester, New Hampshire began to take shape after careful planning anddevelopment. The town was intentionally named after Manchester, England – the world’s largest textile city atthe time. Almost as a self-fulfilling prophecy, the Amoskeag Mills and the town around it indeedsurpassed its English namesake and eventually became the largest textile factory by the turn of the 20thcentury. By this time, the city of Manchester (thoroughly influenced by the mills) had also grown into oneof the largest cities in all of New England with a booming population of fifty-five thousand. The majorityof this growth came from French Canadian immigrants heading down from Quebec to find work at themills. By 1920, a large number of Greeks and Poles had also immigrated into the workforce to create aunique ethnic diversity focused around the Amoskeag Mills. Tamara K. Hareven, author of Amoskeag: Life and Work in an American Factory City, writes ofwhat culminates from this diversity: “In response to the new ethnic diversity of the work force, in 1910 the Amoskeag launched a corporate welfare and efficiency program… *which+ was distinct from those of other companies in its continuity with the Amoskeag’s nineteenth-century paternalistic traditions and in the emergence of an Amoskeag ‘spirit,’ which served both for workers and management as an important source of identity (Hareven).” Life was undoubtedly hard for workers at the mill, and many have looked back in sadnesstoward the use of child labor and other unfortunate mill-yard consequences, but a vibrant and uniquecommunity also grew from this “Amoskeag spirit” and “identity.” The workers and mill managers livingin the blooming city of Manchester organized a wide array of social and recreational activities includingdinners, picnics, baseball teams, musicals, plays, Christmas parties, and even a published monthlymagazine – the Amoskeag Bulletin.
  • 71. Gentry 71 Though the last of the mills were eventually shut down by the 1970s, the city built around themcontinues to grow today and the word Amoskeag remains prevalent. Having looked at the definition ofthe name and its ties to New Hampshire history, I don’t think the editorial board could have picked amore befitting title for its journal. Amoskeag may have originally meant “abundance of fish” but to thoseof us familiar with the journal, the definition is quickly shifting to the “abundance of unique creativeidentities.”Sources: Hareven, Tamara K., and Randolph Langenbach. AMOSKEAG: Life And Work In An AmericanFactory-City. Random House, Inc., 1978. Print.