What Is Social Media
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What Is Social Media

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What Is Social Media What Is Social Media Presentation Transcript

  • Social media in a nutshell Ben Akin-Smith :07723 051 507 :Ben.Akin-Smith@Enableinteratctive,co.uk
  • This is me: …digital strategist, hopeful runner, entrepreneur, terrible cook, media planner, ex-fat man, email marketer, husband, business owner, atrocious singer, communicator, avid wearer of shoes, digital evangelist, aspiring photographer, blogger & Mac convert.
  • Agenda What, Why, How Lots of chatting and examples.
  • “Social media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done there’s a surprise it’s not better” Avinash Kaushik, Analytic Evangelist, Google
  • Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio Wikipedia.org http://www.flickr.com/photos/solidether/1084349065/sizes/o/
  • It’s also a fancy way to describe the millions of conversations people are having online 24/.
  • “Interesting, but tell me how to use social media to make things better.”
  • Two sides to Social Media. 1. Strategy – the principles
  • Two sides to Social Media. 2. Implementation – putting it together
  • Question: What platforms do you know of?
  • •  ARTS: •  Chowhound – Food •  Moxie Moms •  Faves •  Tagmee •  FanNation •  •  Epinions •  MyFamily.com •  StumbleUpon •  Text America •  Fanspot •  ArtSlant •  RateItAll •  Parentography •  TagTooga •  Zoomr •  GymMeet •  deviantART •  Yelp •  TheFamilyPost •  Trailfire •  •  KeeCricket •  Humble Voice – Art, music, video, photography •  •  WebBiographies •  •  PHOTOGRAPHY: •  Joga – Soccer (Football) •  imeem – Music, videos, photos •  COOKING/FOOD •  •  MICROBLOGGING/IM/MOBILE: •  •  Prep Champs •  MyArtInfo •  •  FASHION/CLOTHING: •  •  MyShutterspace •  ScoreGuru •  PhotographyVoter •  All Recipes Barmano •  •  BeeMood •  Photography Mentor •  SportsFlip •  Virb – Music, art, fashion, film and more •  Bake Space •  2Threads •  Feecle – Japanese •  Photography Network •  Sportsvite •  •  Epicurious Community •  Chictini •  FlickIM •  Picture Social •  Takkle – high school sports •  BOOKMARKING: •  Family Oven •  Fashionising •  Frazr – German and French •  Shutterate •  SportsCast •  •  FohBoh – Restaurant network •  Fashion Network •  IMified •  Shutter Social •  Strands •  AllMyFavorites •  Kitchen Bug •  Metro Friendly •  Jaiku •  •  •  Backflip •  MyDish •  Movmnt •  Komoo – Chinese •  POLITICS: •  TECHNOLOGY: •  Blinkbits •  Nibbledish •  My Kids Fashion •  loopt •  •  •  Blinklist •  Recipe Key •  Springleap – T-shirts •  mbuzzy •  Carnival of Politics •  Design Bump – Web/graphic design •  Blogmarks •  Recipezaar •  StyleCaster Community •  Numpa – Dutch •  •  Design Float – Web/graphic design •  Blummy •  Sharecipe •  Stylehive •  Pownce •  POP CULTURE: •  DesignRelated •  BuddyMarks •  Tasty Planner •  StyleHop •  Radar •  •  DevelopersNiche •  BookmarkTracker •  We Eatt •  StyleMob •  Robisz – Polish •  Lipstick – Celebrity •  DNHour – Domain Name News •  ChangeToLink •  WineLifeToday – Wine •  Threadless – T-shirts •  Rummble •  Showhype •  DotNetKicks •  Chipmark •  •  Us Trendy •  Twitter •  •  Dzone – Developers •  del.icio.us •  CULTURES/FOREIGN LANGUAGES: •  •  Zannel •  PROFESSIONAL: •  Earner’s Club – Internet Marketing •  De.lirio.us •  •  FINANCE: •  •  •  Hacker News •  Diigo •  Acelerame – Spanish (cars) •  •  MOVIES: •  APSense •  Hosting Bookmarks •  Dogear •  Amina – Chechen Republic •  Tip’d •  •  Biznik •  Pixel Groovy – Web design •  Favoritoo •  Black Planet – African American •  •  Filmcrave •  CitiAlly •  Slashdot •  Feedmarker •  ClubGh – Ghana •  GAMES: •  Reelempire •  Cofoundr – Entrepreneurial •  Tweako •  Foxmarks •  Hyves – Dutch •  •  •  CompanyLoop •  SWiK – Open source software •  FreeLink •  IRC Galleria – Finland •  Gaia – Games and anime •  MUSIC: •  DoMyStuff •  WPscoop – WordPress •  Furl •  iWiW – Hungary •  Game Diggity •  •  Doostang •  •  GiveALink •  IndianPad •  GuildCafe •  10Tune •  Ecademy •  TEEN: •  Hyperlinkomatic •  LunarStorm – Sweden •  WeeWorld •  Buzznet •  Fast Pitch •  •  iKeepBookmarks •  MiGente – Latino •  •  Fuzz •  JASEzone •  eCRUSH •  Jack of All Links •  Mixi – Japan •  GENERAL NETWORKING: •  JamNow •  KillerStartups •  eSpintheBottle •  Lilisto •  Nexopia – Canada •  •  Jango •  Konnects •  Piczo •  LinkaGoGo •  Playahead – Sweden •  AIM Pages •  Last.fm •  Lawyrs •  Profile Heaven •  Linkatopia •  Scoopeo – French •  Badoo •  MOG •  LinkedIn •  Sconex •  Linkroll •  StudiVZ – German students •  Bebo •  Purevolume •  MeetIn •  Student.com •  List Mixer •  Wamba – Spanish social network •  CyWorld •  Soundpedia •  MyCareer.ge •  Stardoll •  Lycos iQ •  Yigg – German •  EarthFrisk •  thesixtyone •  Naymes •  Teenwag •  Ma.gnolia (not functional for now) •  •  ECpod •  •  NetHooks •  •  Mister Wong •  DATING: •  Facebook •  NEWS: •  Ryze •  TRAVEL: •  Mobilicio.us •  •  Faves •  •  Small Business Brief •  •  MyBookmarks •  Bachelor Place •  Friendster •  Blog Engage •  StartupNation – Entrepreneurial •  Couch Surfing •  MyHq •  Chemistry •  Grono •  Blogg-Buzz •  Startupping – Internet entrepreneurs •  EveryTrail – GPS •  Mylinkvault •  Crush or Flush •  Hi5 •  BloggingZoom •  Synergy Street – Entrepreneurial •  GeckoGo •  MyPip •  Cupid’s Lab •  iBritz •  BlogsVine •  Tapped In – Educational professionals •  Groople •  My Stuff (from Ask) •  Flirtomatic •  LiveJournal •  BookmarkUs.net •  Upspring •  Gusto •  MyVmarks •  LoveandFriends •  Lovento •  BuzzFlash •  Venture Capital Network •  TravBuddy •  Namakkal •  OkCupid •  Multiply •  Content Pop •  Xing •  Travellerspoint •  Netvouz •  SpeedDate •  MySpace •  Digg •  Ziggs •  TrekCafe •  Online Bookmark Manager •  WooMe •  MyWebProfile •  Fark •  •  Trip Advisor •  OnlyWire •  •  NetFriendships •  Hubdub •  REAL ESTATE: •  TripUp •  Oyax •  EDUCATION/BOOKS: •  Netlog •  Mad or Love •  •  WAYN •  Shadows •  •  Orkut •  Mixx •  Puurple •  Woophy •  Simpy •  BookCrossing •  Passado •  NewsCloud •  Trulia •  •  SiteBar •  Bookins •  Plaxo •  NewsHeat – Politics •  Zillow •  VIDEO SHARING: •  SiteJot •  BookMooch •  Skyrock •  Newsvine •  •  •  Snipit •  BookSwim •  Tagged •  NowPublic •  RELIGIOUS: •  Broadcaster •  Socializer •  Carmun •  Tribe •  Plime •  •  Panjea •  StartAid •  Citeulike •  Trig •  Propeller •  Blessedit •  Revver •  Stufflinker •  Connect via Books •  Windows Live Spaces •  RawSugar •  GospelShout •  Tubearoo •  Sync2it •  Curriki - for teachers •  Yahoo! 360 •  Reddit •  MyChurch •  Viddler •  SyncOne •  Good Reads •  Zaadz •  Shoutwire •  Tangle – video sharing •  Video Bomb •  Turboclip •  LibraryThing •  •  Stirr’d Up •  Xianz •  Video Sift •  Windows Live Favorites •  PaperBackSwap •  HEALTH/MEDICAL: •  Tagza •  •  Vimby •  WireFan •  qoolsqool •  •  Wobblog •  SHOPPING: •  Xillian TV •  Zurpy •  Read It Swap It •  DailyStrength •  Zoomit (Canada) •  •  YouTube •  •  Shelfari •  DrConnected •  •  AgentB •  •  CARS AND AUTO: •  We The Teachers •  Health Ranker •  PETS: •  BiddingBuddies – For Ebay members •  WOMEN: •  •  •  icarecafe •  •  Deal Comet •  •  AutoSpies •  EVENT PLANNING •  MyPharmaNote •  Catster •  Dealigg •  Kirtsy •  Boompa •  •  Sanewire – recovery •  Dogster •  Iliketotallyloveit •  PNN •  Car Community •  Socializr •  Sermo – Doctors •  Fuzzster •  Judy’s Book •  SurgarLoving •  CarDomain •  Zoji •  Walker Tracker •  MyCatSpace •  OSoYou •  •  Motorpulse •  •  Who is Sick? •  MyDogSpace •  ThisNext •  MISCELLANEOUS: •  •  FAMILY: •  •  PetSide •  Yub •  9rules •  CONNECTING WITH FRIENDS: •  •  KIDS: •  PetZume •  Zebo •  43 Things – Goal sharing •  •  Amiglia •  •  Pikapet •  •  Beautiful Society – List and vote for your favorite •  Classmates •  Babbiz •  imbee •  UnitedDogs •  SOCIAL ACTION: things •  ConnectU •  CafeMom •  KidLinks •  •  •  Clip Clip •  Friends Reunited •  Eons •  •  PHOTO SHARING: •  Care2 – Social Issues/Humanities •  ChickAdvisor •  Graduates •  Family 2.0 •  INTERNET MARKETING: •  •  Hugg – Environmental •  Clipmarks •  Meetup •  Family Den •  •  eSnips •  Planet Change – Environmental •  Clipstar •  MyYearbook •  Famiva •  Gooruze •  Flickr •  TakingITGlobal •  Clubnet UK – clubbing •  Reunion •  Geni •  PlugIM •  Fotki •  •  Consumating •  SKOUT •  Genoom •  Sphinn •  Fotolog •  SPORTS: •  Dandelife – A social biography network •  •  GreatSchools – Parents review schools •  •  Linkinn •  •  Dawdle – Auction •  CONSUMER REVIEWS: •  Kinzin •  LINK/WEBSITE SHARING: •  My Opera •  Armchair GM •  Daytipper – Tips and tutorials •  •  MomJunction •  •  Photbucket •  Ballhype •  Digglicious •  Cork’d – Wine reviews •  MothersClick •  Ensiting •  Picli •  eFans •  DigStock – Financial •  DontStayIn – Clubbing •  EnergyPeopleConnect •  Experience Project – Share Life Experiences •  Faceparty – “The biggest party on Earth” •  Fazed •  Faqqly – Community of questions and answers
  • Facebook Overview •  Launch in 2004, initially in Harvard University, then rolled out to other US colleges, then to the pubic •  Registration is open to anyone 13 years or older •  average age being 33 (but getting older!) •  350million active users
  • What can you do? •  Photos – Express yourself with an online photo album. This feature allows you to upload a profile picture to your Facebook page and create multiple . •  Videos – Share your favorite videos by uploading them onto your page. •  Links – Recommend sites to other users and vice versa. •  App – you can install Apps, these are games or utilities that can can be share with friends. •  Feed – Find out the latest news about people within your network as this feature informs you of any changes to the statuses and profiles of members in your social groups. •  Mini-feed – Similar to the Feed feature but only contains information about yourself. You can edit this feature accordingly if you do not want to expose certain details.
  • Up Close and personal •  www.facebook.com/benakinsmith •  Personal Page •  Love Running - Group
  • Facebook Examples •  Photos - http://www.facebook.com/aspcateam •  Tools - http://www.facebook.com/humanesociety •  Apps (fan) http://www.facebook.com/ susangkomenforthecure •  Simplicity – •  http://www.facebook.com/target
  • Twitter Overview Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. •  Launched in 2006 •  Registration is open to anyone •  average age being 35 (but getting older!) •  75 million accounts (15million active)
  • Up Close and personal •  www.twitter.com/Benas •  www.twitter.com/loverunning2010
  • Twitter Example Twitchhiker @paul_a_smith. he attempted to travel as far around the world as possible in 30 days, relying only on the goodwill of people using Twitter.
  • The rules 1.  I can only accept offers of travel and accommodation on Twitter, 2.  I can’t make any plans further than three days in advance 3.  I can only spend money on food, drink and anything that might fit in my suitcase. All travel and accommodation must be offered to me through Twitter 4.  If there’s more than one offer on the table, I get to choose which I take. If there’s only one, I have to take it within 48 hours. 5.  If I’m unable to find a way to move on from a location within 48 hours, the challenge is over and I go home. http://twitchhiker.wordpress.com
  • Results? •  Cost = £0 •  He made it Stewart Island in New Zealand •  raised £6,100 for Charity: water. •  12,000 followers •  He has been asked to write a book •  He had several appearances on National TV
  • YouTube Overview •  Founded ( in a garage) in Feb 2004 •  Purchased for $1,600,000,000by Google •  It is –  a hosting and sharing platform –  a search Engine –  a TV channel
  • YouTube Examples Channels •  http://www.youtube.com/user/Blendtec
  • Examples of social media: What do you like & why? Secret link (CW) Secret Link II (list)
  • The glue - what holds it all together http://www.flickr.com/photos/nifer/353230456/sizes/l/
  • Define who you are. Be consistent http://www.flickr.com/photos/gtmq8/2303591849/
  • It is all about communication http://www.flickr.com/photos/nichollsphotos
  • It is all about communication Getting someone interested is all about sharing, information, a story, a passion, an idea etc... It’s about people, not technology (but technology helps) http://www.flickr.com/photos/nichollsphotos
  • “In the past you were what you owned. Now you are what you share.” Charles Leadbeater. We Think http://www.flickr.com/photos/milivoj/2166043959/sizes/l/
  • Listen Act on their feedback Encourage discussion, be a part of it http://www.flickr.com/photos/twenty_questions/
  • Create a dialogue with them Not a monologue
  • People are talking, getting together and changing the world…
  • …. people will tell you what they think Image: farm3.static.flickr.com/2088/2213647530_4506ce2671_o.jpg
  • You will get it wrong Survey… http://www.tealeaf.com/resources/Harris_2008.asp http://www.flickr.com/photos/thomashawk/
  • Get it right and people notice BIG http://discussionleader.hbsp.com/haque/2008/09/how_to_build_a_nextgen_business_now.html
  • Be Honest Image: http://www.outdoorlens.com/funny-animal-signs/
  • Be useful http://www.flickr.com/photos/xgray/
  • Create space for agility, flexibility and iteration http://www.flickr.com/photos/mundilfari_gjk/2497402169/sizes/l/
  • Treat things well and they will grow
  • Work with others & things will evolve http://www.flickr.com/photos/babaghan/166756766
  • Because…. http://thisisindexed.com/
  • Don’t get scared, remember we’re all human “what we’re really craving is more humanity itself. I see clues of this everywhere, from the direct engagement as enabled by Twitter, to Apple’s Genius bar which gives us live, breathing and fairly smart people to help us when a human touch is needed.” David Armano http://www.flickr.com/photos/flysi/
  • Thanks and bye for now… www.gapingvoid.com Ben Akin-Smith :07723 051 507 :Ben.Akin-Smith@Enableinteratctive,co.uk