Njuskalo.hr presentation
ContentInternet around the WorldInternet in CroatiaNjuskalo.hr vs. OthersBanner formatsSales contacts
Internetaroundthe world
Internet aroundregions in 2010Percentage of Internet users by world                                      the World        ...
Internet geographic regions in 2010Penetration rates by                     penetration                                   ...
Communication channels grow Top countries by reach and usage of social networking/blog sitesBrazil      Italy       Spain ...
Internetin Croatia
48%                                            35%   Croatian  They are well-                                        inter...
Number of computersby households2010      67%               of household                      62%   has Internet2009      ...
Source: GfK Croatia, Socialbakers.comWhy do Croats use Internet-   71% are e-mailing- 64% are reading news- 60% are search...
Number of mobile network users           7                                                                   Source: Hakom...
Njuskalo.hr   Others
Top 10 Croatian sitesCategory               Visitors (real users)     Page views                      Reach-Internet1. Net...
Njuškalo meets the world                    It’s parents,Večernji                    list and 24sata were                 ...
On 27th   September2007, Njuškalo got it’s first jobwhich very soon became realsuccess story about your favoritemarket pla...
Njuškalo had only one goalto achieve – to becomeBEST MARKET PLACE!                        And we’re                       ...
World meet Njuskalo.hr    categories
Categories                                Category                         Visitors (real users)                        Pa...
Demographicstructure40                                                                                                    ...
More     52%                                Structure by                                         professionthanof Njuskalo...
Structure by                                           Percentage of                                                      ...
Figures speakabout Njuskalo.hr                                                          37,93%                            ...
Figures speak                                                                            84%                   12’11’’abou...
No. 1           classified site in Croatia                                                2008.                           ...
Constant growth in all 3 segments                                                                                         ...
Constant growth in all 3 segments(last 12 months)                  7,000,000                           160,000,000        ...
Development – progressive and effective                                       4 times                                     ...
Development – progressive and effective                                               3 times                             ...
Development – progressive and effective                                                10 times                           ...
Development – progressive and effectiveReach                                   Reach has increased for                    ...
Njuskalo.hr NEK vs. direct competition(Real users)                Njuskalo.hr   Centarnekretnina.net   Nekretnine.net     ...
Njuskalo.hr NEK vs. direct competition(Pageviews)                   Njuskalo.hr   Centarnekretnina.net   Nekretnine.net   ...
Njuskalo.hr AM vs. direct competition(Real users)                Njuskalo.hr   Auti.hr   4kotaca.net   Automotozilla.com  ...
Njuskalo.hr AM vs. direct competition(Pageviews)                   Njuskalo.hr   Auti.hr   4kotaca.net   Automotozilla.com...
Njuskalo.hr vs. direct competition(Real users)                 Njuskalo.hr   Oglasnik.hr       900,000       800,000      ...
Njuskalo.hr vs. direct competition(Pageviews)                    Njuskalo.hr   Oglasnik.hr      160,000,000      140,000,0...
What makes Njuskalo.hr the best market place?
Every dayexpertswork on it.
627.780                                3.549.984Because of that Njuskalo.hr has 466.916                                   ...
...they’re making itthe most innovativemarket placeEstablishing standardsin advertising by:× Panoramic views× Ad compariso...
Developingnew platformsm.njuskalo.hr
And because of that Njuskalosuccessfully connects             gives advices             communicates
...and results in satisfied users                                                                        Irena Grego 08.03...
...and because of all those facts...Njuskalo.hr is thefirst site fromAdriatic region forwhich Googlemade case studyin indi...
Njuškalo is search term with the highest trend growth ofall Google searches in Croatia in the last 12 months              ...
Njuskalo.hr @FacebookNjuskalo.hr is the world’s best classified site by numberof Facebook fans – 61 243 people like Njuska...
Njuskalo.hr - the best internet market place*                                                *price/quality ratio
Njuskalo loves to helpNot just to buy and sell goods, but to do something right!
...but beyond allNjuskalo.hr is not here to put your ad that you’re selling somethingNjuskalo.hr is here to sell your goods!
Njuskalo.hr banner formats
LEADERBOARDS in rotation× Horizontal banner format in three sizes(728x90, 820x90 & 820x150)× Prominent ad on top of the pa...
LEADERBOARD 820x90
LEADERBOARD 820x150
SKYSCRAPERS in rotation× Vertical banner format in three sizes(120x600, 160x600 & 300x600)× Standard banner format, positi...
SKYSCRAPER 160x600
SKYSCRAPER 300x600
EXPANDABLE SKYSCRAPER300x600>500x600
RECTANGLES in rotation/fixed× Square banner format in three sizes(468x120, 300x250 & 468x330)× Suitable for video ads× Mos...
RECTANGLE 300x250
RECTANGLE 468x330
EXPANDABLE RECTANGLE300x250>300x500
(AD) LIST banner in rotation/fixed× Square banner format in one size(446x90 – 446x120)× Placed in content, between ads (as...
AD LIST BANNER 446x120
FLOATING in rotation                   × Square banner format                   (smaller than 400x400 or from 400x400     ...
FLOATING 600x600
TAKEOVER in rotation× Square banner format (800x800)× Positioned over the screen; disappearingafter certain time or by cli...
BUTTON 160x160BUTTONS fixed× Square banner format in two sizes(160x160, 160x300)× Positioned on the right side× Suitable f...
BUTTON 160x300
PUSHDOWN in rotation/fixed× Square banner format in two sizes(728x90>728x270, 820x90>820x27)× Attractive horizontal banner...
PUSHDOWN 728x90>728x270
PUSHDOWN 820x90>820x270
PUSHDOWN 820x90>820x270
ROLLDOWN in rotation/fixed× Square banner format in two sizes(728x90>728x270, 820x90>820x27)× Attractive horizontal banner...
ROLLDOWN 728x90>728x270
TANDEM in rotation× Combination of horizontal banner(leaderboard) and vertical (skyscraper)in two sizes(728x90+160x600, 82...
BACKGROUND fixed× Sponsorship of the background× Positioned on the right side of the pagepage be clickable or not.× It can...
TICKER fixed× Tight ad inventory proposed for clearactions× Positioned on the top of the pageUSED FOR:      -Sales campaigns
TAKEOVER ICON fixed× Ideal for branding× Not clickable
TAB fixed× At the top of every classified× Leads to the client’s tab        Configurator
Configurator
Calculator
Calculator
Web shop
Mailbox× Visible to Njuskalo registered usersduring the whole period of campaign× Home screen for the first profilelogin; ...
Njuskalo.hr reference clients
SALES CONTACTS
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Internet around the World
Internet in Croatia
Njuskalo.hr vs. Others
Banner formats
Sales contacts

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Njuskalo.hr - digital market presentation

  1. 1. Njuskalo.hr presentation
  2. 2. ContentInternet around the WorldInternet in CroatiaNjuskalo.hr vs. OthersBanner formatsSales contacts
  3. 3. Internetaroundthe world
  4. 4. Internet aroundregions in 2010Percentage of Internet users by world the World Europe North America 24,2% 13,5% Middle East 3,2% Australia Oceania 1,1% Asia 42% South America Africa 10,4% 5,6% 2 billion people use Internet! Source: Internet World Stats, GfK 2010
  5. 5. Internet geographic regions in 2010Penetration rates by penetration Croatia 58% Europe North America 58,4% 77,4% Middle East 29,8% Australia Oceania 61,3% Asia 21,5% 28,7% average Internet South America 34,5% Africa 10,9% penetration in the world! Source: Internet World Stats, GfK 2010
  6. 6. Communication channels grow Top countries by reach and usage of social networking/blog sitesBrazil Italy Spain Japan USA UK France86% 78% 77% 75% 74% 74% 73%Croatia is on the 64th place* *in the world by number of Facebook users Source: The Nielsen Company, www.socialbakers.com
  7. 7. Internetin Croatia
  8. 8. 48% 35% Croatian They are well- internet of population population educated -> 48% is 15 to 24 years graduated from old; 23% is 35 to secondary school and 44 years old 29% of them are still in school or faculty profile 52% of Croatian Internet population are men; average men spends 27%live in cities with over over 2 hours more online than average women 100 000 inhabitants.These users are spending over 14 hours online 26% The largest group in terms of occupation are those employed in companies 2Croatians older million Source: GfK Croatia than 15 use Internet
  9. 9. Number of computersby households2010 67% of household 62% has Internet2009 66%2008 54% of Croatians use2002 29% 15% Internet more than 20 hours per week2000 24% Source: GfK Croatia
  10. 10. Source: GfK Croatia, Socialbakers.comWhy do Croats use Internet- 71% are e-mailing- 64% are reading news- 60% are searching informations about products/services- 57% for social networking- 38% search info about health and nutrition- 37% use it for games, films, music 1,427,460 Croats have Facebook profile
  11. 11. Number of mobile network users 7 Source: Hakom.hrMillions 6 5 4 3 2 1 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 In the last decade number of mobile users has increased 6 times.
  12. 12. Njuskalo.hr Others
  13. 13. Top 10 Croatian sitesCategory Visitors (real users) Page views Reach-Internet1. Net.hr 847.156 170.324.805 44,43%2. Tportal.hr 777.715 85.202.088 40,79%3. index.hr 774.717 74.801.432 40,63%4. 24sata.hr 756.995 76.547.564 39,70%5. 723.217 149.540.702 37,93%6. Jutarnji.hr 670.192 68.608.886 35,15%7. Forum.hr 628.691 36.319.819 32,97%8. Vecernji.hr 518.988 26.808.724 27,22%9. Dnevnik.hr 482.523 25.975.605 25,31%10. Blog.hr 406.138 2.932.729 21,30% Source: Gemius/Valicon (gemiusAudience, August 2011) Njuskalo.hr is the 5th Croatian site
  14. 14. Njuškalo meets the world It’s parents,Večernji list and 24sata were thinking about Njuškalo for years...
  15. 15. On 27th September2007, Njuškalo got it’s first jobwhich very soon became realsuccess story about your favoritemarket place!
  16. 16. Njuškalo had only one goalto achieve – to becomeBEST MARKET PLACE! And we’re moving on!
  17. 17. World meet Njuskalo.hr categories
  18. 18. Categories Category Visitors (real users) Page views Reach-Internet Njuskalo.hr 723.217 149.540.702 37,93%in statistics Ostalo* Naslovnica 518.128 465.990 39.892.438 7.568.377 27,17% 24,44% AutoMoto 332.367 52.141.477 17,43% Nekretnine 204.181 15.625.858 10,71% Mobiteli 112.120 4.729.601 5,88%Most visited categories are Sport i oprema 105.432 4.050.823 5,53% Sve za dom 96.653 3.067.609 5,07%Homepage Informatika Od glave do pete 96.371 96.025 3.442.920 3.610.360 5,05% 5,04%AutoMoto Strojevi i alati Kudni ljubimci 96.023 84.959 6.545.137 3.655.876 5,04% 4,46%Nekretnine Audio video foto Djecji svijet 70.014 48.111 2.493.246 1.247.450 3,67% 2,52% Glazbala 32.997 1.469.530 1,73% Source: Gemius/Valicon (gemiusAudience, August 2011) *Includes categories: Nautika, Turističke usluge, Literatura, Pronađeno blago, Poslovi, Usluge, Sve ostalo Source: Gemius
  19. 19. Demographicstructure40 57 433530 Source: Gemius/Valicon, gemiusAudience, August 201125201510 5 More than 82% 0 of Njuskalo.hr users are % 12-18 19-29 30-39 between 19 and 49 40-49 50+ years old.
  20. 20. More 52% Structure by professionthanof Njuskalo.hr usersare employed 30 Source: Gemius/Valicon, gemiusAudience, August 2011 25 20 15 10 5 % 0 Primary, high school & college employee Public sector Private sector employeeemployed Unemployed Self Retired Housewife Other
  21. 21. Structure by Percentage of counties Njuskalo.hr users follows population structure by counties.Source: Gemius/Valicon, gemiusAudience, August 2011; Croatian Bureau Of Statistics, 2001. Ličko-senjska Požeško-slavonska Međimurska Virovitičko-podravska Bjelovarsko-bilogorska Šibensko-kninska Dubrovačko-neretvanska Krapinsko-zagorska Karlovačka Koprivničko-križevačka Brodsko-posavska Vukovarsko-srijemska Sisačko-moslavačka Zadarska Varaždinska Osječko-baranjska Istarska Primorsko-goranska Zagrebačka Splitsko-dalmatinska Grad Zagreb  Njuskalo.hr users 10 5 0 %  Croatians 25 20 15
  22. 22. Figures speakabout Njuskalo.hr 37,93% REACH 25,6 5.850.905 PAGES PER VISIT VISITS ON MONTH 723.217 UNIQUE VISITORS 149.540.702 PAGEVIEWS Source: Gemius/Valicon (gemiusAudience, August 2011), Google Analytics
  23. 23. Figures speak 84% 12’11’’about Njuskalo.hr average time on site Croatian visitors 45% users are visiting 97,5% visitors are buyers the portal from the homepage Njuskalo.hr is the Best Buy! The Internet market place +9 billion € with a convincing best value for money in Croatia Njuskalo market yearly +5.000 new goods every day on Njuskalo to buy or to sell Source: Njuskalo.hr, Best Buy Award - DEEPMA, Google Analytics
  24. 24. No. 1 classified site in Croatia 2008. Njuskalo.hr over the years2008. 2008. The most visited classified site in TOP 10 No. 4 Croatia player in Croatia in terms of pageviews 2010. TOP 5 player in Croatia 2011. No.2 in terms of pageviews 2011.
  25. 25. Constant growth in all 3 segments 127,208,520  Pageviews140,000,000 Unique visitors 110,264,209 Visits120,000,000100,000,000 80,000,000 70,006,100 60,000,000 40,583,633 40,000,000 24,913,679 19,444,419 20,000,000 3,087,603 11,123,852 213,914 656,455 1,127,770 1,582,748 128,732 290,375 2,582,113 3,763,537 5,256,171 462,925 592,893 6,440,509 920,159 1,172,074 1,505,795 1,864,051 0 October 2007 April 2008 October 2008 April 2009 October 2009 April 2010 October 2010 April 2011 Source: Google Analytics
  26. 26. Constant growth in all 3 segments(last 12 months) 7,000,000 160,000,000 6,000,000 140,000,000 120,000,000 5,000,000 100,000,000 4,000,000 80,000,000 3,000,000 60,000,000Unique visitors 2,000,000 40,000,000 1,000,000 Pageviews 20,000,000Visits 0 0  Unique visitors  Visits Pageviews Source: Gemius/Valicon (gemiusAudience, August 2011)
  27. 27. Development – progressive and effective 4 times number of visitsVisits has increased in the last two years. 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 Mar. 09 Sept. 09 Mar. 10 Sept. 10 Mar. 11 Source: Gemius/Valicon (gemiusAudience, March 2011)
  28. 28. Development – progressive and effective 3 times number of uniqueUnique visitors visitors has increased in the last three years. 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 Mar. 08 Sept. 08 Mar. 09 Sept. 09 Mar. 10 Sept. 10 Mar. 11 Source: Gemius/Valicon (gemiusAudience, March 2011)
  29. 29. Development – progressive and effective 10 times number of pageviewsPageviews has increased in the last three years. 160,000,000 140,000,000 120,000,000 100,000,000 80,000,000 60,000,000 40,000,000 20,000,000 0 Mar. 08 Sept. 08 Mar. 09 Sept. 09 Mar. 10 Sept. 10 Mar. 11 Source: Gemius/Valicon (gemiusAudience, March 2011)
  30. 30. Development – progressive and effectiveReach Reach has increased for more than 12,5% 45.00% since Aug 2010. 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Source: Gemius/Valicon (gemiusAudience, August 2011)
  31. 31. Njuskalo.hr NEK vs. direct competition(Real users) Njuskalo.hr Centarnekretnina.net Nekretnine.net 250,000 200,000 150,000 100,000 50,000 0 Source: Gemius/Valicon, gemiusAudience, August 2011
  32. 32. Njuskalo.hr NEK vs. direct competition(Pageviews) Njuskalo.hr Centarnekretnina.net Nekretnine.net 18,000,000 16,000,000 14,000,000 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0 Source: Gemius/Valicon, gemiusAudience, August 2011
  33. 33. Njuskalo.hr AM vs. direct competition(Real users) Njuskalo.hr Auti.hr 4kotaca.net Automotozilla.com Autoklub.hr 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 Source: Gemius/Valicon, gemiusAudience, August 2011
  34. 34. Njuskalo.hr AM vs. direct competition(Pageviews) Njuskalo.hr Auti.hr 4kotaca.net Automotozilla.com Autoklub.hr 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 10,000,000 0 Source: Gemius/Valicon, gemiusAudience, August 2011
  35. 35. Njuskalo.hr vs. direct competition(Real users) Njuskalo.hr Oglasnik.hr 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 Source: Gemius/Valicon, gemiusAudience, August 2011
  36. 36. Njuskalo.hr vs. direct competition(Pageviews) Njuskalo.hr Oglasnik.hr 160,000,000 140,000,000 120,000,000 100,000,000 80,000,000 60,000,000 40,000,000 20,000,000 0 Source: Gemius/Valicon, gemiusAudience, August 2011
  37. 37. What makes Njuskalo.hr the best market place?
  38. 38. Every dayexpertswork on it.
  39. 39. 627.780 3.549.984Because of that Njuskalo.hr has 466.916 active ads users registered ads overall48 people in Njuskalo departments +100 people that take care about content
  40. 40. ...they’re making itthe most innovativemarket placeEstablishing standardsin advertising by:× Panoramic views× Ad comparison× Interactive maps× Interactive credit calculators× One stop point...
  41. 41. Developingnew platformsm.njuskalo.hr
  42. 42. And because of that Njuskalosuccessfully connects gives advices communicates
  43. 43. ...and results in satisfied users Irena Grego 08.03.2011 12:13 Ako smijem komentirati za svaku pohvalu steGrga Mrvica 27.11.2007 18:52Osim šta ste Glavna njuška Vi ste jednostavno pravi što se tiče vaših usluga. U ovu pohvaluPROFI, što je baš ugodno iznenađenje u poplavi ovih uključujem informiranost, ljubaznost, ažurnost.kvazi oglasnika. Hvala Vam što ste takvi. Rijetkost u Hrvatskoj. Hvala na info. Slaven Gulin 03.12.2007 16:21 Najljepša hvala, ovo je najbrži odgovor s rješenjem problema iz neke službe za korisnike, zahvaljujem i čestitam na efikasnosti!Sladjana Bicanic 28.03.2011 22:19...svakom slučaju hvala lijepa naljubaznosti. Lijep pozdrav iz Vinkovaca.P.S. Ovo je moje prvo postavljanje oglasa naNJUŠKALO i nisam vjerovala kojom lakodomto sve funkcionira.... Fantastični ste... Sretnou daljnjem poslovanju :)))))
  44. 44. ...and because of all those facts...Njuskalo.hr is thefirst site fromAdriatic region forwhich Googlemade case studyin indigenous language
  45. 45. Njuškalo is search term with the highest trend growth ofall Google searches in Croatia in the last 12 months Njuškalo is the only Croatian brand name in the list of fastest- growing search Google terms
  46. 46. Njuskalo.hr @FacebookNjuskalo.hr is the world’s best classified site by numberof Facebook fans – 61 243 people like Njuskalo.hr!Great Facebook interaction reach (FIR)Njuskalo communicates with its fans
  47. 47. Njuskalo.hr - the best internet market place* *price/quality ratio
  48. 48. Njuskalo loves to helpNot just to buy and sell goods, but to do something right!
  49. 49. ...but beyond allNjuskalo.hr is not here to put your ad that you’re selling somethingNjuskalo.hr is here to sell your goods!
  50. 50. Njuskalo.hr banner formats
  51. 51. LEADERBOARDS in rotation× Horizontal banner format in three sizes(728x90, 820x90 & 820x150)× Prominent ad on top of the pageUSED FOR: - Branding campaigns LEADERBOARD 728x90 - Sales campaigns
  52. 52. LEADERBOARD 820x90
  53. 53. LEADERBOARD 820x150
  54. 54. SKYSCRAPERS in rotation× Vertical banner format in three sizes(120x600, 160x600 & 300x600)× Standard banner format, positioned onthe right side× Available as rich format, tooUSED FOR: - Branding campaigns SKYSCRAPER 120x600 - Sales campaigns
  55. 55. SKYSCRAPER 160x600
  56. 56. SKYSCRAPER 300x600
  57. 57. EXPANDABLE SKYSCRAPER300x600>500x600
  58. 58. RECTANGLES in rotation/fixed× Square banner format in three sizes(468x120, 300x250 & 468x330)× Suitable for video ads× Most attractive because isincorporated in content× Available as rich format, tooUSED FOR: - Branding campaigns - Sales campaigns RECTANGLE 468X120
  59. 59. RECTANGLE 300x250
  60. 60. RECTANGLE 468x330
  61. 61. EXPANDABLE RECTANGLE300x250>300x500
  62. 62. (AD) LIST banner in rotation/fixed× Square banner format in one size(446x90 – 446x120)× Placed in content, between ads (asfifth of them) or in the bottom(as the last ad)USED FOR: -Sales campaigns LIST BANNER 446x90
  63. 63. AD LIST BANNER 446x120
  64. 64. FLOATING in rotation × Square banner format (smaller than 400x400 or from 400x400 to 600x600) × Mostly positioning in middle of screen; disappearing after certain time or by clicking on close button. × Various options of animations and interactions that attracts visitors and because of that has great potential USED FOR: - Sales campaignsFLOATING 300x300
  65. 65. FLOATING 600x600
  66. 66. TAKEOVER in rotation× Square banner format (800x800)× Positioned over the screen; disappearingafter certain time or by clicking on closebutton.× Various options of animations andinteractions that attracts visitors and hasgreat potential.
  67. 67. BUTTON 160x160BUTTONS fixed× Square banner format in two sizes(160x160, 160x300)× Positioned on the right side× Suitable for video ads, tooUSED FOR: - Branding campaigns
  68. 68. BUTTON 160x300
  69. 69. PUSHDOWN in rotation/fixed× Square banner format in two sizes(728x90>728x270, 820x90>820x27)× Attractive horizontal banner× Ideal to communicate, by video ads too×By opening, the whole page moves down and ittakes maximum 4 seconds, when banner goesup in start position×After that it is possible to open it again onmouseover effectUSED FOR: - Branding campaigns - Sales campaigns PUSHDOWN 728x90>728x270
  70. 70. PUSHDOWN 728x90>728x270
  71. 71. PUSHDOWN 820x90>820x270
  72. 72. PUSHDOWN 820x90>820x270
  73. 73. ROLLDOWN in rotation/fixed× Square banner format in two sizes(728x90>728x270, 820x90>820x27)× Attractive horizontal banner× Ideal to communicate, by video ads too×By opening, banner spreads over page and itcan be pulled up to start position by clicking onclose button or on mouseover effect.× After that it is possible to open it again onmouseover effectUSED FOR: - Branding campaigns - Sales campaigns ROLLDOWN 728x90>728x270
  74. 74. ROLLDOWN 728x90>728x270
  75. 75. TANDEM in rotation× Combination of horizontal banner(leaderboard) and vertical (skyscraper)in two sizes(728x90+160x600, 820x90+160x600)USED FOR: - Branding campaigns - Sales campaigns TANDEM 728x90+160x600
  76. 76. BACKGROUND fixed× Sponsorship of the background× Positioned on the right side of the pagepage be clickable or not.× It can× It can be clickable or not.
  77. 77. TICKER fixed× Tight ad inventory proposed for clearactions× Positioned on the top of the pageUSED FOR: -Sales campaigns
  78. 78. TAKEOVER ICON fixed× Ideal for branding× Not clickable
  79. 79. TAB fixed× At the top of every classified× Leads to the client’s tab Configurator
  80. 80. Configurator
  81. 81. Calculator
  82. 82. Calculator
  83. 83. Web shop
  84. 84. Mailbox× Visible to Njuskalo registered usersduring the whole period of campaign× Home screen for the first profilelogin; later it is present as a tab whereuser can click and see the ad again
  85. 85. Njuskalo.hr reference clients
  86. 86. SALES CONTACTS

×