These are the slides for a presentation that I gave to a group of nonprofits at a local foundation meeting. The purpose of the talk was just to give a quick overview of the online giving landscape, some quick pointers on optimizing their websites, and some cheap/free technology resources.

3. NONPROFITS
• Over 1 million 501(c)3’s
• 75% have under $25,000 in revenue
• 90% have under $250,000 in revenue

5. PHILANTHROPY
• $300+ billion in annual giving to nonprofits
• $225 billion was given by individuals
• $113 billion was given by households with
less than $100,000 in income

7. ONLINE GIVING
• $15 billion was given online last year
• That’s 6.67% of all giving by individuals
• Online giving is growing 40% a year
• At 40% annual growth, online giving will be
36% of all giving by individuals in 2015

9. STUDIES SHOW...
• Small nonprofits are experiencing fastest
online giving growth
• Online giving is like a gateway drug
• Online giving leads to larger and more
frequent gifts - both online and off
• Online gifts do not replace offline gifts -
they augment them

11. YOUR NONPROFIT
WEBSITE SHOULD
• Make online donations obvious and easy
• Make it immediately obvious what you do
• Have authentic content
• Have scannable content
• Tell stories

12. YOUR NONPROFIT
WEBSITE SHOULD
• Use great imagery - not stock photos
• Include: FB Like button, Tweet button, FB
Page link, Twitter Profile link
• Regular updates - sites with 1 update a
week get 300% more traffic

13. FUTURE OF ONLINE
FUNDRAISING
• MicroDonations - the long-tail of giving
• Online Advocacy - donors raise money for
you
• Donor Connection - donors feel
connected to their gift
• Social Proof - social media as an
accelerating tool

15. GREAT NONPROFIT
WEBSITES
• www.kiva.org
• www.charitywater.org
• www.ricebowls.org
• www.notforsalecampaign.org
• www.frazeecenter.com

17. KICKBUTT THINGS
YOU SHOULD USE
• www.dropbox.com - File storing, sharing,
and syncing in the cloud. Free.
• Gmail - Free. Awesomer than whatever
email you’re using
• www.hootsuite.com - Manage all your
Facebook and Twitter Account in one place

18. KICKBUTT THINGS
YOU SHOULD USE
• www.campfirenow.com along with
www.propaneapp.com - Keep everyone on
the same page with group chat
• www.skype.com - Come on. It’s free voice
and chat and it’s awesome.
• www.hellofax.com - Free. Never print,
sign, scan, email anything again. Never fax
again.

19. KICKBUTT THINGS
YOU SHOULD USE
• www.optimizely.com - Easy A/B testing for
your website
• www.fivesecondtest.com - Quick user
testing of a page of your site
• www.usertesting.com - You get a video with
someone talking as they’re completing tasks
on your site

20. KICKBUTT THINGS
YOU SHOULD USE
• www.pandora.com - Because you gots to
have some good music to get through the
day
• www.turntable.fm - Because it’s more fun
when you can share that music with your
friends

21. OTHER RESOURCES
• Why is business writing so awful?
http://bit.ly/cUtInI
• Don’t Make Me Think - book by Steve Krug
• Made to Stick - Why Some Ideas Survive and
Others Die - book by Chip and Dan Heath
• www.swipegood.com
• www.helpattack.com

23. HOW BELLSTRIKE
HELPS
• We take care of the design stuff
• We take care of the donation stuff
• We make Facebook/Twitter stuff work
• We make the future-y stuff work
• We make it easy to update your website
• We have win-win pricing

25. by DODD CALDWELL
@doddcaldwell
dodd@bellstrike.com