Bellstrike - Nonprofit Online Giving and Tech Primer
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Bellstrike - Nonprofit Online Giving and Tech Primer

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These are the slides for a presentation that I gave to a group of nonprofits at a local foundation meeting. The purpose of the talk was just to give a quick overview of the online giving landscape, ...

These are the slides for a presentation that I gave to a group of nonprofits at a local foundation meeting. The purpose of the talk was just to give a quick overview of the online giving landscape, some quick pointers on optimizing their websites, and some cheap/free technology resources.

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Bellstrike - Nonprofit Online Giving and Tech Primer Presentation Transcript

  • 1. NONPROFITS• Over 1 million 501(c)3’s• 75% have under $25,000 in revenue• 90% have under $250,000 in revenue
  • 2. PHILANTHROPY• $300+ billion in annual giving to nonprofits• $225 billion was given by individuals• $113 billion was given by households with less than $100,000 in income
  • 3. ONLINE GIVING• $15 billion was given online last year• That’s 6.67% of all giving by individuals• Online giving is growing 40% a year• At 40% annual growth, online giving will be 36% of all giving by individuals in 2015
  • 4. STUDIES SHOW...• Small nonprofits are experiencing fastest online giving growth• Online giving is like a gateway drug• Online giving leads to larger and more frequent gifts - both online and off• Online gifts do not replace offline gifts - they augment them
  • 5. YOUR NONPROFIT WEBSITE SHOULD• Make online donations obvious and easy• Make it immediately obvious what you do• Have authentic content• Have scannable content• Tell stories
  • 6. YOUR NONPROFIT WEBSITE SHOULD• Use great imagery - not stock photos• Include: FB Like button, Tweet button, FB Page link, Twitter Profile link• Regular updates - sites with 1 update a week get 300% more traffic
  • 7. FUTURE OF ONLINE FUNDRAISING• MicroDonations - the long-tail of giving• Online Advocacy - donors raise money for you• Donor Connection - donors feel connected to their gift• Social Proof - social media as an accelerating tool
  • 8. GREAT NONPROFIT WEBSITES• www.kiva.org• www.charitywater.org• www.ricebowls.org• www.notforsalecampaign.org• www.frazeecenter.com
  • 9. KICKBUTT THINGS YOU SHOULD USE• www.dropbox.com - File storing, sharing, and syncing in the cloud. Free.• Gmail - Free. Awesomer than whatever email you’re using• www.hootsuite.com - Manage all your Facebook and Twitter Account in one place
  • 10. KICKBUTT THINGS YOU SHOULD USE• www.campfirenow.com along with www.propaneapp.com - Keep everyone on the same page with group chat• www.skype.com - Come on. It’s free voice and chat and it’s awesome.• www.hellofax.com - Free. Never print, sign, scan, email anything again. Never fax again.
  • 11. KICKBUTT THINGS YOU SHOULD USE• www.optimizely.com - Easy A/B testing for your website• www.fivesecondtest.com - Quick user testing of a page of your site• www.usertesting.com - You get a video with someone talking as they’re completing tasks on your site
  • 12. KICKBUTT THINGS YOU SHOULD USE• www.pandora.com - Because you gots to have some good music to get through the day• www.turntable.fm - Because it’s more fun when you can share that music with your friends
  • 13. OTHER RESOURCES• Why is business writing so awful? http://bit.ly/cUtInI• Don’t Make Me Think - book by Steve Krug• Made to Stick - Why Some Ideas Survive and Others Die - book by Chip and Dan Heath• www.swipegood.com• www.helpattack.com
  • 14. HOW BELLSTRIKE HELPS• We take care of the design stuff• We take care of the donation stuff• We make Facebook/Twitter stuff work• We make the future-y stuff work• We make it easy to update your website• We have win-win pricing
  • 15. by DODD CALDWELL @doddcaldwell dodd@bellstrike.com