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A study on retailers’ perspective about market performance of airtel in selected areas of trivandrum city

by Asst Officer, Training and Placements at Mar Baselios Christian College of Engineering and Technology, Kuttikanam on Nov 13, 2013

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This project aims to find the market performance of Airtel in selected regions of Trivandrum city. Airtel has been the number one player in the market for the past few years, however to maintain the ...

This project aims to find the market performance of Airtel in selected regions of Trivandrum city. Airtel has been the number one player in the market for the past few years, however to maintain the market leadership Airtel needs to continuously modify its strategy and tactics. In this project factors that make Airtel both customer friendly and retailer friendly are analyzed. The other facts analyzed include: - how far the retailers are benefitting from Airtel, why Airtel is the most preferred brand for customers, what are the tactics used by Airtel to retain market leadership etc.

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A study on retailers’ perspective about market performance of airtel in selected areas of trivandrum city A study on retailers’ perspective about market performance of airtel in selected areas of trivandrum city Document Transcript