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Adv 410 quiz 2

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    Adv 410 quiz 2 Adv 410 quiz 2 Presentation Transcript

    • Corruption in the Police Force Quiz #2 Melissa Valentino 10/18/2007 Adv- 410
    • Situation The Leicester British law enforcement was caught misusing their  powers as police officers through a documentary developed by an undercover reporter working at the station as a female police officer. The Officers within this precinct were failing at following their duties to protect the citizens of that community and were abusing their privileges as members of the criminal justice system. Allegations of sexism, negligence to the public, and failure in job  performance are issues that the Leicester British Police station now have to face.
    • Objectives After the publication of DISPATCHES: UNDERCOVER COPPER ,which was the  name of the documentary by Nina Hobson about the corruption that occurred within the Leicester Police station, the image of the police and law enforcement in general was greatly damaged and in need of reconstruction. The goal of this project is mainly to minimize the damage done by the documentary and restore the credibility of the police force within the eyes of the Leicester community. The objectives behind this program are both informational and motivational. The  program will attempt to not only change the negatively constructed attitudes about the police force that the citizens of Leicester obtained after exposure to the documentary, but it will also try to inform the community of the changes being implemented to fix this problem which took place in the Leicester Police station.
    • Audience Leicester Citizens  Hard-working, honest members of the police force that witnessed  but never acted as a part of the corruption scandal; Individuals like Nina Hobson who were dedicated police officers with a passion for the job
    • Strategy Begin some sort of dialogue with the citizens of the Leicester Community through  online forums, blogs, community gatherings/meetings, letters sent out by mail with a request of return for responses by the community about the incident, and any other effective form of media apologizing for the poor behavior of the police officers involved in this situation. Convert feelings of anger and shock into feelings of possibility for change. This program will also attempt to convince the community that changes will be made  and taken very seriously while addressing this issue of a flawed police force by a follow-up, informational documentary that shows and fully explains the improvements within the precinct after changes have been implemented.
    • Tactics A message of apology will be directed toward the citizens of the Leicester community by the Police  Chief of the precinct as well as the officers involved in the documentary. A press release will be sent out to all the media venues that covered the documentary about this apology. The individuals involved in the documentary will be punished for their actions if not fired from the  force all together. A monitoring system will be installed in the police station to keep surveillance of the actions made  by the police force. Cameras will be placed throughout the precinct with hopes of keeping bad behavior to a minimum. Cameras will be installed in every police car used by the station.  Research for a computer program that handles the filing and paperwork behind prosecuting  criminals faster and more efficiently will take place so that more time can be spent outside of the office patrolling the community instead of inside the office doing busywork. The creation of a documentary will take place which will include footage taken from the surveillance  cameras placed throughout the precinct, footage of the Leicester officers in action, as well as interviews from individuals on the police force and even citizens within the community that have received positive service and protection from officers on the team. The new documentary will explain the changes that have been implemented since the previous documentary was aired and inform viewers of the various responsibilities and duties that the police officers of Leicester are expected to accomplish during their shifts. It will be very informational and attempt to change the damaged image that the Police station currently has in the eyes of the community. The documentary will be sent out to surrounding media and/or posted on various media outlets with  the attempt to physically SHOW the changes being made. Since people need to see proof in order to believe, we will do everything in our power to give them that proof.
    • Tactics –continued- Required training will be implemented with an attempt to educate officers on the topic  of rape and the psychological effects that rape has on its victims. A special unit of officers, who will receive further training on the topic, will be assigned to handle all rape cases that go through the station but the entire team of officers at the station will still be required to obtain the basic training which will be renewed every year. Required training on the law enforcements code of ethics will be implemented and  tested for accuracy. Required sexism training will be implemented and tested by all officers in the precinct  on issues of sexual harassment and codes of conduct within the police force. The hosting of a monthly workshop which will cover the rules and regulations of the  precinct as well as a discussion on the duty of the police officer within a community will be implemented into the agenda of the Leicester Police Station. This meeting will also discuss the progress that the precinct is making after the allegations made against them and display statistics on how the precinct is doing in terms of addressing crime.
    • Timetable This program will begin immediately and be set to run for at least a 1 year  duration. Depending on the improvements that are made by the Leicester Police Station in reconstructing their image, the project will either end after that year or continue on for another 6 months.  An evaluation of the program will take place after about 10 months in order to decide if the program needs to continue on or if it has done its job and is ready to end.
    • Methods of Evaluation This program will be evaluated on a number of different levels  The forums and blogs created at the beginning of the project will constantly be 1. monitored and detection of transitions from negative comments and quotes to more positive and hopeful comments and quotes will be one indication of the programs success. A survey will be sent out to the individuals that sent back the “request for 2. return” forms which consisted of written responses on the initial documentary and the overall issue as a whole. The survey will basically evaluate the progress that the station has made over the course of the program. Depending on the survey data, we will be able to see whether or not this pr campaign was actually a success. Someone will be assigned to research the Leicester Police Department on 3. various search engines and throughout the internet to monitor and keep up to date with of the content behind the media coverage and messages that are associated with this Police station name and image. Through qualitative data research we will be able to once again measure the success of this program. Interviews/focus groups with employees who were a part of the police force 4. both before and after the original documentary was aired will take place with the attempt to obtain more qualitative data on the success of the pr program from an internal perspective.
    • Issues of Source Credibility As a pr representative for the police department, you are part of the police force. Hence people don’t trust you… In order to help change this negative image of myself in the eye of the public I would first make an effort to attend as many community outreach programs and events as possible. By showing up to these gatherings, I will display my interest in the community and people could start associating my physical identity with a more caring and trustworthy image, as opposed to a negative, untrustworthy one. If I make it a priority to make myself seen outside the police department, participating in positive activities completely disassociated with the police station, I will begin to build a more trusting relationship with the people in the community and even if they still don’t trust the police department, they can find some sort of comfort in trusting me.
    • Issues of Cognitive Dissonance Many people in the community already think cops are dishonest and violent… The main goal in addressing this issue is to first understand exactly why  people feel this way. Create forums or blogs on this topic and monitor feedback. After that is figured out, tactics that would help transform this dishonest/violent image should be executed. Community outreach programs that inform the citizens of the community  about the police force and what they are responsible for doing should be held to assist in education and clear up common misconceptions. A program which would allow interested volunteers to help out with  community watch and patrol could be implemented to get more people involved and interested in the police force as a whole. Student field trips and job shadowing events can be held at the station  to help change this negative image on the police department. This attempt will try and prove that the police are people who CAN and SHOULD be trusted.
    • Issues on the Flow of Opinion There is a large, close knit immigrant community in the town that does not watch television or read English newspapers… Addressing this issue will first require research on figuring out the media outlets that these individuals do prefer taking part in. After figuring out where this immigrant community obtains most of its news and information, I will attempt to contact the individuals responsible for running these immigrant news/information venues and do my best to get the coverage created in English, translated into other languages so that a larger audience can be targeted. If television and print sources are not successful ways of informing this community, I will organize meetings in high traffic immigrant locations and have a translator explain my cause and help me promote a more positive image about my client to this sub-community. My determination to get as many people as possible to trust my messages will end up helping me construct a more positive image in the minds of the immigrant community, making future attempts of “reaching out,” a whole lot easier.
    • Issues on Suggestions for Action Most people in the community ignore pr campaigns because they feel that they (the people themselves) can do little to change anything… In addressing this issue I would attempt to create a community agenda which lays out simple tasks that people within the community can partake in and explains how these efforts specifically impact the campaign and its success. I would also try to figure out a way to get the students in the community involved. By contacting high schools in the area, I would propose the idea of getting involved in my pr campaign as a form of community outreach and/or a volunteer opportunity. By introducing this idea and mentioning the fact that community service looks great on college applications, I have a better chance of attracting high school, college-bound juniors and seniors of the community to help my cause by doing their part and becoming an important factor in the “change.” The students will most likely relay the information they heard in school, about my program, onto their parents and hopefully convince their parents to also get involved and become part of the “change.” Targeting extremely open-minded students first, may be the only way of increasing my chances of getting more adults involved in my campaign as well. Parents listen to their kids, for the most part, so I feel that going through this outlet will be most successful at attacking this issue of suggestions for action.