BELLCOMPANY PRESENTATION
• The company was established in 1983.• Initially the company was focusing onproduction of lipsticks, eye-liners and lip-l...
WHY BELL? Leader among Polish cosmetics brands with established and stable positionon home market Profitable sales and s...
PRODUCTS Stick products – lipsticks, concealers, eyeliners and lip liners Pressed products – powders, eye shadows, blush...
RESEARCH AND DEVELOPMENT New products are tested at every stage of development Our products are NOT tested on animals M...
QUALITY CONTROL Production takes place according to the standards of c-GMP and ISO 9001:2008 Control of raw materials an...
MARKET SHARES33%34%33%Private labelExportPoland
BELL IN POLANDTraditional tradeRetail chainsDrugstores
BELL OFFER FOR DRUGSTORES Full range of make-up products Exposition furniture for drugstores
BELL SEASONAL COLLECTIONS
BELL EXAMPLE EYES PRODUCTSMascaras EyeshadowsEye liners and pencils Base
BELL EXAMPLE LIPS PRODUCTSLipsticks LipglossesLip liners Lip balms
BELL EXAMPLE FACE PRODUCTSFoundations Pressed powders and rougesConcealers Base
BELL EXAMPLE NAIL PRODUCTSNail enamels Nail Program LineBio Spa Nail Program Nail polishes
PRIVATE LABELhuge range of standardformulation and coloursmodification of standardformulationcolour matchingin house p...
FACTORY 2 lipstick filling machines Lip stick / mascara filling machines Hot filling machine Device for filling and se...
PRODUCTION OF PACKAGING 19 injection molding machines Transfer press for productionof aluminum details 2 devices for in...
PRODUCTION POTENTIALPRODUCT PRODUCTION (2SHIFTS)/PIECESLIPSTICK 25 000LIPGLOSS 50 000LIQUID EYELINER 50 000FOUNDATION 30 0...
THANK YOUFOR YOURATTENTION
Upcoming SlideShare
Loading in …5
×

Bell Company Presentation 2013 - English

1,579 views
1,359 views

Published on

Presentation of the Bell Company
Cosmetics Brand
Stick products – lipsticks, concealers, eyeliners and lip liners
Pressed products – powders, eye shadows, blushes, bronzers
Liquid products with high viscosity – lip glosses
Mousses – eye shadows, foundations, concealers, blushes, bronzers
Emulsions – foundations, concealers, mascaras
Liquid products – liquid mascaras, eyeliners, eye shadows
Loose powders – eye shadows, powders, bronzers
Nail polishes
Standards of c-GMP and ISO 9001:2008

Published in: Business, Lifestyle
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,579
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
34
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Bell Company Presentation 2013 - English

  1. 1. BELLCOMPANY PRESENTATION
  2. 2. • The company was established in 1983.• Initially the company was focusing onproduction of lipsticks, eye-liners and lip-liners.• Bell was the first Polish company offering a fullrange of colour cosmetics.•Today Bell is leading cosmetic brand in Poland.• Bell is present on more that 30 markets,including such demanding as Russia, Ukraine,France, Spain, Georgia, Iceland, Greece and theMiddle East.•Total plant area 8930 m².•Employment:-2010 – 280 people-2011 – 330 people-2012 – 400 people
  3. 3. WHY BELL? Leader among Polish cosmetics brands with established and stable positionon home market Profitable sales and successful turnover on many foreign markets Products of the highest world standard at a reasonable price Cosmetics following the latest trends, including seasonal limited collections Wide range of colours fulfilling each woman’s demands regardless of taste or skincomplexion Modern equipment for the production of cosmetics and fully prepared staff Our own professional laboratory supervising the quality of products When developing new and improving already existing formulaswe use the experience of leading French and German laboratories Extremely flattering, timeless, wide range of colours and shades ofcosmetics A variety of color cosmetics lines designed for clients of any age
  4. 4. PRODUCTS Stick products – lipsticks, concealers, eyeliners and lip liners Pressed products – powders, eye shadows, blushes, bronzers Liquid products with high viscosity – lip glosses Mousses – eye shadows, foundations, concealers, blushes, bronzers Emulsions – foundations, concealers, mascaras Liquid products – liquid mascaras, eyeliners, eye shadows Loose powders – eye shadows, powders, bronzers Nail polishes
  5. 5. RESEARCH AND DEVELOPMENT New products are tested at every stage of development Our products are NOT tested on animals Modern equipment for the production of cosmetics and fully prepared staff Our own professional laboratory supervising the quality of products When developing new and improving already existing formulaswe use the experience of leading French and German laboratories
  6. 6. QUALITY CONTROL Production takes place according to the standards of c-GMP and ISO 9001:2008 Control of raw materials and masses Control on every stage of the production Control of packaging Control of the final product
  7. 7. MARKET SHARES33%34%33%Private labelExportPoland
  8. 8. BELL IN POLANDTraditional tradeRetail chainsDrugstores
  9. 9. BELL OFFER FOR DRUGSTORES Full range of make-up products Exposition furniture for drugstores
  10. 10. BELL SEASONAL COLLECTIONS
  11. 11. BELL EXAMPLE EYES PRODUCTSMascaras EyeshadowsEye liners and pencils Base
  12. 12. BELL EXAMPLE LIPS PRODUCTSLipsticks LipglossesLip liners Lip balms
  13. 13. BELL EXAMPLE FACE PRODUCTSFoundations Pressed powders and rougesConcealers Base
  14. 14. BELL EXAMPLE NAIL PRODUCTSNail enamels Nail Program LineBio Spa Nail Program Nail polishes
  15. 15. PRIVATE LABELhuge range of standardformulation and coloursmodification of standardformulationcolour matchingin house productdevelopment by qualified R&Dlaboratorylarge selection of plasticpackaging for all products
  16. 16. FACTORY 2 lipstick filling machines Lip stick / mascara filling machines Hot filling machine Device for filling and sealing tubes 5 mixers with homonizers 4 mixers for powders 4 presses for powders Machine filling loose products Machine filling nail polish Press (Vatraco) 2 injection molding machines (Jomar, GP) 2 automatic labeling machines
  17. 17. PRODUCTION OF PACKAGING 19 injection molding machines Transfer press for productionof aluminum details 2 devices for injectionblow molding 3 ultrasound welding machinesfor bottlesPhoto: machine Platarc
  18. 18. PRODUCTION POTENTIALPRODUCT PRODUCTION (2SHIFTS)/PIECESLIPSTICK 25 000LIPGLOSS 50 000LIQUID EYELINER 50 000FOUNDATION 30 000EYELINER/AUTOMATICCONCEALER5 000 /6 000EYE SHADOW/POWDER 30 000/12 000MOUSSE PRODUCTS/PROTECTIVEPRODUCTS44 000
  19. 19. THANK YOUFOR YOURATTENTION

×