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Bell Company Presentation 2013 - English
Bell Company Presentation 2013 - English
Bell Company Presentation 2013 - English
Bell Company Presentation 2013 - English
Bell Company Presentation 2013 - English
Bell Company Presentation 2013 - English
Bell Company Presentation 2013 - English
Bell Company Presentation 2013 - English
Bell Company Presentation 2013 - English
Bell Company Presentation 2013 - English
Bell Company Presentation 2013 - English
Bell Company Presentation 2013 - English
Bell Company Presentation 2013 - English
Bell Company Presentation 2013 - English
Bell Company Presentation 2013 - English
Bell Company Presentation 2013 - English
Bell Company Presentation 2013 - English
Bell Company Presentation 2013 - English
Bell Company Presentation 2013 - English
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Bell Company Presentation 2013 - English

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Presentation of the Bell Company …

Presentation of the Bell Company
Cosmetics Brand
Stick products – lipsticks, concealers, eyeliners and lip liners
Pressed products – powders, eye shadows, blushes, bronzers
Liquid products with high viscosity – lip glosses
Mousses – eye shadows, foundations, concealers, blushes, bronzers
Emulsions – foundations, concealers, mascaras
Liquid products – liquid mascaras, eyeliners, eye shadows
Loose powders – eye shadows, powders, bronzers
Nail polishes
Standards of c-GMP and ISO 9001:2008

Published in: Business, Lifestyle
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Transcript

  • 1. BELLCOMPANY PRESENTATION
  • 2. • The company was established in 1983.• Initially the company was focusing onproduction of lipsticks, eye-liners and lip-liners.• Bell was the first Polish company offering a fullrange of colour cosmetics.•Today Bell is leading cosmetic brand in Poland.• Bell is present on more that 30 markets,including such demanding as Russia, Ukraine,France, Spain, Georgia, Iceland, Greece and theMiddle East.•Total plant area 8930 m².•Employment:-2010 – 280 people-2011 – 330 people-2012 – 400 people
  • 3. WHY BELL? Leader among Polish cosmetics brands with established and stable positionon home market Profitable sales and successful turnover on many foreign markets Products of the highest world standard at a reasonable price Cosmetics following the latest trends, including seasonal limited collections Wide range of colours fulfilling each woman’s demands regardless of taste or skincomplexion Modern equipment for the production of cosmetics and fully prepared staff Our own professional laboratory supervising the quality of products When developing new and improving already existing formulaswe use the experience of leading French and German laboratories Extremely flattering, timeless, wide range of colours and shades ofcosmetics A variety of color cosmetics lines designed for clients of any age
  • 4. PRODUCTS Stick products – lipsticks, concealers, eyeliners and lip liners Pressed products – powders, eye shadows, blushes, bronzers Liquid products with high viscosity – lip glosses Mousses – eye shadows, foundations, concealers, blushes, bronzers Emulsions – foundations, concealers, mascaras Liquid products – liquid mascaras, eyeliners, eye shadows Loose powders – eye shadows, powders, bronzers Nail polishes
  • 5. RESEARCH AND DEVELOPMENT New products are tested at every stage of development Our products are NOT tested on animals Modern equipment for the production of cosmetics and fully prepared staff Our own professional laboratory supervising the quality of products When developing new and improving already existing formulaswe use the experience of leading French and German laboratories
  • 6. QUALITY CONTROL Production takes place according to the standards of c-GMP and ISO 9001:2008 Control of raw materials and masses Control on every stage of the production Control of packaging Control of the final product
  • 7. MARKET SHARES33%34%33%Private labelExportPoland
  • 8. BELL IN POLANDTraditional tradeRetail chainsDrugstores
  • 9. BELL OFFER FOR DRUGSTORES Full range of make-up products Exposition furniture for drugstores
  • 10. BELL SEASONAL COLLECTIONS
  • 11. BELL EXAMPLE EYES PRODUCTSMascaras EyeshadowsEye liners and pencils Base
  • 12. BELL EXAMPLE LIPS PRODUCTSLipsticks LipglossesLip liners Lip balms
  • 13. BELL EXAMPLE FACE PRODUCTSFoundations Pressed powders and rougesConcealers Base
  • 14. BELL EXAMPLE NAIL PRODUCTSNail enamels Nail Program LineBio Spa Nail Program Nail polishes
  • 15. PRIVATE LABELhuge range of standardformulation and coloursmodification of standardformulationcolour matchingin house productdevelopment by qualified R&Dlaboratorylarge selection of plasticpackaging for all products
  • 16. FACTORY 2 lipstick filling machines Lip stick / mascara filling machines Hot filling machine Device for filling and sealing tubes 5 mixers with homonizers 4 mixers for powders 4 presses for powders Machine filling loose products Machine filling nail polish Press (Vatraco) 2 injection molding machines (Jomar, GP) 2 automatic labeling machines
  • 17. PRODUCTION OF PACKAGING 19 injection molding machines Transfer press for productionof aluminum details 2 devices for injectionblow molding 3 ultrasound welding machinesfor bottlesPhoto: machine Platarc
  • 18. PRODUCTION POTENTIALPRODUCT PRODUCTION (2SHIFTS)/PIECESLIPSTICK 25 000LIPGLOSS 50 000LIQUID EYELINER 50 000FOUNDATION 30 000EYELINER/AUTOMATICCONCEALER5 000 /6 000EYE SHADOW/POWDER 30 000/12 000MOUSSE PRODUCTS/PROTECTIVEPRODUCTS44 000
  • 19. THANK YOUFOR YOURATTENTION

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