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inTV - Harnessing the power of conversations - infographic
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inTV - Harnessing the power of conversations - infographic

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Simple but elegant infographic, illustrating key findings of latest research. See full presentation for details

Simple but elegant infographic, illustrating key findings of latest research. See full presentation for details

Published in Business
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  • 1. Latest European Research >> HARNESSING THE POWER OF CONVERSATION Banks are most frequently discussed, although not always favourably Who are they talking to?.. Less than 5% use social media to discuss brands Friends & Family Colleagues 83% 30% 83% 26% Business Contacts Contacts via blogging / social media 12% 5% 6% 2% 100% Monthly Weekly Daily inTV viewer Non inTV viewer Which brands are most talked about? Good buzz or bad? 45% AF 38% 24% 70% BA 36% -30% -9% LH 35% 53% 17% Heard something interesting but what are you going to do about it? inTV viewer Non inTV viewer 35% 27% 23% 20% 20% 12% 14% 8% Taught them new things Triggered them to share Convinced them to Made them buy or about a certain product/brand information on product/brand choose a certain brand try a certain brand What makes a The multiplier effect brand champion? Conversations Brands mentioned Tone of voice about categories in conversations towards brands 33% 56% 8% monthly last conversation tone of voice 6% Connectors + 3% mavens + sales people = Fatter Likelihood to change Champions purchase funnel other people’s opinions +149% 36% 11%change positive inTV viewer Non inTV viewer champions actions for othersFor further information contactbelinda@bsbmedia.co.uk or any ofthe member channels: