How effective is the combination of your main product and ancillary texts?
Title The title of our documentary is used in both texts and also featured in the documentary itself, thus linking all our media texts together. This shows the audience they are related and allows them to make the link . The fact that they both have the same title on them reinforces the fact that they are linked. If the audience see the print advert then they will be informed of the documentary and may want to watch it. Another way in which the audience can see the link by looking at the titles is that they are both created with a typical tattooing font.
Slogan The slogan has been used within both of our ancillary texts and was related to our documentary. It is short and snappy and easy to remember. This helps the adverts to also stick in our target audience’s mind and make them want to watch our documentary. ‘Think Ink’ is our slogan and relates directly back to our documentary and its exposition. This allows the audience to make the connection between the two advertisements and make them want to watch the documentary.
Image The image on our print advert is that of a woman looking over her shoulder. There is a tattoo placed directly under where she is looking which relates the image back to the exposition of our documentary. It also links them together as in our opening title sequence we have a montage of many different tattoos. As this is at the beginning of our documentary, the audience will instantly think back to the print advert and will link them together well.
Voice over The same person is used for both our documentary and our radio advert which shows they are related. As they are both the same, the audience will instantly notice that there is a link. In our radio advert, we ask direct questions to the audience which will make them feel as if they are being addressed personally. This helps them to feel comfortable when watching the documentary as they will know the voice from the radio advert and will feel as if they are being spoken to directly.
Soundbytes Within our radio advert, we used parts of our documentary. This will help the audience see the link between each and also give them an insight into the exposition of the documentary. It will also allow them to feel more comfortable as they will have an idea as to what the documentary is about. As the exposition is part of everyday life, the audience will be able to relate to it and not feel distant.
Music The music on the radio advert is also used in our documentary. This links them well as the audience can relate to and remember specific pieces of music. We used the song Sweet Dreams by Marilyn Manson as not only was it upbeat but it also fit well with the exposition. We used it as the music bed in our radio advert and at the beginning of our documentary so the audience can see the link and are quickly reminded of the radio advert when watching the documentary.
Scheduling On both adverts, it clearly states that the documentary will be broadcast on Channel 4. This is a channel for mainly the younger generation, which fits our target audience research nicely, as this was the favourite channel. Because our documentary may influence younger viewers, the time of 9pm is perfect as it allows us to broadcast influencing images.
Fonts on each Media Text The text in both the documentary and print advert is similar. They are both of a typical tattooing font so the audience can see the link between them. These fonts also link to the exposition and gives the audience an insight into what the documentary will feature. The title is shown at the beginning of the documentary and will make the audience think back to the print advert and they will see the link.