Still images were projected on to a screen as a live performances of
song were played. A example was the Little Lost Child. The images
would project the themes and emotions of the song.
Talkies were created. These were short musical films featuring
dancers, singers and bands.
Along with Talkies, Spooney Melodies were made. They were a
series of short action musical films showcasing the popular music of
Musical films were created. These were films where music and
songs were intertwined into the narrative.
Screen songs were cartoons containing songs which the audience
were encouraged to sing along as the lyrics were on screen and a
‘bouncing ball’ kept them in time by following along the words.
People began to perform and dramatize songs.
Promotional clips of mainly jazz bands saw them perform on movie
band set stands.
The introduction and rise in television also encouraged a rise in
popular music. The format of the television exposed new stars to
Rock and Roll started to become big, it was appearing on the
television a lot and when big stars couldn’t appear something had to
replace them. This is where the Beatles started the trend.
The first music video is considered to be Subterranean Homesick
Blues by Bob Dylan.
The Beatles made a motion picture for ‘A Hard Days Night.’ It was
one of the first pieces of media that would have been classed to help
music videos evolve. It was a mock documentary that had clips of
musical performance, which I suppose was one of the first videos
that had narrative and band performance within it.
The Beatles released 10 promotional films to help them advertise the
release of their album. Other artists started to experiment with this
form of advertising and created their own. An example is Pan's
People dance to Bucket T - Jan and Dean.
In this era music videos became more experimental and creative.
This idea if done right became very popular.
Queen Bohemian Rhapsody was an example of this
Another Example is Life on Mars by David Bowie
In this era music videos were becoming hugely popular, in some
cases the music video was more popular than the live
Madonna’s Material girl was very much like a film, and a musical
influenced by the ever so popular Marilyn Monroe.
MTV was launched. It was and still is to this day a 24hour
programme showing music videos to a large audience. By mid 80’s
music videos were central in the music market. It made stars over
night like Madonna and Duran Duran.
Michael Jackson’s Thriller was released. Though not the most
expensive video made- Jackson held that record later in his career- it
still cost a huge $1 million to make.
VH1 was launched. This programme catered to a older audience and
showed softer music.
Directors were beginning to be noticed as they were noted in the
credits of films and videos.
Michael and Janet Jackson holds this record with Scream a video
that cost $7 million to produce. The most expensive music video of
iTunes was launched. This software allows you to download music
off the internet very easily. There was 1 million downloads within 20
days of it being launched.
YouTube was also launched this year. It allows you to watch videos
for free, online. This encouraged the promotion of music videos even
more, and allowed new artists to create a career in music.
Lady Gaga overall music video views reach 1 billion. Her song Poker
Face has 375 million alone.
The total number of music video views reach 34 billion, with 183
THE DEVELOPMENT IN STYLE AND
It is of no surprise that music videos have developed so much over the
years with different genres picking up conventions and a certain style of
It also isn’t a surprise that films budgets are within the millions and can cost
as much as a good film. Artists aren’t afraid of spending big to get a video
Duran Duran flew around the world for his music video Rio and George
Michael hired some of the worlds top models of the time.
However not all videos have to have a big budget. Cheap technology now
means that videos can be made on any budget. OK Go’s A Million Ways
was filmed in one of the members back yards with a budget of £30. The
video was a hit sensation and was downloaded over 9 million times.
Music videos aren’t being watched on television as much as they
used to due to a increase in other technology and platforms such as
iTunes, YouTube, tablets and phones.
Lily Allen is a good example of someone who is being established
through the internet.
A lot of film directors work within the music industry first as it is
easier. For example the director of George Michaels freedom went
on to direct se7en and fight club.