GAMIFICATION = ENGAGEMENT UNLEASHEDDiscounts are the most compelling Mobile Games and Mobile Apps Audience is exploding:incentives for winning a challenge(57%), followed by Social Action APP DOWNLOADS PER MONTH,and Points Towards LoyaltyPrograms. ANDROID MARKET & APP STORE (billions) 2.6 2.158% of players say it’s importantfor Brands to be fun and playful 1.3 1.1 0.4 0.4 0.6 0.3Nearly 50% would play from 1 Jan 2010 Apr 2010 Jul 2010 Oct 2010 Jan 2011 Apr 2011 Jul 2011 Oct 2011to 5 hours a day to get a $10discount prize Creating a true bridge between their apps and real world retailersSaatchi and Saatchi Gamiﬁcation Study , June 2011Predicitions for 2012 by Sanjay Sarathy, Vindicia, 2012www. maritz.com/gamiﬁcation
WHAT IS BEINTOO?A loyalty program for mobile apps, where users earn Bedollarsfor their loyalty, engagement and achievements in the apps,and can convert them into concrete retailer oﬀers.Bedollars are a meritocratic virtual currency 1 Bedollar = $ 1 of Real Retailers OfferYour success lies in your users. Transformtheir time spent enjoying your apps intoreal world value.
MONETIZE AT ANYTIMEUsers can redeem tons of oﬀers right in yourown app, in the Beintoo app or in the retailerswebsiteYou earn whenever users spend Bedollarsinside or outside your apps.Developers no longer simply monetize in the time that a user spendswithin the app but anytime the user spends Bedollars within thewhole network.
HOW TO BUILD YOUR APPS1. Subscribe on www.beintoo.com/business2. Create your app3. And get the API key
HOW TO BUILD YOUR APPS4. Go to github.com/beintoo to download SDK5. Implement SDKOnce Beintoo is integrated in the app, users start to earn Bedollars proportionally to theirachievements and engagement. Beintoo distributes Bedollars based on algorithms according toproprietary monetary models.
CASE 1: Monetization within your appDevelopers monetize after each redemption users make on their own app. BEINTOO PAYS YOU USER BUYS FOR $100 $15 $10 ADVERTISERS PAYS BEINTOODevelopers earn between 60-70% of revenues depending on the apps’ user engagement
CASE 2: 24/7 Monetization outside thedeveloper’s appPurchases made outside the app and outside the time frame spent within the appare also monetized on.This beneﬁt is proportional to the Bedollars users earn from the developer’s appin a given time period.IN THE LAST 65 Bedollars - from your app MONTH USER EARNS 35 Bedollars - from developer B BEINTOO PAYS YOU 65% TO YOU $6,5USER BUYS FOR $100 $15 $10 ADVERTISERS 35% TO DEVELOPER B $3,5 PAYS BEINTOO
HOW TO STARTBeintoo SDK supports most major mobile platformsFull and “White Label” version available:- the full version- the white label version: fully customizable with your own graphics.Size for iOS and Android SDK- 1,5Mb (full version)- 300k (whitelabel version)Average integration time: 2 daysAll the steps explaining integration on:documentation.beintoo.com
BUSINESS CASE: RETAILERS Company: top discount retailer Reward: $5 discount on any purchase Post-click redemption rate: 54%Company: mobile marketing agency withmore than a dozen partner retailersReward: exclusive oﬀers for the marketplaceCTR: higher than 15%
LATEST PUBLISHERSA few Examples• Fruit Ninja Android: 3rd app on Android Google Store• Fruit Ninja Free iOS: top 10 app on Apple Store• I must run reloaded: top 10 app on Apple Store• Doodle grubNon-game apps• Twitwheel: earn Bedollars through twits and reputation• Musix match
TRACTION• 135 million reachable users USERS 1,203,740 COMMUNITY• 25 million monthly active users• 600 registered developers including MEMBERS WORLDWIDE games, TV and market research apps• 8x growth rate acquiring developers in 8 months 37% Females 63% Males 76% ages 20-40 Avg rewards per month = 34,000,000 Our Key Goal: 500 million devices by the end of 2012