Samanco brand monitoring

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If you don’t listen, you won’t know!

Consumers use the Web and new social media to share opinions about your company, your brands and even the key people in your organisation.

Samanco proposes a unique e-reputation management application which enables you to capture, index and analyse these opinions in order to understand how your brands and your company are perceived.

Samanco helps you to listen to what is being said about your brands, your company and the key people in your organisation.

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Samanco brand monitoring

  1. 1. tre Brand monitoring by
  2. 2. <ul><li>Any idea what people tell about your brand? </li></ul>
  3. 3. Picture license creative commons: Franco Bouly Consumers use the Web and new social media to share opinions about your company, your brands and even the key people in your organisation .
  4. 4. <ul><li>Every minute, thousands of opinions are expressed on the Net </li></ul>Picture license creative commons: Binkiexxx
  5. 6. <ul><li>New social media represents a major source of information, but it is not the only one. </li></ul><ul><li>Blogs, traditional on-line media, films, consumer organisations also provide valuable sources of information about companies, products and brands . </li></ul>Picture license creative commons: Violinha
  6. 7. Samanco proposes a unique e-reputation management application <ul><li>captures, indexes and analyzes opinions </li></ul><ul><li>helps you to understand how your brands and your company are perceived. </li></ul><ul><li>Able to manage sentiments analysis in all European languages. </li></ul><ul><li>100% customizable to match your expectations </li></ul><ul><li>Possible integration with your CRM app. </li></ul><ul><li>Samanco helps you to listen to what is being said about your brands, your company and the key people in your organization. </li></ul>
  7. 8. <ul><li>Maybe aren ’ t you even present yet on social media… </li></ul><ul><li>Why the hell should you need to monitor your brand? </li></ul>Picture license creative commons: Mikeleeorg
  8. 9. <ul><li>Your customers ’ comments, positive or not, are an important source of information: </li></ul><ul><li>a consumer sharing his excitement about your new product with his friends, but unhappy about not being able to find it. That could be an important piece of information for your sales department. </li></ul><ul><li>a very dissatisfied customer who has posted a nasty video on. It is vital to be attentive and to act quickly!  </li></ul>
  9. 10. <ul><li>Advertising online and on social media is anything but a flash in the pan: </li></ul><ul><li>Spending on Internet advertising is increasing from 15 to 20% per year and, in general, represents 15% of the overall advertising budget in 2011. </li></ul><ul><li>You need to know your brand ’s positioning on these supports to be able to develop an online advertising strategy (including presence on social media), </li></ul>Picture license creative commons: Stuckincustoms
  10. 11. <ul><li>Unilateral enterprise>brand>consumer communication now includes a bilateral component. </li></ul><ul><li>It is up to you to use this new communication channel efficiently ensuring coherence between your brand ’s communication and your customers’ perceptions.   </li></ul>Picture license creative commons: Neald Steward
  11. 12. <ul><li>For every person or company dealing with consumers : </li></ul>Picture license creative commons: Thejustifiedsinner
  12. 13. E-reputation for Politics…
  13. 14. … or Brand monitoring for business
  14. 15. <ul><li>So why is Brandchats special? </li></ul>Picture license creative commons: ontarioWanderer
  15. 16. Share of voice; trends & competition benchmarking
  16. 17. Customize each parameter on the go
  17. 18. Screen specific posts by type, by sentiment, by source or by date
  18. 19. Track positive negative feedback
  19. 20. Check specific comment and take action if needed
  20. 21. Learn who speak about you, on which media, and who listen to them
  21. 22. Tweet locator
  22. 23. Video database
  23. 24. tre Questions?   [email_address] +32 479 98 95 02

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