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The honey lizer social data optimization platform for social games

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The HoneyLizer is Bees and Pollen's Optimization Platform for Social Applications, based on social data. How it works? How can it help you grow your virality, monetization and user engagement?

The HoneyLizer is Bees and Pollen's Optimization Platform for Social Applications, based on social data. How it works? How can it help you grow your virality, monetization and user engagement?

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Transcript

  • 1. The HoneyLizer – social data optimizer for social applications Bees and Pollen LTD
  • 2. Congratulations! You got an application for social network
  • 3. New visitors come to your application
  • 4. Application on a social network acquires users
    • Scenario: They like it! Make them invite friends
    Boring Blue Invite Friends Page I Like it invite invite invite invite
  • 5. This didn’t go so well! Experiment with A/B Testing Boring Blue Cool Black Romantic Red
  • 6. Cool Black works for some people Cool Black I like it invite invite invite invite
  • 7. Let’s Try Romantic Red! Romantic Red I like it invite invite invite invite
  • 8. There must be a Better way!
    • The optimal system knows the users’ true nature
    Romantic Red Cool Black Boring Blue I like it I like it I like it invite invite invite invite invite invite invite invite
  • 9. How do we send each user to the page he or she will like best?
    • The HoneyLizer!
  • 10. The HoneyLizer gets to know the users
    • In every social network, the users generate lots of social data – like, photos, attending…
    Likes Hard Rock and Metal Bands Posts music clips on his wall Likes Fashion Blogs Attends many parties Posts personal status updates frequently Likes Economy and News sites Attends lectures sometimes Posts links to professional articles
  • 11. The HoneyLizer learns the converting users’ Social Data DNA Likes Hard Rock and Metal Bands Posts music clips on his wall Likes Fashion Blogs Attends many parties Posts personal status updates frequently Likes Economy and News sites Attends lectures sometimes Posts links to professional articles
  • 12. a new user comes to your application – the HoneyLizer compares them to average of past happy users Close Match! ? Likes biology and science Posts links to articles Comments on science links
  • 13. The HoneyLizer makes the user invite friends
    • Send her to the Page she likes
    • Do it in Real Time
    • Do it from the first time she uses the application - no history required!
    Boring Blue I like it invite invite invite invite
  • 14. Optimize any Feature with the HoneyLizer
    • Test and Optimize anything!
      • Graphics
      • Text
      • Background
      • Numbers and ranges
      • Buttons
  • 15. The HoneyLizer finds the honey in the critical features
    • Payment page
    • Invite friends
    • Share
    • Reduce new users’ abandon rate
    • Any other feature – it’s an opens system!
  • 16. The HoneyLizer keeps users’ privacy private
    • The HoneyLizer is a software product, not a Saas service. Hence all data is kept on our clients’ domain, on a dedicated server
    • Bees and Pollen does not and cannot have access to the users’ private data. Only our clients can
    • Facebook’s Privacy Policy is kept!
    • User Privacy is kept!
  • 17. Keep in touch
    • HoneyLizer – Social Games Optimization Platform
    • http://www.BeesAndPollen.com/
    • Facebook
    • Twitter
    • [email_address]

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