The Facebook Games Life Cycle
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Transcript

  • 1. The Facebook Games Life Cycle
  • 2. What we’ll talk about?
    • Level 1:
      • New game
      • Acquiring users
    • Level 2:
      • Niche game
      • Making the game social
    • Level 3:
      • Trendy game
      • Making money
    • Level 4:
      • Decaying game
      • Staying relevant or moving on
  • 3. Level 1 New Game
    • Congratulations! You created a new social game
    • The idea and technology are great!
    • It’s got to be the next trend that everyone plays!
    • It only has 2 levels and 3 features
    • Only your friends play it for now
    • Your users expect little and give helpful feedback
    • Money you make: satisfaction is your reward
    • How to make it to the next level?
  • 4. Level 1 Acquiring Users
    • Optimization Challenge: Bringing new users
      • Publish ads on Facebook, banners on other applications
      • Encourage users to: Share, invite friends
    • Quick Level Up:
      • Have another Facebook Game with users already? Promote your new Game there and jump to level 2 directly!
  • 5. Level 2 Niche Game
    • Your game has a bunch of users
    • Many users don’t have friends playing yet -> game must be fun for non-social use
    • Most of the energy is spent on improving the game, adding features
    • Money you make: some money from banners
    • How to make it to the next level?
  • 6. Level 2 Making the Game social
    • Challenge: gaining users
    • Methods
      • Improve Game Features
      • Decrease Abandon Rate of first-time users (can reach 50% !)
      • Create User Engagement – make users play often
      • Socialize the game – Motivate users to invite & share with friends
  • 7. Level 3 Trendy Game
    • Everybody plays
    • The game is addictive (long session times)
    • Many features and virtual goods
    • New versions are released often – twice a week!
    • Money you make – now you start earning for real!
      • How to keep growing and make more money?
  • 8. Level 3 Making the Game Profitable
    • Testing different monetization pages
    • Optimizing funnels to monetization
    • Adding various virtual goods
    • Using the game to promote other Facebook games and keep users engaged to your company
  • 9. Level 4 Decaying Game
    • The game has jumped the shark
    • New social game trends are on the market, making your game old news
    • You still have users and still make some money
    • You do your best to stay relevant – sometimes it means moving your focus to a new game
  • 10. Keep in touch
    • Bees and Pollen – Social Games Optimization Platform
    • [email_address]
    • http://www.BeesAndPollen.com/
    • Bees and Pollen on Facebook