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Crossing the lines: Social Media and Digital Convergence (CEE region)
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Crossing the lines: Social Media and Digital Convergence (CEE region)

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Social Media and digital convergence will be a part of our life. You can find many examples of this global trend also in Eastern Europe. Social & Search, Social & Shopping, Internet of Things - the ...

Social Media and digital convergence will be a part of our life. You can find many examples of this global trend also in Eastern Europe. Social & Search, Social & Shopping, Internet of Things - the digital convergance is already here.

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Crossing the lines: Social Media and Digital Convergence (CEE region) Crossing the lines: Social Media and Digital Convergence (CEE region) Presentation Transcript

  • „Crossing the lines“ Social Media & Digital Convergence including examples from CEE region
  • Who am I?  Olena Sikorska, 16.09.1984 (Virgo)  Born Ukrainian with Polish & Russian roots  Internet enthusiast since the age of 15  Studied Media and Economics scientist  Since 2011 New Bavarian  Social Media freak and member of anonymous Onlineholics  Passionate Triathlon-athlete  Licensed Fitness trainer  Founder and Chief-Editor of Digital East Factor
  • What is Digital East Factor? Your Online Magazine around Digital Marketing in Eastern Europe: www.digitaleastfactor.com
  • Contributors wanted! Interested? Email me: contact@digitaleasfactor.com
  • Enough to me! Let‘s talk about Social Media!
  • Do you remeber that time?
  • 30 years later… Many needs – one device
  • We live in the era of interconnectedness, with no lines or borders! So…
  • We are in the focus of digital convergence, driven i.a. by Social Media!
  • But … There is something you need to know!
  • SEARCH & SOCIAL
  • Social Media & Search Social Media Search & Social Consumer behavior Search
  • Social Media & Search Attract Discover Social Signals SERP Reviews Social Presence Influencer Outreach Searcher/ Potential Customer Convert Communities Blogs Social Media Google Authorship Rank Activate
  • Social Media & Search
  • Social Media & Search Yandex.ru: 95M users; Number 1 in RuNet Seznam.cz: 5,8M users/month; Number 1 in CZ
  • Social Media & Search Facebook conquered almost all the CEE regions… PL:11,6 M SK:2,2 M CZ:4,2 M HU:2,6 M SL:1,4 M RO:6 M BG:2,6 M
  • Social Media & Search …but not Russia! 100M. users 52,4M. users 13,1M. users 65,3M. users
  • Social Media & Search Still breathing in Poland and Hungary…with a new strategy 8,5M. users 4,7M. users
  • Social Media & Search Local blogosphere & influencers Blox.pl: Over 300K Blogs Live Journal (RuNet) 40M. Users
  • SEARCH & MOBILE
  • Social Media & Mobile Number of users worldwide: 75% of smartphone users in the CEE use social networks to communicate with other individuals. Think mobile! 469 M 161 M 150 M
  • Social Media & Mobile 1,536 F. 372 F. 3,105 F.
  • SOCIAL & ENTERTAINMENT
  • Social Media & Entertainment Social Gaming
  • Social Media & Entertainment Social Gaming Market value in RU (2012) – $340M* In Poland: over 2M. Players monthly, over 114 games and apps in catalogue (Nasza Klasa)** Source: *http://www.vedomosti.ru/newspaper/article/2009/11/03/217983; ** http://de.slideshare.net/jacek.creator/social-games-in-poland
  • Social Media & Entertainment Social Gaming Mail.Ru Group is a market leader in Russia with big ambitions! Its portfolio consists of more than 70 online games.
  • Social Media & Entertainment Social gaming with BMW: xDrive Challenge 2012
  • Social Media & Entertainment Social TV
  • Social Media & Entertainment Social TV RuTube.ru
  • Social Media & Entertainment Social TV wrzuta.pl
  • SOCIAL & SHOPPING
  • Social Media & Shopping Eastern Europe is increasing its online sales between 10 and 45 percent annually! Source: http://www.tmcnet.com/usubmit/2012/12/13/6791599.htm
  • Social Media & Shopping Ozon.ru
  • Social Media & Shopping BigDeal.si
  • Social Media & Shopping TrensBrands.ru F-Commerce The most traffic comes from social channels.
  • Social Media & Shopping Allegro.pl
  • SOCIAL & TRAVELLING
  • Social Media & Travelling Czech Airlines
  • Social Media & Travelling Four Seasons in CZ
  • Social Media & Travelling Qtravel.pl
  • Social Media & Travelling Szallas.hu
  • Social Media & Travelling Oktogo.ru Tripadvisor.ru
  • SOCIAL & EDUCATION
  • Social Media & Education Codeacademy (RU)
  • Social Media & Education busuu (PL)
  • Social Media & Education Dvenik.ru
  • INTERNET OF THINGS
  • „Internet of things“ The Internet of things conventionally refers to objects with sensors attached that are connected to the Internet (i.a. Social Platforms).
  • „Internet of things“ Augumented Reality: KFC “So good” (Poland) Source: http://lemonsky.pl/pl/case-studies/augmented-reality
  • „Internet of things“ Social Quantified Self
  • What does it all mean for your business?
  • Fish where your fishes are!
  • Think from global to local, take in count mentality, local digital infrustructure, language & traditions.
  • Sociolize with your customer on every touchpoint to achieve your marketing goal!
  • Print Outdoor Radio TV Online BIG IDEA! PR Events Guerilla
  • Print Outdoor Radio TV Online BIG IDEA! PR Events Guerilla
  • QUESTIONS?
  • Thank you! Let‘s connect! www.linkedin.com/in/olenasikorska @SEOMatrjoshka; @DigiEast contact@digitaleastfactor.com