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Keynote door producent Peter de Maegd
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Keynote door producent Peter de Maegd

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Keynote door producent Peter de Maegd (B) over hoe je sociale media kunt inzetten bij de marketing van een film.

Keynote door producent Peter de Maegd (B) over hoe je sociale media kunt inzetten bij de marketing van een film.

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http://www.filmfestival.nl 46
http://www.beeldenstormonline.nl 11
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  • We learn that Ella, Oskar, Sigrid, Max and Francis are eager young artists from all over Europe and that they share a common backstory: they were all part of Arturo’s Spiral, an art community located in an old undustrial building with a central spiral staircase. They get caught up in a great vibe: they talk, create, drink, party and have the time of their lives.
  • grief stricken, the artists decide to take action. To revenge their dead friend Arturo and to prove themselves they come up with a crazy plan: steal world famous paintings, use old art to make new art.
  • They challenge the public: Find the paintings and become part of the Spiral, the greatest collaborative art work ever and a final salute to Arturo. But then the news comes in. Berndt’s heist has gone terribly wrong and has turned into a bloodbath. Hunted by the police, criminals and their personal demons our 5 heroes try to save their plan and their skins. And worse is to come...

Keynote door producent Peter de Maegd Keynote door producent Peter de Maegd Presentation Transcript

  • First experiment: Where is Gary?
  • The first webisode
  • What is it?
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  • Timeline production postproduction distribution preproduction Oct - Nov 09 Dec 09 - Feb 10 Mar - Apr 10 May 7th 2010
  • Timeline production postproduction distribution audience interaction distribution building buzz distribution preproduction networking 1 x 52’ 20 x 3-5’
  • Industrial Information Economy Yochai Benkler, The Wealth of the Network Network Information Economy
  • Two powers meet Confrontation or....
  • Two powers meet
  • engaged audience storyteller
  • friend, fan, follower storyteller
  • friend, fan, follower storyteller broad audience
  • participation tv / film quantity quality
  • participation tv drama quantity quality 1 90 9
  • 1 90 9 ~ 50 interventions 1.151 Facebook 9.939 trailer views TV > 100.000 buzz > 1.000.000
  • Business Model ? production postproduction distribution audience interaction distribution building buzz distribution preproduction networking 1 x 52’ 20 x 3-5’ € € € € MARKETING
  • Conclusion 1: Engaging the audience leads to an increase in audience
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  • Copyright 2.0
  • Miss Homeless community story
  • Organize you own premiere Call to action:
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  • The Artists community story game
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  • Honey pot principle
  • Conclusion 2: Engaging the audience makes you content grow
  • Conclusion ?
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  • The bee and the bull get you into the filter bubble Eli Pariser, The Fulter Bubble
  • “ The media is increasingly dependent on active and committed consumers to spread the word about valuable properties in an overcrowded media marketplace.” Henry Jenkins, Culture Convergence
  • CASH CASH All content and line extensions that generate cash revenue CONTEXT CONTENT CIRCLE INVOLVE INVOLVE All content to generate audience involvement through sharing & co-creating INFORM INFORM All content that travels freely to inform and attract the audience
  • Thank you [email_address] www.potemkino.com
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