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Sm for advocacy hdsa






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Sm for advocacy   hdsa Sm for advocacy hdsa Presentation Transcript

  • “Deeper Connections”Using Social Media for Advocacy Shana Glickfield, Partner Beekeeper Group
  • About Beekeeper Group
  • Selected Clients
  • About Shana
  • Why Are We Here? New ways of communicating open up new opportunities to get the messages coming from the coalition in front of stakeholders, legislators, media and other decision makers Face-to-Face meetings are important, however it’s difficult and expensive to scale to big numbers How to share the advocacy work you are doing with each other with other stakeholders, elected officials, press, the general public I want to get you thinking about how to deepen connections and multiply your effect
  • What is Social Media?
  • Why Does it Matter? Fundamental shift in the power of communication and the flow of information Fragmentation of media landscape continues on a relentless pace vs. The people are now the media….and have the tools and means to matter!
  • You Are a Powerful ActivistYou have powerful distribution tools.
  • You Have An Audience
  • Time Spent Per Month
  • Benefits of Engaging• Brand Visibility• Crisis Management• Media Relations• Thought Leadership• Low cost / ROI• Building community• Humanizing
  • People Trust Their Peers People no longer place a great deal of trust in institutions or the media Only 23% rate the honesty and ethical standard of journalists as “high” or “very high”, while 31% said they were “low” or “very low” Only 22% have a high degree of trust in the government 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users.
  • Congress is Using SM Congressional offices are integrating social media into their operations to better understand constituent opinions and for outbound communication Nearly 2/3 of staff surveyed (64%) think Facebook is an important way to understand constituents’ views Nearly 3/4 (74%) think that it is important for communicating their Be sure to “Like” the Facebook Member’s views Page of your Reps. and Senators
  • What is Social Media?
  • Don’t Forget State/Local
  • All The Way to the Top!
  • And Media…
  • How Can You Use It? Let’s dig a little deeper into some of thebigger social media sites and see how you can use them to increase your influence:  Facebook  Twitter  YouTube  Instagram
  • Using Facebook It’s essential to “like” the pages of your elected officials and other groups in a coalition Be sure to tag people in photos, videos and updates – this increases the reach and personalizes Make sure you download the Facebook application for your phone to easily upload photos and status updates Remember – this is public and it can be seen by others
  • Using Facebook
  • Tag & Share Photos!
  • Tag Policymakers
  • Using TwitterTweet: A single update sent via TwitterFollower: Other Twitter users who follow your tweetsFollowing: Twitter users you followRe-Tweet: Forwarding a tweet from someone else to your followers – this is encouraged!Hashtag: A keyword attached to tweet with a # symbol to connect tweet related to an event or issueAt-Reply: Using the @ symbol before a twitter name in your tweet will alert that user and link to them.
  • Using Twitter
  • Using Twitter Add the application to your mobile phone or set up your account to “tweet” via text message Follow other organizations and key influential stakeholders related to your issues to build community When updating via Twitter, be sure to use the appropriate hash tag for the issue Mention legislators’ or media Twitter handles in your tweets that will be seen by their office and others who follow them There are tools that allow for photos or videos to be appended to tweets - use them!
  • Hashtags!
  • Using Twitter Strategically
  • Using YouTube First-person to camera telling your story, why you are here, andwhat people watching can do works very well in this format You can add annotation or links directly within the videoAgain, be sure to use appropriate hashtags and take the time towrite the description - used for search enginesYou can also upload video to Facebook and other platforms aswell such as Twitter
  • Using YouTube
  • Photo Sharing Sites
  • Using Instagram
  • Questions or Comments