How to Evaluate your Online Presence<br />Barry  Cummings<br />Managing Director – Maximum Net Gain<br />Director – Web Re...
What are we talking about?<br />Web Presence<br />Essential part of the evaluation process<br />Evaluation toolkit<br />7 ...
Website Vs Web Presence<br />vs<br />
PLANNING<br />“The nicest thing about not planning is that failure comes as a complete surprise and is not preceded by a p...
Planning<br />
Planning<br /><ul><li> The most crucial part of an online presence.
 Mind Mapping
 Road Maps
 1st job – Time Management to the minute!
 Bite Size manageable chunks</li></li></ul><li>After planning – what do I do now?<br />The Secret <br />
TOOLKIT<br />
Current Situation - Toolset<br />cache:domainname.com – what can Google see<br />www.wechoosethemoon.org - Voted number 1 ...
Current Situation - Toolset<br /> Firefox – www.firefox.com<br />
Current Situation - Toolset<br />SEOQuake – www.seoquake.com<br />
Current Situation - Toolset<br />Keyword Tool – https://adwords.google.com/select/KeywordToolExternal<br />
Current Situation - Toolset<br />Alexa – www.alexa.com<br />
Current Situation - Toolset<br />Dnscoop – www.dnscoop.com<br />
Current Situation – Virtual Real Estate<br />
Current Situation – Evaluate Your Market Online<br />Organic Search results - Can help to evaluate a market as well based ...
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How to evaluate your online presence

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  • I developed a website evaluation algorithm myself:
    http://www.webuka.com/
    I have used Google PR, Alexa Ranking, Alexa back-links and Compete Ranking as input parameters.
    The mathematical formulas behind the website evaluation algorithm are calibrated using real website transactions.
    Enter your URL and you will have a financial evaluation in a few seconds. (your website market price and your potential monthly advertising income).
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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  • Start with the end in mind when planning. Take the next natural step – Take Action – The book the Secret – the missing ingredient. Need to know where you are before you can decide on where you are going.
  • Evaluating a market – no ads is a good indication of no online market. Opportunity! – No video ranking, only 558,000 page results. Keyword optimised video will rank quickly . Small specialist garage could use number 1 online ranking to get people to call him?
  • How to evaluate your online presence

    1. 1. How to Evaluate your Online Presence<br />Barry Cummings<br />Managing Director – Maximum Net Gain<br />Director – Web Reactivators<br />
    2. 2. What are we talking about?<br />Web Presence<br />Essential part of the evaluation process<br />Evaluation toolkit<br />7 Website Secrets in brief<br />Wrap up and takeaway<br />Hot Seats<br />
    3. 3. Website Vs Web Presence<br />vs<br />
    4. 4. PLANNING<br />“The nicest thing about not planning is that failure comes as a complete surprise and is not preceded by a period of worry and depression!”John PrestonBoston College<br />
    5. 5. Planning<br />
    6. 6. Planning<br /><ul><li> The most crucial part of an online presence.
    7. 7. Mind Mapping
    8. 8. Road Maps
    9. 9. 1st job – Time Management to the minute!
    10. 10. Bite Size manageable chunks</li></li></ul><li>After planning – what do I do now?<br />The Secret <br />
    11. 11. TOOLKIT<br />
    12. 12. Current Situation - Toolset<br />cache:domainname.com – what can Google see<br />www.wechoosethemoon.org - Voted number 1 flash site 2011 for visual artistry, integrated sound, ease of use and uniqueness<br />
    13. 13. Current Situation - Toolset<br /> Firefox – www.firefox.com<br />
    14. 14. Current Situation - Toolset<br />SEOQuake – www.seoquake.com<br />
    15. 15. Current Situation - Toolset<br />Keyword Tool – https://adwords.google.com/select/KeywordToolExternal<br />
    16. 16. Current Situation - Toolset<br />Alexa – www.alexa.com<br />
    17. 17. Current Situation - Toolset<br />Dnscoop – www.dnscoop.com<br />
    18. 18. Current Situation – Virtual Real Estate<br />
    19. 19. Current Situation – Evaluate Your Market Online<br />Organic Search results - Can help to evaluate a market as well based on number of page returns, types of companies ranking highly and types of rank appearing<br />
    20. 20.
    21. 21.
    22. 22. 7 Website Secrets<br />1.Do you have a direct response website<br />2.Do you have an opt in on your site<br />3.Do you follow up with your prospects regularly? (Autoresponder)<br />4.Do you try and sell features or benefits<br />5.Does your Website make an impression? (Headline)<br />6.Who else says you are great?<br />7.Are you using audio and video effectively?<br />
    23. 23. Take-away<br />Download further detail on the 7 secrets to websites that sell from here<br />www.webreactivators.com/freegiftfrombarry<br />
    24. 24. From here we do Hot Seats<br />At this point we will go through the various points highlighted, for real organisations – Who is interested?<br />

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