An introduction to thought leadership marketing

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A good Thought Leadership programme will help you to maximise results from your marketing budget. It should also go some way to reducing your reliance on dated business techniques, such as cold calling, while helping your business to shorten its sales cycle. By carefully positioning content, you will not only attract attention to your business but also help qualify leads (i.e. sort the wheat from the chaff) and even solicit enquiries and orders.

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An introduction to thought leadership marketing

  1. 1. John W. HayesJanuary 9th, 2013
  2. 2. Q&A

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