SlideShare a Scribd company logo
1 of 29
www.RebeccaWardlow.com
Who Is Rebecca Wardlow?
Local Google+ Ambassador
Google+ City Expert
Social Media Speaker,
Trainer & Consultant
Social Media Instructor at
Kishwaukee College
Continuing Education &
Heartland College
Continuing Education
Web Design &
Development since 1998
eCommerce Project
Manager

Proud mom of 5 kids
What We Will Cover
Why LinkedIn is
Important
Optimize Your LinkedIn
Profile & Summary
Endorsements &
Recommendations
Grow Your Network
LinkedIn Sales Funnel
LinkedIn Groups
LinkedIn Company Pages
LinkedIn Search
Why Should You Use LinkedIn
There are approximately
225,000,000 users
The average yearly salary
for users is over $100,000
If you sold a product for
$20 to 1% of the users on
LinkedIn, you would make
$45,000,000 !
LinkedIn Profile

www.linkedin.com/in/rebeccawardlow
Optimize Your LinkedIn Profile
Do
Use a current photo
Use a professional
headshot
Use a recognizable
picture
Dress in appropriate
attire

Do Not
Use a graphically
enhanced photo
Wear inappropriate attire
Use a logo as a profile
picture
Use an older picture –
keep it current
Optimize Your Contact Information
Do
Do Not
Connect your Twitter
Use company Website or
account
Personal Website for
your links
Add titles to your
website links to generate
Use your twitter profile
interest
as one of your website
links
Customize Your LinkedIn URL
Customize your LinkedIn
URL for email signatures,
social sites and business
cards

How to edit your LinkedIn URL
Edit Profile >click edit next to
LinkedIn URL (under your photo)
> Your Public profile URL (right
column) – Click Customize your
public profile URL
Optimize Your LinkedIn Summary
Use Keywords
LinkedIn indexes
keywords
Use keywords in your
Headline, Profile
Summary
Add Specialties to your
Summary
Keep your summary
fresh. Updated content is
important
Adding Visual Elements to Your Profile
Adding Visual Elements to Your Profile
LinkedIn is not a visual
platform
Add visual elements to
your profile to give a
visual element
Summary, Experience, an
d Education.
Adding visual elements
will drive traffic to source

These visual elements
include:
Website links
Documents
Photos
videos
Skills & Expertise and Endorsements
Endorsements
Endorsements quick and
easy way for connections
to endorse yours skills
Endorsements should
never be requested.
Give endorsements to
other people who you
would like an
endorsement from.
Never give an
endorsement to someone
you don’t actually
endorse.
Recommendations
How to get Recommendations
Write a recommendation
for one of your contacts
LinkedIn will suggest that
they write one for you in
return.
Grow Your Network
Sending Requests to Connect
Accepting a Request to Connect
Adding New Connections
Tools to Help Grow Your Network
TopLinked.com
Outlook Social Connector
LinkedIn Email Signature
LinkedIn Mobile App
LinkedIn Search Widget (Mac computers)
Sending Requests to Connect
Always send a personalized connection
invitation. Never use standard invite text.
Accepting a Request to Connect
Always send a personalized message after
accepting the connection request.
Adding New Connections
Address Book feature
Click on “Contacts” from
the top navigation
On the left side
navigation you will see
“Tags“
Find New Customers
Use Company Search to
follow and visit their
company page.
View their employees &
position on LinkedIn.
You can connect directly
with the decision makers.
Check out your shared
connections and look for
a person to introduce
you.
Send InMail
Send InMail button.
Click the “Get
introduced” link from the
drop down menu.
Tell your connection why
you want to be
introduced
Target Who’s Viewed Your Profile
How do you know who is
interested in you?
They viewed your
LinkedIn profile
This is a great time to
connect with new people.
LinkedIn Groups
Create or join a group
with people who have the
same interest or job as
you.
Join the discussion, ask
questions and answer
questions.
Build relationships, don’t
sell your products or
services.
LinkedIn Company Pages
Company pages include: Why Create a Company
Page?
Company Banner
Attract New Employees
Recent Updates
Current Employees
Connect with Prospects
Job Listings
Expand Your Market
Custom Content
Reach
Employee Quotes
Search Engine
Company Intro
Optimization
Product/Services Listing
Customer Testimonials
Company Page

http://www.linkedin.com/company/3045111
Discover Jobs
LinkedIn Search
You can search:
People
Companies
Updates
Jobs
Inbox
Groups
Upgrade
Connect With Rebecca
• Website
www.RebeccaWardlow.com
• Google+ http://gplus.to/rwar
dlow7
• Twitter
http://www.twitter.com/rwar
dlow7
• Facebook
https://www.facebook.com/G
etSocialSolutions

Email rwardlow@rebeccawardlow.com

• Pinterest http://pinterest.co
m/SocialSolutions

More Related Content

What's hot

Great B2B Sales Tips For Using Linkedin
Great B2B Sales Tips For Using LinkedinGreat B2B Sales Tips For Using Linkedin
Great B2B Sales Tips For Using LinkedinBryan K. O'Rourke
 
The definitive-guide-to LinkedIn
The definitive-guide-to LinkedInThe definitive-guide-to LinkedIn
The definitive-guide-to LinkedInAMComms
 
6 Easy Steps to Getting Linked In on LinkedIn!
6 Easy Steps to Getting Linked In on LinkedIn!6 Easy Steps to Getting Linked In on LinkedIn!
6 Easy Steps to Getting Linked In on LinkedIn!Donna Serdula
 
bConnected Conference Linkedin Presentation
bConnected Conference Linkedin PresentationbConnected Conference Linkedin Presentation
bConnected Conference Linkedin PresentationPerry Monaco
 
Tim Moore - Boost Your Business with LinkedIn
Tim Moore - Boost Your Business with LinkedInTim Moore - Boost Your Business with LinkedIn
Tim Moore - Boost Your Business with LinkedInSocialCrush
 
How to Build Your Brand on LinkedIn
How to Build Your Brand on LinkedIn How to Build Your Brand on LinkedIn
How to Build Your Brand on LinkedIn Theresa Merrill
 
Linkedin 101 To Iaap March 2010
Linkedin 101 To Iaap March 2010Linkedin 101 To Iaap March 2010
Linkedin 101 To Iaap March 2010Rick Stomphorst
 
Linked in for Closed Business Workshop
Linked in for Closed Business WorkshopLinked in for Closed Business Workshop
Linked in for Closed Business WorkshopOnlineBizSmarts.com
 
Gold key advisors boost your online presence
Gold key advisors   boost your online presenceGold key advisors   boost your online presence
Gold key advisors boost your online presenceLoic Jeanjean
 
You Created a LinkedIn Account. Now What? - CCIM Live! Session
You Created a LinkedIn Account. Now What? - CCIM Live! SessionYou Created a LinkedIn Account. Now What? - CCIM Live! Session
You Created a LinkedIn Account. Now What? - CCIM Live! SessionCCIM Institute
 
Strategic Marketing With Linked In 040908
Strategic Marketing With Linked In 040908Strategic Marketing With Linked In 040908
Strategic Marketing With Linked In 040908Tunheim
 
LinkedIn features guide
LinkedIn features guideLinkedIn features guide
LinkedIn features guideomlogic11
 
Leverage LinkedIn for Leads: 5 Steps To Get More Clients Using LinkedIn.
Leverage LinkedIn for Leads: 5 Steps To Get More Clients Using LinkedIn.Leverage LinkedIn for Leads: 5 Steps To Get More Clients Using LinkedIn.
Leverage LinkedIn for Leads: 5 Steps To Get More Clients Using LinkedIn.Kylie Chown
 
Top 10 Linkedin Techniques To Get New Business Coaching Clients Fp 030110 T...
Top 10 Linkedin Techniques To Get New Business Coaching Clients   Fp 030110 T...Top 10 Linkedin Techniques To Get New Business Coaching Clients   Fp 030110 T...
Top 10 Linkedin Techniques To Get New Business Coaching Clients Fp 030110 T...Social Jack
 
Learn to maximize your financial website
Learn to maximize your financial websiteLearn to maximize your financial website
Learn to maximize your financial websiteLoic Jeanjean
 
Partners in wealth presentation 052510 with links
Partners in wealth presentation 052510 with linksPartners in wealth presentation 052510 with links
Partners in wealth presentation 052510 with linksMisty Hibbler Khan
 

What's hot (20)

Great B2B Sales Tips For Using Linkedin
Great B2B Sales Tips For Using LinkedinGreat B2B Sales Tips For Using Linkedin
Great B2B Sales Tips For Using Linkedin
 
The definitive-guide-to LinkedIn
The definitive-guide-to LinkedInThe definitive-guide-to LinkedIn
The definitive-guide-to LinkedIn
 
6 Easy Steps to Getting Linked In on LinkedIn!
6 Easy Steps to Getting Linked In on LinkedIn!6 Easy Steps to Getting Linked In on LinkedIn!
6 Easy Steps to Getting Linked In on LinkedIn!
 
bConnected Conference Linkedin Presentation
bConnected Conference Linkedin PresentationbConnected Conference Linkedin Presentation
bConnected Conference Linkedin Presentation
 
Tim Moore - Boost Your Business with LinkedIn
Tim Moore - Boost Your Business with LinkedInTim Moore - Boost Your Business with LinkedIn
Tim Moore - Boost Your Business with LinkedIn
 
How to Build Your Brand on LinkedIn
How to Build Your Brand on LinkedIn How to Build Your Brand on LinkedIn
How to Build Your Brand on LinkedIn
 
Linkedin 101 To Iaap March 2010
Linkedin 101 To Iaap March 2010Linkedin 101 To Iaap March 2010
Linkedin 101 To Iaap March 2010
 
Linked in for Closed Business Workshop
Linked in for Closed Business WorkshopLinked in for Closed Business Workshop
Linked in for Closed Business Workshop
 
How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn How to Build Your Brand with LinkedIn
How to Build Your Brand with LinkedIn
 
Using LinkedIn
Using LinkedInUsing LinkedIn
Using LinkedIn
 
Gold key advisors boost your online presence
Gold key advisors   boost your online presenceGold key advisors   boost your online presence
Gold key advisors boost your online presence
 
You Created a LinkedIn Account. Now What? - CCIM Live! Session
You Created a LinkedIn Account. Now What? - CCIM Live! SessionYou Created a LinkedIn Account. Now What? - CCIM Live! Session
You Created a LinkedIn Account. Now What? - CCIM Live! Session
 
Finance LinkedIn
Finance LinkedInFinance LinkedIn
Finance LinkedIn
 
Strategic Marketing With Linked In 040908
Strategic Marketing With Linked In 040908Strategic Marketing With Linked In 040908
Strategic Marketing With Linked In 040908
 
LinkedIn features guide
LinkedIn features guideLinkedIn features guide
LinkedIn features guide
 
How to Use Facebook for Business
How to Use Facebook for BusinessHow to Use Facebook for Business
How to Use Facebook for Business
 
Leverage LinkedIn for Leads: 5 Steps To Get More Clients Using LinkedIn.
Leverage LinkedIn for Leads: 5 Steps To Get More Clients Using LinkedIn.Leverage LinkedIn for Leads: 5 Steps To Get More Clients Using LinkedIn.
Leverage LinkedIn for Leads: 5 Steps To Get More Clients Using LinkedIn.
 
Top 10 Linkedin Techniques To Get New Business Coaching Clients Fp 030110 T...
Top 10 Linkedin Techniques To Get New Business Coaching Clients   Fp 030110 T...Top 10 Linkedin Techniques To Get New Business Coaching Clients   Fp 030110 T...
Top 10 Linkedin Techniques To Get New Business Coaching Clients Fp 030110 T...
 
Learn to maximize your financial website
Learn to maximize your financial websiteLearn to maximize your financial website
Learn to maximize your financial website
 
Partners in wealth presentation 052510 with links
Partners in wealth presentation 052510 with linksPartners in wealth presentation 052510 with links
Partners in wealth presentation 052510 with links
 

Similar to Understanding the Power of LinkedIn

Meet up 9.24.14 Unlock the power of Linkedin
Meet up 9.24.14   Unlock the power of LinkedinMeet up 9.24.14   Unlock the power of Linkedin
Meet up 9.24.14 Unlock the power of LinkedinRebecca Wardlow, CDMP
 
How to Use LinkedIn For B2B Sales Prospecting,
How to Use LinkedIn For B2B Sales Prospecting, How to Use LinkedIn For B2B Sales Prospecting,
How to Use LinkedIn For B2B Sales Prospecting, Niall Devitt
 
LinkedIn & Why You Should Embrace It
LinkedIn & Why You Should Embrace ItLinkedIn & Why You Should Embrace It
LinkedIn & Why You Should Embrace ItGuy Outram
 
LinkedIn for Job Seekers (can be shared with students).pptx.pdf
LinkedIn for Job Seekers (can be shared with students).pptx.pdfLinkedIn for Job Seekers (can be shared with students).pptx.pdf
LinkedIn for Job Seekers (can be shared with students).pptx.pdfPaul42801
 
An Introduction to the Value of LinkedIn
An Introduction to the Value of LinkedInAn Introduction to the Value of LinkedIn
An Introduction to the Value of LinkedInTom Staskiewicz
 
Linked In Class One How To Build And Optimize Your Profile For Business 201...
Linked In Class One   How To Build And Optimize Your Profile For Business 201...Linked In Class One   How To Build And Optimize Your Profile For Business 201...
Linked In Class One How To Build And Optimize Your Profile For Business 201...Social Jack
 
LinkedIn PPT for building a good profile.
LinkedIn PPT for building a good profile.LinkedIn PPT for building a good profile.
LinkedIn PPT for building a good profile.MohdAbdulAleem4
 
Using LinkedIn for Business
Using LinkedIn for BusinessUsing LinkedIn for Business
Using LinkedIn for BusinessJim DeLorenzo
 
Using LinkedIn for Business
Using LinkedIn for BusinessUsing LinkedIn for Business
Using LinkedIn for BusinessJim DeLorenzo
 
LinkedIn Benefits and Features
LinkedIn Benefits and FeaturesLinkedIn Benefits and Features
LinkedIn Benefits and FeaturesMaryam Golabgir
 
Linkedin Workshop
Linkedin   WorkshopLinkedin   Workshop
Linkedin Workshopkdhunt
 
Linked in for business the what, why and how to get started - jonnie jensen...
Linked in for business   the what, why and how to get started - jonnie jensen...Linked in for business   the what, why and how to get started - jonnie jensen...
Linked in for business the what, why and how to get started - jonnie jensen...jonnie jensen
 
LinkedIn Beginners Guide for B2B Businesses
LinkedIn Beginners Guide for B2B BusinessesLinkedIn Beginners Guide for B2B Businesses
LinkedIn Beginners Guide for B2B BusinessesDiane Deng
 
JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...
JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...
JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...JustCo
 
Linked In For Business The What, Why And How To Get Started Jonnie Jensen...
Linked In For Business   The What, Why And How To Get Started   Jonnie Jensen...Linked In For Business   The What, Why And How To Get Started   Jonnie Jensen...
Linked In For Business The What, Why And How To Get Started Jonnie Jensen...tobesocial
 
Advanced LinkedIn Training
Advanced LinkedIn Training Advanced LinkedIn Training
Advanced LinkedIn Training Abiodun Babalola
 
How to optimize your linkedin profiel for job search
How to optimize your linkedin profiel for job searchHow to optimize your linkedin profiel for job search
How to optimize your linkedin profiel for job searchShelly Kaushik
 
LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...
LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...
LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...jonnie jensen
 
LinkedIn To Success
LinkedIn To SuccessLinkedIn To Success
LinkedIn To Successguesta45307f
 

Similar to Understanding the Power of LinkedIn (20)

Meet up 9.24.14 Unlock the power of Linkedin
Meet up 9.24.14   Unlock the power of LinkedinMeet up 9.24.14   Unlock the power of Linkedin
Meet up 9.24.14 Unlock the power of Linkedin
 
How to Use LinkedIn For B2B Sales Prospecting,
How to Use LinkedIn For B2B Sales Prospecting, How to Use LinkedIn For B2B Sales Prospecting,
How to Use LinkedIn For B2B Sales Prospecting,
 
LinkedIn & Why You Should Embrace It
LinkedIn & Why You Should Embrace ItLinkedIn & Why You Should Embrace It
LinkedIn & Why You Should Embrace It
 
LinkedIn for Job Seekers (can be shared with students).pptx.pdf
LinkedIn for Job Seekers (can be shared with students).pptx.pdfLinkedIn for Job Seekers (can be shared with students).pptx.pdf
LinkedIn for Job Seekers (can be shared with students).pptx.pdf
 
An Introduction to the Value of LinkedIn
An Introduction to the Value of LinkedInAn Introduction to the Value of LinkedIn
An Introduction to the Value of LinkedIn
 
Linked In Class One How To Build And Optimize Your Profile For Business 201...
Linked In Class One   How To Build And Optimize Your Profile For Business 201...Linked In Class One   How To Build And Optimize Your Profile For Business 201...
Linked In Class One How To Build And Optimize Your Profile For Business 201...
 
LinkedIn PPT for building a good profile.
LinkedIn PPT for building a good profile.LinkedIn PPT for building a good profile.
LinkedIn PPT for building a good profile.
 
Using LinkedIn for Business
Using LinkedIn for BusinessUsing LinkedIn for Business
Using LinkedIn for Business
 
Using LinkedIn for Business
Using LinkedIn for BusinessUsing LinkedIn for Business
Using LinkedIn for Business
 
LinkedIn Benefits and Features
LinkedIn Benefits and FeaturesLinkedIn Benefits and Features
LinkedIn Benefits and Features
 
Linkedin Workshop
Linkedin   WorkshopLinkedin   Workshop
Linkedin Workshop
 
Linked in for business the what, why and how to get started - jonnie jensen...
Linked in for business   the what, why and how to get started - jonnie jensen...Linked in for business   the what, why and how to get started - jonnie jensen...
Linked in for business the what, why and how to get started - jonnie jensen...
 
LinkedIn Beginners Guide for B2B Businesses
LinkedIn Beginners Guide for B2B BusinessesLinkedIn Beginners Guide for B2B Businesses
LinkedIn Beginners Guide for B2B Businesses
 
Winning Work Online
Winning Work OnlineWinning Work Online
Winning Work Online
 
JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...
JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...
JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...
 
Linked In For Business The What, Why And How To Get Started Jonnie Jensen...
Linked In For Business   The What, Why And How To Get Started   Jonnie Jensen...Linked In For Business   The What, Why And How To Get Started   Jonnie Jensen...
Linked In For Business The What, Why And How To Get Started Jonnie Jensen...
 
Advanced LinkedIn Training
Advanced LinkedIn Training Advanced LinkedIn Training
Advanced LinkedIn Training
 
How to optimize your linkedin profiel for job search
How to optimize your linkedin profiel for job searchHow to optimize your linkedin profiel for job search
How to optimize your linkedin profiel for job search
 
LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...
LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...
LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...
 
LinkedIn To Success
LinkedIn To SuccessLinkedIn To Success
LinkedIn To Success
 

More from Rebecca Wardlow, CDMP

Major Changes to the Facebook News Feed & How it Impacts Your Local Business
Major Changes to the Facebook News Feed & How it Impacts Your Local BusinessMajor Changes to the Facebook News Feed & How it Impacts Your Local Business
Major Changes to the Facebook News Feed & How it Impacts Your Local BusinessRebecca Wardlow, CDMP
 
How to create a lead magnet for your local business
How to create a lead magnet for your local businessHow to create a lead magnet for your local business
How to create a lead magnet for your local businessRebecca Wardlow, CDMP
 
Target Local Customers Using Facebook Ads
Target Local Customers Using Facebook AdsTarget Local Customers Using Facebook Ads
Target Local Customers Using Facebook AdsRebecca Wardlow, CDMP
 
Use Social Media to Grow Your Fan Base
Use Social Media to Grow Your Fan BaseUse Social Media to Grow Your Fan Base
Use Social Media to Grow Your Fan BaseRebecca Wardlow, CDMP
 
Social Media Overview: What platforms should your business be using?
Social Media Overview: What platforms should your business be using?Social Media Overview: What platforms should your business be using?
Social Media Overview: What platforms should your business be using?Rebecca Wardlow, CDMP
 
Be Unique - Build A Social Community
Be Unique - Build A Social CommunityBe Unique - Build A Social Community
Be Unique - Build A Social CommunityRebecca Wardlow, CDMP
 
13 reasons Google+ Is Better Than Facebook
13 reasons Google+ Is Better Than Facebook13 reasons Google+ Is Better Than Facebook
13 reasons Google+ Is Better Than FacebookRebecca Wardlow, CDMP
 
Using Social Media To Find Your Dream Job
Using Social Media To Find Your Dream JobUsing Social Media To Find Your Dream Job
Using Social Media To Find Your Dream JobRebecca Wardlow, CDMP
 

More from Rebecca Wardlow, CDMP (20)

Major Changes to the Facebook News Feed & How it Impacts Your Local Business
Major Changes to the Facebook News Feed & How it Impacts Your Local BusinessMajor Changes to the Facebook News Feed & How it Impacts Your Local Business
Major Changes to the Facebook News Feed & How it Impacts Your Local Business
 
How to create a lead magnet for your local business
How to create a lead magnet for your local businessHow to create a lead magnet for your local business
How to create a lead magnet for your local business
 
How to Create a Blog Content Plan
How to Create a Blog Content Plan How to Create a Blog Content Plan
How to Create a Blog Content Plan
 
Go Live & Thrive
Go Live & ThriveGo Live & Thrive
Go Live & Thrive
 
Holiday Marketing Tips and Tricks
Holiday Marketing Tips and TricksHoliday Marketing Tips and Tricks
Holiday Marketing Tips and Tricks
 
Target Local Customers Using Facebook Ads
Target Local Customers Using Facebook AdsTarget Local Customers Using Facebook Ads
Target Local Customers Using Facebook Ads
 
Use Social Media to Grow Your Fan Base
Use Social Media to Grow Your Fan BaseUse Social Media to Grow Your Fan Base
Use Social Media to Grow Your Fan Base
 
Social Media Overview: What platforms should your business be using?
Social Media Overview: What platforms should your business be using?Social Media Overview: What platforms should your business be using?
Social Media Overview: What platforms should your business be using?
 
Build Your Email List
Build Your Email ListBuild Your Email List
Build Your Email List
 
Be Unique - Build A Social Community
Be Unique - Build A Social CommunityBe Unique - Build A Social Community
Be Unique - Build A Social Community
 
Social business revolution
Social business revolutionSocial business revolution
Social business revolution
 
Google+ Tips for Success
Google+ Tips for SuccessGoogle+ Tips for Success
Google+ Tips for Success
 
Social Media Bootcamp
Social Media BootcampSocial Media Bootcamp
Social Media Bootcamp
 
13 reasons Google+ Is Better Than Facebook
13 reasons Google+ Is Better Than Facebook13 reasons Google+ Is Better Than Facebook
13 reasons Google+ Is Better Than Facebook
 
Google+ For College Students
Google+ For College StudentsGoogle+ For College Students
Google+ For College Students
 
Introduction to facebook
Introduction to facebookIntroduction to facebook
Introduction to facebook
 
Hands On Google+ Training
Hands On Google+ TrainingHands On Google+ Training
Hands On Google+ Training
 
Google+ for Business
Google+ for BusinessGoogle+ for Business
Google+ for Business
 
Pinterest for Business
Pinterest for BusinessPinterest for Business
Pinterest for Business
 
Using Social Media To Find Your Dream Job
Using Social Media To Find Your Dream JobUsing Social Media To Find Your Dream Job
Using Social Media To Find Your Dream Job
 

Recently uploaded

Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loansujat8807
 
HOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGHOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGNATHAN SPEAKS
 
Young Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianYoung Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianCDEEPANVITA
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxBonano Insurance
 
NVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxNVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxKrutik Rakade
 
Mist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in EgyptMist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in Egyptopstechsanjanasingh
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelBhaviniSharma12
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningNaval Singh
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Businesstompeter3736
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneurramya202104
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptendeworku
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeStephenKim86
 
"InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age""InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age"Adharsh45
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondBoundify
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024Nate Evans
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdfGiuseppe Tommasone
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi Tube
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersFlyyx Tech
 

Recently uploaded (20)

Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loan
 
HOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGHOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETING
 
Young Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianYoung Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya Cherian
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptx
 
NVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxNVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptx
 
Mist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in EgyptMist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in Egypt
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business Model
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda Learning
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Business
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneur
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
 
WAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdfWAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdf
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness Gauge
 
"InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age""InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age"
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and Beyond
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdf
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K Subscribers
 

Understanding the Power of LinkedIn

  • 2. Who Is Rebecca Wardlow? Local Google+ Ambassador Google+ City Expert Social Media Speaker, Trainer & Consultant Social Media Instructor at Kishwaukee College Continuing Education & Heartland College Continuing Education Web Design & Development since 1998 eCommerce Project Manager Proud mom of 5 kids
  • 3. What We Will Cover Why LinkedIn is Important Optimize Your LinkedIn Profile & Summary Endorsements & Recommendations Grow Your Network LinkedIn Sales Funnel LinkedIn Groups LinkedIn Company Pages LinkedIn Search
  • 4. Why Should You Use LinkedIn There are approximately 225,000,000 users The average yearly salary for users is over $100,000 If you sold a product for $20 to 1% of the users on LinkedIn, you would make $45,000,000 !
  • 6. Optimize Your LinkedIn Profile Do Use a current photo Use a professional headshot Use a recognizable picture Dress in appropriate attire Do Not Use a graphically enhanced photo Wear inappropriate attire Use a logo as a profile picture Use an older picture – keep it current
  • 7. Optimize Your Contact Information Do Do Not Connect your Twitter Use company Website or account Personal Website for your links Add titles to your website links to generate Use your twitter profile interest as one of your website links
  • 8. Customize Your LinkedIn URL Customize your LinkedIn URL for email signatures, social sites and business cards How to edit your LinkedIn URL Edit Profile >click edit next to LinkedIn URL (under your photo) > Your Public profile URL (right column) – Click Customize your public profile URL
  • 9. Optimize Your LinkedIn Summary Use Keywords LinkedIn indexes keywords Use keywords in your Headline, Profile Summary Add Specialties to your Summary Keep your summary fresh. Updated content is important
  • 10. Adding Visual Elements to Your Profile
  • 11. Adding Visual Elements to Your Profile LinkedIn is not a visual platform Add visual elements to your profile to give a visual element Summary, Experience, an d Education. Adding visual elements will drive traffic to source These visual elements include: Website links Documents Photos videos
  • 12. Skills & Expertise and Endorsements
  • 13. Endorsements Endorsements quick and easy way for connections to endorse yours skills Endorsements should never be requested. Give endorsements to other people who you would like an endorsement from. Never give an endorsement to someone you don’t actually endorse.
  • 15. How to get Recommendations Write a recommendation for one of your contacts LinkedIn will suggest that they write one for you in return.
  • 16. Grow Your Network Sending Requests to Connect Accepting a Request to Connect Adding New Connections Tools to Help Grow Your Network TopLinked.com Outlook Social Connector LinkedIn Email Signature LinkedIn Mobile App LinkedIn Search Widget (Mac computers)
  • 17. Sending Requests to Connect Always send a personalized connection invitation. Never use standard invite text.
  • 18. Accepting a Request to Connect Always send a personalized message after accepting the connection request.
  • 19. Adding New Connections Address Book feature Click on “Contacts” from the top navigation On the left side navigation you will see “Tags“
  • 20. Find New Customers Use Company Search to follow and visit their company page. View their employees & position on LinkedIn. You can connect directly with the decision makers. Check out your shared connections and look for a person to introduce you.
  • 21. Send InMail Send InMail button. Click the “Get introduced” link from the drop down menu. Tell your connection why you want to be introduced
  • 22. Target Who’s Viewed Your Profile How do you know who is interested in you? They viewed your LinkedIn profile This is a great time to connect with new people.
  • 23. LinkedIn Groups Create or join a group with people who have the same interest or job as you. Join the discussion, ask questions and answer questions. Build relationships, don’t sell your products or services.
  • 24. LinkedIn Company Pages Company pages include: Why Create a Company Page? Company Banner Attract New Employees Recent Updates Current Employees Connect with Prospects Job Listings Expand Your Market Custom Content Reach Employee Quotes Search Engine Company Intro Optimization Product/Services Listing Customer Testimonials
  • 27. LinkedIn Search You can search: People Companies Updates Jobs Inbox Groups
  • 29. Connect With Rebecca • Website www.RebeccaWardlow.com • Google+ http://gplus.to/rwar dlow7 • Twitter http://www.twitter.com/rwar dlow7 • Facebook https://www.facebook.com/G etSocialSolutions Email rwardlow@rebeccawardlow.com • Pinterest http://pinterest.co m/SocialSolutions

Editor's Notes

  1. Adding a profile photo makes your profile 7x more likely to be found In searches
  2. Looks more professional when it’s customized
  3. Using keywords is the key to top search engine placement
  4. Skills & Expertise allows you to showcase your experienceEndorsements allow your connections to quickly and easily certify or endorse yours skills
  5. Endorsements should be freely given! Never requested
  6. By giving someone a recommendation, they will feel inclined to recommend you.
  7. There are millions of people on LinkedIn to connect and do business with, and the more efficient you can make the LinkedIn platform work, the more time you’ll have for growing your network and and profiting from it. Building relationships and closing business is what it’s all about, so the time to get organized is now before your number of connections gets too overwhelming. you can send bulk emails to everyone in a Tag category.Staying organized on LinkedIn will allow you to spend more time building relationships with your connections.
  8. Imagine, being just an email away from that C-level executive that carries the company checkbook and can make buying decisions, or imagine connecting with the HR manager or recruiter for a company you’re interested in working for that’s looking to fill positions. That’s exactly what LinkedIn does.
  9. “Think of it as asking for a no obligation favor.”
  10. no, I’m not talking about selling, but rather fostering relationships that eventually lead to business. Remember, we’re on a social networking site, so being social is imperative to your LinkedIn success, especially in groups.