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Social Media Networking
 

Social Media Networking

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In person overview of the 6 major social media platforms for Dixon Library patrons.

In person overview of the 6 major social media platforms for Dixon Library patrons.

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  • 49.1% of people have heard breaking news via social media that turned out to be false.
  • Awareness – content marketing helps develop brand awareness by helping people find your product or service through search, social media & other outletsConsideration – content can educate prospects on your unique selling proposition.Purchase – Once you’ve gained a customer trust and respect and they have decided to purchase from you, it’s not the end of the line for content marketing. Look at website analytics to track the content viewed by your customer before purchase . This can help with keyword focus and social media efforts.Retention - Content and social applications encourage customers to have a great experience on your site, event when they aren’t making a purchase.Advocacy or Loyalty – People love your products, they visit your website, they engage with you on social networks.
  • Easy to UseCustomizableFree & Paid ThemesStable PlatformWordPress offers Hosting
  • 70% of people start the search for your business on GoogleGoogle+ Is Indexed by Google
  • Provide a detailed introduction, employment details, educational background, and places.Be sure to fill out all subheadings and sidebars as well. The text beneath your name, for instance, will serve as a meta description in searches Use targeted keywords.Include a +1 button on every page of your website, and encourage visitors to click it. The number of +1’s you receive is displayed to Google searchers even if they’re not logged into Google+.
  • What is Google+ Local?
  • 1.15 Billion Users699 Million Daily Active Users819 Million Monthly Active MOBILE usersAverage # of friends per user: 141.5Total # of Facebook likes since launch: 1.13 trillionAverage daily Facebook likes: 4.5 Billion
  • People are on Facebook to be social
  • YouTube keep in mind that it’s just another tool in your social media arsenal. YouTube can be a very powerful audience building tool but it’s most likely not going to be the end destination that benefits your business or an income source in itself 
  • YouTube keep in mind that it’s just another tool in your social media arsenal. YouTube can be a very powerful audience building tool but it’s most likely not going to be the end destination that benefits your business or an income source in itself 
  • Why Create a Company Page?Attract New EmployeesConnect with ProspectsExpand Your Market ReachSearch Engine OptimizationCustomer Testimonials
  • Allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterestbookmarklet, pin it button, or just a url.
  • Allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterestbookmarklet, pin it button, or just a url.
  • Allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterestbookmarklet, pin it button, or just a url.

Social Media Networking Social Media Networking Presentation Transcript

  • www.RebeccaWardlow.com
  • Who Is Rebecca Wardlow? Local Google+ Ambassador Google+ City Expert Social Media Speaker, Trainer & Consultant Social Media Instruction at Kishwaukee College Continuing Education Web Design & Development since 1998 eCommerce Project Manager Google+ eBook (www.RebeccaWardlow.com) Proud mom of 5 kids
  • Major Social Media Networks
  • Social Media 2013 http://youtu.be/TXD-Uqx6_Wk
  • Social Media & The News http://pinterest.com/pin/13370130114055461/
  • Value Of A Share http://pinterest.com/pin/33354853461654686/
  • The Customer Social Cycle
  • Your Home Base
  • Why Use WordPress?
  • Wait! What Can I Blog About? Solve people’s problems Provide Information Inspire Others Add Value Entertain Them
  • Blogging Tips Content is King! Be Consistent Connect with your Customers/Readers Create a content schedule Use words, photos, videos, we binars & hangouts Allow Comments Social Sharing Measure performance using Google Analytics Write to your audience, not for search engines Integrate keywords Have fun!
  • Google+ A referral from Google+ is worth an average of $10.78, compared to Facebook at $2.35 and Twitter at $1.62 Google+ is integrated with Google’s other services Google+ has 359M users Google+ is the 2nd largest social media network
  • Your Google+ Profile http://gplus.to/rwardlow7
  • Google+ Communities
  • Google+ Communities Like groups in Facebook Great place to find people with great opportunities Small circles of people (just like real life) Show Communities subscribed Show Recommended Communities Search for Communities People are sharing articles of interest not selling Share to community only When posting use H1 tag > use your keywords
  • Google+ Hangouts
  • Set Up A Business Page https://plus.google.com/u/0/b/105898075238520877473/105898075238520877473/posts
  • Pick A Category Select the ”local business/place" category so you can also get listed in Google+ Local
  • Facebook Stats Only 41% of Small businesses have a Facebook Page 51% of consumers said they are more likely to buy a product after becoming a fan on Facebook 51% of Americans age 12 and up use Facebook The average user spends 6:35 hours on Facebook per month
  • Facebook Personal FB Page Business FB Page
  • Facebook Personal Profile Best chance of being seen in News feed Don't have to friend everyone, they can subscribe to you Share your wins Share your content Share your business page link on your profile Keep it real, be you and don’t SELL your business on your Personal Profile
  • What you LIKE shows on your FEED
  • Facebook Business Page Ask Questions!!! Add humor Stay relevant Add personality Post at least once per day Show the individual behind the scenes When you share, your community shares Give people a reason to share
  • Facebook Tabs
  • Reward Your Fans What do they want? Poll Experiment Contests (3-4 per year) Coupons Freebies Featuring them Fan of the Week
  • Create Buzz on Facebook Host frequent photo contests "Facebook Friday" with discount coupon Encourage fans to like posts to see a sneak peak Status updates offering chance to win getaways Ads featuring live chat with travel experts Use interactive apps - photo contest, hidden coupon code, sweepstakes, seasonal promotions and posts "Like us and get a deal" Sponsored stories (page likes)
  • Twitter 175M tweets sent each day Average user has sent 307 tweets 11 new accounts created every second It takes less than 1 week for Twitter users to send 1 Billion tweets!
  • How Can You Use Twitter? Generating TRAFFIC to your website BRANDING your company and products LISTENING to what is being said about your company or industry PROMOTE & SHARE your blog content, special offers, events & more REACH new people daily Share and get the latest NEWS NETWORKING with others who share your passion
  • Walgreens
  • Twitter Lingo Tweet – a 140 character post on Twitter Mentions - when someone mentions you specifically @yourusername RT - retweet RTs by others, RTs by you, your tweets RT’d DM = Messages – direct message to you (only you and the person who sent it can see this message) @ symbol before the Twitter username of someone you want to reply to Hashtag - Used to mark keywords/topics in a Tweet
  • YouTube YouTube is the second largest search engine after Google (who owns YouTube)
  • YouTube Tips Create & Customize Your Channle Make Content, Not Ads Become the Face of Your Business Everyone Starts at Zero Direct People to Your Website Leverage YouTube Videos for SEO BE REAL! TELL YOUR STORY! http://youtu.be/1OmTFB712V0
  • Why Should You Use LinkedIn NETWORK WITH OTHERS! There are approximately 225,000,000 users The average yearly salary for users is over $100,000 If you sold a product for $20 to 1% of the users on LinkedIn, you would make $45,000,000 !
  • LinkedIn Personal Profile
  • LinkedIn Company Pages
  • LinkedIn Groups
  • Pinterest Over 12M monthly US unique visitors! Average time spent is 72 minutes! Drives more traffic than YouTube, LinkedIn & Google+ COMBINED! More exposure for your business!! 10M connected Facebook users It’s EXTREMELY viral in nature! Over 80% of pins are repins! 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.
  • Pinterest
  • Pinterest Business Page
  • Pinterest Tips Use original pictures to drive traffic Re-Pin other people’s content to build a larger following Create online catalogs and add price to the picture Host contests – ask them to take a picture & share it to win Pin special offers
  • Survey Your feedback is valuable! Please help us improve our presentations and offerings. We appreciate you taking the time to take this brief survey. http://bit.ly/17N7nga
  • Connect With Rebecca • Website www.RebeccaWardlow.com • Google+ http://gplus.to/rwar dlow7 • Twitter http://www.twitter.com/rwar dlow7 • Facebook https://www.facebook.com/G etSocialSolutions • Pinterest http://pinterest.co m/SocialSolutions Email rwardlow@rebeccawardlow.com