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Social Media Bootcamp
 

Social Media Bootcamp

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Social Media Bootcamp was presented at Rock Valley College as an overview of the top 6 social media platforms. We used this presentation to determine which classes we should offer to the community ...

Social Media Bootcamp was presented at Rock Valley College as an overview of the top 6 social media platforms. We used this presentation to determine which classes we should offer to the community and businesses in the area.

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  • Google+ is Google …. period!  Not only is Google Plus a social network, it’s a social layer that is part of Google’s plan to integrate their services together.  Does Facebook index your posts into a search engine? Absolutely not!  If you want to be found in Google Search, you need to stop spending so much time focused on the pay-to-be-seen Facebook platform.  Google Plus public posts can viewed by anyone and are indexed into Google Search for free.  Ranked #2 350M active users70% of people start the search for your business on GoogleGoogle+ Is Indexed by Google Google+ users are loyal
  • Facebook is for fostering personal connections with Family and friends. Google+ is where you can find intellectual matches that fuel common interestsFacebook has 665 M daily active usersGoogle+ is great for delivering information, sparking discovery and fostering communicationsGoogle+ has 350 M daily active usersTo generate this data, SearchMetrics looked at comparison of average monthly growth of Facebook “shares” vs. Google “+1s” from the previous 6 months. The study saw that the number of Facebook shares grew roughly 10% per month while Google+’s +1 growth was growing at 19% per month. 
  • “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” ~ Eric Schmidt, Google ChairmanVerified Online Profiles, aka as Google Authorship will have a direct impact on the search results you see on Google+. Your content can be ranked higher than content posted on other mediums, as long as your post in Google+ is formatted correctly. Why? Each public post on Google+ contains a unique URL allowing the post to be indexed like a normal webpage. Simply powerful!
  • Google Authorship allows your photo and a link back to your Google+ profile to display next to the content you created.  You must have a Google+ profile in order to set-up your Google Authorship.Why establish Authority on Google+?Immediate impact on SEO resultsGoogle Authorship lets Google know the content you write can be trusted to provide value to customerYahoo scrapes public Google+ dataUse Google Author Stats in Webmaster ToolsNew sites can rank quickly with G+ and retain rankings
  • Showcase Your Expertise With Google+ Hangouts On AirGoogle+ Hangouts on Air is where Google+ knocks it out of the ballpark.  Facebook simply has nothing close to it!  Hangouts on Air are live video broadcasts that are automatically recorded to your Google+ profile and YouTube channel.  Up to 9 people can join you live in the Hangout On Air where you can easily interact with each other, share documents, share screens and more!  The best part ~ the whole world is your audience!  An unlimited amount of users can watch your  broadcast live via the post on your Google+ profile page or via the YouTube link. These viewers can ask questions and interact with you via your Google+ profile page, YouTube channel or Google+ Event page.  After the broadcast ends, the replay is available via your followers. Think outside the box and create your brand online with Google+ Hangouts on Air!You can also host Google+ Private Hangouts with you to 9 friends. Great for hosting virtual meetings and showcase your expertiseNEW… scheule a Hangout on Air, then promote them with a dedicated watch page.
  • About and Photos are the only tabs = you know you are on your Google Local Business PageSee “Is This Your Business?” This is how you claim your Google Local Business PageGoogle Local Pages are identifiable by two tabs at the top of the page: About and PhotosAt a minimum, claim your page and ensure the information is accurate, complete and optimized for search. You can do this by clicking the “Manage this page” link on your listing or by searching for your business here. Once that’s done it’s a matter of maintaining content and monitoring reviews over time.Maintain content and monitor reviews
  • Unlike static Local pages, Google+ pages offer interactive social features: you can build followings, share and comment on posts, and engage with users and other businesses. However, users cannot see reviews and rating or review a hotel from a Google+ page unless it has been merged with the hotel’s Local Business page. Google+ pages are identifiable by four tabs at the top of the page: About, Posts, Photos and Videos. RememberGoogle Local Pages are identifiable by two tabs at the top of the page: About and PhotosOnce your pages are merged:Links in Search, Maps and Google+ will lead to this your Google+ Business PageContact info, reviews, images, posts and even rates and availability through Hotel Price AdsFollowers can interact socially with your business. Merged Google+ Local pages are identifiable by a verified checkmark below the four tabs at the top of the page—About, Posts, Photos and Videos.
  • YouTube keep in mind that it’s just another tool in your social media arsenal. YouTube can be a very powerful audience building tool but it’s most likely not going to be the end destination that benefits your business or an income source in itself 
  • YouTube keep in mind that it’s just another tool in your social media arsenal. YouTube can be a very powerful audience building tool but it’s most likely not going to be the end destination that benefits your business or an income source in itself 
  • 175M tweets sent each dayAverage user has sent 307 tweets11 new accounts created every secondIt takes less than 1 week for Twitter users to send 1 Billion tweets!
  • Use the Places feature to identify your location by city or zip code. Twitter displays a list of people who are tweeting near that location.Use this tweet timeline to find people who may be potential customers. You can follow them or add them to a potential local customer list. It’s the first step to engaging them in conversation.
  • Taco Bell has adopted a very different approach by focusing much of their effort on engaging with some of their most influential followers. By diving into conversations with users who have over 10,000 followers, they’re able to maximise their brand awareness through mentions, retweets and recommendations.
  • Why Create a Company Page?Attract New EmployeesConnect with ProspectsExpand Your Market ReachSearch Engine OptimizationCustomer Testimonials
  • Allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterestbookmarklet, pin it button, or just a url.Drives more traffic than YouTube, LinkedIn & Google+ COMBINED! 10M connected Facebook usersOver 12M monthly US unique visitors! Average time spent is 72 minutes! It’s EXTREMELY viral in nature! Over 80% of pins are repins! 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.
  • Allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterestbookmarklet, pin it button, or just a url.
  • Allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterestbookmarklet, pin it button, or just a url.
  • Instructor-led, Hands-on Course4-6 Hours of Classroom per course
  • Instructor-led, Hands-on Course

Social Media Bootcamp Social Media Bootcamp Presentation Transcript

  • Who Is Rebecca Wardlow? Google+ and Social Media Expert Google+ City Expert Social Media Instructor at Rock Valley College, Kishwaukee College, Joliet Junior College and Heartland College Web Design & Development since 1998 eCommerce Project Manager
  • Social Media Boot Camp During today’s 1 hour luncheon we will briefly discuss each social media platform Let us know!
  • Google+ The Social Layer
  • Google+ Is Growing Source: http://mklnd.com/180dMZl
  • Instant Indexing & SEO
  • Content Authorship Google Search results without Google Authorship configured: Google Search result with Google Authorship configured
  • Hangouts
  • Google Local Business Page
  • Google+ Page
  • YouTube YouTube is the second largest search engine after Google (who owns YouTube)
  • YouTube Tips Everyone Starts at Zero Create & Customize Your Channel Make Content, Not Ads Become the Face of Your Business Direct People to Your Website Leverage YouTube Videos for SEO BE REAL! TELL YOUR STORY! http://youtu.be/1OmTFB712V0
  • Facebook Personal FB Page Business FB Page
  • Facebook Personal Profile Best chance of being seen in News feed Don't have to friend everyone, they can subscribe to you Share your wins Share your content Share your business page link on your profile Keep it real, be you and don’t SELL your business on your Personal Profile
  • Facebook Business Page Ask Questions!!! Add humor Stay relevant Add personality Post at least once per day Show the individual behind the scenes People are on Facebook to be social When you share, your community shares Give people a reason to share
  • Reward Your Community What do they want? Poll Experiment Contests (3-4 per year) Coupons Freebies Featuring them Fan of the Week
  • Create Buzz on Facebook Host frequent photo contests "Facebook Friday" with discount coupon Encourage fans to like posts to see a sneak peak Status updates offering chance to win getaways Ads featuring live chat with travel experts Use interactive apps - photo contest, hidden coupon code, sweepstakes, seasonal promotions and posts "Like us and get a deal" Sponsored stories (page likes)
  • How Can You Use Twitter? Generating TRAFFIC to your website BRANDING your company and products LISTENING to what is being said about your company or industry PROMOTE & SHARE your blog content, special offers, events & more REACH new people daily Share and get the latest NEWS NETWORKING with others who share your passion
  • Find Conversations & Users
  • Old Spice & Taco Bell
  • Why Should You Use LinkedIn NETWORK WITH OTHERS! There are approximately 225,000,000 users The average yearly salary for users is over $100,000 If you sold a product for $20 to 1% of the users on LinkedIn, you would make $45,000,000 !
  • LinkedIn Personal Profile
  • LinkedIn Company Pages
  • Pinterest Business Page
  • Pinterest
  • Pinterest Tips Use original pictures to drive traffic Re-Pin other people’s content to build a larger following Create online catalogs and add price to the picture Host contests – ask them to take a picture & share it to win Pin special offers
  • Social Media & Marketing Courses Marketing Techniques for Small Business Get Started With Email Marketing Using Social Media To Promote Your Business The Role of Social Media and Websites Building a Basic Website for Your Business Google+ for Business LinkedIn for Business Development Facebook Advertising: Grow Your Business
  • Social Media Certificate Course 48 Hours of Classroom 16-sessions @ 3 hours each 3 Focused Classes Permits students with specific interests to attend individual class Allows certificate earners to spread out financial obligation Certificate Workshop Establishes student can successfully apply social media marketing to a realworld business Class 1: Social Media Marketing & Interactive Content Class 2: Social Media for Business Class 3: Social Media Management Class 4: Social Media Certificate Workshop
  • Social Media Certificate Course Class 1 - Social Media Marketing Marketing Primer Social Media Strategy Keywords Content Marketing Copywriting Blogs & WordPress Class 2 - Social Media Platforms Social Media Best Practices Facebook Page LinkedIn Profiles LinkedIn Company Pages Google+ Twitter & Pinterest
  • Social Media Certificate Course Class 3 - Social Media Management Email Marketing Mobile Marketplace Reputation Management Analytics Certificate Workshop Apply learning outcomes to real-world business Create a social media marketing portfolio Develop a complete social media marketing strategy and implementation plan Present project portfolio to class as final assessment
  • Connect With Rebecca • Website www.RebeccaWardlow.com • Google+ http://gplus.to/rwar dlow7 • Twitter http://www.twitter.com/rwar dlow7 • Facebook https://www.facebook.com/G etSocialSolutions Email rwardlow@rebeccawardlow.com • Pinterest http://pinterest.co m/SocialSolutions