www.RebeccaWardlow.com	
  
The	
  Social	
  Business	
  Model	
  
Marketer	
  vs	
  User	
  
A	
  Social	
  Business	
  
picks	
  up	
  on	
  what	
  
consumers	
  are	
  
talking	
  about...
Social	
  Web	
  &	
  Engagement	
  
Create	
  A	
  Community	
  Around	
  Your	
  Brand:	
  
!   Customers	
  or	
  Stake...
#1	
  Listen	
  To	
  Your	
  Customers	
  
!   Gain	
  an	
  understanding	
  of	
  what	
  people	
  are	
  
saying	
  a...
Your	
  Employees	
  &	
  Community	
  
Set	
  Your	
  ObjecDves	
  
!   Key	
  Performance	
  
Indicators	
  (KPI’s)	
  
!   Search	
  Visibility	
  
!   Social	...
It	
  all	
  starts	
  here…	
  
Is	
  Your	
  Website	
  Mobile	
  Ready?
Mobile:	
  Non-­‐Responsive	
  vs	
  Responsive	
  
Desktop:	
  Non-­‐Responsive	
  vs	
  Responsive	
  
Web	
  Site	
  Audit:	
  Do	
  It	
  Yourself	
  or	
  Hire	
  Me	
  
	
  
!   IdenDfy	
  most	
  visited	
  website	
  
p...
“The	
  credible	
  brand	
  awareness	
  and	
  bo1om-­‐
line	
  profits	
  achievable	
  through	
  social	
  media	
  
m...
Facebook:	
  Share	
  Stories	
  
!   Nobody	
  wants	
  to	
  be	
  sold	
  
to,	
  but	
  we	
  all	
  love	
  a	
  good...
Google+	
  ,	
  Search,	
  YouTube	
  &	
  SEO	
  
!   Instant	
  Indexing	
  	
  	
  
!   Google+	
  Local	
  LisDngs	
  ...
How	
  Can	
  You	
  Use	
  TwiYer?	
  
!   GeneraDng	
  TRAFFIC	
  to	
  
your	
  website	
  
!   BRANDING	
  your	
  com...
UDlize	
  the	
  Power	
  of	
  LinkedIn	
  
!   Focus	
  on	
  the	
  quality	
  of	
  your	
  connecDons,	
  not	
  
the...
Grow	
  Your	
  Audience	
  
Facebook	
  Tips	
  
!   Adver8se	
  –	
  Typically	
  $0.50-­‐1.50	
  per	
  lead/fan	
  
!   Be	
  social	
  –	
  post	
...
Google+	
  Tips	
  
!   Spend	
  Dme	
  on	
  Google+	
  
!   Use	
  Ripples	
  to	
  find	
  your	
  tribe	
  
!   Post	
 ...
YouTube	
  Tips	
  
!   Include	
  external	
  links	
  to	
  your	
  email	
  capture	
  
page	
  
!   Partner	
  with	
 ...
TwiYer	
  Tips	
  
!   Follow	
  to	
  get	
  followed	
  –	
  use	
  lists,	
  searches,	
  
hashtags	
  
!   Tweet	
  wi...
LinkedIn	
  Tips	
  
!   Connect	
  with	
  20-­‐30	
  new	
  connecDons	
  per	
  week	
  
!   Research	
  people	
  and	...
Start	
  Planning	
  
Think	
  about	
  how	
  you	
  will	
  move	
  forward	
  as	
  a	
  Social	
  Business,	
  
creaDn...
Contact	
  Rebecca	
  Wardlow	
  
Social	
  Solu8ons	
  
1151	
  Lamois	
  Ct.,	
  Sycamore	
  
(815)	
  780-­‐9062	
  
	
...
Social business revolution
Social business revolution
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Transcript of "Social business revolution"

  1. 1. www.RebeccaWardlow.com  
  2. 2. The  Social  Business  Model  
  3. 3. Marketer  vs  User   A  Social  Business   picks  up  on  what   consumers  are   talking  about  and   what  they  are   interested  in  and   connects  this  back   into  the  business    
  4. 4. Social  Web  &  Engagement   Create  A  Community  Around  Your  Brand:   !   Customers  or  Stakeholders  become  par8cipants   rather  than  viewers   !   Your  customers  are  willing  to  take  their  Dme  and   energy  to  talk  to  you  &  about  you  in  conversaDons   !   They  have  taken  a  personal  interest  in  what  you   bring  to  the  market   !   Your  customers  are  now  part  of  your  marke8ng   department   !   In  fact,  your  customers  and  what  they  think  and   share  with  each  other  form  the  founda8on  of  your   business.  
  5. 5. #1  Listen  To  Your  Customers   !   Gain  an  understanding  of  what  people  are   saying  about  your  brand,  product  or  service   (LISTENING)     !   Analyze  what  you  find  to  extract  meaning   (SOCIAL  MEDIA  ANALYTICS)     !   Develop  a  response  program  (ACTIVE   LISTENING)  
  6. 6. Your  Employees  &  Community  
  7. 7. Set  Your  ObjecDves   !   Key  Performance   Indicators  (KPI’s)   !   Search  Visibility   !   Social  MenDons   !   Web  page  links   !   Social  Shares   !   Social  Links   !   Visitors  to  your  website   !   Visitors  to  your  social   desDnaDons   !   NewsleYer  subscribers   !   Blog  and  social  content   subscribers,  fans,  friends   and  followers   !   Comments   !   Measurable  markeDng   outcomes   !   Downloads   !   Webinar  or  other  online   event   !   Leads   !   Sales   !   Referrals   !   Brand  advocacy  
  8. 8. It  all  starts  here…  
  9. 9. Is  Your  Website  Mobile  Ready?
  10. 10. Mobile:  Non-­‐Responsive  vs  Responsive  
  11. 11. Desktop:  Non-­‐Responsive  vs  Responsive  
  12. 12. Web  Site  Audit:  Do  It  Yourself  or  Hire  Me     !   IdenDfy  most  visited  website   pages   !   Grade  each  website  page   !   Page  content   !   Design/eye-­‐path   !   Lead  generaDon   !   Search  Engine  OpDmizaDon   (SEO)   !   Social  Media   !   Create  a  plan  to  update  your   website   !   Analyze  Google  AnalyDcs   Reports   !   View  the  site  on  desktop,   mobile  and  tablets   !   Is  your  site  mobile  friendly?   !   Is  your  site  responsive?   !   Do  your  provide  fresh  content   daily,  weekly  or  monthly?  
  13. 13. “The  credible  brand  awareness  and  bo1om-­‐ line  profits  achievable  through  social  media   marke;ng  require  hustle,  heart,  sincerity,   constant  engagement,  long-­‐term   commitment,  and  most  of  all,  ar@ul  and   strategic  storytelling.”          -­‐  Gary  Vaynerchuk  
  14. 14. Facebook:  Share  Stories   !   Nobody  wants  to  be  sold   to,  but  we  all  love  a  good   story!   !   Connect  with  your   customers,  help  them   understand  who  you  are   and  why  they  should  care   about  you  and  your   products   !   How  can  you  inspire  and   encourage  your   customers  to  share  their   stories?    
  15. 15. Google+  ,  Search,  YouTube  &  SEO   !   Instant  Indexing       !   Google+  Local  LisDngs  in   Search  Results   !   Hangouts  On  Air   !   Content  Authorship   !   CommuniDes   !   YouTube  integraDon   !   Dominate  your  name  in   search  
  16. 16. How  Can  You  Use  TwiYer?   !   GeneraDng  TRAFFIC  to   your  website   !   BRANDING  your  company   and  products   !   LISTENING  to  what  is   being  said  about  your   company  or  industry   !   PROMOTE  &  SHARE  your   blog  content,  special   offers,  events  &  more   !   REACH  new  people  daily   !   Share  and  get  the  latest   NEWS   !   NETWORKING  with   others  who  share  your   passion  
  17. 17. UDlize  the  Power  of  LinkedIn   !   Focus  on  the  quality  of  your  connecDons,  not   the  quanDty.   !   Business  decision  makers  are  on  LinkedIn   !   Recruit  talented,  qualified  team  members   !   Engage  with  others  in  your  industry   !   Build  a  community   !   Lead  generaDon  tool  for  your  Sales  Team  
  18. 18. Grow  Your  Audience  
  19. 19. Facebook  Tips   !   Adver8se  –  Typically  $0.50-­‐1.50  per  lead/fan   !   Be  social  –  post  as  your  page  on  ac8ve   complementary  pages   !   Regularly  invite  your  audience  to  your   Facebook  page  via  email,  TwiYer,  LinkedIn,  etc.   !   Post  great  content  that  gets  shared   !   Connect  with  influencers  in  your  niche    
  20. 20. Google+  Tips   !   Spend  Dme  on  Google+   !   Use  Ripples  to  find  your  tribe   !   Post  your  blog  links  with  images   !   Join  or  start  a  Community   !   Circle  influencers  in  your  niche   !   Connect  with  established  Hangout  On  Air  hosts   &  be  interviewed     !   Create  your  own  Hangout  on  Air  show  
  21. 21. YouTube  Tips   !   Include  external  links  to  your  email  capture   page   !   Partner  with  other  well-­‐known  YouTuber(s)  in   your  niche   !   Adver8se  on  the  top  1%  of  YouTube  videos   !   Post  video  on  Google+  with  extended   comments  
  22. 22. TwiYer  Tips   !   Follow  to  get  followed  –  use  lists,  searches,   hashtags   !   Tweet  with  influencers  in  your  niche   ! Retweet  others   !   ParDcipate  in  Tweet  Chats  or  create  your  own   !   Regularly  invite  your  audience  to  your   Facebook  page  via  email,  Facebook,  LinkedIn,   etc.  
  23. 23. LinkedIn  Tips   !   Connect  with  20-­‐30  new  connecDons  per  week   !   Research  people  and  companies   !   Join  Groups  and  connect  with  influencers  in   your  niche   !   Regularly  invite  your  audience  to  your   Facebook  page  via  email,  TwiYer,  Facebook,   etc.  
  24. 24. Start  Planning   Think  about  how  you  will  move  forward  as  a  Social  Business,   creaDng  communiDes,  brand  awareness,  leads  and  sales.  You  are   welcome  to  reach  out  to  me  to  help  with:   !   Web  Site  Audit   !   Web  Site  Re-­‐design   !   Social  Media  MarkeDng     !   Social  Media  Strategy     !   Social  Media  Training   !   Social  Media  Management   !   Online  ReputaDon  Management   !   Social  Media  Policies   !   Social  Media  &  Web  Site  Reports   !   Online  AdverDsing  
  25. 25. Contact  Rebecca  Wardlow   Social  Solu8ons   1151  Lamois  Ct.,  Sycamore   (815)  780-­‐9062     www.RebeccaWardlow.com     Email  me:  rwardlow@rebeccawardlow.com      
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