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Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
Social business revolution
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Social business revolution

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  • 1. www.RebeccaWardlow.com  
  • 2. The  Social  Business  Model  
  • 3. Marketer  vs  User   A  Social  Business   picks  up  on  what   consumers  are   talking  about  and   what  they  are   interested  in  and   connects  this  back   into  the  business    
  • 4. Social  Web  &  Engagement   Create  A  Community  Around  Your  Brand:   !   Customers  or  Stakeholders  become  par8cipants   rather  than  viewers   !   Your  customers  are  willing  to  take  their  Dme  and   energy  to  talk  to  you  &  about  you  in  conversaDons   !   They  have  taken  a  personal  interest  in  what  you   bring  to  the  market   !   Your  customers  are  now  part  of  your  marke8ng   department   !   In  fact,  your  customers  and  what  they  think  and   share  with  each  other  form  the  founda8on  of  your   business.  
  • 5. #1  Listen  To  Your  Customers   !   Gain  an  understanding  of  what  people  are   saying  about  your  brand,  product  or  service   (LISTENING)     !   Analyze  what  you  find  to  extract  meaning   (SOCIAL  MEDIA  ANALYTICS)     !   Develop  a  response  program  (ACTIVE   LISTENING)  
  • 6. Your  Employees  &  Community  
  • 7. Set  Your  ObjecDves   !   Key  Performance   Indicators  (KPI’s)   !   Search  Visibility   !   Social  MenDons   !   Web  page  links   !   Social  Shares   !   Social  Links   !   Visitors  to  your  website   !   Visitors  to  your  social   desDnaDons   !   NewsleYer  subscribers   !   Blog  and  social  content   subscribers,  fans,  friends   and  followers   !   Comments   !   Measurable  markeDng   outcomes   !   Downloads   !   Webinar  or  other  online   event   !   Leads   !   Sales   !   Referrals   !   Brand  advocacy  
  • 8. It  all  starts  here…  
  • 9. Is  Your  Website  Mobile  Ready?
  • 10. Mobile:  Non-­‐Responsive  vs  Responsive  
  • 11. Desktop:  Non-­‐Responsive  vs  Responsive  
  • 12. Web  Site  Audit:  Do  It  Yourself  or  Hire  Me     !   IdenDfy  most  visited  website   pages   !   Grade  each  website  page   !   Page  content   !   Design/eye-­‐path   !   Lead  generaDon   !   Search  Engine  OpDmizaDon   (SEO)   !   Social  Media   !   Create  a  plan  to  update  your   website   !   Analyze  Google  AnalyDcs   Reports   !   View  the  site  on  desktop,   mobile  and  tablets   !   Is  your  site  mobile  friendly?   !   Is  your  site  responsive?   !   Do  your  provide  fresh  content   daily,  weekly  or  monthly?  
  • 13. “The  credible  brand  awareness  and  bo1om-­‐ line  profits  achievable  through  social  media   marke;ng  require  hustle,  heart,  sincerity,   constant  engagement,  long-­‐term   commitment,  and  most  of  all,  ar@ul  and   strategic  storytelling.”          -­‐  Gary  Vaynerchuk  
  • 14. Facebook:  Share  Stories   !   Nobody  wants  to  be  sold   to,  but  we  all  love  a  good   story!   !   Connect  with  your   customers,  help  them   understand  who  you  are   and  why  they  should  care   about  you  and  your   products   !   How  can  you  inspire  and   encourage  your   customers  to  share  their   stories?    
  • 15. Google+  ,  Search,  YouTube  &  SEO   !   Instant  Indexing       !   Google+  Local  LisDngs  in   Search  Results   !   Hangouts  On  Air   !   Content  Authorship   !   CommuniDes   !   YouTube  integraDon   !   Dominate  your  name  in   search  
  • 16. How  Can  You  Use  TwiYer?   !   GeneraDng  TRAFFIC  to   your  website   !   BRANDING  your  company   and  products   !   LISTENING  to  what  is   being  said  about  your   company  or  industry   !   PROMOTE  &  SHARE  your   blog  content,  special   offers,  events  &  more   !   REACH  new  people  daily   !   Share  and  get  the  latest   NEWS   !   NETWORKING  with   others  who  share  your   passion  
  • 17. UDlize  the  Power  of  LinkedIn   !   Focus  on  the  quality  of  your  connecDons,  not   the  quanDty.   !   Business  decision  makers  are  on  LinkedIn   !   Recruit  talented,  qualified  team  members   !   Engage  with  others  in  your  industry   !   Build  a  community   !   Lead  generaDon  tool  for  your  Sales  Team  
  • 18. Grow  Your  Audience  
  • 19. Facebook  Tips   !   Adver8se  –  Typically  $0.50-­‐1.50  per  lead/fan   !   Be  social  –  post  as  your  page  on  ac8ve   complementary  pages   !   Regularly  invite  your  audience  to  your   Facebook  page  via  email,  TwiYer,  LinkedIn,  etc.   !   Post  great  content  that  gets  shared   !   Connect  with  influencers  in  your  niche    
  • 20. Google+  Tips   !   Spend  Dme  on  Google+   !   Use  Ripples  to  find  your  tribe   !   Post  your  blog  links  with  images   !   Join  or  start  a  Community   !   Circle  influencers  in  your  niche   !   Connect  with  established  Hangout  On  Air  hosts   &  be  interviewed     !   Create  your  own  Hangout  on  Air  show  
  • 21. YouTube  Tips   !   Include  external  links  to  your  email  capture   page   !   Partner  with  other  well-­‐known  YouTuber(s)  in   your  niche   !   Adver8se  on  the  top  1%  of  YouTube  videos   !   Post  video  on  Google+  with  extended   comments  
  • 22. TwiYer  Tips   !   Follow  to  get  followed  –  use  lists,  searches,   hashtags   !   Tweet  with  influencers  in  your  niche   ! Retweet  others   !   ParDcipate  in  Tweet  Chats  or  create  your  own   !   Regularly  invite  your  audience  to  your   Facebook  page  via  email,  Facebook,  LinkedIn,   etc.  
  • 23. LinkedIn  Tips   !   Connect  with  20-­‐30  new  connecDons  per  week   !   Research  people  and  companies   !   Join  Groups  and  connect  with  influencers  in   your  niche   !   Regularly  invite  your  audience  to  your   Facebook  page  via  email,  TwiYer,  Facebook,   etc.  
  • 24. Start  Planning   Think  about  how  you  will  move  forward  as  a  Social  Business,   creaDng  communiDes,  brand  awareness,  leads  and  sales.  You  are   welcome  to  reach  out  to  me  to  help  with:   !   Web  Site  Audit   !   Web  Site  Re-­‐design   !   Social  Media  MarkeDng     !   Social  Media  Strategy     !   Social  Media  Training   !   Social  Media  Management   !   Online  ReputaDon  Management   !   Social  Media  Policies   !   Social  Media  &  Web  Site  Reports   !   Online  AdverDsing  
  • 25. Contact  Rebecca  Wardlow   Social  Solu8ons   1151  Lamois  Ct.,  Sycamore   (815)  780-­‐9062     www.RebeccaWardlow.com     Email  me:  rwardlow@rebeccawardlow.com      

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