2. Who Is Rebecca?
Local Google+
Ambassador
Social Media Speaker,
Trainer & Consultant
Teach social media
courses for Kishwaukee
College Continuing
Education
Web Design &
Development
eCommerce Project
Manager
Google+ eBook
(www.RebeccaWardlow)
Proud mom of 5 kids
3. Today’s Agenda
What Is Pinterest
Pinterest Statistics
Why Use Pinterest for Business
Pinterest Lingo
Branding Your Business on Pinterest
What To Pin
When To Pin
How To Pin
Pinterest Tips & Tricks
Pinterest Tools
4. What Is Pinterest
A social network
Allows users to visually share, curate, and
discover new interests by posting, also known
as ‘pinning,’ images or videos to their own or
others’ pinboards (i.e. a collection of ‘pins,’
usually with a common theme).
Users can either upload images from their
computer or pin things they find on the web
using the pinterest bookmarklet, pin it
button, or just a url.
5. Why Use Pinterest for Business
Over 12M monthly US unique visitors!
Average time spent is 72 minutes!
Drives more traffic than YouTube, LinkedIn &
Google+ COMBINED!
More exposure for your business!!
10M connected Facebook users
6. Why Use Pinterest for Business
It’s EXTREMELY viral in nature! Over 80% of pins
are repins!
It’s is entirely visual so people can consume info
quickly and share it even more quickly.
47% of U.S. online consumers have made a
purchase based on recommendations from
Pinterest.
7. Pinterest Lingo
Pin: An image posted to
Pinterest
Pinning: The act of
visually sharing content
Pin Board: A set of
theme-based pins.
Repin: Reposting
somebody else’s pin
Pin It Button: Button that
can be place on websites
Pinner: The person who
does the sharing
12. Convert Your Personal Account
Step 1: Go to
business.pinterest.com, a
nd click the red ‘convert
your existing account’
button.
Step 2: Input Basic
Information
Step 3: Profile Info
Step 4: Agree
13. Branding Your Business on Pinterest
Set-up A New Business Account
http://business.pinterest.com
20. What To Pin
Visual Content You Already Have
Strong Visuals from Blog Articles
Infographics and Data Charts
eBook and Book Covers
Photos of Your Customers
Create a Video Gallery
Feature Off-line Events
Showcase Your Business’ Personality
25. Examples of Brands doing it Right
Chobani Kitchen http://pinterest.com/chobani/
Oreck http://pinterest.com/oreck/
Mashable http://pinterest.com/mashable/
Etsy http://pinterest.com/etsy/
Drake University
http://pinterest.com/drakeuniversity/
General Electric
http://pinterest.com/generalelectric/
Peapod http://pinterest.com/peapoddelivers/
27. Survey
Your feedback is valuable! Please help us improve
our presentations and offerings. We appreciate
you taking the time to take this brief survey.
http://bit.ly/11IJwLt
28. Questions & Answers
CONNECT WITH REBECCA on
other social media platforms...
• Website
www.RebeccaWardlow.com
• Google+ http://gplus.to/rwar
dlow7
• Twitter
http://www.twitter.com/rwar
dlow7
• Facebook
https://www.facebook.com/G
etSocialSolutions
• Pinterest http://pinterest.co
m/SocialSolutions
Editor's Notes
http://socialmediatoday.com/massarogi/1491491/pinterest-contest-guidelines-updated-what-you-need-knowDon't #1:SuggestthatPinterestsponsorsorendorsesyourbrandorthecontest.This is pretty self explanatory; Facebook requiresthesamething. Make sure youneversuggest in yourcontestcopyorcontestrulesthatPinterestendorsesorsponsorsthecontest.Don't #2:Requirepeopletopinfrom a selection—letthempintheirownstuff.Thisnewrule is a bigonebecausealmostall of thePinTo Win contestsrequiredpeopletopin a specificimage, piece of content, orchoosefrom a selection of things in ordertoenterthecontest. Under thenewguidelines, you can nolongerrequirepeopletopinspecificcontentforyourcontest.Don't #3:Makepeoplepinorrepinyourcontestrules. This is a biggie.Thismakes sense: Pinterestdoesn'twantitsusers' pinboardsfloodedwithcontestrulesfromallthedifferentconteststheyareentering. Re-pinningcontestrulesbringsnothingcreativeorinterestingtoPinterestand it can technically be seen as spam.Don't #4:Run a sweepstakeswhereeachpin, repin, board, like, orfollowrepresents an entry.This is anotherbig hit tothemanybrandsandbloggersthatrunPinTo Win contests. You can nolongerusetheseactions as a method of entryor as a form of awardingentriestocontestsbeingrundirectly on Pinterest.Don't #5:Encouragespammybehavior, such as askingparticipantstocomment. Again, thisgoesbacktoPinterestwantingtokeeptheir service clean of spam. Theywanttosteerclear of anythingthatdoesn'tbringcreativityandvaluetothePinterestcommunity.Don't #6:Ask pinnerstovotewithpins, repins, boards, orlikes. Thisrestrictionbasicallyeliminatesanyothertype of contestthatyou can run on Pinterest, since you can nolongerusePinterest as a voting platform wherethemostpins, repins, likesorcommentswins.Don't #7:Overdo it: contests can getoldfast.Thisneedsnoexplanation: don'tusePinterestsolelytoruncontests. Run fewercontestsandgiveawaysthatfocus on a highervalueproposition (withmoremeaningfulandsignificantprizes).Don't #8:Require a minimum number of pins. One is plenty.You can nolongerrequirepeopletopin a minimum number of items in ordertoenter. Again, Pinterestwantspeopletopinbased on inspirationandcreativityand not haveuserspinningmultiplepieces of contentjustbecause a contestrequires it.Do #1:RememberthatPinterestisallaboutpeoplediscoveringthingsthatinspirethem. Rewardqualitypinningoverquantity.Thisgoeshand in hand with many of the dont'smentionedabove. Pinterestisallaboutsticking to theirroots and they want people to rememberthat. Theydon't want it to become a hub for spam, sothey want people to staycreative, especiallywhenitcomes to choosingyourwinners.Do #2:Makeiteasy to getinvolved with clear and simpleinstructions.I'mgladtheymentionedthis one. Too manypeoplearestumped as to whytheircontestsfail (a post coming on thatlater), and the mainreasonisbecausetheycreatesuch a high barrier of entry.People want a quickway in and a quickway out, theydon't want to jumpthroughhoops in order to enteryourcontest. Follow the KISS methodwhenrunning a contest and youwillseeanincrease in participation.Do #3:Read Pinterest'santi-spam measures to keepyourcontestfun and useful.As Pinterestgrows, the population of spammerswithinPinterestgrows as well. Be sure to check out their blog post on fighting spam.Do #4:Check out theirbrandingguidelinesifyou'regoing to referencePinterest in anyway.The Pinterest branding guidelines are very specific, so if you plan to use the Pinterest logo or badge in any way, be sure to use them properly.ChoosingWinnersWith Pinterest'snewguidelines, youcan no longerchoosewinners of yourcontestatrandom. Pinterestwants to keepeverythingfocused on creativity, soyouwillhave to comeup with judgingguidelineswhencreating the rules for the contest. Remember, youcan'thaveothersvote on a winnereither by usingpins, repins, boards, orlikes.ContestRulesNowthatyoucan no longer run a Pin To Win contestwhereyouchoose a winneratrandom, yourcontestruleswillhave to be extremelyclear on the judgingmethods and criteria of how a winnerwill be chosen.Goals with a Pin To Win contestAs we consistentlysay, youneed to have a set of predetermined goalsin mind before running your contest. If you want to run a Pin To Win contest on Pinterest, your goal is probably going to be getting more followers and pins to grow your reach on Pinterest.Though, with the newguidelinesthiswill be tougher and itwillrequire a lot morecreativity on your part—whichisn'talways a badthing.Allroadslead to yourwebsiteUltimately, allroads in social media shouldleadback to yourwebsite. Thereis a current trend aroundgrowing a following on all the social networks in order to growyour business, but youdon'thavefullownership of yoursocial media profiles. However, itisgreat to leveragethese networks in buildingyourownaudience on yourwebsiteor mailing list.Thisiswhat we preachatViralSweep. Contestsshould be hosted on yourwebsite, and youshould be utilizingsocial networks likeFacebook, Twitter, and Pinterest to drivetraffic to yourwebsite in order to growyouraudience.A simpleway to start is by utilizing the available Pinterest buttons on your website and in your contests to grow your following.