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Leverage Google+

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Google+ webinar on April 18, 2013

Google+ webinar on April 18, 2013

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  • #1 Facebook #2 Google+ #3 YouTube #4 Twitter according to ForbesGoogle+ users are loyal60% of users logged in daily80% engage weekly
  • (Facebook Edgerank determines which friends or fans see posts)
  • When you’ve circled approximately 50 people, Google+ gets really interested.Provide a detailed introduction, employment details, educational background, and places.Be sure to fill out all subheadings and sidebars as well. The text beneath your name, for instance, will serve as a meta description in searches Use targeted keywords.Include a +1 button on every page of your website, and encourage visitors to click it. The number of +1’s you receive is displayed to Google searchers even if they’re not logged into Google+.
  • cover photo Is 2120px by 1192px.Profile pic 250 pixels x 250 pixels.
  • Circling on Google+ does not involve sending people a “friend” request. You circle people unilaterally without their permission, although they are notified when you circle them.
  • Use Google+ to educate followers, handle customer service, build a community & share media. Pages have such great potential on Google+. They are free, they are simple to set up, they can have great reach, they are flexible, and so on. Their success, by whatever standards you set, will come come to you and each brushstroke you make on the canvas.First step – set one up Second step – promote it
  • Select the ”local business/place" category so you can also get listed in Google+ Local
  • On Business Pages – You have “C
  • In order to circle people on a business page, you will need to search for them by name and then follow.
  • 1. give it a name like "Bookmarks" or "To Read Later,”
  • Google+ Hangouts are like SkypeGoogle Hangouts Reduce Travel ExpensesLive video chat, Small team meetings, virtual office hours, branstorming sessions or customer Q&A Sessions
  • Google+ Hangout on AirOnce your hangout is over, it’s easy to keep the conversation going. Your hangout video will be available on Google+ and on your YouTube channel.
  • Talk about the stuff you’re into with people who love it tooGather TogetherHave Rich ConversationsExplore Your Interest
  • Boost activity on social sites — Put some quality time into interacting on social media sites, especially Google+. Focus on your top three. For example, for me that would be my blog, Twitter, and Google+. For you that might mean Google+, Pinterest, and LinkedIn.Connect with influencers — Get in a habit of re-sharing content from your friends and thought leaders. “+1″ their posts and make intelligent comments. Write interesting posts on Google+ and quote these influencers by name. Build upon the content they’ve already created — add to or challenge their work in a re-share.Continue to create and publish great content — This is what you will ultimately be judged upon, and is the core driver of the qualitative history of a writer that’s behind Author Rank. Keep writing and publishing those thoughtful, useful blog posts and building your authoritative bank of content.
  • Google+ relies almost entirely on organic growthComplete Your ProfileThis may seem like a no-brainer, but many brand pages do not have a complete “About” section on the profile. Fill out this section completely. Include a link to your business or organization’s website (this is important to receive Verified Page status – more on that later). Add a link to your blog as well. Most importantly: include keyword hyperlinks in the Introduction section.Cover Photo image makes an impression. The profile photo serves as an avatar when using Google+ as your brand – commenting on and +1-ing posts. Updates in users’ newsfeeds will be accompanied by your profile photo, so make sure it’s indicative of your brand.Multiple ManagersClick “Settings” right below where your fans are listed on the right-hand side, and then click the “Managers” tab.Add Users to Your CirclesA brand page can add any other brand page to a circle, regardless of whether that brand page has already done the same. However, a brand page cannot add a human user to a circle unless that user has added the brand page to a circle first. If you’re starting from scratch, begin by having your employees, clients and vendors add your brand page to their circles. Add a Google+ Badge to Your WebsiteA Google+ badge on your website will allow visitors to add your page directly into a circle right from your website.Post (Relevant) Content RegularlyThe best way to keep your audience engaged is to regularly post high-quality content that matters to them. We post daily about SEO and inbound marketing. Informative blog posts and videos typically see high engagement. Find out what your audience is interested in and give them what they want.
  • Ensure Rich Snippets Are Rendering CorrectlyIt’s not enough to just post your content. You’ll want to make sure it looks as good as possible in users’ newsfeeds. The three biggest components that you’ll want optimized are the featured image, page title and meta description:Utilize #Hashtags in Your PostsDid you know that Google+ supports hashtags in the exact same fashion that Twitter does? It’s true! You can include hashtags to signify certain topics in your posts. This is a great way to increase the visibility of your content to users who may be interested in the topics you post about.Create EventsOne of my favorite features of Google+ is Events. Similarly to how Facebook events work, you can invite users to attend a meetup, conference or webinar. Users can search the database of scheduled public events, which represents an opportunity to get your brand in front of new users who haven’t yet added your brand page to their circles.HangoutsConsider also holding Hangouts, which are live video chats with other Google+ users. You can even record Hangouts right to YouTube for an easy piece of content that can be repurposed. Ideas to get started are: Customer service Hangouts which should be hosted at regular times so customers can ask questions and receive direct answers, product demos, live courses for training and even business seminars. Submit a Page Verification RequestHaving a verified page gives your brand more authority and instant credibility.About 1,000 should still do the trick. Other criteria include:Your Google+ page must be authorized by your commercial entity, organization, brand, or product.Your Google+ page’s profile must contain a link to your organization’s website.Your organization’s website must connect to your Google+ page, by adding the Google+ badge or by adding a snippet of code.Read more at http://www.business2community.com/google-plus/best-practices-for-achieving-critical-mass-on-your-google-brand-page-0283000#RgBjw3YkhKCWhOlk.99
  • Ramp It Up Social Media http://ow.ly/kcQuI On Demand Learning http://ow.ly/kcQbnGoogle+ Community https://plus.google.com/u/0/communities/109555433902752579247

Leverage Google+ Leverage Google+ Presentation Transcript

  • LEVERAGE THE POWER OF GOOGLE+ Rebecca Wardlow www.RebeccaWardlow.com
  • About RebeccaCONNECT WITH ME on other socialmedia platforms...• Website www.RebeccaWardlow.com• LinkedIn www.linkedin.com/in/rebeccawardlo w• Twitter http://www.twitter.com/rwardlow7• Facebook https://www.facebook.com/GetSoci alSolutions• Pinterest http://pinterest.com/Soci alSolutions• Google+ http://gplus.to/rwardlow7Let’s Go SOCIAL! Have an Amazing Day!
  • Key Topics Today• How To Get Started on Google+• Creating Your Google+ Profile• Finding People to Circle• Creating Your Google+ Business Page• Optimizing Your Profile & Business Page• How Google+ and YouTube work together• Engaging Customers with Google+ Hangouts• Share your passion with others in the Google+ Communities• Google+ Local and why it’s important• Using Google Authorship to Stand Out in Search
  • WhyGoogle+?
  • So Why?“Google+ is Google itself. • Ranked #2We’re extending it across • 343M active usersall that we do – search, • 70% of people start theads, Chrome, Android, search for your businessMaps, YouTube – so that on Googleeach of those services • Google+ Is Indexed bycontributes to our Googleunderstanding of whoYOU are.” ~ Bradley • Google+ users are loyalHorowitz, VP products forGoogle+
  • Google Owns the Playground! Google Search, Google Images, Google Maps, Google Local, You Tube, Google Play (Andriod Store), Google News, Gmail, Google Drive, Google Calendar, Google Offers, Google Wallet, Blogger, Google Books, Google+ & much more
  • Google+ vs. Facebook• Visibility of Posts - any follower as well as the public.• Easier to share and rank other people’s posts and comments• Variety of sharing options (video, posts, photos)• Personalized Circles. Follow who you want to follow and no one else.• Connected with YouTube
  • Google Search» Search results are affected by the people you are friends with on Google+» Google+ & Search Integration»Social connections hold more value than links»Sites on Google+ are indexed quickly»+1 links rank higher in search results
  • How To GetStarted onGoogle+
  • Let’s Get Started • Build a personal presence 1 on G+ • Create your G+ Business 2 Page 3 • Find People to Circle
  • Set-Up Google+Personal Profile1.Go here http://ow.ly/fAaRM2.Fill in the blanks and ClickNext Step3.Add Your Profile Photo4.Add People5.Fill in Basic ProfileInformation
  • Google+ Feed
  • Google+ Post
  • Complete Your Profile https://plus.google.com/u/0/113188089223727390684/about
  • Google+ MenuHome = this is where the “stream” is. Thestream of what people are saying (aka Newsfeed)Profile = When you want to see what you’veposted, click on this button.Explore = Fin out what’s new and interestingon Google+Events = Plan and invite people to yourparties, meetings, and Google+ hangouts.Photos = your photo collections and thoseyou have been tagged in.Circles = Organize and filter who you interactwith.Local = helps you find “recommendedplaces” such as restaurants or hotels nearyou geographic locationGames = have control over when you seegames, how you play them, and with whomyou share your experiencesHangouts = enables you to have video chatsessions with up to 9 peopleThe three dots contain MORE buttons forGoogle+Pages, Local, Games, Hangout
  • Set-Up Google+ Business Page
  • Pick A Category
  • Enter Your Phone Number• Google+ is going to search for your business listings via your phone number
  • Select Existing or Create New
  • Add Your Business To Google
  • Create Google+ Page
  • Your Google+ Page – Add Content
  • Use Keywords in Tagline &Introduction
  • Find People – Personal Profile https://plus.google.com/people/find
  • Business Pages - Circles
  • “Circles”• Circles are flexible • NOTE: Circling is• You can completely delete unilateral. You do not circles or redo them. need to ask for or receive• The people in your circle permission to circle do not see the name of someone. the circle you put them in • Circles enable YOU to• Click the “X” in upper control who can read right corner of person’s your posts. photo to remove them • Circles can be shared with others.
  • Organize Your Circles• Find Interesting people and Organize them into Circles• Use Circles in 2 ways – Share posts with specific groups – Read posts from specific groups https://plus.google.com/u/0/circles
  • Tip of the Day – Post to Read Later• Use an Empty Circle to Bookmark Posts• Step 1: Create Empty Circle• Step 2: Share Post to your new circle• Step 3: View post by selecting your new circle form G+ Stream
  • Other Ways to Find People• http://findpeopleonplus.com• http://www.womenofgplus.com/• http://www.recommendedusers.com/
  • Google+ Hangouts
  • Google+ HangoutsGoogle+ Hangouts Google+ Hangouts on Air• Up to 9 friends • Live Broadcast• Chat face-to-face • Stream your hangout• Host Virtual Meetings publicly on Google+, your• Broadcast to the World YouTube channel, and your website. • Save instantly to YouTube• http://youtu.be/7qlunRCj Z2U • Share to the World • http://youtu.be/3pmSWh 2BQco
  • Google+ and YouTube
  • Google+ and YouTube• Link Google+ Page to Your YouTube Channel (in Beta)• Improved video sharing to YouTube, Google+ and more• Hangouts On Air will be linked properly• YouTube tab on your page
  • Steps to Link Google+ & YouTube1. Your channel’s Google account must first have a Google+ profile on the account to start this process. If you don’t have a profile on your channel’s account, go toplus.google.com and create a profile with your name (not your channel’s name).1. If you have an existing Google+ page to which you’d like to link your channel, add your channel’s Google account as a manager of the corresponding page (instructions)2. On YouTube, go to your advanced account settings, and click "Connect with a Google+ page (beta)." From there youll see a number of options: • Link with a new Google+ page • Link with an existing Google+ page that your channel’s google account owns or manages • Link with a Google+ profile instead of a page3. Select a linking option, follow the instructions, and youre done! This is still in BETA mode and not available to all users
  • Google+ Communities Social Solutions with Rebecca Wardlow Community
  • Four Types of CommunitiesThe four types of Google+ community groups youcan create are:• Public group that anyone can join and post.• Public group where only moderators can post, but anyone can view or comment.• Private group (members only) that can be discovered by search.• Private group (members only) hidden from search.
  • Build a Google+ Community1. Log in to Google+.2. Click on Communities3. "Create A Community” button4. Create a private or public Community
  • Build a Google+ Community5. Name Community6. Moderator approval to join or Anyone7. Your community is approved8. Create your Community Profile https://plus.google.com/communities/109555433902752579247
  • Google+ Local
  • Nat’s On Maple – Google+ Page
  • Nat’s On Maple – Google SearchResults
  • Google+ Authorship
  • Why Establish Authority on Google+?• Immediate impact on SEO results• Google Authorship lets Google know the content you write can be trusted to provide value to customer• Yahoo scrapes public Google+ data• Use Google Author Stats in Webmaster Tools• New sites can rank quickly with G+ and retain rankings
  • Google+ Authorship• Implement the authorship mark-up https://plus.google.com/a uthorship• Boost activity on social media• Connect with Influencers• Continue to create and publish great content
  • Google Webmaster Tools• https://www.google.com/webmasters/tools/ home?hl=en• Labs > Author Stats
  • TIPS
  • Top 12 Ways To Grow1. Complete Your Profile2. Upload a Striking Cover Photo and Profile Photo3. Assign Multiple Managers4. Add Users to Your Circles5. Add a Google+ Badge to Your Website6. Post (Relevant) Content Regularly
  • Top 12 Ways To Grow7. Ensure Rich Snippets Are Rendering Correctly8. Utilize #Hashtags in Your Posts9. Create Events10. Host a Hangout11. Submit a Page Verification Request12. Set a Vanity URL (http://gplus.to/rwardlow7)
  • Be Active Without Wasting TimeGet it all done in 60 minutes or less.15 minutes – Look for information outside Google+ that your circles would enjoy.15 minutes – Engage in conversation on a post10 minutes – Read posts by others and comment10 minutes – Comment on your own posts5 minutes – Share a new post
  • FUN Tip – Making Memes
  • FUN Tip – Making Memes1. Find an image2. Upload Image3. Add your Text4. Click Save5. You have a Meme!
  • RESOURCES& TOOLS
  • Google+ Cheat Sheet
  • Google+ Tools• Do Share - makes sharing and scheduling content fast and easy http://ow.ly/fyFkd• CircleCount – see follower history and the average number of shares and comments• URL Shortener (http://gplus.to)• Search Google+ public content (http://gplussearch.com)• Google+ Website buttons, links, badges, snippets (https://developers.google.com/+/plugins/share/ )
  • A Favor ToAsk YOU!
  • Did you learn something?• Would you please give me a review on my Facebook Fan Page• https://www.facebook.com/GetSocialSolutio ns/app_271714849531389
  • SPECIALOFFERS FORYOU!
  • 50% OFF use Coupon Code 50off http://ow.ly/kcQuI http://ow.ly/kcQbn• Private Facebook Group • 12-week course (at your own pace)• Daily Social Media challenges & • Starts June 1, 2013 action steps • Covering WordPress, Branding,• Daily ‘Support Each Other’ events Facebook, Twitter, LinkedIn,• Bi-Weekly 5-10 min training video Google+, YouTube, Pinterest, Time• Monthly LIVE conference call, Google+Hangout, Webinar Management, Mobile Marketing,• Support & advice from other Brand Advocates & Tribe Building, members & more Tracking Social Engagement Special Pricing Valid Thru April 22nd
  • QUESTIONS &ANSWERS