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http://gplus.to/rwardlow7 By: Rebecca Wardlow, Social Biz DivaHow To Connect With Your Customers UsingGoogle+
Key Topics Today:• Why Google+?• Setting up a Google+ Page for your business• Best practices and great example cases for using Google+• Promoting your Google+ Page• Improving the performance of your online marketing with +1
“Google+ is Google itself. We’re extending it acrossall that we do – search, ads, Chrome, Android, Maps, YouTube – sothat each of those services contributes to our understanding ofwho YOU are.” Bradley Horowitz, VP products for Google+
Why Google+» 70% of people start the search for your business on Google» 400 million members» Attracts 100 million active monthly users» Google+ Is Indexed by Google» Visibility of Posts any follower as well as the public. (Facebook Edgerank determines which friends or fans see posts) Google Stats: http://ow.ly/fyGee
Google» Google owns the playground!» Search results are affected by the people you are friends with on Google+» Social connections hold more value than links» Sites on Google+ are indexed quickly» +1 links rank higher in search results» Google+ & Search Integration
What Are We Covering? Setting Up Best Promoting Google+ Practices Your Page
Build A Presence onGoogle+ Personal and Business Page
Circle Organization• Find Interesting people and Organize them into Circles• Use Circles in 2 ways – Share posts with specific groups – Read posts from specific groups
“Circles”• Circles are flexible • NOTE: Circling is• You can completely delete unilateral. You do not circles or redo them. need to ask for or receive• The people in your circle permission to circle do not see the name of someone. the circle you put them in • Circles enable YOU to• Click the “X” in upper control who can read right corner of person’s your posts. photo to remove them • Circles can be shared with others.
Increase the Quality of Your Stream• “What’s hot” – click on Explore in the left side bar.• Hashtags “#” symbol. Use search box.
Google+ Local• Google+ Local – Previously Google Places• By creating a Google+ page and optimizing local listings, businesses can have greater control over how they appear in local search results.
Example Content Shared by H&M• Teasers of upcoming products or lines• Photos, or groups of photos, around a certain theme, linking to its website• Videos from its YouTube channel• Promotions about Facebook events or giveaways
STEP 2 – DEVELOP A COMMUNITY• Create your Circles• Make use of Hangouts• Engage
STEP 3 – PROMOTE YOUR CONTENT• Post links to your original content• Identify authors using Google’s rel=author links• On your website and in blog posts, add +1 buttons
Top 12 Ways to Grow on Google+1. Complete Your Profile2. Upload a Striking Cover Photo and Profile Photo3. Assign Multiple Managers4. Add Users to Your Circles5. Add a Google+ Badge to Your Website6. Post (Relevant) Content Regularly
Top 12 Ways to Grow on Google+7. Ensure Rich Snippets Are Rendering Correctly8. Utilize #Hashtags in Your Posts9. Create Events10. Host a Hangout11. Submit a Page Verification Request12. Set a Vanity URL (http://gplus.to/rwardlow7)
Use Ripples to identify influencers• Click on the top right of any public post you make and then click on “View Ripples”• Ripples is an interactive graph that provides an at- a-glance insight into any public shares made on public posts within Google Plus.
More Google+ Tips• Use Google+ Circles to to follow who you want to follow (customers, suppliers, industry leaders and influencers).• Share information to entertain and interest your audience.• Aim for a on-topic/off-topic ratio of 80/20• See how other businesses are using it
Track Engagement• Use All My+ to track your brand’s engagement on Google+
Be Active Without Wasting TimeGet it all done in 60 minutes or less.15 minutes – Look for information outside Google+ that your circles would enjoy.15 minutes – Engage in conversation on a post10 minutes – Read posts by others and comment10 minutes – Comment on your own posts5 minutes – Share a new post