+Rebecca Wardlow
www.RebeccaWardlow.com
+Rebecca Wardlow
Who Is Rebecca?
Local Google+
Ambassador
Social Media Speaker,
Trainer & Consultant
Teach social media
co...
+Rebecca Wardlow
Why Google+?
“Google+ adds another layer by making it relevant
for users and it allows brands to engage w...
+Rebecca Wardlow
Social Search Results
+Rebecca Wardlow
Share Your Message - Online
People are passionate
about travel and love to
share their experiences.
They ...
+Rebecca Wardlow
Share Your Message - Offline
Attend local networking
events
Host a local meet-up or
event
Sign up for you...
+Rebecca Wardlow
Tips for Posting & Optimization
Before you begin:
Think about your brand
Set goals
Know your customer
Mar...
+Rebecca Wardlow
Circle Organization
Find Interesting people
and Organize them into
Circles
Use Circles in 2 ways
Share po...
+Rebecca Wardlow
Circles for Business
Create circles that highlight
specific categories:
Other venues in your city
Local c...
+Rebecca Wardlow
Google+ Communities
+Rebecca Wardlow
Four Types of Communities
The four types of Google+ community groups
you can create are:
Public group tha...
+Rebecca Wardlow
Google+ Hangouts
+Rebecca Wardlow
Google+ Hangout
Replaced Google Talk
Right-hand side
Add person to chat
Similar to iMessage
Up to 11 peop...
+Rebecca Wardlow
Google+ Hangouts on Air
Hangouts on Air
Create your own show
online
Video training
Customer Service
Lower...
+Rebecca Wardlow
YouTube & Hangout Ideas
YouTube One Channel
Trailers – plays only when
non-subscribers land on
your chann...
+Rebecca Wardlow
Google Webmaster Tools
http://www.google.com/webmaster/tools
+Rebecca Wardlow
Webmaster Tools
Google's Webmaster Tools are
essential for any strong SEO effort
What's getting indexed, ...
+Rebecca Wardlow
Google Hotel Finder
+Rebecca Wardlow
Google Hotel Finder
Let’s users select the
hotel they are interested
in quickly
Uses detailed search,
map...
+Rebecca Wardlow
Google Local Business Page
+Rebecca Wardlow
Google Local Business Page
Also known as Google
Places
Intended for “brick &
mortar”
Created automaticall...
+Rebecca Wardlow
Google+ Page
Offer interactive features:
Build followers
Share & comment on
posts
Engage with users &
oth...
+Rebecca Wardlow
Create a LOCAL Google+ Page
+Rebecca Wardlow
Why Merge? Local to Google+ Page
Once your pages are merged:
Links in Search, Maps and Google+ will lead ...
+Rebecca Wardlow
How to Merge Local to Google+ Page
After you’ve created your business page, follow
these steps to request...
+Rebecca Wardlow
Group vs Local Business
We are a hotel group, with one Google+ page
for our brand and 20 Local Business p...
+Rebecca Wardlow
Integrating Google+ With Website
Increase traffic to your
Web site with Google+
Google+ Website buttons,
...
+Rebecca Wardlow
Why Are Google Reviews Important
Reviews show
prominently in Search,
Maps, Local, Google+,
Hotel Finder a...
+Rebecca Wardlow
How To Increase The # Of Reviews
Ask guests
Give out a business card
Display signage
Ddd a link on your
w...
+Rebecca Wardlow
Can You Respond To Reviews?
Once you have claimed
and verified your Google+
Local page, you can
respond t...
+Rebecca Wardlow
Google Maps
+Rebecca Wardlow
Reach Influencers
+Rebecca Wardlow
Business Page Vanity URL
http://gplus.to
Create a vanity URL for personal profile,
business page and comm...
+Rebecca Wardlow
Survey
Your feedback is valuable! Please help us improve
our presentations and offerings. We appreciate
y...
+Rebecca Wardlow
Questions & Answers
CONNECT WITH REBECCA on
other social media platforms...
• Website
www.RebeccaWardlow....
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Google+ for Business

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  • Google’s core mission “to make the world’s information more accessible and more relevant.
  • Social search results show reviews or plus 1’s for a hotel chain or brand when family or friends are connected via Google+. Your connections endorsement for a brand or hotel will come up higher in search results.Brand search results on right-hand side
  • What makes your business unique and what do you want to convey to your customers and followersWhat are your goals? Find new customers, build your brand & relationships with current customers, promote events and special offersKnow your customer – What gets them excited? What will keep them engaged? Post images & videos, host Hangouts On Air, share exMark your calendar – decide how often and what type of content you want to post each day. Plan it out and write it down.
  • Start by creating your Google+ Circles, such as “Family”, “Friends” then create niche circles such as “Social Media”, “SEO”, “Blogging”
  • Use circles to broadcast tailored messages to specific groups
  • Use Hangouts to communicate directly and on a personal level with followers
  • You should be creating videos for your business.
  • Rich images, unique content that guests cannot find anywhere else
  • Let’s you check your site’s healthUnderstand search trafficOptimize your site for Google ranking
  • Google Local Pages are identifiable because they have “About” and “Photos”
  • At a minimum, verify your page and ensure the information is accurate, complete and optimized for search. You can do this by clicking the “Manage this page” link on your listing or by searching for your business here. Once that’s done it’s a matter of maintaining content and monitoring reviews over time.Maintain content and monitor reviews
  • Unlike static Local pages, Google+ pages offer interactive social features: you can build followings, share and comment on posts, and engage with users and other businesses. However, users cannot see reviews and rating or review a hotel from a Google+ page unless it has been merged with the hotel’s Local Business page. Google+ pages are identifiable by four tabs at the top of the page: About, Posts, Photos and Videos.
  • If you’re a hotel, choose the “Local Business or Place” category. If you’re a hotel group or brand, choose the “Product or Brand” category
  • Note that this feature is available for individual businesses only, not for groups or brands. Users will find everything in one place
  • #2 An option is to create a separate Google+ page for each hotel. #2 Users will still like to engage with the brand.#3 When it comes to Google Places, you should absolutely have a separate page for each property.
  • Zagat’s 30-point scoring system is being replaced by a simpler five-star rating system. All ratings will be converted in the coming months.
  • As with other review sites, responding is an opportunity to clear up misperceptions, to thank advocates, and to show that you’re listening
  • When you click the blue reviews link you’re taken to the hotel’s Google+ Local page (or, if the hotel has merged pages, its Google+ page). Click in the bottom corner and a photo carousel of local sites, businesses and attractions appears
  • Survey https://docs.google.com/forms/d/1FY-A7iQ7tAPneVjEUxawGkpD05BMZ4e62HWz2D3jcmk/viewform
  • Transcript of "Google+ for Business"

    1. 1. +Rebecca Wardlow www.RebeccaWardlow.com
    2. 2. +Rebecca Wardlow Who Is Rebecca? Local Google+ Ambassador Social Media Speaker, Trainer & Consultant Teach social media courses for Kishwaukee College Continuing Education Web Design & Development eCommerce Project Manager Google+ eBook (www.RebeccaWardlow.com) Proud mom of 5 kids
    3. 3. +Rebecca Wardlow Why Google+? “Google+ adds another layer by making it relevant for users and it allows brands to engage with more personal results when consumers are searching for them.” ~ Carolyn Johnson, Senior Media Solutions Lead at Google Inc.
    4. 4. +Rebecca Wardlow Social Search Results
    5. 5. +Rebecca Wardlow Share Your Message - Online People are passionate about travel and love to share their experiences. They will engage with great content and captivating photos/video. Cross-promote with other social platforms (Yelp & TripAdvisor) Engage with audience Add G+ badge to website Promote G+ in emails 2 great examples: https://plus.google.com/ +greece/posts https://plus.google.com/ +laterooms/posts
    6. 6. +Rebecca Wardlow Share Your Message - Offline Attend local networking events Host a local meet-up or event Sign up for your customer’s newsletters, blogs Follow customers Facebook and Google+ business pages Send handwritten thank you’s Attend conferences & happy hours Invite individuals over for a coffee break Add your social networks to print materials
    7. 7. +Rebecca Wardlow Tips for Posting & Optimization Before you begin: Think about your brand Set goals Know your customer Mark your calendar Optimize Your Content Add links throughout your page About Page & Posts What to post? Images & Videos Host Hangouts on Air Share exclusive deals Behind-the-scenes tour
    8. 8. +Rebecca Wardlow Circle Organization Find Interesting people and Organize them into Circles Use Circles in 2 ways Share posts with specific groups Read posts from specific groups
    9. 9. +Rebecca Wardlow Circles for Business Create circles that highlight specific categories: Other venues in your city Local chambers of commerce Restaurants Attractions Popular Travel Magazines College Parents Events What’s the benefit? Show support for other businesses Helps spread the word about your business page Shows that you are active Great examples: https://plus.google.com/u/ 0/+baronacasino/posts https://plus.google.com/u/ 0/+roosevelthotelnewyork/ posts
    10. 10. +Rebecca Wardlow Google+ Communities
    11. 11. +Rebecca Wardlow Four Types of Communities The four types of Google+ community groups you can create are: Public group that anyone can join and post. Public group where only moderators can post, but anyone can view or comment. Private group (members only) that can be discovered by search. Private group (members only) hidden from search.
    12. 12. +Rebecca Wardlow Google+ Hangouts
    13. 13. +Rebecca Wardlow Google+ Hangout Replaced Google Talk Right-hand side Add person to chat Similar to iMessage Up to 11 people in text chat Instantly add video chat Screen Share ability Share YouTube videos Google Drive App in Hangout 5GB on free space Share document and all can work on it together Team collaboration Create Excel document inside Google Drive, then share inside G+ Hangout Changes saved instantly Remote Assistance (Google Remote Desktop) – only works in Chrome
    14. 14. +Rebecca Wardlow Google+ Hangouts on Air Hangouts on Air Create your own show online Video training Customer Service Lower-third New WordPress plug-in HangoutPlugIn.com Live Broadcast Stream your hangout publicly on Google+, your YouTube channel, and your website. Save instantly to YouTube Share to the World http://youtu.be/3pmSWh 2BQco
    15. 15. +Rebecca Wardlow YouTube & Hangout Ideas YouTube One Channel Trailers – plays only when non-subscribers land on your channel Shelves – organizes videos and playlists for visitors. Google Identities for YouTube. Merges YouTube & Google+ Page Hangout On Air Ideas Engage potential guests in real-time Local places or things to see during the guest visit Showcase Amenities Our Hotel Explore Our Destination Travel Tips How to Merge YouTube & Google Page https://support.google.com/youtube/answer/2897336?hl=en&ref_topic=3097177
    16. 16. +Rebecca Wardlow Google Webmaster Tools http://www.google.com/webmaster/tools
    17. 17. +Rebecca Wardlow Webmaster Tools Google's Webmaster Tools are essential for any strong SEO effort What's getting indexed, what's getting linked, and what's getting traffic. Shows your traffic potential via impressions and site ranking across Google search results “Search queries” tab tells you how you are ranking for keywords. Author Stats - Allows you to tie in guest posts on other sites by connecting it to your Google + author account.
    18. 18. +Rebecca Wardlow Google Hotel Finder
    19. 19. +Rebecca Wardlow Google Hotel Finder Let’s users select the hotel they are interested in quickly Uses detailed search, maps, live hotel rates and availability To get listed you must work with a Hotel Price Ads partner or Integration Partner: • Booking.com, Expedia.com, Priceline.com or Hotels.com • http://www.hebsdigital.c om/
    20. 20. +Rebecca Wardlow Google Local Business Page
    21. 21. +Rebecca Wardlow Google Local Business Page Also known as Google Places Intended for “brick & mortar” Created automatically by Google, so your hotel probably has one Converted to the look & feel of Google+ Pages Lacks some of the interactive features of G+ pages Local pages include: Business description Contact details Location Photos Reviews & Ratings
    22. 22. +Rebecca Wardlow Google+ Page Offer interactive features: Build followers Share & comment on posts Engage with users & other businesses Important Note: Users cannot see reviews or ratings or review a hotel from a Google+ page UNLESS it has been merged with the hotel’s Local Business Page. If you’re a hotel, choose the “Local Business or Place” category. If you’re a hotel group or brand, choose the “Product or Brand” category
    23. 23. +Rebecca Wardlow Create a LOCAL Google+ Page
    24. 24. +Rebecca Wardlow Why Merge? Local to Google+ Page Once your pages are merged: Links in Search, Maps and Google+ will lead to this your Google+ Business Page Contact info, reviews, images, posts and even rates and availability through Hotel Price Ads Followers can interact socially with your hotel. Merged Google+ Local pages are identifiable by a verified checkmark below the four tabs at the top of the page—About, Posts, Photos and Videos.
    25. 25. +Rebecca Wardlow How to Merge Local to Google+ Page After you’ve created your business page, follow these steps to request a Personal Identification Number (PIN) to verify your page Go to Dashboard > click Manage this page Click Verify your business beneath your address. Check that the contact information is correct. Click Request postcard. Once your postcard arrives, you can verify your Google+ page by entering your PIN online.
    26. 26. +Rebecca Wardlow Group vs Local Business We are a hotel group, with one Google+ page for our brand and 20 Local Business pages, one for each hotel. How can we merge them? You can only merge a Google+ page with a Local Business page if the Google+ page is set as a “Local Business or Place.” A hotel group doesn’t qualify as a local business, you cannot merge the pages. If a brand has multiple properties create an umbrella page rather than creating lots of different Google+ pages.
    27. 27. +Rebecca Wardlow Integrating Google+ With Website Increase traffic to your Web site with Google+ Google+ Website buttons, links, badges, snippets https://developers.google .com/+/plugins/share/ Google+ Comments plug- in for Blogger and WordPress
    28. 28. +Rebecca Wardlow Why Are Google Reviews Important Reviews show prominently in Search, Maps, Local, Google+, Hotel Finder and the new Carousel—and on desktops, mobile search and mobile applications Don’t forget the “+1” button, a way for Google+ users to endorse a business, web page, photo or post.
    29. 29. +Rebecca Wardlow How To Increase The # Of Reviews Ask guests Give out a business card Display signage Ddd a link on your website and Facebook page Send a post-stay email Create an active Google+ page presence You will be able to interact with Google users who are more likely to write reviews
    30. 30. +Rebecca Wardlow Can You Respond To Reviews? Once you have claimed and verified your Google+ Local page, you can respond to reviews directly from page or from your merged Google+ page. Google Alerts will help you track new reviews, but it won’t catch everything. Google Trends - Explore trending search topics with Google Hot Searches. Responding is an opportunity to clear up misperceptions, to thank advocates, and to show that you’re listening
    31. 31. +Rebecca Wardlow Google Maps
    32. 32. +Rebecca Wardlow Reach Influencers
    33. 33. +Rebecca Wardlow Business Page Vanity URL http://gplus.to Create a vanity URL for personal profile, business page and communities https://plus.google.com/u/0/113188089223727390684/posts becomes http://gplus.to/rwardlow7
    34. 34. +Rebecca Wardlow Survey Your feedback is valuable! Please help us improve our presentations and offerings. We appreciate you taking the time to take this brief survey. http://bit.ly/14epEGI
    35. 35. +Rebecca Wardlow Questions & Answers CONNECT WITH REBECCA on other social media platforms... • Website www.RebeccaWardlow.com • Google+ http://gplus.to/rwar dlow7 • Twitter http://www.twitter.com/rwar dlow7 • Facebook https://www.facebook.com/G etSocialSolutions • Pinterest http://pinterest.co m/SocialSolutions rwardlow@rebeccawardlow.com

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