The Social Network: Marketing Strategies for Today

The Social Network: Marketing Strategies for Today
Becky McCray
Igniting Small Business Leaders

Roadmap:

Social Media tools I recommend
For most small businesses

Blogging for small business
Should I blog for my small business

Picking the right blogging service
What you say is more important than where you say it.

Video for small business
What to show
How to use video to promote your small business

Video
How to do simple videos
How to do simple videos for your business

Facebook Pages for small business
Tips from Shama Kabani, Marketing Zen, quotedatSmall BizSurvival

Are all your eggs in the Facebook basket?

What about Twitter, Foursquare, etc.?
Use Gistto find out more about your customers

The Simplified Marketing Plan
Getting down to business
Source: Small BizSurvival

1. Name and describe each market.
You have to know them before you can connect with them.

2. List potential methods you can use.
Brainstorming stage (evaluation comes later)

3. Establish the cost in time and in money.
Then decide which to implement.
*I made that up. The point is to do yourownestimates.

4. Mesh this with your daily habits.

Finding the Time for Daily Actions

Sample Daily Goals
See also: 19 Presence Management Chores You Could do Every Day by Chris Brogan

Finding the time: Multiply your efforts

A look ahead

The Social Network: Marketing Strategies for Today
Becky McCray
Igniting Small Business Leaders

http://www.smallbizsurvival.com	435
http://feeds.feedburner.com	34
http://feeds.feedburner.com	34
http://feeds2.feedburner.com	3
http://generic104.powerdnn.com	2
http://www.twylah.com	1

by Becky McCray on Sep 29, 2011