Getting down to business with social media for flooring dealers


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  • “People think about it and might not buy for eight months, but when they’re ready, they’re ready right now.” Source: Floor Focus, Nov 2011. Answer customer questions. It could be worth $60,000 to you.
  • Café story: booking business by being “out there” and easily findable.
  • Write down customer questions.
  • Many businesses collect email address but don’t do anything with them. Let customers opt in for your blog posts by email.
  • Find the good stuff, and then tell why it’s good. Be ethical: Always cite your sourcesShare on your website, blog, Facebook, etc.
  • Limit your shots and editing will go a lot fasterShoot one video per week, 30-45 seconds
  • Include (VIDEO) in the post title to get more click throughs.
  • Real, local photo = activity
  • +: shows you are doing videos-: shows you don’t post videos to FB-: you are the only who likes your stuff
  • Getting down to business with social media for flooring dealers

    1. 1. Getting Down to Business with Social Media Becky McCray
    2. 2. Roadmap:1. Small Town Style 2. Recommended Tools 3. Finding the time
    3. 3. 1. Small Town Style
    4. 4. Provide valuable information “Give customers something they’ll hold onto until they’re ready to buy.”•Jim Henderson, Carefree Carpets, Charlotte, NC
    5. 5. Speak naturally onlineBe yourself. Use your ownvoice.Use a variety of media andstyles.
    6. 6. Be a social media mirror.Talk less about you and more about them.Boost your local community.Talk about your people.
    7. 7. Learn from others onlineFollow smart people.Listen more than you talk.
    8. 8. 2. Recommended Tools
    9. 9. Recommended social media tools Blog Face Video book
    10. 10. Blogging
    11. 11. What to talk about on your blog Design Products Installation inspiration Problems Cleaning Myths to avoid
    12. 12. Picking the right blogging serviceWhat you say is more important than where you say it. Posterous WordPress Tumblr Blogger
    13. 13. Use email to deliver blog postsMailChimp
    14. 14. Video
    15. 15. Borrow good video from othersYour TV commercialsVideo created by brands you carryHow-to videos from YouTube
    16. 16. What to show on video Your Customers’ Demos people solutions Your Experts communityHow to use video to promote your small business
    17. 17. Keeping video simple Sketch a plan Keep videos short
    18. 18. How to do simple videos Start with the Prepare and camera you pick the right Use a tripod have spot Edit with your Shoot more existing than once softwareHow to do simple videos for your business
    19. 19. Share and distribute video YouTube Your Blog Facebook
    20. 20. FacebookRecommended Tools
    21. 21. Facebook Pages for flooring dealersClaim your Page, not create a ProfileKnow your purposeShare customer stories, photos, videos
    22. 22. Facebook Pages for flooring dealersEncourage customers to share theirphotosTie-in with brand contests andpromotionsFollow up with individuals, post-purchase
    23. 23. Other Tools
    24. 24. Use other people’s pagesReviews influence whether people give you a chance. Google Yelp Local pages
    25. 25. What about Twitter, Foursquare, etc.? Spend your time where your customers are Use to find out
    26. 26. 3. Finding Time
    27. 27. Finding the time for daily actionsCreate daily goals Make that a checklist Use it daily At a specific time
    28. 28. Sample daily goals Answer a customer question Update your Facebook status Respond to comments Post a new picture
    29. 29. Multiply one blog post about a customer’sexperience Post on your Share photos blog Email with Quote on MailChimp Facebook Page
    30. 30. A look ahead It’s all Pinterest mobile Offers & deals
    31. 31. Getting Down to Business with Social Media Becky McCray