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Web 2.0..Business Friend or Foe?

Web 2.0..Business Friend or Foe?






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    Web 2.0..Business Friend or Foe? Web 2.0..Business Friend or Foe? Presentation Transcript

    • Web 2.0…Business Friend or Foe Stephen Weyer Stites & Harbison PLLC
    • Traditional Business Development
    • Selling Your Company, Events and Projects
    • Web 2.0
      • Dynamic internet experience
      • Media – “re-creates” or “captures reality”
      • Sharing content among other users
        • Pictures
        • Information
        • Likes/dislikes
        • News articles
      • Social Media
    • Web Content
      • Blogs
      • Forums, Q&A sites, membership-only sites
      • Collaborative intranet sites, such as Wiki’s, SharePoint, etc.
      • Social media, such as Facebook, Twitter, LinkedIn, YouTube, SlideShare, etc.
      • Any information delivered over HTTP
    • The Basics
    • What is Social Media? Local
    • Why Use Social Media? Engaging Effective Efficient Economical Everyone
    • In the News…
      • Russia is the most “social”
        • 75% of its citizens spend at least 9.8 hours/week on social networking sites
      • Role in Middle East revolutions
        • Egypt
        • Libya
      • Snowball fights in DuPont Circle
        • Snowpocalypse and snowmageddon
    • Statistics*
      • 250 million blogs
      • 500 million Facebook users
      • 27 million daily Tweets
      • 1.2 billion daily YouTube views
      * March 2010
    • Who is Using Social Media?
    • What Should We Use?
    • Facebook | Retail
    • Facebook | Banking
    • Facebook | Health Care
      • MD Anderson Cancer Clinic
    • Facebook | Healthcare
      • Roswell Park Cancer Institute
      “ A simple response is all it takes to humanize the experience.”
    • LinkedIn
    • How Should We Use It?
      • Will my audience relate to it?
      • Am I giving something of value to someone?
      • Does this make me look knowledgeable, a resource, an expert?
    • Facebook | LinkedIn
    • Making Connection
    • What is Twitter?
      • “ Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.”
    • Linked Twitter Feed
    • Getting the word out…
    • 1. Become A Resource
    • 2. Access to Timely Information
    • 3. Gain Visibility
    • How Much Time?
      • <1 hr a day for Social Media
      • Read and research about 30 minutes
      • Blogging about 2-3 days per week
      • Average 5-10 tweets per day
        • Assuming 30 seconds, 5 minutes per day
        • About 10 minutes scanning other tweets
    • Computer Resources
      • RSS = Really Simple Syndication
    • Your Take-Aways!
    • 1. Marketing
    • 2. Connecting
    • 3. Supporting
    • 4. Educating
    • 5. Customer Support
    • 6. Communicating
    • 7. Recruiting
    • 8. Researching
      • Would you hire and retain this person?
      • Would have the same response?
    • Making It Work Together
    • Pitfalls….
      • Lawsuits for:
        • Tort (defamation, intentional infliction of emotional distress, negligence, etc.)
        • Copyright and trademark infringement
        • Breach of contract
        • Workplace harassment
      • Regulatory and Compliancy Issues
        • Document retention
        • Trade Secrecy/Confidentiality
        • Privacy
        • Cyber bullying
    • Communications Decency Act (“CDA”)
      • Protects Internet Service Providers (“ISPs”) and web hosts from liability (e.g., defamation) resulting from third party’s content/posts.
      • Does not protect employers from content posted by employees.
    • Regulations Impacting Social Media FDA21CFR202.1 Pharmaceuticals, Food, Supplements, Cosmetics HIPAA Healthcare FINRA Notice 10-06 SEC 17a-3, 17a-4, Sweep Letter NASD 2210, 2310, 3010, 3110 USDA Patriot Act Financial Sarbanes-Oxley Publicly Traded Companies Freedom of Information Act, State Regulations Government Agencies Federal Rules of Civil Procedure Everyone Regulations That May Apply Industry or Field
    • Employee Use
      • Beneficial to company but at what cost?
        • Productivity?
      • Employer Monitoring
        • 2009 Study – 77% of employees who have a Facebook account use it during work hours.
    • Cyberbullying
      • Use of Internet to harass or torment by credible threatening or harassing message or postings
      • Cyberstalking - using the Internet in a pattern of threatening or malicious behaviors toward an individual that pose a credible threat of harm
        • Megan Meier Story (MySpace)
    • Disgruntled Employee Sites
      • www.rantasaurus-rex.com
      • www.jobvent.com
      • www.hateboss.com
      • www.workrant.com
      • www.rateyourjob-rateyourboss.com
      • www.Glassdoor.com
    • Marketing Anonymity
      • Who is the person or company behind the words?
        • Employee’s personal view
        • Statements on behalf of Company
        • Third party/independent observer
      • FTC Regulations
        • Endorsement: “any advertising message that consumers are likely to believe reflects the opinions, beliefs, findings or experiences of a party other than the sponsoring advertiser….”
        • Disclosure of relationship of endorsees to the advertisers
      • Examples of Abuse or Deception:
        • Paid positive postings
        • Employees who hype employer’s products
    • How To Proceed
      • Determine how to meet regulatory obligations
      • Identify and understand all potential exposures
      • Document social media usage policies
      • Educate employees
      • Start small with a corporate presence
      • Control access and enforce compliance
      • Expand presence incrementally with caution
    • Key Social Media Considerations
      • It is no longer a question of whether a social media policy is needed, it is more a matter of what that policy proscribes and how the risks associated with social media are to be managed.
      • Do you presently have a document retention and governance policy that includes social media? Consider that they should be part of the same document.
      • Do you have a plan for preservation and the collection of social media from a technical perspective?
      • Basic key considerations for constructing that policy are:
        • Short and long term data storage strategies—What is being retained that does not need to be?
        • Audit processes—Is there a system to monitor social media, internal and external facing?
        • Enforcement Protocols—Is the appropriate access being granted or denied to websites, users and certain functionality?
        • Litigation Response Plans—When the duty to preserve kicks in, is there a plan to deploy litigation hold “in place” and to collect the data? How will it be reviewed?
        • Employee Education and Training Programs—Are employees aware of the guidelines surrounding social media use and have they been properly trained?
    • Contact Information
      • Phone: 703-837-3908
      • Email: [email_address]
      • Facebook: facebook.com/stephen.weyer.esq
      • LinkedIn: www.linkedin.com/in/stephenweyer
      • Twitter: @weyer_esq
    • The End
      • Questions?