For the research of our poster we indendently used the internet to research thecodes and conventions involved.The the main elements to be involved in a poster is for the poster to be‘branded’ with a name and using the logo of the channel with the brand name.For our documentary our logo we used was the channel 4 logo to advertise thatit will be playing on channel 4. As you can see our logo is in a correct positioning on the right hand side, it is no defaced or been developed or reproduced in any way.
Because we had decided our documentary was being played on channel 4 we had to researchthe style of other channel 4 posters and take notes on certain compostions,logos and ways wehad to set out our poster so it would fit in the channel 4 guidelines, for our poster to besuccessful. Off the internet I downloaded the channel 4 guidelines booklet, and read througheach area which we had to make sure we did correctly or else we wont get a successfulposter, following the certain guidelines .
We have chosen the correct logo andpositioned it in the correct place tosuccessfully follow channel 4guidelines of how they present thereposter advertisements.
The main image/central image always has to be relevant to the topic f your documentary, and it has to clearlyrepresent what your documentary is about. When deciding how to plan an image, we did a brainstorm of several ideasfor images, i.e.. Fortune cookies, tarot cards,money,crystal balls. We then wanted audience feedback on what theythink would be the best way to represent the supernatural through out images. Therefore we did a small questionnaireasking our audience to decided from the images in our brainstorm what would be the best image to represent thesupernatural. When looking at the results our audience said Tarot cards, therefore we began to take images of tarotcards in different ways until we got a successful image. Here is a screen grab from our documentary, showing we have used tarot cards in our documentary several times, especially most importantly in the opening titles, therefore considering our target audience research into which type of image to use, this was another reason in why to use a tarot card.
Here is another screen grab from ourdocumentary. Again showing our use of tarotcard, which was again a reason why to includethe image of a tarot card in our advertisementposter.
In a advertisement poster it has to be simple and clear, therefore the wording has to be simple and easyto read/understand. Within the wording there must be a slogan, which makes the poster advertisementseem more catchy and interesting and intriguing to watch to draw your audience in. On our poster outslogan we have used is ‘’The unfortunate truth about fortune telling’ ’We felt this slogan fitted our themeand the point we were suggesting throughout the documentary clearly and catchy. Here is our poster advertisement and the short slogan at the end to sum up the documentary very catchy. To compare this with a channel 4 advertise it have found one with a catchy slogan also briefly summing up what the documentary is about.
I feel that our poster has successfully and strongly represents our documentary welland invites our audience to want to watch our documentary. The poster is very eye-catching from the bold simple colours involved, and the main basic image is veryrepresenting of our documentary. We used the image of a tarot cards because fromour audience feedback which said tarot cards can strongly represent fortune telling.I feel our poster stands out well and uses very little text however still looks catchyand represented of our documentary. Our poster image also links to ourdocumentary, because in the opening sequence of the documentary we introducethe titles by using tarot cards being layer out on the table, edited to speed it up itlooks exciting and lively. Therefore it links well and is a logic reason in why we woulduse tarot cards in the poster.-