How to tag your online campaigns for Google Analytics?

visit visit visit visit www.abconcerts.be Page: www.abconcerts.be/xavierrudd

Banner on nieuwsblad.be visit visit visit visit visit visit www.abconcerts.be Page: www.abconcerts.be/xavierrudd

Banner on nieuwsblad.be visit visit visit visit visit visit visit visit visit www.abconcerts.be Page: www.abconcerts.be/xavierrudd

Banner on nieuwsblad.be visit visit visit visit visit visit visit visit visit visit www.abconcerts.be visit Email on Xavier Rudd Page: www.abconcerts.be/xavierrudd

Banner on nieuwsblad.be visit visit visit visit visit visit visit visit visit visit visit visit www.abconcerts.be Article in online newspaper visit Email on Xavier Rudd Page: www.abconcerts.be/xavierrudd

Banner on nieuwsblad.be visit visit visit visit visit visit visit visit visit visit visit visit www.abconcerts.be Article in online newspaper And many more referring sites… visit Email on Xavier Rudd Page: www.abconcerts.be/xavierrudd visit

Banner on nieuwsblad.be visit visit visit visit visit visit visit visit visit visit visit visit www.abconcerts.be Article in online newspaper And many more referring sites… visit Email on Xavier Rudd Page: www.abconcerts.be/xavierrudd visit Question: How can I see how many visits entered my site by typing in the url directly, through Google, through my banner, the email I sent out, … Answer: check the traffic sources in Google Analytics

Traffic sources in Google Analytics

Traffic sources in Google Analytics

Traffic sources in Google Analytics GA recognizes automatically: Direct traffic Search engines Referring sites

Traffic sources in Google Analytics

GA recognizes automatically:

Direct traffic

Search engines

Referring sites

Traffic sources in Google Analytics GA doesn’t recognize: That the visit came through a banner on a site (but this site will be auto recognized as a referral) That a link in an e-mail was clicked …

Traffic sources in Google Analytics

GA doesn’t recognize:

That the visit came through a banner on a site (but this site will be auto recognized as a referral)

That a link in an e-mail was clicked

…

Traffic sources in Google Analytics You have to tell this to GA by adding campaign parameters to the landing pages Example for the banner The landingpage www.abconcerts.be/xavierrudd can be changed to www.abconcerts.be/xavierrudd?utm_source= nieuwsblad.be &utm_medium= banner &utm_campaign=xavierrudd

Traffic sources in Google Analytics

You have to tell this to GA by

adding campaign parameters

to the landing pages

Example for the banner

The landingpage www.abconcerts.be/xavierrudd can be changed to

Traffic sources in Google Analytics For each medium and source you can add different parameters in order to recognize them within GA Example for the email The landingpage www.abconcerts.be/xavierrudd can be changed to www.abconcerts.be/xavierrudd?utm_source= newsletterdec08 &utm_medium= email &utm_campaign=xavierrudd

Traffic sources in Google Analytics

For each medium and source

you can add different parameters

in order to recognize them within GA

Example for the email

The landingpage www.abconcerts.be/xavierrudd can be changed to

The result: Navigate to traffic sources > campaign You can change the dimension to source, medium and more banner

The result:

Navigate to traffic sources > campaign

You can change the dimension to source, medium and more

Tip: define “quality visits” High Conversion? Many pageviews / high time on site? Low Bounce rate? Downloaded pdf? Registration Consulted the dealers page Filled in a contact form …

Tip: define “quality visits”

High Conversion?

Many pageviews / high time on site?

Low Bounce rate?

Downloaded pdf?

Registration

Consulted the dealers page

Filled in a contact form

…

Tip: use the GA url builder http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578

Tip: use the GA url builder

http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578

Tip: Check the urls! Do they show the webpage or a 404 page? Are you seeing this traffic in GA?

Tip: Check the urls!

Do they show the webpage or a 404 page?

Are you seeing this traffic in GA?