How To Tag Online Campaigns For Ga

How to tag your online campaigns for Google Analytics?

visit visit visit visit www.abconcerts.be Page: www.abconcerts.be/xavierrudd

Banner on nieuwsblad.be visit visit visit visit visit visit www.abconcerts.be Page: www.abconcerts.be/xavierrudd

Banner on nieuwsblad.be visit visit visit visit visit visit visit visit visit www.abconcerts.be Page: www.abconcerts.be/xavierrudd

Banner on nieuwsblad.be visit visit visit visit visit visit visit visit visit visit www.abconcerts.be visit Email on Xavier Rudd Page: www.abconcerts.be/xavierrudd

Banner on nieuwsblad.be visit visit visit visit visit visit visit visit visit visit visit visit www.abconcerts.be Article in online newspaper visit Email on Xavier Rudd Page: www.abconcerts.be/xavierrudd

Banner on nieuwsblad.be visit visit visit visit visit visit visit visit visit visit visit visit www.abconcerts.be Article in online newspaper And many more referring sites… visit Email on Xavier Rudd Page: www.abconcerts.be/xavierrudd visit

Banner on nieuwsblad.be visit visit visit visit visit visit visit visit visit visit visit visit www.abconcerts.be Article in online newspaper And many more referring sites… visit Email on Xavier Rudd Page: www.abconcerts.be/xavierrudd visit Question: How can I see how many visits entered my site by typing in the url directly, through Google, through my banner, the email I sent out, … Answer: check the traffic sources in Google Analytics

Traffic sources in Google Analytics

GA recognizes automatically:
Direct traffic
Search engines
Referring sites

GA doesn’t recognize:
That the visit came through a banner on a site (but this site will be auto recognized as a referral)
That a link in an e-mail was clicked
…

You have to tell this to GA by
adding campaign parameters
to the landing pages
Example for the banner
The landingpage www.abconcerts.be/xavierrudd can be changed to
www.abconcerts.be/xavierrudd?utm_source= nieuwsblad.be &utm_medium= banner &utm_campaign=xavierrudd

For each medium and source
you can add different parameters
in order to recognize them within GA
Example for the email
The landingpage www.abconcerts.be/xavierrudd can be changed to
www.abconcerts.be/xavierrudd?utm_source= newsletterdec08 &utm_medium= email &utm_campaign=xavierrudd

The result:
Navigate to traffic sources > campaign
You can change the dimension to source, medium and more
banner

Tip: define “quality visits”
High Conversion?
Many pageviews / high time on site?
Low Bounce rate?
Downloaded pdf?
Registration
Consulted the dealers page
Filled in a contact form
…

Tip: use the GA url builder
http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578

Tip: Check the urls!
Do they show the webpage or a 404 page?
Are you seeing this traffic in GA?

http://www.e-zen.be	98
http://staging.wolfslittlestore.be	10
http://www.slideshare.net	2
http://www.plaxo.com	1
http://ezen.local	1
http://ezen.dev	1

How To Tag Online Campaigns For Ga

by Béate Vervaecke on Dec 14, 2008

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