How To Tag Online Campaigns For Ga

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How to measure your online communication with Google Analytics

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How To Tag Online Campaigns For Ga

  1. 1. How to tag your online campaigns for Google Analytics?
  2. 2. visit visit visit visit www.abconcerts.be Page: www.abconcerts.be/xavierrudd
  3. 3. Banner on nieuwsblad.be visit visit visit visit visit visit www.abconcerts.be Page: www.abconcerts.be/xavierrudd
  4. 4. Banner on nieuwsblad.be visit visit visit visit visit visit visit visit visit www.abconcerts.be Page: www.abconcerts.be/xavierrudd
  5. 5. Banner on nieuwsblad.be visit visit visit visit visit visit visit visit visit visit www.abconcerts.be visit Email on Xavier Rudd Page: www.abconcerts.be/xavierrudd
  6. 6. Banner on nieuwsblad.be visit visit visit visit visit visit visit visit visit visit visit visit www.abconcerts.be Article in online newspaper visit Email on Xavier Rudd Page: www.abconcerts.be/xavierrudd
  7. 7. Banner on nieuwsblad.be visit visit visit visit visit visit visit visit visit visit visit visit www.abconcerts.be Article in online newspaper And many more referring sites… visit Email on Xavier Rudd Page: www.abconcerts.be/xavierrudd visit
  8. 8. Banner on nieuwsblad.be visit visit visit visit visit visit visit visit visit visit visit visit www.abconcerts.be Article in online newspaper And many more referring sites… visit Email on Xavier Rudd Page: www.abconcerts.be/xavierrudd visit Question: How can I see how many visits entered my site by typing in the url directly, through Google, through my banner, the email I sent out, … Answer: check the traffic sources in Google Analytics
  9. 9. <ul><li>Traffic sources in Google Analytics </li></ul>
  10. 10. <ul><li>Traffic sources in Google Analytics </li></ul><ul><li>GA recognizes automatically: </li></ul><ul><li>Direct traffic </li></ul><ul><li>Search engines </li></ul><ul><li>Referring sites </li></ul>
  11. 11. <ul><li>Traffic sources in Google Analytics </li></ul><ul><li>GA doesn’t recognize: </li></ul><ul><li>That the visit came through a banner on a site (but this site will be auto recognized as a referral) </li></ul><ul><li>That a link in an e-mail was clicked </li></ul><ul><li>… </li></ul>
  12. 12. <ul><li>Traffic sources in Google Analytics </li></ul><ul><li>You have to tell this to GA by </li></ul><ul><li>adding campaign parameters </li></ul><ul><li>to the landing pages </li></ul><ul><li>Example for the banner </li></ul><ul><li>The landingpage www.abconcerts.be/xavierrudd can be changed to </li></ul>www.abconcerts.be/xavierrudd?utm_source= nieuwsblad.be &utm_medium= banner &utm_campaign=xavierrudd
  13. 13. <ul><li>Traffic sources in Google Analytics </li></ul><ul><li>For each medium and source </li></ul><ul><li>you can add different parameters </li></ul><ul><li>in order to recognize them within GA </li></ul><ul><li>Example for the email </li></ul><ul><li>The landingpage www.abconcerts.be/xavierrudd can be changed to </li></ul>www.abconcerts.be/xavierrudd?utm_source= newsletterdec08 &utm_medium= email &utm_campaign=xavierrudd
  14. 14. <ul><li>The result: </li></ul><ul><li>Navigate to traffic sources > campaign </li></ul><ul><li>You can change the dimension to source, medium and more </li></ul>banner
  15. 15. <ul><li>Tip: define “quality visits” </li></ul><ul><li>High Conversion? </li></ul><ul><li>Many pageviews / high time on site? </li></ul><ul><li>Low Bounce rate? </li></ul><ul><li>Downloaded pdf? </li></ul><ul><li>Registration </li></ul><ul><li>Consulted the dealers page </li></ul><ul><li>Filled in a contact form </li></ul><ul><li>… </li></ul>
  16. 16. <ul><li>Tip: use the GA url builder </li></ul><ul><li>http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578 </li></ul>
  17. 17. <ul><li>Tip: Check the urls! </li></ul><ul><li>Do they show the webpage or a 404 page? </li></ul><ul><li>Are you seeing this traffic in GA? </li></ul>

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