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Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
Engaging donors and users online - Nordic summit of Diabetes foundations June 2014
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Engaging donors and users online - Nordic summit of Diabetes foundations June 2014

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How do you make someone listen, how do you reach out to people using digital media? Can you really get someone to care about your cause, and can you really help someone with their problems? Yes, and …

How do you make someone listen, how do you reach out to people using digital media? Can you really get someone to care about your cause, and can you really help someone with their problems? Yes, and here's how.

Presentation given at the Nordic summit of Diabetes Foundations in June 2014.

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  • 1. about.me/BeateSorumabout.me/BeateSorum @BeateSorum ♥Internet
  • 2. about.me/BeateSorum
  • 3. about.me/BeateSorumabout.me/BeateSorum Norwegian Cancer Society • Finance research • Cancer care • Prevention • Advocacy • Information • Fighting cancer globally
  • 4. about.me/BeateSorumabout.me/BeateSorum CC BY-NC-ND 2.0 https://www.flickr.com/photos/dipster1/1403240351 We knew the tools
  • 5. about.me/BeateSorumabout.me/BeateSorum CC BY 2.0 https://www.flickr.com/photos/bistrosavage/3774175/in/photostream/ wtf ?
  • 6. about.me/BeateSorumabout.me/BeateSorumCC BY-NC 2.0 https://www.flickr.com/photos/mn_francis/397620193
  • 7. about.me/BeateSorumabout.me/BeateSorum The world changed
  • 8. about.me/BeateSorum
  • 9. CCBY-NC2.0 http://www.flickr.com/photos/tollaksen/328642857/in/photostream/ You.
  • 10. about.me/BeateSorumabout.me/BeateSorum You are still you
  • 11. about.me/BeateSorumabout.me/BeateSorum Less cancer More survival Support and care
  • 12. about.me/BeateSorum - Norwegian Cancer Society Facebook Strategy We will create dialogue with the user. Contacting us should be easy, and you will get to talk to professionals. ! We will show the full width of what we do. 
 We will rarely ask you to support our work»
  • 13. about.me/BeateSorum
  • 14. about.me/BeateSorum I can’t help her
  • 15. about.me/BeateSorum – Johnny Appleseed «Skriv et sitat her.» She can
  • 16. about.me/BeateSorum 92 chats
  • 17. about.me/BeateSorumabout.me/BeateSorum Your users are still your users
  • 18. about.me/BeateSorumabout.me/BeateSorum Why someone needs us CC BY 2.0 https://www.flickr.com/photos/calliope/6025359063/in/photostream/
  • 19. about.me/BeateSorum - Young girl on our facebook-page I have a mole on my leg, it itches and bleeds sometimes. Should I be worried?
  • 20. about.me/BeateSorumabout.me/BeateSorum 0 % 5,5 % 11 % 16,5 % 22 % 13-17 18-24 25-34 35-44 45-54 55-64 65+ 4 % 10 % 18 % 21 % 17 %16 % 11 % Age of facebook-fans
  • 21. about.me/BeateSorum Has iPad Is on Facebook
  • 22. about.me/BeateSorumabout.me/BeateSorum Your cause is still your cause
  • 23. about.me/BeateSorumabout.me/BeateSorum 25.000 texts = 2 mill NOK
  • 24. https://www.youtube.com/watch?v=NB3NPNM4xgo
  • 25. https://www.youtube.com/watch?v=NB3NPNM4xgo
  • 26. Real emotions
  • 27. Photo:@martiiine Real stories
  • 28. about.me/BeateSorum 5000
  • 29. about.me/BeateSorum CC BY-NC-SA 2.0 https://www.flickr.com/photos/damiel/2498956487
  • 30. #Krafttakmotkreft Photo:@junekimiko
  • 31. 20.000 answers
  • 32. about.me/BeateSorum «Thank ALL your donors» Source: fundraisergrrl.tumblr.com
  • 33. about.me/BeateSorum «Thank ALL your donors» Source: fundraisergrrl.tumblr.com
  • 34. about.me/BeateSorum «Thank ALL your donors» Source: fundraisergrrl.tumblr.com ≈ 80% retweets
  • 35. about.me/BeateSorum *google translated. 
 No-one is to blame for horrible grammar.
  • 36. about.me/BeateSorumabout.me/BeateSorum Plan the un- planable
  • 37. @thalesnibsoeer
  • 38. @thalesnibsoeer
  • 39. #Hoppihavet 3,5 mill NOK!
  • 40. about.me/BeateSorumabout.me/BeateSorum #1 Discover
  • 41. Instagram
  • 42. Twitter
  • 43. Facebook
  • 44. Traffic Conv- ersions Google analytics
  • 45. about.me/BeateSorumabout.me/BeateSorum #2 Alert and prepare
  • 46. about.me/BeateSorumabout.me/BeateSorum
  • 47. about.me/BeateSorumabout.me/BeateSorum
  • 48. about.me/BeateSorumabout.me/BeateSorum #3 Aknowledge
  • 49. about.me/BeateSorumabout.me/BeateSorum *google translated. 
 No-one is to blame for horrible grammar.
  • 50. about.me/BeateSorumabout.me/BeateSorum
  • 51. about.me/BeateSorumabout.me/BeateSorum #4 Celebrate and thank
  • 52. about.me/BeateSorumabout.me/BeateSorum
  • 53. about.me/BeateSorumabout.me/BeateSorum https://www.youtube.com/watch?v=CgwhdgD1oEU
  • 54. about.me/BeateSorumabout.me/BeateSorum https://www.youtube.com/watch?v=CgwhdgD1oEU
  • 55. about.me/BeateSorumabout.me/BeateSorum
  • 56. about.me/BeateSorumabout.me/BeateSorum #5 Sit back - enjoy
  • 57. about.me/BeateSorumabout.me/BeateSorum Be mobile- friendly
  • 58. about.me/BeateSorum Text donations 53 % Web donations phone 16 % Web donations tablet 6 % Web donations desktop 25 %
  • 59. about.me/BeateSorum Christmas appeal
  • 60. about.me/BeateSorum Christmas appeal 15%
  • 61. about.me/BeateSorum Christmas appeal 15% 17%
  • 62. about.me/BeateSorum Christmas appeal 15% 17% 10%
  • 63. about.me/BeateSorum Recruiting members from facebook
  • 64. about.me/BeateSorum Recruiting members from facebook 2,5%
  • 65. about.me/BeateSorum Recruiting members from facebook 2,5% 6,5%
  • 66. about.me/BeateSorum Recruiting members from facebook 2,5% 6,5% 7,3%
  • 67. about.me/BeateSorum Desktop 15 % Mobile (including tablet) 85 % Traffic from facebook ad asking for volunteers
 (over 800 visitors)
  • 68. about.me/BeateSorumabout.me/BeateSorum Context is more important than device
  • 69. about.me/BeateSorumabout.me/BeateSorum 8 tricks to get it right
  • 70. Train - make your mistakes in a safe place http://www.flickr.com/photos/bamblekommune/5413186602/sizes/l/
  • 71. Voice and tone creates unity
  • 72. Voice and tone creates unity Friendly Professional Informal Grateful Impressed Helpful Engaged Credible
  • 73. about.me/BeateSorum ♥Love <3
  • 74. about.me/BeateSorum ♥Love <3
  • 75. about.me/BeateSorum
  • 76. about.me/BeateSorum Make it a priority CC BY-SA 2.0 https://www.flickr.com/photos/nomadic_lass/6728580615/
  • 77. Write in pairs - honor the micro-copy Kilde: http://www.flickr.com/photos/nathaninsandiego/3839051662/sizes/l/
  • 78. Surveillance http://www.flickr.com/photos/highwaysagency/6008267975/sizes/l/
  • 79. There’s no vacation http://www.flickr.com/photos/paparutzi/2133772938/sizes/o/
  • 80. about.me/BeateSorum Timing and content matters
  • 81. about.me/BeateSorum Timing and content matters
  • 82. WIN :D CC BY-NC-ND 2.0 http://www.flickr.com/photos/sharonlee/130785437/in/photostream/ Social media let’s us get our message out more, to more people, more often, with easier response methods.
  • 83. CC BY-NC-ND 2.0 http://www.flickr.com/photos/sharonlee/130785437/in/photostream/ That girl probably found her malignant melanoma in time.
  • 84. about.me/BeateSorum @BeateSorum Questions?

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