SXSW Interactive TCU:
Learning to Change the World through
Technology, Innovation & Entrepreneurship
Dr. Beata Jones, Texa...
Agenda
Motivation The Setting
Course
Design
Showcase of
Learning
Effectiveness Discussion
Motivation: Shift Happens
Image Source: https://www.youtube.com/watch?v=uqZiIO0YI7Y
Image Source: http://www.edugains.ca/newsite/21stCenturyLearning/Images/carousel/MSAC.png?1410048000089
Motivation: Authentic Learning
Subject of Learning
•Real-world
relevance
•Ill-defined problems
•Multiple sources &
perspec...
Motivation: Significant Learning
Self-Directed Guide to Designing
Significant Learning Experiences
Fink, D. (2013). Creati...
The Setting: TCU
• Texas Christian University
• Coeducational, suburban, private university in Fort Worth, TX, U.S.A.
• 90...
The Setting: The Course
• SXSW Interactive TCU: Learning to Change the World
through Technology, Innovation & Entrepreneur...
The Setting: The Course
• SXSW Interactive TCU: Learning to Change the World
through Technology, Innovation & Entrepreneur...
The Setting: SXSW Interactive
• Interactive Festival in Austin, TX
• Meets annually; Five days in early- to mid-March
• Pr...
SXSW Interactive 2015 Themes
1. AI and Intelligent Devices
2. Art and Inspiration
3. Branding and Marketing
4. Content and...
Image Source: http://www.slideshare.net/slideshow/embed_code/45821202
The Course: Objectives
Image source: http://www.thetoddanderinfavoritefive.com/5-survival-skills-your-kids-must-know/
The Course: Assessment
REQUIREMENTS POINTS
SXSW Interactive TCU - Theme ePortfolio- Research Project 400
SXSW Interactive ...
The Course: Assessment Rubrics
The Course: Pedagogy
- AAC&U High Impact Practices
High-Impact
Educational
Practices
Projects
Learning
Communities
Writing...
P
E
D
A
G
O
G
Y
Image source: http://connectedlearning.tv/infographic
The Course: Learning Coherence
…‘‘the manner in which
opportunities to learn
have been arranged
(organizationally,
logisti...
The Assignment: Student ePortfolio Template
https://tcu.digication.com/sxsw_tcu_student_portfolio_template/Welcome/
Digital Storytelling ePortfolios
Showcase:
Student Portfolio
Gracia Sohr – Junior Engineering Major
Embracing Fashion & Wearable Tech Themes
Gracia’s Portf...
Showcase: Research
Showcase: Conference Plan
Showcase: Networking
Showcase: Live from Austin
Showcase: Conference Blog
Showcase: Interviews
Showcase: Campus Presentation
Showcase: The Future of Technology & You
Promoting Community Action on Campus
Austin Green: https://youtu.be/_tKarrcDF-o
Showcase: Final Reflection
Effectiveness – Learning Outcomes
Assessment of
student work:
93% average grade
on the presentation
95% average grade
on t...
Effectiveness - Student Feedback
1. “An incredible experience that has been a defining aspect of my time here at TCU”
2. “...
Effectiveness –Community Response
https://www.tcu360.com/story/34170honors-students-share-their-innovative-ideas-influence...
Effectiveness – Industry Response
Students
Internship &
externship
offers
Graduate
school
recruitment
Faculty
Company
part...
From Knowledgeable to Knowledge-able…
https://www.youtube.com/watch?v=LeaAHv4UTI8
…to 21st Century Meta Skills
& Learning to Change the World
FEELING: including empathy, intuition, and social intelligence...
Thank You!
Beata Jones, Ph.D.
b.jones@tcu.edu
www.linkedin.com/in/beatamjones
@BeataJones
www.slideshare.net/BeataJones
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SXSW Interactive TCU: Learning to Change the World through Technology, Innovation, and Entrepreneurship

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This presentation describes an honors colloquium offered at a private university in the U.S. which created a socially networked class experience that bridged the classroom with life outside of it. We offered an interdisciplinary, immersive, inquiry-based learning environment around the South by Southwest (SXSW) Interactive conference in Austin, culminating with student research projects and a TED-like event back on campus, after the conference. The course promoted the themes of technology, innovation and entrepreneurship at the university, while strengthening students’ communication skills within an interdisciplinary domain, leading to unique opportunities for the participating students. The course attempted to build a culture of innovation based on collaboration, interdisciplinary inquiry, and intrinsic motivation.

The course built connections between the students and the 30K+ technology, innovation and entrepreneurship community that attends annually the SXSW Interactive festival. The festival brings speakers and startups in the technology, social media, business, and communications fields for five days each spring, providing attendees with a chance to see technology innovation and entrepreneurship in action as new companies are announced, and new products are launched.

In the course, we asked the students to embrace distinct themes of SXSW Interactive so that each student had a unique, inspiring, and highly relevant experience. Students researched their select themes within the framework of technology, innovation and entrepreneurship contexts, heard from speakers, attended an opportunity recognition competition with other entrepreneurship students on campus, planned their conference attendance, attended SXSW sessions all day during the festival, networked with attendees and completed structured interviews, wrote about their experiences using new and traditional media, and organized a TED-like event back on campus, with presentations to faculty and fellow students about the things they learned. All the elements of their experiences were captured in individually themed ePortfolia, available online, which include the final learning reflection and synthesis.




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  • Technology, Innovation, and Entrepreneurship are the key skills to hone for our students.
  • “features five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future.”
  • In the course, we asked the students to embrace distinct themes of SXSW Interactive and pose a research question, based on their passions, so that each student had a unique, inspiring, and highly relevant experience.
  • “High-Impact Practices [HIPs] are techniques and designs for teaching and learning that have proven to be beneficial for student engagement and successful learning among students from many backgrounds.” Of the eleven HIPS proposed, the four most relevant at the course design level are:
  • K-20 Model; Supported by MacArthur Foundation;
    The Connected Learning framework offers a learning approach designed for the demands and opportunities of the digital age, tying the research on how students learn best with the digital technologies available.

    Connected learning strives to integrate the education that students pursue based on the following three learning principles. Learning should be 1) interest-powered, 2) peer-supported, and 3) academically oriented. Research shows that learners who are interested in what they are learning achieve higher order outcomes, and when learning among peers, sharing, and giving feedback to one another, they produce deeper learning.
     
    The design principles broaden the learning principles above through the power of technology, creating learning environments which are 1) production centered, 2) openly networked, and 3) share purpose. “Learning that comes from actively creating, making, producing, experimenting, remixing, decoding, and designing, fosters skills and dispositions for lifelong learning and productive contributions to today’s rapidly changing work [...] Learning is most resilient when it is linked and reinforced across settings of home, school, peer culture, and community, where peers in diverse and specialized areas of interest engage in shared projects and inquiry” [ConnectedLearning.tv, 2015].
  • If learners can learn in an environment that makes clear how ideas are connected and related, their understanding deepens and they can make their learning experiences more meaningful.
  • To capture all the diverse learning occurring in class and make learning visible, we have adopted an ePortfolio platform from Digication and built an ePortfolio template (Jones, 2015b) with all the assignment prompts for the course.
  • All the elements of their experiences were captured in individually themed ePortfolios, available online, which include the final learning reflection and synthesis. The themes embraced by the students included: Medtech & Science, Global Impact, Fashion & Wearables (Sohr, 2015), Marketing & Branding, Gaming, Entertainment & Immersion, Social & Privacy, Food & Experiential Dining, Content & Distribution, Sports, Work & Career, Start-ups and told 12 distinct, calling-to-action technology, innovation, and entrepreneurship stories.
  • Students researched their select themes within the framework of technology, innovation and entrepreneurship contexts, using past SXSW website and TCU Entrepreneurship Daily Emails
  • Students organized a TED-like event back on campus, attended by a crowd of about 150, with presentations to faculty and fellow students about the ideas that inspired them.
  • Promoting Social Entrepreneurship and Community Action
  • 8000+words, multimedia, storytelling portfolios
    Completed in weekly assignments
  • TCU community also enthusiastically embraced the course, highlighting it in the student newspaper (Humble, 2015), business school magazine (Cole, 2015), honors college website (McCurdy, 2015), and university magazine.

  • Multiple 2015 SXSW Interactive participants who interacted with our students at the conference reached out to us after the conference wanting to be involved with the program in the coming years.
  • SXSW Interactive TCU: Learning to Change the World through Technology, Innovation, and Entrepreneurship

    1. 1. SXSW Interactive TCU: Learning to Change the World through Technology, Innovation & Entrepreneurship Dr. Beata Jones, Texas Christian University Honors Faculty Fellow, John V. Roach Honors College Professor of Business Information Systems Practice, Neeley School of Business b.jones@tcu.edu #ECIE2016, September 15, 2016, Jyvaskyla, Finland The 2nd Innovation & Entrepreneurship Teaching Excellence Awards @ the 11th European Conference on Innovation & Entrepreneurship
    2. 2. Agenda Motivation The Setting Course Design Showcase of Learning Effectiveness Discussion
    3. 3. Motivation: Shift Happens Image Source: https://www.youtube.com/watch?v=uqZiIO0YI7Y
    4. 4. Image Source: http://www.edugains.ca/newsite/21stCenturyLearning/Images/carousel/MSAC.png?1410048000089
    5. 5. Motivation: Authentic Learning Subject of Learning •Real-world relevance •Ill-defined problems •Multiple sources & perspectives Process of Learning •Sustained investigation •Collaboration •Reflection (metacognition) •Interdisciplinary perspective Outcome of Learning •Polished products •Integrated assessment •Multiple interpretations and outcomes Lombardi, D. (2007). Authentic learning for the 21st Century: An overview. EDUCAUSE. Retrieved from: https://net.educause.edu/ir/library/pdf/eli3009.pdf Reeves, T. C., Herrington, J., & Oliver, R. (2002). Authentic activities and online learning. Annual Conference Proceedings of Higher Education Research and Development Society of Australasia. Perth, Australia. Retrieved from http://www.ecu.edu.au/conferences/herdsa/main/papers/ref/pdf/Reeves.pdf
    6. 6. Motivation: Significant Learning Self-Directed Guide to Designing Significant Learning Experiences Fink, D. (2013). Creating significant learning experiences: An integrated approach to designing college courses. San Francisco, CA: Jossey-Bass.
    7. 7. The Setting: TCU • Texas Christian University • Coeducational, suburban, private university in Fort Worth, TX, U.S.A. • 9000 undergraduates; 10,500 total enrollment • Tag Line: “Learning to Change the World”
    8. 8. The Setting: The Course • SXSW Interactive TCU: Learning to Change the World through Technology, Innovation & Entrepreneurship • Upper-division, 3-credit elective course, Spring 2015 • 12 honors students from 5 of the 8 colleges • Authentic, significant learning using AAC&U high-impact practices, enhancing 21st century meta-skills
    9. 9. The Setting: The Course • SXSW Interactive TCU: Learning to Change the World through Technology, Innovation & Entrepreneurship • Interdisciplinary • Immersive • Passion-driven & inquiry-based • Project-based • Socially-networked around SXSW Interactive
    10. 10. The Setting: SXSW Interactive • Interactive Festival in Austin, TX • Meets annually; Five days in early- to mid-March • Preview of the technologies of tomorrow • 30K+ attendees • Industry leaders, start-up competitions, expos, networking events, special programs
    11. 11. SXSW Interactive 2015 Themes 1. AI and Intelligent Devices 2. Art and Inspiration 3. Branding and Marketing 4. Content and Distribution 5. Design and Development 6. Diversity and Emerging Markets 7. DIY, Hacker and Maker 8. Convergent and Immersive Entertainment 9. Entrepreneurship and Business 10. Fashion, Style and Wearable Technology 11. Food 12. Gaming and Game Development 13. Health and Medtech 14. Non-profit and Activism 15. Policy and Civic Engagement 16. Privacy and Security 17. Science and Space Exploration 18. Smart Transportation and Cities 19. Social and Relationships 20. Sports 21. Work and Career
    12. 12. Image Source: http://www.slideshare.net/slideshow/embed_code/45821202
    13. 13. The Course: Objectives Image source: http://www.thetoddanderinfavoritefive.com/5-survival-skills-your-kids-must-know/
    14. 14. The Course: Assessment REQUIREMENTS POINTS SXSW Interactive TCU - Theme ePortfolio- Research Project 400 SXSW Interactive – Ted-like Presentation to the TCU Community 100 SXSW Interactive - Conference Participation 100 Weekly Class Preparation and Class Participation (11@10-20 pts each) 150 TOTAL POINTS 750
    15. 15. The Course: Assessment Rubrics
    16. 16. The Course: Pedagogy - AAC&U High Impact Practices High-Impact Educational Practices Projects Learning Communities Writing Intensive Courses ePortfolios (new) https://www.aacu.org/sites/default/files/files/LEAP/HIP_tables.pdf
    17. 17. P E D A G O G Y Image source: http://connectedlearning.tv/infographic
    18. 18. The Course: Learning Coherence …‘‘the manner in which opportunities to learn have been arranged (organizationally, logistically) to achieve a common goal’’ (Tatto, 1996, p. 176). Tatto, M. (1996). Examining values and beliefs about teaching diverse students: Understanding the challenges for teacher education. Educational Evaluation and Policy Analysis, 18, 155–180.
    19. 19. The Assignment: Student ePortfolio Template https://tcu.digication.com/sxsw_tcu_student_portfolio_template/Welcome/
    20. 20. Digital Storytelling ePortfolios
    21. 21. Showcase: Student Portfolio Gracia Sohr – Junior Engineering Major Embracing Fashion & Wearable Tech Themes Gracia’s Portfolio: https://tcu.digication.com/gracia_sohr_sxsw_interactive_2 015/Welcome/published
    22. 22. Showcase: Research
    23. 23. Showcase: Conference Plan
    24. 24. Showcase: Networking
    25. 25. Showcase: Live from Austin
    26. 26. Showcase: Conference Blog
    27. 27. Showcase: Interviews
    28. 28. Showcase: Campus Presentation
    29. 29. Showcase: The Future of Technology & You Promoting Community Action on Campus
    30. 30. Austin Green: https://youtu.be/_tKarrcDF-o
    31. 31. Showcase: Final Reflection
    32. 32. Effectiveness – Learning Outcomes Assessment of student work: 93% average grade on the presentation 95% average grade on the portfolio 100% average grade on conference participation
    33. 33. Effectiveness - Student Feedback 1. “An incredible experience that has been a defining aspect of my time here at TCU” 2. “I was able to learn something from every single thing I did.” 3. “SXSW was an extremely rewarding and empowering experience and I cannot wait to go again next year.” 4. “By networking (…), I learned more about myself in those five days than I have in my entire life.” 5. “Not only did I grow in confidence, but I also left this course feeling empowered.” 6. “What I actually learned in this class surpassed everything that I believed I could learn.” 7. “SXSW taught me how to communicate, innovate, and connect in more ways than I have ever known before. This class allowed me to make connections not only with people in Austin, but also with people around the world.” 8. “This learning experience happened before, during, and after the conference and will continue to serve me throughout the rest of my college and work career.” 9. “Best class ever”
    34. 34. Effectiveness –Community Response https://www.tcu360.com/story/34170honors-students-share-their-innovative-ideas-influenced-south-southwest/ http://neeley.tcu.edu/News_and_Events/Top_Stories/Articles/2015/Honors_Class_Encourages_Students_to_Change_the_World.aspx
    35. 35. Effectiveness – Industry Response Students Internship & externship offers Graduate school recruitment Faculty Company partnership offers Recognition & Publications
    36. 36. From Knowledgeable to Knowledge-able… https://www.youtube.com/watch?v=LeaAHv4UTI8
    37. 37. …to 21st Century Meta Skills & Learning to Change the World FEELING: including empathy, intuition, and social intelligence. SEEING: the ability to think whole thoughts, also known as systems thinking. DREAMING: the meta skill of applied imagination. MAKING: mastering the design process. LEARNING: the autodidactic ability to learn new skills at will. Neumeier, M. (2013). Meta skills: The five skills for the robotic age. San Francisco, CA: New Riders
    38. 38. Thank You! Beata Jones, Ph.D. b.jones@tcu.edu www.linkedin.com/in/beatamjones @BeataJones www.slideshare.net/BeataJones

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