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Program huerlimann cc blogworld and new media expo new york 2012 titel version
Program huerlimann cc blogworld and new media expo new york 2012 titel version
Program huerlimann cc blogworld and new media expo new york 2012 titel version
Program huerlimann cc blogworld and new media expo new york 2012 titel version
Program huerlimann cc blogworld and new media expo new york 2012 titel version
Program huerlimann cc blogworld and new media expo new york 2012 titel version
Program huerlimann cc blogworld and new media expo new york 2012 titel version
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Program huerlimann cc blogworld and new media expo new york 2012 titel version

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  • 1. huerlimann creative communications Start up ǀ Strategie ǀ Kreation ǀ New Media ǀ Kampagnen ǀ Workshop My Program forBlogworld and New Media Expo 2012 Live Blogging from New York City June, 5. – 7. huerlimann creative communications │ ++41 (0) 79 625 45 84 │ beat@huerlimanncc.com
  • 2. huerlimann creative communications Start up ǀ Strategie ǀ Kreation ǀ New Media ǀ Kampagnen ǀ Workshop Hier gelangen Sie auf meinen Blog : www.huerlimanncc.com Hier sehen Sie alle Sessions in New York: http://www.blogworldexpo.com/2012-nyc/conference/sessions/ Die 15 Sessions im Überblick : 7 Deadly Social Sins – How to do engage an audience, not only in social media but offline as well How to humanize your brand through building Communitiy – Relationship Management 10 steps to build your business through your content – Content ManagementThe best small business marketing strategy you have never heard of – Lead- and Link Management How to orchestrate a successful event marketing program (Cisco Study) – Campaign Concept Makers of Modern Media – The future can be scary, it can be exciting. Crossing the Bridge: No Bullshit guide to Mobile – Campaign Concept (use of mobile) Podcasting for Creatives – Creative Concept Creation, Curation and Collection: Getting to know Pinterest, Instagram abd Tumblr Mastering Linkedin Marketing for Blogging Success – Campaign Concept & Lead Building What you need to know from the 2012 state of social media sponsorship study – Blog Strategy Optimize and Socialize for better Content Marketing – Content Management Live critiques of blogs – How to get more subscriber, engagement and activities Facebook Marketing – How to create more engagement and monetize your facebook efforts. 10 Professional writing secrets to create killing content – Content Management huerlimann creative communications │ ++41 (0) 79 625 45 84 │ beat@huerlimanncc.com
  • 3. huerlimann creative communications Start up ǀ Strategie ǀ Kreation ǀ New Media ǀ Kampagnen ǀ WorkshopThema Speaker Time7 Deadly Social Sins Scott Strattan 9:00 AM toBeing social is good for business, most of us know that. But what 10:00 AM -happens when it isn’t? Greed, lust, envy and the rest of the sins Author von: Tue. Jun. 5thare alive and well in business and they seem to thrive when people Room 1A12try to engage online. This session will cover what not to do whenengaging an audience, not only in social media but offline as well.Does a unicorn really die if you ask the ROI of social media? CanPinterest save your unread blog? Can you legally smack somebodywho adds you to their mailing list after getting your card at anevent? These and many more sinful questions will be answered.How to humanize your brand through building Communitiy Jenna Langer 10:15 AM toCommunity building is much more than posting regular updates to 11:15 AM -a Twitter account and Facebook fan page. Brands that are success- Tue. Jun. 5thful with social media and community understand that real people Room 1A08need to be interacting with their audiences in an authentic, helpfulmanner. Through case studies, personal experience, and storiesfrom other bloggers, you’ll see how others have created a humanvoice for their companies that sets them apart from the competi-tion. From company culture to customer service to offline events,you will learn how to build community from the ground up andcreate brand advocates to share your message.Key Points – How to: Develop a company culture with community at the core Use customer service to create brand advocates Build community offline through events10 steps to build your business through your content David Murray 11:30 AM toFinding the right type of content to create can be a challenge. 12:30 PM -However, getting people plugged into your content can be even Tue. Jun. 5thmore difficult. With the onslaught of information hitting us, how Room 1A06can a business stand out and make an impression? The answer iscommunication. How an individual or business communicates tosomeone makes the difference. Content can get someones atten-tion, but if there is no connection, there will be no sale. It’s notjust about content. Real communication through content will helpincrease your bottom line.Key Points – Attendees of this session will walk away knowing: The difference between creating content and connecting cus- tomers with their content. How to increase sales and referrals through effective commu- nication with effective content. How different types of content speak differently to audiences, and how to best use certain channels. huerlimann creative communications │ ++41 (0) 79 625 45 84 │ beat@huerlimanncc.com
  • 4. huerlimann creative communications Start up ǀ Strategie ǀ Kreation ǀ New Media ǀ Kampagnen ǀ WorkshopLink Building: The best small business marketing strategy you Alison Groves 2:30 PM tohave never heard of. 3:30 PM - Tue.Everyone always asks, “How can I rank #1 in Google for X?” While Jun. 5th RoomGoogle changes their algorithm almost too frequently to keep up 1A22with, there is one constant of internet marketing: link building.Building links will not only help you perform better in the searchengines, but also bring more attention to your site. Link building isreally relationship building; learn how to accomplish that withsocial media, as well as good ol’ fashion hustle. Using several easytools and strategies, you will be building links in no time.Key Points More links = more site exposure and better rankings Social media is an easy linkbuilding tool Research methods to linkbuildingHow to orchestrate a successful event marketing program Kathleen 3:45 PM to(Cisco Study) Mudge, 4:45 PM - Tue.Speakers share strategies on how to leverage Social Media to Amita Paul Jun. 5th Roommanage successful Event Marketing programs. From generating 1A22the right amount of momentum before the event to ensuring max-imum participation, to keeping events interactive and focused, topost event management. It is a challenge to streamline the entireprocess. Measuring success in terms of ROI, and identifying oppor-tunities to optimizing remains a mystery. The session cover con-cepts of effective event marketing using social media through areal case study from Cisco Live Events, a Cisco event that bringstechnologists, experts and executives on the same level ground,discussing emerging technologies.Key Points Preparing for a B2B event marketing program – pre, during and post strategies Use of Social Media techniques and technology How to define and measure success The CiscoLive success story, and what companies can learn from it.Makers of Modern Media Gary Hoover 5:00 PM toLast year, the #1 company in the world based on advertising reve- 5:30 PM - Tue.nue was Google. With the digitization of movies, music, books, Jun. 5th Roommagazines, and newspapers, the media world has been turned on Special Eventsits head. The future can be scary, it can be exciting. But those who Hallbest navigate it will take lessons from the great media visionariesof the past. Join world-renowned speaker and business historyexpert Gary Hoover for this fast-paced, enlightening, surprisingvisual program, telling the stories of some of the greatest entre-preneurs in American history, how they saw a future that no oneelse did and continue to shape our daily lives long after theirdeath. There is a good chance you know little or nothing aboutthem, but there is a great deal that any blogger, thinker, or entre-preneur can learn from them. huerlimann creative communications │ ++41 (0) 79 625 45 84 │ beat@huerlimanncc.com
  • 5. huerlimann creative communications Start up ǀ Strategie ǀ Kreation ǀ New Media ǀ Kampagnen ǀ WorkshopCrossing the Bridge: No Bullshit guide to Mobile Jason Falls 10:15 AM to What are the real stats mobile penetration by platform (iph- 11:15 AM - one, BB, android, etc) usage stats – what a folks doing Author of: Wed. Jun. 6th Shiny Object Technologies NFC, QR, AR Room 1A12 Predictions What’s gonna happen in 2012/13 What should you be doing in Mobile, What should you watch but not feel immediate sense of urgency to jump on todayPodcasting for Creatives Panel: 11:30 AM toThis panel will discuss some ideas about how to build a creative Evo Terra 12:30 PM -franchise around social/new media. Each of the panelists have Kate Baker Wed. Jun. 6thextensive experience with podcasts, production, and finding (and Mur Lafferty Room 1A16growing) audiences.Key Points Learn the difference between push and pull channels. Learn why advertising and social media have so little in com- mon. Learn how to start growing an audience and how to keep it growing.Creation, Curation and Collection: Getting to know Pinterest, Panel: 2:30 PM toInstagram abd Tumblr Katy Kelly 3:30 PM -Facebook will continue to be the king of social networks for a Katie Morse Wed. Jun. 6thwhile, but consumers are still spending an increasing amount of Katie Richman Room 1A22time on more and more social networks. Niche social networks like Matthew KnellInstagram, Pinterest, Foursquare, Tumblr and other just to name afew. How does this affect today’s marketer? What skills are need-ed to maintain a community over so many platforms and mediachannels? Hear from social media communications professionalsfrom AOL, ESPN, Billboard and Cohn & Wolfe as they describe theopportunities and challenges of interest graph marketing.Key PointsA good understanding of segmentation options, tastes, metrics,and cutting edge platformsMastering Linkedin Marketing for Blogging Success Stephanie 3:45 PM toAre you aware of the depth and breadth of opportunities for lev- Sammons 4:45 PM -eraging your blog to grow influence and expand your reach on Wed. Jun. 6thLinkedIn? Most people are just scratching the surface of this ac- Room 1A07tive, affluent, 150 million (and growing) professional network. Inthis session, LinkedIn and business blogging expert StephanieSammons will teach you how to become a top influencer onLinkedIn within your target markets, and drive high quality trafficto your blog. Stephanie will also reveal two secrets that can giveyou a significant competitive advantage in your marketing efforts!Don’t miss this opportunity to get smart about using LinkedIn as akey blog marketing channel. Key Points: Attendees will learn howto stand out as an LinkedIn influencer and implement high impact huerlimann creative communications │ ++41 (0) 79 625 45 84 │ beat@huerlimanncc.com
  • 6. huerlimann creative communications Start up ǀ Strategie ǀ Kreation ǀ New Media ǀ Kampagnen ǀ Workshopmarketing techniques to drive blog traffic.Key PointsAttendees will learn how to stand out as an LinkedIn influencerand implement high impact marketing techniques to drive blogtraffic.Power up your Blog: Lessons learned over 11 years of blogging. Chris Brogan 5:00 PM toChris Brogan started blogging in 1998, when it was called jour- 6:00 PM -naling. Since then, he has gone on to write a blog that is in the top Wed. Jun. 6th5 of the Advertising Age Power150 and that receives over 200,000 Room Specialunique visitors a month. Learn how to write more frequently, how Events Hallto put together blog topics, how to improve your actual bloggingplatform, and several other tips gleaned after a decade+ of blog-ging experience.What you need to know from the 2012 state of social media Ted Murphy 9:00 AM tosponsorship study 10:00 AM -There is often a discrepancy of tens – sometimes hundreds – of Thu. Jun. 7thdollars between what leading brands and bloggers think a post Room 1A12might be worth. And even if a brand doesn’t want to, a bloggermust disclose any compensation or in-kind gifting to avoid FTCpenalties. Join Ted Murphy for the unveil of the 2012 State of So-cial Media Sponsorship Study and learn about top trends and gainstrategic guidance for maximizing the money made through a blog.Key Points Learn how to attract the attention of top brands and maximize opportunities to monetize content. Setting the valuation: How much is a blog post really worth? Walk away with important data and trends from leading brands and well-known influencers on social media sponsorship.Optimize and Socialize for better Content Marketing Lee Odden 9:00 AM toSearch, social media and content marketing are converging, and 10:00 AM -consumers are using numerous ways to discover, consume and act Thu. Jun. 7thon content. In this session, you’ll learn how to use content market- Room 1A08ing best practices to design information that inspires audiences toshare, buy and recommend your brand.Key Points Learn the framework for an optimize and socialize approach to content marketing Understand the framework for optimizing across the customer lifecycle Know the difference between KPIs and business outcomes for web and social measurement huerlimann creative communications │ ++41 (0) 79 625 45 84 │ beat@huerlimanncc.com
  • 7. huerlimann creative communications Start up ǀ Strategie ǀ Kreation ǀ New Media ǀ Kampagnen ǀ WorkshopLive critiques of blogs. Key Points Chris Garrett 10:15 AM to How to make your site more engaging 11:15 AM - How to get more subscribers Thu. Jun. 7th How to generate more activity Room 1A12Facebook Marketing: How to create more engagement and mon- Amy 11:30 AM toetize your facebook efforts. Porterfield 12:30 PM -Getting your Facebook fans genuinely invested in the conversation Thu. Jun. 7this no easy task. There’s a fine line between wasting time on Face- Room 1A12book and turning your community into a lucrative sales funnel.You do this by investing your time and resources into understand-ing your Fans’ needs, solving their problems and meeting theirneeds in your own unique style. The key is knowing how to createfocused, compelling conversations and online experiences thatmove lukewarm prospects into loyal, “gotta have what you’re sell-ing” paying customers. This presentation will explore how to getyour fans talking and how to monetize your Facebook efforts.Key Points – After this workshop youll be able to take instant ac-tion and apply these strategies to get quick results. Here are someof the things youll learn: How to find out exactly where your current Facebook traffic is coming from (and how to keep it coming to get more fans!) How to determine the best engagement style for your Page to ensure youre attracting fans who are genuinely interested in what yourre selling How to monetize your Facebook efforts so youre not only building relationships but also making money as you grow your fan base10 Professional writing secrets to create killing content. Eric Deckers 2:30 PM toThis session will show bloggers how to create outstanding written 3:30 PM - Thu.content, rather than relying on keyword-laden schlock and hoping Jun. 7th Roomthe Google gods will be appeased. We will learn how professional 1A06writing techniques — including copywriting, fiction, journalism,and even poetry — can win readers, get them to share your con-tent, and even write about it on their own blogs. With lessonslearned from Kurt Vonnegut, Hunter S. Thompson, Tom Waits, andeven the guy who said to never end a sentence with a preposition(hint: he was wrong), we’ll learn how to create killer content thatwill bring in readers.Key Points What journalistic techniques bloggers can use to create short, but effective blog posts. How both political speechwriters and songwriters stir emotions through visual language and how you can too. Some grammar rules you learned in school are not only wrong, they should never have been rules to begin with. huerlimann creative communications │ ++41 (0) 79 625 45 84 │ beat@huerlimanncc.com

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