10 Rock Solid Marketing Strategies for Today’s Building Professional Slideshow #1

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You have heard all the buzz. There is new media and social networking, not to mention online marketing tools and traditional media outlets. Learn how to cut through the noise and build your brand. In this session media pros will walk you through the most important tools of the trade today.

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10 Rock Solid Marketing Strategies for Today’s Building Professional Slideshow #1

  1. 1. Presents 10 Rock Solid Marketing Strategies for Today’s Building Professional Sarah Brown Panelist, The Green Alliance Bill Pryor Panelist, Content Marketing Institute Betsy Abeles- Kravitz Panelist, New England Home Steve Maihot facilitator, Darci Creative
  2. 2. Sarah Brown Green Alliance Project Director Sarah Brown has been an environmental advocate in her community for the last 12 years, before that she worked as a journalist in Moscow, Russia and in NYC. She served on Town Council and the ZBA as well as created Kittery Progressive Action, a community action coalition and St. John's Stewardship of the Earth Committee. Brown spear-headed Cool Kittery which regrouped to become Kittery's current Energy Advisory Committee. www.greenalliance.biz Brown created the Green Alliance in 2009; a unique Green Business Union that operates as a dedicated Sustainability Coordinator and a dedicated PR firm for 85 NH green businesses and is also a green consumer co-op for 1,600 individual members. The GA’s mission is to increase the profits of the businesses that are having the least impact on the environment and through sustainability Certification and guerilla PR coupled with “Business-to-Business” Mentoring and strength in partnership, encourage more sustainable business practices. The Green Alliance engages in effective story-telling that serves to educate and influence the public to think more about the goods and services they use and encourage encourage more sustainable choices.
  3. 3. Rock Solid Tips 1. Throw away old paradigms (press releases and straight advertising) - engage new methods (newsletter, website, strategic partnerships, social media) 2. Document sustainability products and practices; flaunt it 3. Wow with service, knowledge and trust 4. Use sustainability as a value added 5. Give a little to get a little 6. Think outside the box 7. Know the true cost of alternatives 8. Bend a little, push a little; know your customer 9. Make sustainability part of your story/company ethic 10. Use storytelling; sell product with content, personalize it www.greenalliance.biz
  4. 4. Contact Us! sarah@greenalliance.biz 603-817-4694

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