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Social Media Strategy
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Social Media Strategy

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    Social Media Strategy Social Media Strategy Presentation Transcript

    • Tweeting 9-5: What a Way to Make a Living The Daily Routine Of a Slightly Insane Social Marketing Manager
    • Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations. - Lloyd Salmons What is Social Media Marketing?
    • What do I do all day?
    • SEO is the Most Important You Can’t Beat Free Traffic!
    •  
    •  
    • Industry Research
      • What is acceptable?
      • Is anyone in the industry online?
      • What has been tried?
      • Who has succeeded?
      Industry Research
    • COMPETITIVE RESEARCH
      • Who is my target market?
      • Where do they hang out online?
      • Do they read blogs?
      • How do they want to be interacted with?
      • Are they content producers or passive readers?
      Customer Research
    • Now what? Strategy Session
    • Get more eyeballs in the sales funnel Goals Personality Plan
    • Personality
      • Personality is not just about what you stand for, but how you choose to communicate it.
        • - Rohit Bhargava
      • Create
      • Network
      • Listen
      • More Research
      • More Strategy
      • Rinse and Repeat
      Plan
      • Think like a publisher, not a marketer.
      • - David Meerman Scott
    • Writing Blogs Microblogs Articles Press Releases E-Books Newsletters You are what you write
    • MultiMedia
    • Promote It!
      • Tweet the link
      • Stumble, Delicious, Digg & Reddit the Link
      • Post the link on Facebook, MySpace & LinkedIn
      • Get your friends to spread the link
    • Track the Cr@p out of it
      • Where are they coming from?
      • How long are they staying?
      • Are they leaving comments?
      • Is it being shared?
      • Who’s linking to it?
    • Social Networking is like the old shampoo commercial; "I told two friends, then they told two friends, and so on, and so on... - Doug Ross
    • Social Networking
      • Be Authentic
      • Be Transparent
      • Use your business voice
      • Engage
      • Learn
      • Have Fun
      The Rules of Engagement
      • Fan Page for Company
      • Group for the Industry
      • Update your Status
      • Create Events
      • Upload Images
      • Corporate Account
      • Personal Account
      • Fill in profile
      • Have meaningful conversations
      • Customer Service
      • Fill in Profile
      • Network with others
      • Join Groups
      • Ask Questions
      • Answer Questions
    • Niche Sites & Forums
    • Are you listening to your customers?
    • Listening Tools
      • Google Alerts
      • Technorati
      • Twitter
      • Social Median
      • Backtype
      • They’ve paid you a Compliment
      • Valid Customer Service Issue
      • If information is incorrect
      • If you have something of value to offer
      RESPOND
    • When NOT to Respond
      • Trolls are attacking your product/ service
      • Never attack competitors
      • Never pretend to be someone you are not
      DO NOT RESPOND
    • Now what? Product Development Cross promote Resolve Customer Issues
    •  
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    • You CAN do things a lot more streamlined than before. You don’t need an IT team. You need a nerd. You don’t need millions of dollars. You need day jobs. You don’t need a million customers. You need the right 10,000 - Chris Brogan
    • Recommended Reading
    • Thank you for Having Me  Twitter: @ccmaine Email: [email_address] LinkedIn: www.linkedin.com/in/chrystiecorns Or just……GOOGLE ME!
    • Photo Credits
      • 4 – http://www.flickr/com/photos/leoreynolds
      • 6 - http://www.flickr/com/photos/laughingsquid
      • 8 – http://www.flickr/com/photos/gaetanlee
      • 9 – http://www.flickr/com/photos/dunechaser
      • 10 – http://www.flickr/com/photos/freezelight
      • 12 – http://www.Hubspot.com
      • 13 – http://www.flickr/com/photos/akirsa
      • 15 - http://www.flickr/com/photos/roadsidepictures
      • 17 – http://www.flickr/com/photos/ayumiphotography
      • 18 – http://www.flickr/com/photos/confusedvision
      • 22 - http://www.flickr/com/photos/dougross
      • 23 – http://www.flickr/com/photos/mandymaarten
      • 28 – http://www.flickr/com/photos/niclindh
      • 36 - http://www.flickr/com/photos/marcus vegas