Tweeting 9-5: What a Way to Make a Living The Daily Routine Of a Slightly Insane Social Marketing Manager
Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations. - Lloyd Salmons What is Social Media Marketing?
What do I do all day?
SEO is the Most Important You Can’t Beat Free Traffic!
What is acceptable?
Is anyone in the industry online?
What has been tried?
Who has succeeded?
Who is my target market?
Where do they hang out online?
Do they read blogs?
How do they want to be interacted with?
Are they content producers or passive readers?
Now what? Strategy Session
Get more eyeballs in the sales funnel Goals Personality Plan
Personality is not just about what you stand for, but how you choose to communicate it.
- Rohit Bhargava
Rinse and Repeat
Think like a publisher, not a marketer.
- David Meerman Scott
Writing Blogs Microblogs Articles Press Releases E-Books Newsletters You are what you write
Tweet the link
Stumble, Delicious, Digg & Reddit the Link
Post the link on Facebook, MySpace & LinkedIn
Get your friends to spread the link
Track the Cr@p out of it
Where are they coming from?
How long are they staying?
Are they leaving comments?
Is it being shared?
Who’s linking to it?
Social Networking is like the old shampoo commercial; "I told two friends, then they told two friends, and so on, and so on... - Doug Ross
Use your business voice
The Rules of Engagement
Fan Page for Company
Group for the Industry
Update your Status
Fill in profile
Have meaningful conversations
Fill in Profile
Network with others
Niche Sites & Forums
Are you listening to your customers?
They’ve paid you a Compliment
Valid Customer Service Issue
If information is incorrect
If you have something of value to offer
When NOT to Respond
Trolls are attacking your product/ service
Never attack competitors
Never pretend to be someone you are not
DO NOT RESPOND
Now what? Product Development Cross promote Resolve Customer Issues
You CAN do things a lot more streamlined than before. You don’t need an IT team. You need a nerd. You don’t need millions of dollars. You need day jobs. You don’t need a million customers. You need the right 10,000 - Chris Brogan
Thank you for Having Me Twitter: @ccmaine Email: [email_address] LinkedIn: www.linkedin.com/in/chrystiecorns Or just……GOOGLE ME!