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Social Media Strategy

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  • 1. Tweeting 9-5: What a Way to Make a Living The Daily Routine Of a Slightly Insane Social Marketing Manager
  • 2. Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations. - Lloyd Salmons What is Social Media Marketing?
  • 3. What do I do all day?
  • 4. SEO is the Most Important You Can’t Beat Free Traffic!
  • 5.  
  • 6.  
  • 7. Industry Research
    • What is acceptable?
    • Is anyone in the industry online?
    • What has been tried?
    • Who has succeeded?
    Industry Research
  • 8. COMPETITIVE RESEARCH
  • 9.
    • Who is my target market?
    • Where do they hang out online?
    • Do they read blogs?
    • How do they want to be interacted with?
    • Are they content producers or passive readers?
    Customer Research
  • 10. Now what? Strategy Session
  • 11. Get more eyeballs in the sales funnel Goals Personality Plan
  • 12. Personality
  • 13.
    • Personality is not just about what you stand for, but how you choose to communicate it.
      • - Rohit Bhargava
  • 14.
    • Create
    • Network
    • Listen
    • More Research
    • More Strategy
    • Rinse and Repeat
    Plan
  • 15.
    • Think like a publisher, not a marketer.
    • - David Meerman Scott
  • 16. Writing Blogs Microblogs Articles Press Releases E-Books Newsletters You are what you write
  • 17. MultiMedia
  • 18. Promote It!
    • Tweet the link
    • Stumble, Delicious, Digg & Reddit the Link
    • Post the link on Facebook, MySpace & LinkedIn
    • Get your friends to spread the link
  • 19. Track the Cr@p out of it
    • Where are they coming from?
    • How long are they staying?
    • Are they leaving comments?
    • Is it being shared?
    • Who’s linking to it?
  • 20. Social Networking is like the old shampoo commercial; "I told two friends, then they told two friends, and so on, and so on... - Doug Ross
  • 21. Social Networking
  • 22.
    • Be Authentic
    • Be Transparent
    • Use your business voice
    • Engage
    • Learn
    • Have Fun
    The Rules of Engagement
  • 23.
    • Fan Page for Company
    • Group for the Industry
    • Update your Status
    • Create Events
    • Upload Images
  • 24.
    • Corporate Account
    • Personal Account
    • Fill in profile
    • Have meaningful conversations
    • Customer Service
  • 25.
    • Fill in Profile
    • Network with others
    • Join Groups
    • Ask Questions
    • Answer Questions
  • 26. Niche Sites & Forums
  • 27. Are you listening to your customers?
  • 28. Listening Tools
    • Google Alerts
    • Technorati
    • Twitter
    • Social Median
    • Backtype
  • 29.
    • They’ve paid you a Compliment
    • Valid Customer Service Issue
    • If information is incorrect
    • If you have something of value to offer
    RESPOND
  • 30. When NOT to Respond
    • Trolls are attacking your product/ service
    • Never attack competitors
    • Never pretend to be someone you are not
    DO NOT RESPOND
  • 31. Now what? Product Development Cross promote Resolve Customer Issues
  • 32.  
  • 33.  
  • 34.  
  • 35. You CAN do things a lot more streamlined than before. You don’t need an IT team. You need a nerd. You don’t need millions of dollars. You need day jobs. You don’t need a million customers. You need the right 10,000 - Chris Brogan
  • 36. Recommended Reading
  • 37. Thank you for Having Me  Twitter: @ccmaine Email: [email_address] LinkedIn: www.linkedin.com/in/chrystiecorns Or just……GOOGLE ME!
  • 38. Photo Credits
    • 4 – http://www.flickr/com/photos/leoreynolds
    • 6 - http://www.flickr/com/photos/laughingsquid
    • 8 – http://www.flickr/com/photos/gaetanlee
    • 9 – http://www.flickr/com/photos/dunechaser
    • 10 – http://www.flickr/com/photos/freezelight
    • 12 – http://www.Hubspot.com
    • 13 – http://www.flickr/com/photos/akirsa
    • 15 - http://www.flickr/com/photos/roadsidepictures
    • 17 – http://www.flickr/com/photos/ayumiphotography
    • 18 – http://www.flickr/com/photos/confusedvision
    • 22 - http://www.flickr/com/photos/dougross
    • 23 – http://www.flickr/com/photos/mandymaarten
    • 28 – http://www.flickr/com/photos/niclindh
    • 36 - http://www.flickr/com/photos/marcus vegas