Lead Scoring for Smart People Part 1

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Beachhead Marketing discusses lead scoring and why it matters. Learn more at http://www.beachheadmarketing.com

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  • First factor
  • First factor
  • Lead Scoring for Smart People Part 1

    1. 1. Lead Scoring for Smart People -What is Lead Scoring –
    2. 2. AboutAboutAbout Beachhead Contact us www.beachhead.io email: steven@beachhead.io • A marketing agency founded to help B2B marketers adapt to the changing world of marketing technology. • Learn more at www.beachhead.io
    3. 3. - Lead scoring definition - Why it matters - Benefits of lead scoring In this presentation…
    4. 4. What is the Lead Scoring?
    5. 5. B2B
    6. 6. What does it matter? • Sales team can call the right leads • No lead get left behind • Quantify marketing impact on revenue
    7. 7. Call the Right Leads
    8. 8. REVENUE
    9. 9. No Lead Gets Left Behind • 100 emails • 80 tasks EVERYDAY
    10. 10. OVERWHELMED
    11. 11. QUANTITY IMPACT
    12. 12. TRACK LEAD SCORES
    13. 13. Before Lead Scoring After Lead Scoring Lead Qualification Rate/Marketing Effectiveness
    14. 14. Before Lead Scoring After Lead Scoring Lead Qualification Rate 20% Increase
    15. 15. Before Lead Scoring After Lead Scoring Marketing Effectiveness Best In Class Companies
    16. 16. Before Lead Scoring After Lead Scoring Marketing Effectiveness 31% Increase
    17. 17. Before Lead Scoring After Lead Scoring Lead Qualification Rate Best In Class Companies
    18. 18. Before Lead Scoring After Lead Scoring Lead Qualification Rate 35% Increase
    19. 19. Contact us www.beachhead.io email: steven@beachhead.io Subscribe to Interested in learning more? Visit our blog at www.beachhead.io/blog
    20. 20. THANK YOU If you have any question THANK YOU If you have any questions Contact Us www.beachhead.io email: steven@beachhead.io

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