Lake Wobegon Effect of Lead Scoring

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Beachhead Marketing explores the Lake Wobegon Effect of Lead Scoring. To learn more about lead scoring, visit http://www.beachheadmarketing.com/leadscoring

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  • First factor
  • Lake Wobegon Effect of Lead Scoring

    1. 1. Lake Wobegon Effect of Lead Scoring
    2. 2. AboutAboutAbout Beachhead Contact us www.beachhead.io email: steven@beachhead.io • A marketing agency founded to help B2B marketers adapt to the changing world of marketing technology. • Learn more at www.beachhead.io
    3. 3. Examples: Drivers
    4. 4. Examples: CEO
    5. 5. Lead Scoring
    6. 6. An unlikely high number of leadsan
    7. 7. It’s impossible to tell which leads are actually qualified
    8. 8. Two choice: I. Pass the leads to Sales
    9. 9. Two choice: II. Attempt to find the quality leads
    10. 10. What should you really do?
    11. 11. Find out the Sales Team’s definition of an ideal lead
    12. 12. You must always keep your lead scoring model updated and relevant REMEMBER
    13. 13. Contact us www.beachhead.io email: steven@beachhead.io Subscribe to Interested in learning more? Visit our blog at www.beachhead.io/blog
    14. 14. THANK YOU If you have any question THANK YOU If you have any questions Contact Us www.beachhead.io email: steven@beachhead.io

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