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Four Factors in Designing Your Lead Scoring Model
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Four Factors in Designing Your Lead Scoring Model

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Beachhead Marketing discusses four factors to consider when designing a lead scoring model in this fourth installment of Lead Scoring for Smart People.

Beachhead Marketing discusses four factors to consider when designing a lead scoring model in this fourth installment of Lead Scoring for Smart People.


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  • First factor
  • 2 nd factor
  • 3 rd factor
  • 4 th Traits of existing successes and possible future successes
  • Quick tip
  • Transcript

    • 1. Four Factors in DesigningYour Lead Scoring Model Lead Scoring for Smart People part 4
    • 2. Previously…
    • 3. Previously… • Lead scoring definition
    • 4. Previously… • Lead scoring definition • Types of lead scoring
    • 5. Previously… • Lead scoring definition • Types of lead scoring • Factors to consider before implementing
    • 6. In this video… Four factors to consider when designing a lead scoring model
    • 7. Interview your sales team
    • 8. • Review customer data
    • 9. • Review customer data• Find commonalities 9
    • 10. Benchmark your current leads to track trends
    • 11. Look at traits of existingand future successes
    • 12. Assign cold leadsmatching your salesteam’s strengths
    • 13. Interested in learning more? Visit: www.beachheadmarketing.com 13