Competing on Content-Syndicated Traffic

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  • First factor
  • First factor
  • First factor
  • Syndicated traffic is interesting for two reasons

    First, its huge. Youtube has One Hundred Fourty Nine Monthly Active Users.

    Second, it follows the long tail distribution. The number of sites with low amounts of traffic are too many to show here. But most have more traffic than your website, and combined they have more traffic than Youtube.

    (Source: Compete)
  • There are a few key benefits of Syndicated traffic I would like to highlight.

    First, Syndicated traffic converts to website traffic. For example, you might be on Youtube watching videos like this one, and below the video in the summary, or within the video, you might see a call to action like this.

    If you click on it, you will find yourself on my website. Go ahead, we’ll wait.
  • Finally, syndicated traffic is fantastic because it has a high likelihood to be shared. How many people have tweeted your homepage in the last 24 hours? YouTube alone has 500 videos tweeted every minute. If you don’t produce regular videos, they cannot be tweeted.
  • SUGGESTION FOR NEW AUDIO:
    In conclusion, syndicated traffic increases website traffic. Syndicated traffic leads to more brand exposure and will most likely be shared by other people. All of this syndicated content leads to more traffic.
  • Competing on Content-Syndicated Traffic

    1. 1. Competing on Content -a CMO Guide to Content Marketing –
    2. 2. AboutAboutAbout Beachhead Contact us www.beachhead.io email: steven@beachhead.io • A marketing agency founded to help B2B marketers adapt to the changing world of marketing technology. • Learn more at www.beachhead.io
    3. 3. How to Content Increase Syndicated Traffic
    4. 4. What is Syndicated Traffic “Other People’s Traffic” Leverage audiences in other channels
    5. 5. Examples of Syndicated Traffic Sources
    6. 6. The Long Tail of Syndicated Traffic 149 Million users 150 Million users
    7. 7. Benefits of Syndicated Traffic • Converts to Website Traffic • Example:
    8. 8. Benefits of Syndicated Traffic Mere Exposure Effect
    9. 9. Benefits of Syndicated Traffic
    10. 10. Summary: Content Increases Traffic • Syndicated traffic converts to website traffic • Syndicated traffic leads to more brand exposure • Syndicated content will be shared
    11. 11. Contact us www.beachhead.io email: steven@beachhead.io Subscribe to Interested in learning more? Visit our blog at www.beachhead.io/blog
    12. 12. THANK YOU If you have any question THANK YOU If you have any questions Contact Us www.beachhead.io email: steven@beachhead.io

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