Four Ways to Keep Your Lead
Scoring Updated and Relevant
- Lead Scoring for Smart People part 6 –
AboutAboutAbout
Beachhead
Contact us
www.beachhead.io
email: steven@beachhead.io
• A marketing agency founded to help B2B ...
Lead scoring definition
Types of lead scoring
Factors to consider when implementing
Three lead scoring models
Previously…
4 ways to keep your lead scoring model
updated and relevant
In this presentation…
I. Allow Input from Sales
Let Sales recycle leads back to Marketing
Let Sales enter their own score
Compare scores
II. Track scores at inflections
points
Look at average scores of opportunities
which became deals
III. Review every quarter and
make updates
Review feedback from Sales
Consider traits of new customers
Adjust for changes in the market
IV. Test new things
A predictive model
Quick tip: Track scores
Contact us
www.beachhead.io
email: steven@beachhead.io
Subscribe to
Interested in learning more? Visit our blog
at www.bea...
THANK YOU
If you have any
question
THANK YOU
If you have any questions
Contact Us
www.beachhead.io
email: steven@beachhead...
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4 Ways to Keep your Lead Scoring Model Updated

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Beachhead Marketing concludes its series on Lead Scoring with a look into 4 ways to keep your model updated. Visit http://www.beachheadmarketing.com for more information.

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  • 4 Ways to Keep your Lead Scoring Model Updated

    1. 1. Four Ways to Keep Your Lead Scoring Updated and Relevant - Lead Scoring for Smart People part 6 –
    2. 2. AboutAboutAbout Beachhead Contact us www.beachhead.io email: steven@beachhead.io • A marketing agency founded to help B2B marketers adapt to the changing world of marketing technology. • Learn more at www.beachhead.io
    3. 3. Lead scoring definition Types of lead scoring Factors to consider when implementing Three lead scoring models Previously…
    4. 4. 4 ways to keep your lead scoring model updated and relevant In this presentation…
    5. 5. I. Allow Input from Sales
    6. 6. Let Sales recycle leads back to Marketing
    7. 7. Let Sales enter their own score
    8. 8. Compare scores
    9. 9. II. Track scores at inflections points
    10. 10. Look at average scores of opportunities which became deals
    11. 11. III. Review every quarter and make updates
    12. 12. Review feedback from Sales
    13. 13. Consider traits of new customers
    14. 14. Adjust for changes in the market
    15. 15. IV. Test new things
    16. 16. A predictive model
    17. 17. Quick tip: Track scores
    18. 18. Contact us www.beachhead.io email: steven@beachhead.io Subscribe to Interested in learning more? Visit our blog at www.beachhead.io/blog
    19. 19. THANK YOU If you have any question THANK YOU If you have any questions Contact Us www.beachhead.io email: steven@beachhead.io
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