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LifeScript display&email

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Transcript

  • 1. W HEN R ESULTS M ATTER Solutions for ROI focused Campaigns
  • 2.
    • R EACH
    • 350 million ad impressions per month
    • 7 million opt-in subscribers
    • 1 million leads generated per month
    • T ARGET
    • 300+ LifePoints
    • F LEXIBILTY
    • Multi-platform CPM, CPC and CPL programs
    • Premium site with strong efficiency
    When Results Matter
  • 3. When Results Matter - Reach
    • D ISPLAY O NSITE :
    • New ways to target up to 250 million monthly impressions on LifeScript.com
    • Independent publisher, not a network, not sold on exchanges
    • D ISPLAY N EWSLETTER:
    • 6 Daily Newsletters with 100 million ad impressions per month
    • Pay only for Opens – great CTR!
    • D EDICATED N EWSLETTER:
    • One topic, one advertiser, 300+ LifePoints to target by
    • 100% Relevant Topic from LifeScript edit team
    • D EDICATED EMAIL:
    • Your message - targeted to 7 million LifeScript subscribers
    • Pay only for Clicks – highest conversion rate possible
    • L EAD G ENERATION:
    • Get leads at scale – we generate 1 million leads per month
    • Pay only for qualified Leads
  • 4.
    • C ONTENT T ARGETING:
    • Specific content areas or articles
    • Trade-off between higher CPM and higher CTR
    • R ETARGETING:
    • Serve ads to visitors from content areas
    • High frequency among your target
    • G EOTARGETING/ D EMOTARGETING:
    • By country, state, DMA, city and zip
    • Communicate to your consumers where they are
    • P ROFILE T ARGETING :
    • 300+ LifePoints on 7 million subscribers
    • Utilized for display and emails
    • H IGH I NDEX T ARGETING :
    • Based on your custom profile, target other content areas your audience is interested in
    When Results Matter : Target E XAMPLE OF P ROFILE T ARGETING:
  • 5.
    • B ANNER M EDIA S IZES (IAB) – 300x250, 728x90, 160x600
    • 728x90 moved below the navigation bar improved CTR by 3x
    • Rich Media capabilities and 3 rd party ad served
    • G O B IG – 300x600
    • Typically 3x-5x CTR over the 300x250
    • CPM only 2x of the 300x250
    • T EXT L INK – 300x100
    • Ad placement directly integrated into content
    • Pay only for clicks
    • I NTEGRATED C ONTENT U NIT – 450x250
    • Ability to create multiple touch points for your consumer
    • Coupon downloads, ecommerce, Facebook, etc
    When Results Matter : Display On-Site Banners
  • 6.
    • R EACH – 150 million ad impressions per month:
    • Confirmed Opt in – most loyal readers
    • Cleaned regularly based on activity
    • T ARGETED :
    • 6 daily newsletters on different topics
    • Same targeting capabilities as onsite
    • E FFECTIVE:
    • Pay only for Opened newsletters!
    • CTR 30-50% over industry average onsite
    When Results Matter : Display Newsletters
  • 7.
    • O NE O N O NE – targeted to 7 million subscribers:
    • One Topic – one advertiser/100% ownership
    • No Clutter
    • T RUSTED:
    • Editorial from LifeScript’s editors
    • Links and ads 100% relevant
    • P REQUALIFIED:
    • Sent to the most interested subscribers
    • Descriptive Subject line is first click
    • E FFECTIVE:
    • Pay only for Clicks!
    • No Unsub or Suppressions – Fresh Creative
    When Results Matter : Dedicated Newsletters
  • 8.
    • O NE O N O NE – communication:
    • One Advertiser – One Click Through
    • No Clutter
    • T ARGETED:
    • Over 300+ Interest Points
    • Dynamic Serving by Geo, Day Part, etc
    • A CTIVE:
    • Nearly 1 million new names per month
    • Data cleanse daily based on activity and ISP*
    • E FFECTIVE:
    • Pay only for Clicks!
    • Scale with 7 million active subscribers
    When Results Matter : Dedicated Emails *Certifications: Return Path – SenderScore Certified Sender, Habeas – Safelist Sender, Goodmail – Certified Sender
  • 9. When Results Matter : Lead Generation T ARGET Identify and Reach Interested Consumers C APTURE Gather their personal contact information E NGAGE Generate response to an offer from your brand V ALIDATE Further test, qualify and profile the data E FFECTIVE Pay only for qualified leads
  • 10. THE LIFESCRIPT WOMAN Source: comScore plan metrix Dec 2010 3.8 MM 25MM 7+MM 61% LSA Monthly Unique Visitors Monthly Page Views Opt-in Newsletter Subscribers Women 18-65 750,000+ New Monthly Registrations 49,000 Likes 19,000 Followers
  • 11.
    • LifeScript attracts an array of premium direct response clients in various categories:
    Our Advertising Partners:
  • 12. Contact : Trey Bennett Director, Sales 134 W. 26 th 10 th Floor New York, NY 10001 T: (212) 364-2482 [email_address] www.lifescript.com
  • 13. APPENDIX
  • 14. Generating Qualified Leads OVER 750,000 REGISTRATIONS PER MONTH Site Newsletter Registrations Promotional Advertising Editorial Promotion SEM Keyword Targeting Contextual Targeting Conceptual Targeting Social Media ‘ Friend’ Recruitment Outbound Solicitation Advertising Email Lifescript Registrations Qualified Third-Parties Validation Email Confirmation Address Confirmation Applied Filters
  • 15. LSA Campaign Production Timeline
    • Client Objective :
      • Generate high quality leads with potential for scale
    • Lead Form/Offer (example):
      • URL for LifeScript to preview
    • Preliminary Test:
      • LSA will run mock offer in live environment to provide pricing and volume estimates
    • Pre-Launch Call/Meeting
        • Review objectives/goals/data transfer instructions/timeframe
    • Campaign Wrap-Up Review
      • review performance and discuss next steps