W HEN  R ESULTS  M ATTER Solutions for ROI focused Campaigns
<ul><li>R EACH </li></ul><ul><li>350 million ad impressions per month </li></ul><ul><li>7 million opt-in subscribers </li>...
When Results Matter - Reach <ul><li>D ISPLAY  O NSITE : </li></ul><ul><li>New ways to target up to 250 million monthly  im...
<ul><li>C ONTENT  T ARGETING:  </li></ul><ul><li>Specific content areas or articles </li></ul><ul><li>Trade-off between hi...
<ul><li>B ANNER  M EDIA  S IZES  (IAB) – 300x250, 728x90, 160x600 </li></ul><ul><li>728x90 moved below the navigation bar ...
<ul><li>R EACH – 150 million ad impressions per month: </li></ul><ul><li>Confirmed Opt in – most loyal readers </li></ul><...
<ul><li>O NE  O N  O NE – targeted to 7 million subscribers: </li></ul><ul><li>One Topic – one advertiser/100% ownership <...
<ul><li>O NE  O N  O NE   –  communication: </li></ul><ul><li>One Advertiser – One Click Through </li></ul><ul><li>No Clut...
When Results Matter : Lead Generation T ARGET Identify and Reach Interested Consumers C APTURE  Gather their personal cont...
THE  LIFESCRIPT  WOMAN  Source: comScore plan metrix Dec 2010 3.8 MM 25MM 7+MM 61% LSA Monthly Unique Visitors Monthly Pag...
<ul><li>LifeScript attracts an array of premium direct response clients in various categories: </li></ul>Our Advertising P...
Contact : Trey Bennett Director, Sales 134 W. 26 th  10 th  Floor New York, NY 10001 T: (212) 364-2482 [email_address] www...
APPENDIX
Generating Qualified Leads OVER   750,000   REGISTRATIONS PER MONTH  Site Newsletter Registrations Promotional Advertising...
LSA Campaign Production Timeline <ul><li>Client Objective :  </li></ul><ul><ul><li>Generate high quality leads with potent...
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LifeScript display&email

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LifeScript display&email

  1. 1. W HEN R ESULTS M ATTER Solutions for ROI focused Campaigns
  2. 2. <ul><li>R EACH </li></ul><ul><li>350 million ad impressions per month </li></ul><ul><li>7 million opt-in subscribers </li></ul><ul><li>1 million leads generated per month </li></ul><ul><li>T ARGET </li></ul><ul><li>300+ LifePoints </li></ul><ul><li>F LEXIBILTY </li></ul><ul><li>Multi-platform CPM, CPC and CPL programs </li></ul><ul><li>Premium site with strong efficiency </li></ul>When Results Matter
  3. 3. When Results Matter - Reach <ul><li>D ISPLAY O NSITE : </li></ul><ul><li>New ways to target up to 250 million monthly impressions on LifeScript.com </li></ul><ul><li>Independent publisher, not a network, not sold on exchanges </li></ul><ul><li>D ISPLAY N EWSLETTER: </li></ul><ul><li>6 Daily Newsletters with 100 million ad impressions per month </li></ul><ul><li>Pay only for Opens – great CTR! </li></ul><ul><li>D EDICATED N EWSLETTER: </li></ul><ul><li>One topic, one advertiser, 300+ LifePoints to target by </li></ul><ul><li>100% Relevant Topic from LifeScript edit team </li></ul><ul><li>D EDICATED EMAIL: </li></ul><ul><li>Your message - targeted to 7 million LifeScript subscribers </li></ul><ul><li>Pay only for Clicks – highest conversion rate possible </li></ul><ul><li>L EAD G ENERATION: </li></ul><ul><li>Get leads at scale – we generate 1 million leads per month </li></ul><ul><li>Pay only for qualified Leads </li></ul>
  4. 4. <ul><li>C ONTENT T ARGETING: </li></ul><ul><li>Specific content areas or articles </li></ul><ul><li>Trade-off between higher CPM and higher CTR </li></ul><ul><li>R ETARGETING: </li></ul><ul><li>Serve ads to visitors from content areas </li></ul><ul><li>High frequency among your target </li></ul><ul><li>G EOTARGETING/ D EMOTARGETING: </li></ul><ul><li>By country, state, DMA, city and zip </li></ul><ul><li>Communicate to your consumers where they are </li></ul><ul><li>P ROFILE T ARGETING : </li></ul><ul><li>300+ LifePoints on 7 million subscribers </li></ul><ul><li>Utilized for display and emails </li></ul><ul><li>H IGH I NDEX T ARGETING : </li></ul><ul><li>Based on your custom profile, target other content areas your audience is interested in </li></ul>When Results Matter : Target E XAMPLE OF P ROFILE T ARGETING:
  5. 5. <ul><li>B ANNER M EDIA S IZES (IAB) – 300x250, 728x90, 160x600 </li></ul><ul><li>728x90 moved below the navigation bar improved CTR by 3x </li></ul><ul><li>Rich Media capabilities and 3 rd party ad served </li></ul><ul><li>G O B IG – 300x600 </li></ul><ul><li>Typically 3x-5x CTR over the 300x250 </li></ul><ul><li>CPM only 2x of the 300x250 </li></ul><ul><li>T EXT L INK – 300x100 </li></ul><ul><li>Ad placement directly integrated into content </li></ul><ul><li>Pay only for clicks </li></ul><ul><li>I NTEGRATED C ONTENT U NIT – 450x250 </li></ul><ul><li>Ability to create multiple touch points for your consumer </li></ul><ul><li>Coupon downloads, ecommerce, Facebook, etc </li></ul>When Results Matter : Display On-Site Banners
  6. 6. <ul><li>R EACH – 150 million ad impressions per month: </li></ul><ul><li>Confirmed Opt in – most loyal readers </li></ul><ul><li>Cleaned regularly based on activity </li></ul><ul><li>T ARGETED : </li></ul><ul><li>6 daily newsletters on different topics </li></ul><ul><li>Same targeting capabilities as onsite </li></ul><ul><li>E FFECTIVE: </li></ul><ul><li>Pay only for Opened newsletters! </li></ul><ul><li>CTR 30-50% over industry average onsite </li></ul>When Results Matter : Display Newsletters
  7. 7. <ul><li>O NE O N O NE – targeted to 7 million subscribers: </li></ul><ul><li>One Topic – one advertiser/100% ownership </li></ul><ul><li>No Clutter </li></ul><ul><li>T RUSTED: </li></ul><ul><li>Editorial from LifeScript’s editors </li></ul><ul><li>Links and ads 100% relevant </li></ul><ul><li>P REQUALIFIED: </li></ul><ul><li>Sent to the most interested subscribers </li></ul><ul><li>Descriptive Subject line is first click </li></ul><ul><li>E FFECTIVE: </li></ul><ul><li>Pay only for Clicks! </li></ul><ul><li>No Unsub or Suppressions – Fresh Creative </li></ul>When Results Matter : Dedicated Newsletters
  8. 8. <ul><li>O NE O N O NE – communication: </li></ul><ul><li>One Advertiser – One Click Through </li></ul><ul><li>No Clutter </li></ul><ul><li>T ARGETED: </li></ul><ul><li>Over 300+ Interest Points </li></ul><ul><li>Dynamic Serving by Geo, Day Part, etc </li></ul><ul><li>A CTIVE: </li></ul><ul><li>Nearly 1 million new names per month </li></ul><ul><li>Data cleanse daily based on activity and ISP* </li></ul><ul><li>E FFECTIVE: </li></ul><ul><li>Pay only for Clicks! </li></ul><ul><li>Scale with 7 million active subscribers </li></ul>When Results Matter : Dedicated Emails *Certifications: Return Path – SenderScore Certified Sender, Habeas – Safelist Sender, Goodmail – Certified Sender
  9. 9. When Results Matter : Lead Generation T ARGET Identify and Reach Interested Consumers C APTURE Gather their personal contact information E NGAGE Generate response to an offer from your brand V ALIDATE Further test, qualify and profile the data E FFECTIVE Pay only for qualified leads
  10. 10. THE LIFESCRIPT WOMAN Source: comScore plan metrix Dec 2010 3.8 MM 25MM 7+MM 61% LSA Monthly Unique Visitors Monthly Page Views Opt-in Newsletter Subscribers Women 18-65 750,000+ New Monthly Registrations 49,000 Likes 19,000 Followers
  11. 11. <ul><li>LifeScript attracts an array of premium direct response clients in various categories: </li></ul>Our Advertising Partners:
  12. 12. Contact : Trey Bennett Director, Sales 134 W. 26 th 10 th Floor New York, NY 10001 T: (212) 364-2482 [email_address] www.lifescript.com
  13. 13. APPENDIX
  14. 14. Generating Qualified Leads OVER 750,000 REGISTRATIONS PER MONTH Site Newsletter Registrations Promotional Advertising Editorial Promotion SEM Keyword Targeting Contextual Targeting Conceptual Targeting Social Media ‘ Friend’ Recruitment Outbound Solicitation Advertising Email Lifescript Registrations Qualified Third-Parties Validation Email Confirmation Address Confirmation Applied Filters
  15. 15. LSA Campaign Production Timeline <ul><li>Client Objective : </li></ul><ul><ul><li>Generate high quality leads with potential for scale </li></ul></ul><ul><li>Lead Form/Offer (example): </li></ul><ul><ul><li>URL for LifeScript to preview </li></ul></ul><ul><li>Preliminary Test: </li></ul><ul><ul><li>LSA will run mock offer in live environment to provide pricing and volume estimates </li></ul></ul><ul><li>Pre-Launch Call/Meeting </li></ul><ul><ul><ul><li>Review objectives/goals/data transfer instructions/timeframe </li></ul></ul></ul><ul><li>Campaign Wrap-Up Review </li></ul><ul><ul><li>review performance and discuss next steps </li></ul></ul>

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