How to be remotely engaging
Martin Shepherdly
BeThere Global
@bethereglobal
01730 894500
Bethereglobal.com
http://bit.ly/w...
How to be
…The 7 hideous mistakes to avoid,
if you don’t want your event to be
ignored online
”
“
How to be remotely engaging
There is only one thing in
life worse than being
talked about, and that is
not being talke...
How to be remotely engaging
Online video is very
How to be remotely engaging
… the biggest of the big
 >1 billion unique users each month
 > 6 billion hours of video are...
How to be remotely engaging
… social media acceleration!
 Discovery and sharing of online video through
FB, Twitter and o...
How to be remotely engaging
So there is an appetite for
online video content…
…the trick is to make your valuable content
...
…The 7 hideous mistakes to avoid,
if you don’t want your event to be
ignored online
How to be remotely engaging
Hideous mistake #1:
RUBBISH CONTENT
 Garbage in /
garbage out
 Is your event worth
recording...
How to be remotely engaging
Hideous mistake #1:
RUBBISH CONTENT
BUT IF…
 Your content has
genuine value
 Beyond the venu...
How to be remotely engaging
Hideous mistake #2:
INADEQUATE PROMOTION
 Don’t get stood up!
 Always remember;
it is so muc...
How to be remotely engaging
Hideous mistake #3:
MAKING IT DIFFICULT
 Make it easy to find
 Make it easy to join
How to be remotely engaging
Hideous mistake #3:
MAKING IT DIFFICULT
 Make it easy to find
 Make it easy to join
 Know y...
How to be remotely engaging
Hideous mistake #3:
MAKING IT DIFFICULT
 Make it easy to find
 Make it easy to join
 Know y...
How to be remotely engaging
Hideous mistake #4:
IGNORING THE REMOTE AUDIENCE
 Don’t fall into the
“Welcome to those
watch...
How to be remotely engaging
Hideous mistake #5:
NOT GIVING THEM A VOICE
 Provide ways to interact
rather than just watchi...
How to be remotely engaging
Hideous mistake #6:
Leaving them in the lurch
AKA…
“enjoy the lunch!”
How to be remotely engaging
Hideous mistake #6:
Leaving them in the lurch
 Do something in the
breaks… even if its just
c...
How to be remotely engaging
Hideous mistake #7:
Post event inactivity
 Missed opportunity to reach
wider and deeper
 Val...
How to be remotely engaging
7 hideous
mistakes!
Mistake #1
Rubbish content
Mistake #2
Inadequate promotion
Mistake #3
Maki...
How to be remotely engaging
The biggest… most
hideous mistake of
all…  Letting all the
investment and
resources that go
i...
How to be remotely engaging
Your
conference
may contain
valuable
assets that are
just waiting to
be exploited
But to realise those assets
you must be…
How to be remotely engaging
Martin Shepherdly
BeThere Global
@bethereglobal
01730 894500
Bethereglobal.com
http://bit.ly/w...
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Remotely Engaging …The 7 hideous mistakes to avoid if you don't want your event to be ignored online

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Having decided your conference or event content should have a life beyond the four walls of the convention centre and over an extended period of time, you need to avoid the mistakes others have made if you want to be Remotely Engaging.

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Remotely Engaging …The 7 hideous mistakes to avoid if you don't want your event to be ignored online

  1. 1. How to be remotely engaging Martin Shepherdly BeThere Global @bethereglobal 01730 894500 Bethereglobal.com http://bit.ly/wbyconf
  2. 2. How to be …The 7 hideous mistakes to avoid, if you don’t want your event to be ignored online
  3. 3. ” “ How to be remotely engaging There is only one thing in life worse than being talked about, and that is not being talked about. OSCAR WILDE But first lets add some context and scale…
  4. 4. How to be remotely engaging Online video is very
  5. 5. How to be remotely engaging … the biggest of the big  >1 billion unique users each month  > 6 billion hours of video are watched each month on YouTube – around 50 minutes for every person on Earth  100 hours of video uploaded every minute  It is global – 80% of YouTube traffic comes from outside the US (localized in 61 countries and across 61 languages)  The number of daily subscriptions is up >4x v last year
  6. 6. How to be remotely engaging … social media acceleration!  Discovery and sharing of online video through FB, Twitter and others  500 years of YouTube video watched every day on Facebook  100 million people make a social action on YouTube (likes, shares, comments, etc.) every week  500 tweets every minute with a YouTube link
  7. 7. How to be remotely engaging So there is an appetite for online video content… …the trick is to make your valuable content appealing, watchable and engaging
  8. 8. …The 7 hideous mistakes to avoid, if you don’t want your event to be ignored online
  9. 9. How to be remotely engaging Hideous mistake #1: RUBBISH CONTENT  Garbage in / garbage out  Is your event worth recording?  If not, you are wasting money and time running it at all!
  10. 10. How to be remotely engaging Hideous mistake #1: RUBBISH CONTENT BUT IF…  Your content has genuine value  Beyond the venue  Over time  You are sitting on an unexploited asset!
  11. 11. How to be remotely engaging Hideous mistake #2: INADEQUATE PROMOTION  Don’t get stood up!  Always remember; it is so much easier and less embarrassing for your audience to not show up online than it is for a physical event  Tell people, tell them again and then tell them you have told them!  Use all the communication channels available
  12. 12. How to be remotely engaging Hideous mistake #3: MAKING IT DIFFICULT  Make it easy to find  Make it easy to join
  13. 13. How to be remotely engaging Hideous mistake #3: MAKING IT DIFFICULT  Make it easy to find  Make it easy to join  Know your audience and provide the format they need  WIIFM
  14. 14. How to be remotely engaging Hideous mistake #3: MAKING IT DIFFICULT  Make it easy to find  Make it easy to join  Know your audience and provide the format they need  WIIFM  Give compelling reasons to attend
  15. 15. How to be remotely engaging Hideous mistake #4: IGNORING THE REMOTE AUDIENCE  Don’t fall into the “Welcome to those watching on the web…” trap  Your remote audience has different needs  Think about production values – for both audiences
  16. 16. How to be remotely engaging Hideous mistake #5: NOT GIVING THEM A VOICE  Provide ways to interact rather than just watching (e.g. social media, questions, comments, polling)
  17. 17. How to be remotely engaging Hideous mistake #6: Leaving them in the lurch AKA… “enjoy the lunch!”
  18. 18. How to be remotely engaging Hideous mistake #6: Leaving them in the lurch  Do something in the breaks… even if its just communicating when the event will restart  Some ideas…  Dedicated “virtual” host  Consider an event “studio”  Specific content for remote audience
  19. 19. How to be remotely engaging Hideous mistake #7: Post event inactivity  Missed opportunity to reach wider and deeper  Value of session recordings for revisiting and sharing to their schedule  Convert remote viewers to physical participants – it happens!  Value of continuous feedback  Promote future events
  20. 20. How to be remotely engaging 7 hideous mistakes! Mistake #1 Rubbish content Mistake #2 Inadequate promotion Mistake #3 Making it difficult Mistake #4 Ignoring remote audience Mistake #5 Not giving them a voice Mistake #6 Leaving them in the lurch Mistake #7 Post event inactivity
  21. 21. How to be remotely engaging The biggest… most hideous mistake of all…  Letting all the investment and resources that go into putting a meaningful conference together, disappear… vaporise…
  22. 22. How to be remotely engaging Your conference may contain valuable assets that are just waiting to be exploited
  23. 23. But to realise those assets you must be…
  24. 24. How to be remotely engaging Martin Shepherdly BeThere Global @bethereglobal 01730 894500 Bethereglobal.com http://bit.ly/wbyconf

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