Growing Your Dream
Best Practices for New Business
Networking Using Social Media
Doing Business in the New Millennium
Agenda
• Social Media
• Business Applications
• Positioning for Success
• Social Profiling Today
• Tweeter on the Edge
• B...
What is Social Media?
• Social media is information content created by
people using highly accessible and scalable
publish...
What is Social Media?
• The main types of social networking
services are those which contain
category divisions, means to ...
Business Applications
• The use of social network
services in an enterprise context
presents the potential of having a
maj...
Business Applications
• Social networks connect people at low
cost; this can be beneficial for
entrepreneurs and small bus...
Business Applications
• Companies can also use social
networks for advertising in the
form of banners and text ads.
• Sinc...
Who is Succeeding?
• Major Corps
• Small Business
• Experts
• Network Mktg
• Employment
• Entrepreneurs
• Market Research
...
Social Activism
Project Deployment
• Have faith in yourself – this is all
just another form of personal
networking and you can do it.
• Ha...
Project Management
What is your goal?
Who else will be involved & at what level?
When do you want to accomplish it by?
...
Project Positioning
• Determine how to brand
• Create profiles to match your brand
• Create accounts in Major Places
• Soc...
Project Positioning
• Interlink between websites
• Use video when possible
• Leverage power of SEO
• Maintain relevant key...
Viral Marketing
• The goal of marketers interested in
creating successful viral marketing
programs is to identify individu...
Hotmail Example
The strategy is simple:
• Give away free e-mail addresses and services, attach
a simple tag at the bottom ...
Viral Marketing
• Gives away products or services
• Provides for effortless transfer to others
• Scales easily from small ...
Publicity 4 U
 The Hook
Short – Impactful Elevator Pitch
Create Urgency - Draw Attention
Timely Piece
Tie-in to Curre...
Publicity 4 U
Explain Your Topic in a ‗Media‘ Way
One-sheet impactful presentation – Why?
Be Entertaining – Delightful ...
Generating Leads
• Use friends to create
• Don‘t sell – enjoy ability to connect
• Interact with them
• Find new friends a...
Generating Leads
• Make a list of 25-50 people in the
industry of your choice
• Get to know them, inviting them to
connect...
Generating Leads
• Remember you are building
relationships first and business
second – It will come!
• You are building it...
Generating Leads
• Create your own community or
group, or several – keep active with
them!
• Post small intriguing article...
Generating Leads
• Give away stuff for free
– Do give-aways, drawings
– e-books, tele-seminars, videos
• If you can give y...
Generating Leads
• Help other people as often as possible
– always give before you take
• Keep an attitude of gratitude
– ...
Your Profile
• Condensed Version (160 characters)
• Expanded Version (up to 250 characters)
• Use relevant keywords & term...
Social Media & Networking
Facebook.com
Twittering About…
Go sign up for an account of each one of these.
Make sure you are online and click each image.
Get Thous...
RSS – News Feeds
Twitterfeed.com
Google Alerts
www.google.com/alerts
Bit.ly – Shorten URL
Hootsuite.com
Twitter.com
About Twittering
• Micro-blogging is another type of blogging, one
which consists of blogs with very short posts. As of
De...
About Blogging
Blogging (from Wikipedia)
• A blog (a contraction of the term weblog) is a
type of website, usually maintai...
About Blogging
• Many blogs provide commentary or news on a
particular subject; others function as more
personal online di...
Blogging
Create an account on these websites.
•Chart your progress and pay
attention to the insights you get
to release your inner wisdom.
•Start with what you want to ...
Recap
• Social Media
– Intentional Communities
• Business Applications
– Mission, Message, Traffic, Sales
• Positioning fo...
Specific Training for You
3 – One-hour sessions focusing on area of
your choice = $99 a 66% discount
$33 / Month billed mo...
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Growing Your Dream Series... Social Media - Mayhem to Metanoia

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A trip through social media, its components and a project management type overview of how it all works.

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  • Think about your image, your styleReflect on your target market’s needsCraft something reflecting image and styleWordsmiths or copy professionals can helpRelax, it will take some time – Enjoy ItNatural connections will emerge first
  • Growing Your Dream Series... Social Media - Mayhem to Metanoia

    1. 1. Growing Your Dream Best Practices for New Business Networking Using Social Media Doing Business in the New Millennium
    2. 2. Agenda • Social Media • Business Applications • Positioning for Success • Social Profiling Today • Tweeter on the Edge • Blogging through the Bog
    3. 3. What is Social Media? • Social media is information content created by people using highly accessible and scalable publishing technologies. • At its most basic sense, social media is a shift in how people discover, read and share news, information and content. • It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. (from Wikipedia)
    4. 4. What is Social Media? • The main types of social networking services are those which contain category divisions, means to connect with friends and a recommendation system linked to trust.
    5. 5. Business Applications • The use of social network services in an enterprise context presents the potential of having a major impact on the world of business and work.
    6. 6. Business Applications • Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. • Networks often act as a customer relationship management tool for companies selling products & services.
    7. 7. Business Applications • Companies can also use social networks for advertising in the form of banners and text ads. • Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world.
    8. 8. Who is Succeeding? • Major Corps • Small Business • Experts • Network Mktg • Employment • Entrepreneurs • Market Research • Website Owners • Webinars • Publishing • Coaching • Subscriptions/ other people‘s products Where are you?
    9. 9. Social Activism
    10. 10. Project Deployment • Have faith in yourself – this is all just another form of personal networking and you can do it. • Have faith in your audience – Give them respect, control and visibility. • Define your desired outcome - Ask who and why before how. • Decide if social networking will get you there. • Borrow, don‘t build, your tools. • Social media is about ―social,‖ not ―media,‖ so put people first. • Find your wired fundraisers. • Think like the Marine Corps: the few, the proud. • Help your supporters crank WOM to • Provide a sense of urgency – think competitions and deadlines. • Plug your wired fundraiser into great resources: – Help them create a good badge/widget (have links to tips accessible) – Create an area of your site with starter text, images, video – Keep them aware and updated about matching grant campaigns and contests – Make it easy to share and tell stories; making it personal is important – Have a 1:1 relationship with them – Thank people!
    11. 11. Project Management What is your goal? Who else will be involved & at what level? When do you want to accomplish it by? What are the resources you will need? How are your daily tasks structured? Where are schedule/tasks/details visible? Support network – people, places and things
    12. 12. Project Positioning • Determine how to brand • Create profiles to match your brand • Create accounts in Major Places • Social bookmarking strategy • Participate in groups
    13. 13. Project Positioning • Interlink between websites • Use video when possible • Leverage power of SEO • Maintain relevant keywords • Voices of Industry
    14. 14. Viral Marketing • The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.
    15. 15. Hotmail Example The strategy is simple: • Give away free e-mail addresses and services, attach a simple tag at the bottom of every free message sent out: "Get your private, free email at http://www.hotmail.com." • Then stand back while people e-mail to their own network of friends and associates, who see the message, sign up for their own free e-mail service, and then propel the message still wider to their own ever-increasing circles of friends and associates.
    16. 16. Viral Marketing • Gives away products or services • Provides for effortless transfer to others • Scales easily from small to very large • Utilizes common motivations and behaviors • Engages existing communication networks • Takes advantage of others' resources
    17. 17. Publicity 4 U  The Hook Short – Impactful Elevator Pitch Create Urgency - Draw Attention Timely Piece Tie-in to Current Events Time of Year TransWorldNews.com
    18. 18. Publicity 4 U Explain Your Topic in a ‗Media‘ Way One-sheet impactful presentation – Why? Be Entertaining – Delightful – Real Create Relationships w/ Local Media Newspaper, TV, Radio, Internet Hosts
    19. 19. Generating Leads • Use friends to create • Don‘t sell – enjoy ability to connect • Interact with them • Find new friends and hand pick a few to work with eventually.
    20. 20. Generating Leads • Make a list of 25-50 people in the industry of your choice • Get to know them, inviting them to connect, be friends, or whatever term • Some have RSS Feeds you‘ll want to use as you automate some of the traffic building processes.
    21. 21. Generating Leads • Remember you are building relationships first and business second – It will come! • You are building it now, it will come in time, often faster than you might think, but it does take 60 to 90 days.
    22. 22. Generating Leads • Create your own community or group, or several – keep active with them! • Post small intriguing articles or blog at least once a week.
    23. 23. Generating Leads • Give away stuff for free – Do give-aways, drawings – e-books, tele-seminars, videos • If you can give your best stuff away, then your reputation will grow rapidly.
    24. 24. Generating Leads • Help other people as often as possible – always give before you take • Keep an attitude of gratitude – remember to say ‗thank you‘
    25. 25. Your Profile • Condensed Version (160 characters) • Expanded Version (up to 250 characters) • Use relevant keywords & terms • Be simple and descriptive • No Swihanese – Mainstream audience
    26. 26. Social Media & Networking
    27. 27. Facebook.com
    28. 28. Twittering About… Go sign up for an account of each one of these. Make sure you are online and click each image. Get Thousands of Followers on Twitter in less than 90 days. Click on this link
    29. 29. RSS – News Feeds Twitterfeed.com
    30. 30. Google Alerts www.google.com/alerts
    31. 31. Bit.ly – Shorten URL
    32. 32. Hootsuite.com
    33. 33. Twitter.com
    34. 34. About Twittering • Micro-blogging is another type of blogging, one which consists of blogs with very short posts. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs. • With the advent of video blogging, the word blog has taken on an even looser meaning — that of any bit of media wherein the subject expresses his opinion or simply talks about something. (12sec.com) • See what people are doing right now (search.twitter.com)
    35. 35. About Blogging Blogging (from Wikipedia) • A blog (a contraction of the term weblog) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
    36. 36. About Blogging • Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketches (sketchblog), videos (vlog), music (MP3 blog), audio
    37. 37. Blogging Create an account on these websites.
    38. 38. •Chart your progress and pay attention to the insights you get to release your inner wisdom. •Start with what you want to do. Winds of Pessimism to Informants From why you can‘t to why you CAN. Consult those who‘ve gone before you. What do they have to tell you? Wall of Logic, Maze of Confusion – Directions Transcending your stinking thinking. How to change your attitude. What directions were shared? Sea of Emotion to the Writing on the Wall Note your resistance, your fears What do you need to overcome? What clues to confidence are there? Pit of Doubt – Conclusions? Are you capable of doing what it takes? Challenge to change old habits. Interpretations of overcoming fears. Steps of Resistance The final phase of letting go and doing. Download Chart Treasure Map to Metanoia
    39. 39. Recap • Social Media – Intentional Communities • Business Applications – Mission, Message, Traffic, Sales • Positioning for Success – Management, Deployment, Publicity • Getting Started – Strategic Plan, Profile, Networks, Execution • Twitter – Registration, Deliberation, Integration • Blogging – Expertise, Placement, Signature • Treasure Map – Metanoia Management
    40. 40. Specific Training for You 3 – One-hour sessions focusing on area of your choice = $99 a 66% discount $33 / Month billed monthly Get your questions answered and develop a step-by-step action plan Includes expanded version of this presentation.

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