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Growing Your Dream Series... Social Media - Mayhem to Metanoia
Growing Your Dream
Best Practices for New Business
Networking Using Social Media
Doing Business in the New Millennium
• Social Media
• Business Applications
• Positioning for Success
• Social Profiling Today
• Tweeter on the Edge
• Blogging through the Bog
What is Social Media?
• Social media is information content created by
people using highly accessible and scalable
• At its most basic sense, social media is a shift in
how people discover, read and share
news, information and content.
• It's a fusion of sociology and
technology, transforming monologue (one to many)
into dialog (many to many) and is the
democratization of information, transforming
people from content readers into publishers.
What is Social Media?
• The main types of social networking
services are those which contain
category divisions, means to connect
with friends and a recommendation
system linked to trust.
• The use of social network
services in an enterprise context
presents the potential of having a
major impact on the world of
business and work.
• Social networks connect people at low
cost; this can be beneficial for
entrepreneurs and small businesses
looking to expand their contact base.
• Networks often act as a customer
relationship management tool for
companies selling products & services.
• Companies can also use social
networks for advertising in the
form of banners and text ads.
• Since businesses operate
globally, social networks can make it
easier to keep in touch with
contacts around the world.
Who is Succeeding?
• Major Corps
• Small Business
• Network Mktg
• Market Research
• Website Owners
• Subscriptions/ other
Where are you?
• Have faith in yourself – this is all
just another form of personal
networking and you can do it.
• Have faith in your audience – Give
them respect, control and
• Define your desired outcome -
Ask who and why before how.
• Decide if social networking will
get you there.
• Borrow, don‘t build, your tools.
• Social media is about ―social,‖ not
―media,‖ so put people first.
• Find your wired fundraisers.
• Think like the Marine Corps: the
few, the proud.
• Help your supporters crank WOM to
• Provide a sense of urgency – think
competitions and deadlines.
• Plug your wired fundraiser into great
– Help them create a good badge/widget
(have links to tips accessible)
– Create an area of your site with
starter text, images, video
– Keep them aware and updated about
matching grant campaigns and
– Make it easy to share and tell stories;
making it personal is important
– Have a 1:1 relationship with them
– Thank people!
What is your goal?
Who else will be involved & at what level?
When do you want to accomplish it by?
What are the resources you will need?
How are your daily tasks structured?
Where are schedule/tasks/details visible?
Support network – people, places and things
• Determine how to brand
• Create profiles to match your brand
• Create accounts in Major Places
• Social bookmarking strategy
• Participate in groups
• Interlink between websites
• Use video when possible
• Leverage power of SEO
• Maintain relevant keywords
• Voices of Industry
• The goal of marketers interested in
creating successful viral marketing
programs is to identify individuals
with high Social Networking Potential
(SNP) and create Viral Messages
that appeal to this segment of the
population and have a high probability
of being passed along.
The strategy is simple:
• Give away free e-mail addresses and services, attach
a simple tag at the bottom of every free message
sent out: "Get your private, free email at
• Then stand back while people e-mail to their own
network of friends and associates, who see the
message, sign up for their own free e-mail
service, and then propel the message still wider to
their own ever-increasing circles of friends and
• Gives away products or services
• Provides for effortless transfer to others
• Scales easily from small to very large
• Utilizes common motivations and behaviors
• Engages existing communication networks
• Takes advantage of others' resources
Publicity 4 U
Short – Impactful Elevator Pitch
Create Urgency - Draw Attention
Tie-in to Current Events
Time of Year
Publicity 4 U
Explain Your Topic in a ‗Media‘ Way
One-sheet impactful presentation – Why?
Be Entertaining – Delightful – Real
Create Relationships w/ Local Media
Newspaper, TV, Radio, Internet Hosts
• Use friends to create
• Don‘t sell – enjoy ability to connect
• Interact with them
• Find new friends and hand pick a few
to work with eventually.
• Make a list of 25-50 people in the
industry of your choice
• Get to know them, inviting them to
connect, be friends, or whatever term
• Some have RSS Feeds you‘ll want to
use as you automate some of the
traffic building processes.
• Remember you are building
relationships first and business
second – It will come!
• You are building it now, it will come in
time, often faster than you might
think, but it does take 60 to 90 days.
• Create your own community or
group, or several – keep active with
• Post small intriguing articles or blog
at least once a week.
• Give away stuff for free
– Do give-aways, drawings
– e-books, tele-seminars, videos
• If you can give your best stuff
away, then your reputation will grow
• Help other people as often as possible
– always give before you take
• Keep an attitude of gratitude
– remember to say ‗thank you‘
• Condensed Version (160 characters)
• Expanded Version (up to 250 characters)
• Use relevant keywords & terms
• Be simple and descriptive
• No Swihanese – Mainstream audience
• Micro-blogging is another type of blogging, one
which consists of blogs with very short posts. As of
December 2007, blog search engine Technorati was
tracking more than 112 million blogs.
• With the advent of video blogging, the word blog
has taken on an even looser meaning — that of any
bit of media wherein the subject expresses his
opinion or simply talks about something. (12sec.com)
• See what people are doing right now (search.twitter.com)
Blogging (from Wikipedia)
• A blog (a contraction of the term weblog) is a
type of website, usually maintained by an
individual with regular entries of
commentary, descriptions of events, or other
material such as graphics or video. Entries are
commonly displayed in reverse-chronological
order. "Blog" can also be used as a verb, meaning
to maintain or add content to a blog.
• Many blogs provide commentary or news on a
particular subject; others function as more
personal online diaries. A typical blog combines
text, images, and links to other blogs, Web
pages, and other media related to its topic. The
ability for readers to leave comments in an
interactive format is an important part of many
blogs. Most blogs are primarily textual, although
some focus on art (artlog), photographs
(photoblog), sketches (sketchblog), videos
(vlog), music (MP3 blog), audio
•Chart your progress and pay
attention to the insights you get
to release your inner wisdom.
•Start with what you want to do.
Winds of Pessimism to Informants
From why you can‘t to why you CAN.
Consult those who‘ve gone before you.
What do they have to tell you?
Wall of Logic, Maze of Confusion – Directions
Transcending your stinking thinking.
How to change your attitude.
What directions were shared?
Sea of Emotion to the Writing on the Wall
Note your resistance, your fears
What do you need to overcome?
What clues to confidence are there?
Pit of Doubt – Conclusions?
Are you capable of doing what it takes?
Challenge to change old habits.
Interpretations of overcoming fears.
Steps of Resistance
The final phase of letting go and doing.
Treasure Map to Metanoia
Specific Training for You
3 – One-hour sessions focusing on area of
your choice = $99 a 66% discount
$33 / Month billed monthly
Get your questions answered
and develop a step-by-step
Includes expanded version of this presentation.