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Overview of Community Technology Center Opportunity... Final Presentation for E-Business Class at University of Phoenix in 2003

Overview of Community Technology Center Opportunity... Final Presentation for E-Business Class at University of Phoenix in 2003

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  • “Be the Dream” is an aggressive group of entrepreneurs that bring years of IT experience to the table. As the group began its dream of a Community Technology Center and e-curriculum portal, a sound and functional e-business plan took shape. What is our dream?
    Community Technology Centers are where people get free or low-cost access to computers and computer-related technology, such as the Internet, together with learning opportunities that encourage exploration and discovery. CTCs also provide low-income areas with job-development opportunities, access to social service information, community outreach programs, and the ability to create collaborative alliances with public and private organizations. We want to take them to a new level.
  • Current management philosophy calls for empowering organized skills sets toward completion of goals and objectives.
    Collaborative alliances share responsibility and capitalize on effective use of time, materials, and resources in meeting collective goals.
    Partnerships create shared ownership of vision and distribute responsibility of task completion in the achievement of the mission.
    Socially responsible action in creating low-cost solutions for educational content and delivery to the end user
    Strategic use of performance measurement improves key areas of management concern, such as resource allocation, organizational learning, internal processes, and external accountability
    Sharing resources empowers synergistic capacity building of each participant and strengthens overall performance
  • Bundled curriculum – which means everything from text to quizes and tests for thematic, or integrated, programs of study
    Stand-alone modules are designed for specific topic and subject areas
    Professional Services are helpful assistance and consulting for growing the community technology center
    Training and Development serves small business needs for professional development
    Professional Career Enhancement is for the life-long learner/professional that is always looking for more… eduholics if you will.
  • E-Curriculum packages are downloadable integrated units or stand-alone curriculum for schools and businesses. These packages contain everything needed for meeting State Standards in Education
    Distance Learning Programs provide elements for on-line learning and for downloadable computer-specific programs for professional development and/or Certification programs
    On-site Adult Education within the CTC allows adults, and young adults, to finish their GED or acquire college credits toward pursuing a degree.
    As a result of gathering people from the community together, the community at large is served and strengthened through education and social activity.
    Frequently, it is much easier to find resources for social services through a single source, such as our CTC, and the help that can be provided by trained staff.
    Now, Kevin will go over our Advertising features.
  • Push: Getting unknowing people to know your product. Methods such as email or banners
    Pull: Attractive advertising to get people to visit your site. Normally after they already know your product
    Associated ad: Having other sites show our advertisements, such as large book distributors, teaching web sites, etc
    Search Results: having the major search engines pull up our info when searches on teaching or curriculum is brought up
    No pop ups: users don’t like this, software being developed to prevent this, waste of money to invest in
  • Individuals: looking to buy single packages, low volume, customer service needs will be high
    Businesses: bulk discounts, want to buy many packages, can retrain your whole fleet of employees if needed, wide array of resources for them
    Schools: want to buy whole curriculum or just one grade, teachers focus more on teaching and less on developing activities or lesson plans
  • Internal: they will man the site, provided customer service and on site help, keep systems running
    Beyond start up: will be key in expansion to web hosting, additional site storage for other companies
    CS: free for 1 year after new purchase or upgrade purchase, fee after the 1 year mark, search engines, Frequently asked Q&A's page, 1800 # or direct e-mail for questions, order tracking
  • Primary vs Secondary (Why we chose Secondary)
    GOAL: Determine who our Target market is and what the best ways to market to them are.
    Government agencies -
    University Libraries, Online, University of Louisville
    Education - Dropout rates, home schooling,. Literacy, distance education
    WWW.k-12IMC.ORG
    WWW. Edhelpernet.com
  • E-Mail -Only to people who sign up.
    Banners - Educational website
    WWW.EDUCATION.COM
    Search engines - Google.com, Dogpile.com
    Interactive Presentations – engages potential customers/learners
  • Magazines -
    Teacher,
    Teaching K-12
    Early Childhood Today
    Business Magazines
  • Web Surveys -
    Used after customers purchased a product
    Phone surveys for called in orders.
    Balanced score card - used for established customers/service contracts
    Traffic Analysis S/W
    How many people visited the website
    most popular webpage
    exit page
  • Push: Getting unknowing people to know your product. Methods such as email or banners
    Pull: Attractive advertising to get people to visit your site. Normally after they already know your product
    Associated ad: Having other sites show our advertisments, such as large book distributors, teaching web sites, etc
    Search Results: having the major search engines pull up our info when searchs on teaching or curriculum is brought up
    No pop ups: users don’t like this, software being developed to prevent this, waste of money to invest in
  • Individuals: looking to buy single packages, low volume, customer service needs will be high
    Businesses: bulk discounts, want to buy many packages, can retrain your whole fleet of employees if needed, wide array of resources for them
    Schools: want to buy whole curriculum or just one grade, teachers focus more on teaching and less on developing activities or lesson plans
  • Staff: Site/ops manager, admin assist, web content manager, systems admin, network eng, network operators, web developers, sales/market mang, account executive
    Hardware: 1 fiber optic cable (2 expansions), 6 T1 lines, 5 SHARK cabinets (44 capacity), patch panels for 960 computers and/or telephone lines, 5 Servers (parallel and redundant)
    Software: database software (house orders, let people know what we have), payment software, accounting software, web software
    Facilities: Building needed 40’x80’, hold up to 960 computers, expandable for all needs
    Money: $450k (Content delivery and building), $750k yearly salaries
  • Internal: they will man the site, provided customer service and on site help, keep systems running
    Beyond start up: will be key in expansion to web hosting, additional site storage for other companies
    CS: free for 1 year after new purchase or upgrade purchase, fee after the 1 year mark, search engines, Frequently asked Q&A's page, 1800 # or direct e-mail for questions, order tracking
  • Through researching comparable industry salaries and equipment costs, we were able to come up with a rough start up budget that includes:
    Equipment costs of $450,000
    Personnel costs of $465,000
    Facility costs of $500,000
    E-Curriculum Development/Storage/Delivery of $500,000
    Which brings us to an estimated 1,915,000 as our start up costs.
  • Our funding resources include a CTC startup grant of $300 to 500K
    Government grants from the Department of Education, Federal after school programs, social service delivery, and technology development
    Corporations, although downsizing their contributions as of late, can still provide cash and in-kind donations and/or develop partnerships for future business
    Foundations and Organizations, such as America Connects Consortium, have some specific target areas of technology and community development
    Angel Donors can often help generate initial start-up capital for great business/community ideas
    Fundraisers, from sales of products to dinners, to sponsored events, to community extravaganzas
  • CTC development has gone from 50 CTCs in 1983 to over 600 in 2002 and is still growing
    E-Curriculum is a relative new market and is expected to exponentiate in the near future

Transcript

  • 1. Community Technology Centers Overview of Opportunity
  • 2. Agenda Community Vision Product/Service Advertising Marketing Procurement/Distribution Funding Requirements & Resources
  • 3. Mission & Vision Mission: To provide low-cost access to computer and computer-related technology while building collaborative alliances to deliver e-curriculum. Best Practice Management Philosophy Collaborative Alliances & Partnerships Shared Ownership and Responsibility
  • 4. CTC Products Web-based delivery services for: Bundled Curriculum Stand-alone Curriculum Modules Professional Services Training and Development Professional Career Enhancement
  • 5. CTC and E-Commerce
  • 6. CTC E-Commerce E-Curriculum Packages Distance Learning Programs Professional Development Certification Programs On-site Adult Education GED acquisition Life-long learners Community Building Features Social Service Portals
  • 7. Advertising Web advertising Push (email, messages to phones, pagers) Pull (buttons) Associated ad displays (banners on other sites) Search results No pop ups Traditional Advertising Trade publications Telephone Fliers mailed Displays/brochures in educational stores
  • 8. Specialized Advertising Advertise to our specific audience Individuals Businesses Schools
  • 9. Start Up Resources - Staff Internal or External Functions beyond start up Customer Service
  • 10. Research Methods Secondary Research Resources Government agencies Industry leaders Research firms
  • 11. Media Mix E-Media CTC news group e-mail live chat workshops Banners Search Engines Interactive presentations
  • 12. Media Mix Direct marketing Salespeople Fliers Conventions Television Infomercials
  • 13. Media Mix Magazines Educational and business Sponsorship programs Tutoring Spelling bee contests scholarship contests
  • 14. Measuring Results Web surveys Traffic Analysis software Sales figures Balanced scorecard system
  • 15. Procurement-Distribution Overview Simplicity is key Cost savings up to 85% using eCommerce Low inventories Rapid delivery in-place (Fed Ex etc.) Good customer support CRM is improved
  • 16. How it Works E t h e r n e t S E R V E R T O E X T E R N A L E B U S IN E S S W O R K S T A T IO N T O C U S T O M E R S P R O C U R E M E N T W O R K S T A T IO N D IS T R IB U T IO N W O R K S T A T IO N D a t a R o u t e r IN V E N T O R Y T E C H N IC IA N D IS T R IB U T IO N T E C H N IC IA N H O M E S C H O O L S C O R P O R A T IO N S P U B L IC /P R IV A T E S C H O O L S V O C A T IO N A L / P R IS O N S O N - H A N D U S P S U P S O U T S O U R C E F E D E X
  • 17. Web order is placed eBusiness workstation is notified Procurement workstation determines requirement w/eBusiness workstation Inventory technician verifies inventory availability Either ships on-hand inventory or orders from vendor (JIT) Notifies distribution workstation PROCUREMENT WORKSTATION
  • 18. Web order is shipped Distribution workstation accesses data base for shipping info Package is labeled and prepared for shipment to customer Tracking is activated ensuring delivery DISTRIBUTION WORKSTATION
  • 19. CTC-On-line purchase eBusiness receives order Download package from our database Procurement verifies info and processes order on-line E t h e r n e t S E R V E R T O E X T E R N A L E B U S IN E S S W O R K S T A T I O N T O C U S T O M E R S P R O C U R E M E N T W O R K S T A T IO N D IS T R IB U T IO N W O R K S T A T IO N D a t a R o u t e r IN V E N T O R Y T E C H N IC IA N D IS T R IB U T IO N T E C H N IC IA N H O M E S C H O O L S C O R P O R A T IO N S P U B L IC /P R IV A T E S C H O O L S V O C A T IO N A L / P R IS O N S O N - H A N D U S P S U P S O U T S O U R C E F E D E X
  • 20. Financial Requirements CTC / E-Curriculum Start-Up Budget Equipment – $450,000 Computers, Furniture, Infrastructure Personnel – $465,000 Service and Technical Staff Facility - $500,000 (Lease/Purchase) Building, Utilities, Services E-Curriculum Development – $500,000 Acquisition, Creation, Delivery
  • 21. Funding Resources CTC start up grant $300k - $500k (needs matching) Government Grants Corporations Foundations Angel Donors Fundraisers
  • 22. Continuing Operations E-Curriculum Sales Membership Fees Subscriptions User Fees Consulting Fees Program Development Grants
  • 23. Recap and Ruminate Trends in CTC Development E-Curriculum Opportunities Be The Dream – Mission Advertising & Marketing Procurement & Distribution Start-Up and Operations