Keynote SAP Cloud @ Bitkom CeBIT2013 ENGLISH

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  • 1. Cloud SolutionsHybrid and user centric solutions come off as winnerBert Schulze, Senior Director Customer and Market Strategy, Cloud Business Unit, SAP AG @BeSchulze
  • 2. The market is on the move ….and SAP? By 2016, ≥ 75 % ofnew IT expenditures will be for Cloud based, or hybrid systems 20m+ 6000+ SAP Cloud SAP Cloud user customer >$1b 5000+ 20+ Cloud revenue Cloud related solutions in run rate people portfolio© 2013 SAP AG. All rights reserved. Public 2
  • 3. Cloud is sailing with the wind of three macro trends Business dynamics Consumerization of IT Tech decision making Uncertainty and changing my productivity Business managers are market structures require low involved in and driving IT social and mobile experimental costs decisions more than ever private cloud experience before Joint Ventures, Mergers, Demergers & Acquisitions to have digitized our Expectation: deliver relevant consolidate in new and relationships and created productivity improvements emerging markets require feedback loops and business insights velocity at speed of light© 2013 SAP AG. All rights reserved. Public 3
  • 4. SAP Cloud Strategy rests on a fourfold model Cloud Solutions Cloud Platform Business Networks Infrastructure & Lifecycle Management Line of Business Solutions People Customers Money Suppliers Suite Business SAP Delivered SAP HANA Cloud Ariba Virtualization & Cloud Solutions Platform Network Management Capabilities Platform Collaboration Management© 2013 SAP AG. All rights reserved. Public 4
  • 5. SAP Cloud Strategy – Lead with line of business solutions Cloud Line of Business Solutions Cloud Suite Solutions People Customers Money Suppliers Business SuccessFactors BizX Customer OnDemand Financials OnDemand Business Network and Business ByDesign Supplier Applications  Employee Central  Sales, Service, Marketing  Core Finance  Complete end-to-end Global Core HR  Strategic Sourcing Cloud Suite for medium  Social Customer  Order to Cash size businesses and  Global Cloud Payroll  Contract Lifecycle subsidiaries  Sales & Operations  Procure to Pay Management  End-to-end Talent Planning Business One Management  Project Management  Supplier Management Precision Retailing  Complete end-to-end  Recruiting Travel & Expense  Business Process Cloud Suite for small Social Impact Net Applications businesses  Learning  End-to-end for Business HANA Portal Traveler  Business Network Solutions EPM OnDemand Product Stewardship Net Financial Service Network Product Verification Cross - SAP JAM-Social Collaboration / Enterprise Analytics / Mobility / Business Network and INTEGRATION * Note: Additional solutions available from SAP’s extensive cloud applications portfolio © 2013 SAP AG. All rights reserved. Public 5
  • 6. Trading Partner Processes Supply Chain Collaboration External Collaboration: Ariba Network External Collaboration: SAP Jam People Customers Money Suppliers Business Internal Collaboration: SAP Jam Platform and Integration Customer Partner Apps Apps ISV Apps SAP and 3rd party OnPremise 3rd party cloud how the pieces fit together© 2013 SAP AG. All rights reserved. Public 6
  • 7. Recent Customer ExamplesQuick time-to-value with integrated SAP cloud solutions SAP Customer SAP Customer SAP Travel OnDemand OnDemand OnDemandSAP ERP SAP ERP Legacy Legacy SAP NetWeaver SAP ERP HR SAP ERP (Finance)(Division 1) (Division 2) (Division 3) (Division 4) BW  Multiple SAP and legacy backend systems  Improved effectiveness of customer-facing teams  Employee data feed from non-SAP HR system  Central SAP Sales OnDemand deployment across  Real-time SAP ERP integration for customer and  Automated expense report creation per trips booked divisions material master data  Automated posting to FI accounts and A/P  Integration to non-SAP systems planned in phase 2  SAP NetWeaver Business Warehouse (BW)  Automated approval process and credit card feed mashups for POS, invoices, open orders© 2013 SAP AG. All rights reserved. Public 7
  • 8. Cloud solutions are adopted, if … User friendly Relevant for ME Fast Mobile© 2013 SAP AG. All rights reserved. Public 8
  • 9. Along the IT service isobarsSecurity remains an important topic© 2013 SAP AG. All rights reserved. Public 9
  • 10. Summary – Five essentials for leading in cloudThe most Enable the cloud Put the end-user Design the cloud Security is #1comprehensive for Ecosystem in the Center of hybrid - respect concern in thecloud portfolio and Partner the Design existing cloud. Deliver investments along the IT service isobars© 2013 SAP AG. All rights reserved. Public 10
  • 11. Thank you!Questions…?Bert O. SchulzeCloud StrategySAP AG @BeSchulze© 2013 SAP AG. All rights reserved. Public 11